If Content is King, then surely Relevance is Queen!

Developers working on websites, as compared to native apps, were long at a disadvantage because they were limited to using web technologies like HTML, ...

Here's what you really need to know about dwell time, how search engines use it, how it impacts rankings, and how to influence it.

Sometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can use is to combine data from ...

Search engine optimization is a never-ending process that is frequently subjected to rule changes and playbook adjustments – many of which tend to come ...

Learn the specific daily, monthly, quarterly, and yearly activities to implement for success in this SEO maintenance checklist.

Find out whether publishing thousands, or hundreds of thousands, of new pages at the same time could have any SEO risks or unintended consequences.

Discover what rank transition is according to Google's Ranking Documents patent and what its implications are for search engine optimization.

Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...

Tech speak can give us all a headache sometimes. Every day in the digital age, it seems we have a new phrase to contend with that describes the intricate ...

Textual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...

Marketing innovator Neil Patel says that video is better than most marketing channels out there for getting traffic fast. In his latest video Patel explains how ...

Have you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.

Keeping up with the Kardashians is one thing, but keeping up with Google's ever-changing search engine ranking algorithm is a whole 'nother issue.

On Friday, Google published on their blog about fighting disinformation and posted a 30 page white paper. Truth is, there is nothing really new in this white ...

Here's what SEO professionals need to know about a Google patent "Optimized Web Domains Classification Based on Progressive Crawling with Clustering."

Are you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.

MarTech Today's “ Enterprise SEO Platforms: A Marketer's Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your ...

While the idea of SEO being dead is nothing more than worn out, industry fodder, SEO as a job title and role have been legitimately questioned. Not so long ago, ...

Crawl-first SEO focuses on two of the main parts of the search engine infrastructure: crawling and indexing. If all the pages on a site aren't crawled, they can't be ...

Tools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.

For nearly 15 years, SMXÂź Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing ...

If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...

A recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour. Data is based on ...

Vietnam coach Park Hang-seo claims that he still plans to concentrate on only one of the two national teams for the country.

Linking out to other sites is important. The sites you choose to link to can cause your site to lose rankings. This article discusses outbound links for SEO.

There are many expensive tools that claim to simplify and speed up the keyword research process. If you don't have thousands of dollars in your budget, ...

Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks.

What milestones does your company need to reach in 2019? As marketers and SEO professionals, charting the path toward our goals is one of the exercises we ...

Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup. Jan 25, 2019 by Barry Schwartz. Here are the highlights from a ...

Picture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...

The year is almost at an end and with the dawn of a new one comes the prospect of Google's raft of SEO changes that the company is ushering for 2019.

Did you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...

A common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...

Everyone and their mother is chasing after the holy grail of internet marketing: organic search traffic.

Want high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.

URL parameters create duplicate *content*, waste crawl budget, and dilute ranking signals. Learn six ways to avoid potential SEO issues with URL parameters.

Have you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...

Learn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.

Do you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...

South Korean Park Hang-seo joined as the head coach of the Vietnam national team back in 2017. His reign saw the Golden Dragons go on one of their more ...

Are you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...

Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...

Now your Google text ads can show on YouTube search results, too. Jan 30, 2019 by Ginny Marvin. Google says early tests have shown similar performance ...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results.

Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit ...

Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.

Effective SEO can help you stand above the noise on Amazon. Crafting the perfect keywords without misleading your customers and making your descriptions ...

As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ...

5 takeaways from Google's Q4 2018 earnings for search marketers. Feb 5, 2019 by Ginny Marvin. Google executives discussed search experience, campaign, ...

Link building? Keyword research? PageSpeed? There are plenty of aspects within SEO, which can make it difficult to prioritse your efforts. We asked 31 SEO ...

Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience.

Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the ...

Here's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.

The Senate Ethics Officer didn't publish a single inquiry report last year, prompting some senators to wonder exactly what the office (which has a $1.2 million ...

Today's highlighted deal comes via our Apps + Software section of the Neowin Deals store, where you can save 98% off a lifetime subscription to RankActive ...

The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also ...

Culpeper, Virginia based digital marketing agency Big Bamboo Marketing updated its digital marketing solutions to provide media relations and reputation ...

Are you looking for ways to increase traffic to your blog? Want to know how to better optimize your on-site *content* in order to boost your Google rankings?

Google is now sending alerts and notifications from Google Search Console when it detects a “substantial drop” in clicks to your website from the Google search ...

Are you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...

When it comes to SEO, you cannot question if your online business needs it or not. SEO has become an undeniable force in the online marketing industry.

Shares of SERCO GROUP PLC LS-02 (SEO.DE) is moving on volatility today -2.27% or -0.03 from the open. The XETRA listed company saw a recent bid of ...

Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise.

Search engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...

Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...

SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...

More actors are in talks to star in tvN's upcoming drama “Man Who Bakes Bread” (literal title). “Man Who Bakes Bread” is a romance drama based on a Naver ...

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.

You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.

Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...

After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...

The more quality *content* you produce, the better results you will see.

The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.

Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...

Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...

Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.

Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...

It's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.

What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?

As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...

If you are an SEO villain, Google may ban your site. Using white hat strategies is the only way you should be conducting your SEO efforts.

Finding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.

Follow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends.

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.

Link authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...

SEO and *content* marketing are not disparate departments. In fact, both need each other.

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...

I've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X ...

No matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...

So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...

Dear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can.

In a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...

By 2020, 30% of all website sessions will be conducted without a screen. Voice search allows users to browse the web the Internet and consumer information ...

Seasonal SEO should work hand-in-hand with your long-term strategy.

In my conversations with SEO newcomers, I've discovered there are eight main points that most people get wrong about SEO.

StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...