If Content is King, then surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the search
It is easy as a webmaster to get caught up in these webs of
You get email notes about them, you view so-called experts'
Well I hope so anyway....
The big driver for webmasters currently appears to be
While link building is important I don't believe it makes
If your site is about finance, then finance content is best
If your site is about finance, then finance content
Okay,so what is the best strategy?
Keep EVERYTHING relevant. It is that simple.
Make sure that you only swap or link to sites that are
Links pages seem to be being abused. There are rumours that
Delivering relevant links from relevant content is the
Look at sites such as www.bbc.co.uk or
They also then have weblinks or external links to sites of
Another benefit of this is that with a content rich site you
With a content-poor site it is difficult, you have to add
Having a site with 400 pages means you can easily add 3
Hopefully this explains that relevance runs a close second
Always bear in mind when writing content that relevant
2004 Š J2 Squared Limited. All Rights Reserved.
Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
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