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If Content is King, then surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the search It is easy as a webmaster to get caught up in these webs of You get email notes about them, you view so-called experts' Well I hope so anyway.... The big driver for webmasters currently appears to be While link building is important I don't believe it makes If your site is about finance, then finance content is best If your site is about finance, then finance content Okay,so what is the best strategy? Keep EVERYTHING relevant. It is that simple. Make sure that you only swap or link to sites that are Links pages seem to be being abused. There are rumours that Delivering relevant links from relevant content is the Look at sites such as www.bbc.co.uk or They also then have weblinks or external links to sites of Another benefit of this is that with a content rich site you With a content-poor site it is difficult, you have to add Having a site with 400 pages means you can easily add 3 Hopefully this explains that relevance runs a close second Always bear in mind when writing content that relevant 2004 © J2 Squared Limited. All Rights Reserved. Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
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