Google Search Algorithm Patent Application Creates Spring Buzz!
Google applied for a patent on their ranking algorithm as of 15 months ago on December 31, 2003 and that application was posted on March 31st at the US Patent Office. It got the discussion forums buzzing this weekend. Even though I had substantial work to do and was behind on a project, I couldn't resist the temptation to read the very long 14,000 word, 45 page application and see what it could mean to the volatile world of search.
So I tripped on over to the the US Patent & Trademark Office (USPTO) and started reading the document United States Patent Application: 0050071741 seems to be Google applying for a patent on their search algorithm. There seems to be no reference to PageRank here, but it seems to be PageRank redefined with a few variations to limit link spamming and reduce stale results, along with multiple innovative elements not previously considered.
They discuss link spamming limitations extensively, which would be a welcome relief as Linking Psychosis is rampant and I'd like to see an end to it. Much of historical data related to pages seems to be a bit onerous because it would appear to limit the perceived value of a page unless it becomes wildly popular over time. Bigger is better seems to be a enduring theme of this algorithm as described generically in text of their application.
An odd addition to the historical ranking discussion is amazingly - the "Advertising Traffic" for a particular document! They will rank a site based on the advertiser choosing to advertise on a particular site. If Amazon wants to advertise on your site, then Google will rank you higher!
That's good, I guess, if you have a site that attracts highly rated advertising, and don't rely on cross promotion of your separate products or those of suppliers to appear in your site advertising. Example: If I have a discussion forum on coffee, don't I want to advertise my coffee products? Why would I serve ads from highly rated advertiser Starbucks to rank higher at Google? What if I sell thousands of products and simply cross promote and upsell my own products sitewide? Odd stuff, ranking based on advertisers.
How does affiliate advertising factor into that advertising element of the algorithm? Do they know you are advertising a book from Amazon as part of affiliate program through your direct Amazon affiliate program links and do they recognize tracking links through affiliate management companies differently than the tracking URL's of ad serving monsters like DoubleClick and confer higher ranking upon the big boys of advertising above affiliate tracking firms?
Also seems to call into question their own Adsense ads and how that factors into this algorithm! Do the Adsense ads along my blog border gain more ranking score because it is from a monster advertising company - Google - or is it downgraded because I'm not a "Premium" advertiser serving over 20 million content page views? Again, seems that reward for being large outweighs relevance in this formula. Or does it? How do they value Overture advertising in the formula? Adbrite? Smaller ad networks versus large advertising aggregators?
They extensively discuss historical data related to rankings over time, looking at seasonality, popularity during spikes in traffic due to news coverage of a particular topics and changes in ranking related to those items. The historical data related to ranking over time are interesting since they refer to link spamming, relevance, and topicality when they say:
"As a further measure to differentiate a document related to a topical phenomenon from a spam document, search engine may consider mentions of the document in news articles, discussion groups, etc. on the theory that spam documents will not be mentioned, for example, in the news. Any or a combination of these techniques may be used to curtail spamming attempts."
They've added another interesting element in the algorithm of determining value of pages based on "user maintained/generated data" (patent item 113) read that "bookmarks" and "favorites lists" built into your browser. Is this one of the reasons that Google recently hired Ben Goodger, the lead developer of Firefox?
Snooping into my favorites and cookies on my machine seems like a bit more than I want Google doing on MY machine. It strains the limits of privacy as well. We can stop sites from serving us cookies, but can't stop who reads them? Ouch!
Further, they reference user's browser cache files as a method of determining value of a site. "For example, the "temp" or cache files associated with users could be monitored by search engine to identify whether there is an increase or decrease in a document being added over time. Similarly, cookies associated with a particular document might be monitored by search engine to determine whether there is an upward or downward trend in interest in the document." Apparently they can see this info, but I'd like them to stay out of my cache and cookies too!
It appears to apply further penalties to new sites by keeping them poorly ranked for even longer periods and applies an apparently new item to algorithms not seen or (at least discussed publicly) of long term purchase of domain names and historical data related to IP address and hosting company! Here's the snip about that longevity of domain registration to ranking:
" Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith."
I'll be extending the term of my domain registrations ASAP! What a boon to registrars if that element of ranking becomes as valued as linking has been! Everyone will get 10 year registrations if they want to rank well. The domain name aftermarket will also be changed dramatically if this becomes as important as this element makes it appear to ranking. People will buy and sell domains when disposing of them rather than simply letting them expire at the end of the registration period, as most do now.
It appears they will be penalizing domains "associated" with "illegitimate" domains. Hopefully they have a method of determining that it isn't a competitor linking to your domain from their "illegitimate" domain! That suggests they will be able to eliminate "Domain Scrapers" that have been known to scrape search engine results of high ranking domains and posting those on "illegitimate domains" which in effect drags down the ranking of those previously highly ranked domains. How odd the search world is sometimes!
Altogether, it seems that older content will suffer overall because it hasn't changed, because nobody new is linking to it and because it will lose links over time. What if you are posting a historical document that you can't change or an authored piece that is copyrighted? Does it decrease the value of the information? Hmmmm. I guess links would continue to increase if the information remains valuable, so there is some protection in that. But older site content may be unchanged because it is popular, not because it is stale - that's an odd Catch-22.
The anchor text issue discussed in this patent application suggests that " Unique Words, Bigrams, Phrases in Anchor Text " are significant in determining rank, because if natural links develop, they would vary when webmasters link to a document differently, some would use the URL and embed the link in that, others would use requested text from the webmaster if it were a link request that successfully garnered a link and still others might simply use Google's own Blogger "Blog This" link which simply takes the page title. (I routinely change link text generated by "Blog This" in my blog posts to emphasize the topic discussed and eliminate business/publication names usually added ahead of the topic of the page.)
The US Patent office has a link to images including illustrations and figures that are linked to the filing but they are absurdly large and don't fit in the viewable framed window. This is silliness. Do they mean to hide it by making it unviewable?
I'll attempt to post a smaller version of images on my blog.
The final notable item seems to me to be the clickthrough data that Google sees to sites from their own search results. They will rank site higher that get significant clickthrough rates from the Google SERP's.
"Google may monitor the number of times that a document is selected from a set of search results and/or the amount of time one or more users spend accessing the document. Search engine may then score the document based, at least in part, on this information."
How will they know how long I spend accessing the document unless they can monitor my actions AFTER I've left the Google SERP's to visit the linked site? Wonder what's at work in that? Do they have some way of tracking our actions after we leave their site? I wonder if this has anything to do with the Google acquisition of Urchin traffic statistics company last week.
Well, it's back to work for now, but it will be interesting to see where this patent application is discussed in forums and SEO blogs over the coming week.
Mike Banks Valentine is a Search Engine Optimization Specialist and blogs about the search world at: http://RealitySEO.com while operating a small business ecommerce tutorial at: http://website101.com
Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp - Entrepreneur
Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
5 Best Search Engine Optimization (SEO) Tools Business 2 Community
How to Build & Scale a Program for Global SEO Success Search Engine Journal
Why & How Content Pruning Helps Your SEO Search Engine Journal
Google SEO 101: Page Speed Optimization Search Engine Journal
How is SEM related to SEO? AZ Big Media
You Don't Have to Code to Be Great at SEO Search Engine Journal
The Importance of Geo-Targeting in SEO and Ways to Go About the Process Business 2 Community
SEO for Images: See What You’re Missing in Your Visual Search Strategy Search Engine Journal
How to craft a winning SEO proposal and avoid getting a silent ‘No’ Search Engine Land
10 On-Site Technical SEO Factors to Assess in an SEO Audit Search Engine Journal
Google SEO 101: Mobile-First Indexing Problems Search Engine Journal
Off-Site SEO: Key Elements & Tactics | Marketing Infographic MarketingProfs.com
Common Shopify SEO pitfalls and how to avoid them Search Engine Land
Feedback optimization: A user-first approach to SEO Search Engine Land
Can an Automatic Reload Script Hurt SEO? Search Engine Journal
Best Wordpress SEO tools in 2020 TechRadar
Google SEO 101: Website Crawl Budget Explained Search Engine Journal
15 Most Common Enterprise SEO Job Requirements Search Engine Journal
What is SEO? Business 2 Community
How to Use Predictive SEO to Maintain Steady Traffic and Lead Growth Business 2 Community
Advanced tactics for SEO title tag optimization Search Engine Land
How to Evaluate Content Length in an SEO Audit Search Engine Journal
Top 7 SEO Tips For 2020 For Business Owners Business 2 Community
10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal
What SEO Strategies Should You Be Using Right Now? Digital Information World
How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal
How QA Testing for SEO Can Boost Your Traffic & Revenue Search Engine Journal
How Google Uses SEO For Its Websites Bigger Law Firm Magazine
6 Best Hacks For SEO Managers Business 2 Community
Google Ads vs SEO: Which One To Choose? YourStory
How Can I Set Up an SEO Agency? Search Engine Journal
Extra Structured Data Could Be Useful for SEO Search Engine Journal
Knowing Google Ranking Factors Help You Do SEO? Search Engine Roundtable
Trending now: Search Engine Optimization (SEO) Tools Market Estimated To Experience A Hike in Growth | Global Industry Size, Growth, Segments, Revenue, Manufacturers - Owned
Trending now: Search Engine Optimization (SEO) Tools Market Estimated To Experience A Hike in Growth | Global Industry Size, Growth, Segments, Revenue, Manufacturers Owned
Replay: The ins and outs of Shopify SEO Search Engine Land
11 Domain Factors You Must Evaluate During an SEO Audit Search Engine Journal
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? - Business 2 Community
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? Business 2 Community
Search Engine Optimization (SEO) Tools Market to Remain Competitive | Major Giants Continuously Expanding Market - Bulletin Line
Search Engine Optimization (SEO) Tools Market to Remain Competitive | Major Giants Continuously Expanding Market Bulletin Line
How Would an SEO Agency Be Built Today? Part 1: Consumers & Trends Search Engine Journal
Top 10 Best Tools to Control Your SEO Rankings Business 2 Community
Amazon SEO Isn't Google SEO: 6 Differences That Matter Business 2 Community
How to Optimize Your LinkedIn Profile for SEO Business 2 Community
3 Tips for Keyword Research & Content Localization Success Search Engine Journal
On the Move: Brittany Seo - UPSTATE BUSINESS JOURNAL Upstate Business Journal
All in One SEO Pack Vulnerability - New Exploit Search Engine Journal
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] - Social Media Today
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] Social Media Today
Google’s Splitt: Meta Description Provides Content Summary Search Engine Journal
Virginia Law Firm Marketing Agency Educates On Organic SEO For Attorneys - Press Release - Digital Journal
Virginia Law Firm Marketing Agency Educates On Organic SEO For Attorneys - Press Release Digital Journal
Can PageRank Predict the NHL Playoffs? Search Engine Journal
Seo Ye-ji gives us wardrobe envy in It’s Okay to Not Be Okay South China Morning Post
IGB Live panel: Constantly updating content key for affiliates to win SEO ranking war - Gambling Insider - In-depth Analysis for the Gaming Industry
IGB Live panel: Constantly updating content key for affiliates to win SEO ranking war Gambling Insider - In-depth Analysis for the Gaming Industry
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 - AlgosOnline
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 AlgosOnline
Search Engine Optimization (SEO) Tools Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2027 - Bulletin Line
Search Engine Optimization (SEO) Tools Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2027 Bulletin Line
3 things to know about Seo Ye-ji, K-drama star of It’s Okay to Not Be Okay - South China Morning Post
3 things to know about Seo Ye-ji, K-drama star of It’s Okay to Not Be Okay South China Morning Post
SEO Hacktool: Sitemap Generator Security Boulevard
Jake Adelman, Author at Search Engine Journal Search Engine Journal
PR.com - SEO Freelance Announces Advanced SEO Audit to Help Businesses in This Pandemic - IT News Online
PR.com - SEO Freelance Announces Advanced SEO Audit to Help Businesses in This Pandemic IT News Online
6 Effective SEO Tips for Beginners BOSS Magazine
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Try Out Different Poses For Family Pictures On Set Of “It's Okay To Not Be Okay” - soompi
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Try Out Different Poses For Family Pictures On Set Of “It's Okay To Not Be Okay” soompi
SEO Testing Service Market to Witness Huge Growth by 2025 | SEOmonitor, WebDepend, TestMatick - Owned
SEO: Back To Basics Forbes
10 Things to look for Before You Hire a Local SEO Agency For Your Business Business 2 Community
The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal
SEO: Why It Matters in Today's Market RisMedia.com
10 SEO Tips to Implement in 2020 SmarterCX
How to Overhaul Your SEO Strategy for Just $50 Entrepreneur
Suspects Ki Yon Ahn and Seo Jong Yoo Arraigned on Charges for Filing False Sales Tax Returns - STL.News
Suspects Ki Yon Ahn and Seo Jong Yoo Arraigned on Charges for Filing False Sales Tax Returns STL.News
The 10 Commandments Of SEO Forbes
Park Seo Joon spreads his arms out to embrace the pleasant day and we cannot stop picturing Shah Rukh Khan - PINKVILLA
Park Seo Joon spreads his arms out to embrace the pleasant day and we cannot stop picturing Shah Rukh Khan PINKVILLA
In uncertain times, jump start your SEO TechCrunch
The Search Engine Secret That Is No Secret At All
It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create.
Duplicate Content Penalty - How to Lose Google Ranking Fast!
Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet.
The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market
Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or MarketsA Recent Search on the Term Book Store Yielded over 200,000,000 Million Results in the Yahoo Search engine.
Do the Search Engines Know Your Website?
Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results.
SEO and Google Indexing - Why It Requires A Complex Blend of Skills
If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work.
New Site and Sandbox: How to Get Rid of It
You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines.
Google PageRank Explained
1. What is PageRank? Here is what Google says:" PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization).
Google Rank Cake
6 cups thick content mix 1 jar word of mouth, whipped 2 tablespoons meta tags 1 cup creativity1) In a bowl, stir content mix with 1 cup creativity. Stir.
Whats All This Hype About Links?
What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links.
Search Engine Optimization and Web Site Usability
Build a Web site and the people will come.Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment.
Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)
Web site owners need to have realistic expectations when it comes to the world of keyword selection.It's essential to understand your audience, as well as to aim appropriately at powerful, concise keywords that are not vague or generic-those broad, expansive keywords that rarely attract the audience you are seeking--and lead to disappointing rankings and wasteful expenditures of cash resources.
How to Get One Way Backlinks
Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
Youve Got The Power, Why Arent You Promoting It?
Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.If those are all true then knowledge is power right? Wrong, knowledge is only power if applied.
SEO - Are You Making The Search Engines Mad?
If you've been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort.All you had to do was load up the page with the keywords you wanted to rank high for, make sure your meta tags were stuffed with those same keywords, submit the page and within a few days or weeks you've captured a top 20 or even top 10 result.
What You Did Wrong With Your Domain Names!
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours.
An SEO Checklist
Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
Beyond Search Engines
Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business.
Owning Your Category Online - Is Our Website Broken?
"Owning your business category online is more than just a few keywords..
|home | site map|