Google Search Algorithm Patent Application Creates Spring Buzz!
Google applied for a patent on their ranking algorithm as of 15 months ago on December 31, 2003 and that application was posted on March 31st at the US Patent Office. It got the discussion forums buzzing this weekend. Even though I had substantial work to do and was behind on a project, I couldn't resist the temptation to read the very long 14,000 word, 45 page application and see what it could mean to the volatile world of search.
So I tripped on over to the the US Patent & Trademark Office (USPTO) and started reading the document United States Patent Application: 0050071741 seems to be Google applying for a patent on their search algorithm. There seems to be no reference to PageRank here, but it seems to be PageRank redefined with a few variations to limit link spamming and reduce stale results, along with multiple innovative elements not previously considered.
They discuss link spamming limitations extensively, which would be a welcome relief as Linking Psychosis is rampant and I'd like to see an end to it. Much of historical data related to pages seems to be a bit onerous because it would appear to limit the perceived value of a page unless it becomes wildly popular over time. Bigger is better seems to be a enduring theme of this algorithm as described generically in text of their application.
An odd addition to the historical ranking discussion is amazingly - the "Advertising Traffic" for a particular document! They will rank a site based on the advertiser choosing to advertise on a particular site. If Amazon wants to advertise on your site, then Google will rank you higher!
That's good, I guess, if you have a site that attracts highly rated advertising, and don't rely on cross promotion of your separate products or those of suppliers to appear in your site advertising. Example: If I have a discussion forum on coffee, don't I want to advertise my coffee products? Why would I serve ads from highly rated advertiser Starbucks to rank higher at Google? What if I sell thousands of products and simply cross promote and upsell my own products sitewide? Odd stuff, ranking based on advertisers.
How does affiliate advertising factor into that advertising element of the algorithm? Do they know you are advertising a book from Amazon as part of affiliate program through your direct Amazon affiliate program links and do they recognize tracking links through affiliate management companies differently than the tracking URL's of ad serving monsters like DoubleClick and confer higher ranking upon the big boys of advertising above affiliate tracking firms?
Also seems to call into question their own Adsense ads and how that factors into this algorithm! Do the Adsense ads along my blog border gain more ranking score because it is from a monster advertising company - Google - or is it downgraded because I'm not a "Premium" advertiser serving over 20 million content page views? Again, seems that reward for being large outweighs relevance in this formula. Or does it? How do they value Overture advertising in the formula? Adbrite? Smaller ad networks versus large advertising aggregators?
They extensively discuss historical data related to rankings over time, looking at seasonality, popularity during spikes in traffic due to news coverage of a particular topics and changes in ranking related to those items. The historical data related to ranking over time are interesting since they refer to link spamming, relevance, and topicality when they say:
"As a further measure to differentiate a document related to a topical phenomenon from a spam document, search engine may consider mentions of the document in news articles, discussion groups, etc. on the theory that spam documents will not be mentioned, for example, in the news. Any or a combination of these techniques may be used to curtail spamming attempts."
They've added another interesting element in the algorithm of determining value of pages based on "user maintained/generated data" (patent item 113) read that "bookmarks" and "favorites lists" built into your browser. Is this one of the reasons that Google recently hired Ben Goodger, the lead developer of Firefox?
Snooping into my favorites and cookies on my machine seems like a bit more than I want Google doing on MY machine. It strains the limits of privacy as well. We can stop sites from serving us cookies, but can't stop who reads them? Ouch!
Further, they reference user's browser cache files as a method of determining value of a site. "For example, the "temp" or cache files associated with users could be monitored by search engine to identify whether there is an increase or decrease in a document being added over time. Similarly, cookies associated with a particular document might be monitored by search engine to determine whether there is an upward or downward trend in interest in the document." Apparently they can see this info, but I'd like them to stay out of my cache and cookies too!
It appears to apply further penalties to new sites by keeping them poorly ranked for even longer periods and applies an apparently new item to algorithms not seen or (at least discussed publicly) of long term purchase of domain names and historical data related to IP address and hosting company! Here's the snip about that longevity of domain registration to ranking:
" Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith."
I'll be extending the term of my domain registrations ASAP! What a boon to registrars if that element of ranking becomes as valued as linking has been! Everyone will get 10 year registrations if they want to rank well. The domain name aftermarket will also be changed dramatically if this becomes as important as this element makes it appear to ranking. People will buy and sell domains when disposing of them rather than simply letting them expire at the end of the registration period, as most do now.
It appears they will be penalizing domains "associated" with "illegitimate" domains. Hopefully they have a method of determining that it isn't a competitor linking to your domain from their "illegitimate" domain! That suggests they will be able to eliminate "Domain Scrapers" that have been known to scrape search engine results of high ranking domains and posting those on "illegitimate domains" which in effect drags down the ranking of those previously highly ranked domains. How odd the search world is sometimes!
Altogether, it seems that older content will suffer overall because it hasn't changed, because nobody new is linking to it and because it will lose links over time. What if you are posting a historical document that you can't change or an authored piece that is copyrighted? Does it decrease the value of the information? Hmmmm. I guess links would continue to increase if the information remains valuable, so there is some protection in that. But older site content may be unchanged because it is popular, not because it is stale - that's an odd Catch-22.
The anchor text issue discussed in this patent application suggests that " Unique Words, Bigrams, Phrases in Anchor Text " are significant in determining rank, because if natural links develop, they would vary when webmasters link to a document differently, some would use the URL and embed the link in that, others would use requested text from the webmaster if it were a link request that successfully garnered a link and still others might simply use Google's own Blogger "Blog This" link which simply takes the page title. (I routinely change link text generated by "Blog This" in my blog posts to emphasize the topic discussed and eliminate business/publication names usually added ahead of the topic of the page.)
The US Patent office has a link to images including illustrations and figures that are linked to the filing but they are absurdly large and don't fit in the viewable framed window. This is silliness. Do they mean to hide it by making it unviewable?
I'll attempt to post a smaller version of images on my blog.
The final notable item seems to me to be the clickthrough data that Google sees to sites from their own search results. They will rank site higher that get significant clickthrough rates from the Google SERP's.
"Google may monitor the number of times that a document is selected from a set of search results and/or the amount of time one or more users spend accessing the document. Search engine may then score the document based, at least in part, on this information."
How will they know how long I spend accessing the document unless they can monitor my actions AFTER I've left the Google SERP's to visit the linked site? Wonder what's at work in that? Do they have some way of tracking our actions after we leave their site? I wonder if this has anything to do with the Google acquisition of Urchin traffic statistics company last week.
Well, it's back to work for now, but it will be interesting to see where this patent application is discussed in forums and SEO blogs over the coming week.
Mike Banks Valentine is a Search Engine Optimization Specialist and blogs about the search world at: http://RealitySEO.com while operating a small business ecommerce tutorial at: http://website101.com
Getting Started with Edge SEO: What You Need to Know Search Engine Journal
The adoption of performing SEO on the edge has risen in the past year. Here's what SEO professionals need to know to get started.
GoDaddy Launches New SEO and Email Marketing Tool for SMBs PCMag.com
Website hosting *service* GoDaddy has introduced Websites + Marketing, a tool that small businesses and entrepreneurs can use to grow their audiences using ...
BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19 Yahoo Finance
BrightEdge, the global leader in organic search and *content* performance, today, unveiled BrightEdge Autopilot and the deployment of the industry's first ...
How to Build Your Brand’s Authority with Strategic Content & SEO Search Engine Journal
“Authority” is a buzzword in SEO and *content* marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes ...
Basic Tips To Ensure Your Content Is SEO-Friendly Forbes
Creating SEO-friendly *content* has a lot to do with schema.
There Is No Single Way to Do SEO – Here’s Why Search Engine Journal
Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. One example that sticks out in my mind is ...
15 Strategies To Effectively Combine SEO And Social Media Campaigns Forbes
SEO and social media are both ultimately about marketing your business. Here are some strategies for combining the two so you can can leverage the power of ...
Apartment SEO is a Finalist in the Best Places to Work Multifamily® Yahoo Finance
LONG BEACH, Calif., Sept. 18, 2019 /PRNewswire/ -- It is our most sincere pleasure to announce that Apartment SEO is a finalist in the 2019 Best Places to ...
Two Top Enterprise SEO Agencies Highlighted for August 2019 by 10 Best SEO Yahoo Finance
Setting up a site on Enterprise is a complex job, and making sure that the search engine algorithms rate it well is an even bigger one. In order to find the best ...
5 Quick and Easy Things You Can Do for Your SEO That Cost You Nothing Business 2 Community
“For your SEO” is a term all too common in today's business vernacular. Every business owner or manager must have thought at least once about how best to ...
How to Avoid SEO Misinformation Search Engine Journal
There is a lot of SEO misinformation. This is how to recognize the best information about Google.
10 tools and training courses to boost your SEO game Mashable
Even if SEO scares you, there are tools and training that can help you boost your ranking.
5 Online Courses to Take to Get a Job in SEO PCMag.com
Services such as Coursera, LinkedIn Learning, and Udemy provide valuable training on key areas in te.
What Is a Google Penalty in SEO? Search Engine Journal
The ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions.
Learn to think like an SEO developer Search Engine Land
Today's marketplace demands that SEO practitioners understand more about website development than ever before. You don't have to know programming to be ...
10 Awesome Paid SEO Tools That Are Worth the Money Search Engine Journal
Want to choose the most valuable tools to use on your SEO campaigns? Here are 10 awesome, dependable, paid SEO tools that are totally worth paying for.
10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research] Search Engine Journal
SEO can make or break your ad publishing business. Here are common SEO mistakes online ad publishers make and how to resolve them.
Top SEO Guidelines: How to Improve Google Search Rankings Business 2 Community
SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that's how many beginners think of SEO.
An Enterprise SEO Framework: From Crawling to Conversions [WEBINAR] Search Engine Journal
Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
19 Free SEO Tools That Should Be on Every Marketer's Radar MarTech Advisor
Search Engine Optimization can make all the difference in generating traffic for your *content* or assets. Use these 19 free SEO tools to stay on the winning side.
SEO on a Budget: How to Stay Searchable Using Free Tools prnewsonline.com
Building an SEO program for yourself, or your brand, can appear to be a daunting task. There's a seemingly endless amount of tools available to get your page ...
Google Nofollow Links Ranking Change – How it Affects SEO Search Engine Journal
Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the ...
This $500 SEO Tool Is Only $24 Today Geek
If you ask anybody with a heavily-trafficked website what their secret is, chances are they'll say Search Engine Optimization (SEO.) SEO is the art of making sure ...
Important SEO strategies to apply to your WordPress blog in 2019 Business MattersBusiness Matters
Keen on taking a WordPress training course, you are on the right lines as WordPress is the industry leader in *content* management systems.
7 Things SEO Tools Can’t Tell You Search Engine Journal
SEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.
BrightEdge Launches Autopilot To Automate SEO MarTech Advisor
Acquisition of New Mobile Technology Developed by Trilibis helps Power Self-Driving SEO. Foster City, CA: BrightEdge, an organic search and *content* ...
SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know - Search Engine Journal
SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know Search Engine Journal
If creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.
Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget Search Engine Journal
*Content*. You know you have to invest in it. Here are ways to save money, become more efficient, and see better performance.
The Ultimate SEO Strategy Template For Getting More Website Traffic KAKE
Do you have an SEO strategy for this year? I want to make sure you have THE BEST info available on what is currently working in the world of SEO.
Is SEO Losing Its Luster? Not Yet, But … Associations Now
Evidence is rising that Google is increasingly favoring its own digital properties over organic search results, which could be worth getting concerned about if you ...
SEO rankings Archives MarTech Series
Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional …
Crawl, Render, Index, Rank, Convert: An Enterprise SEO Framework [Webinar] Search Engine Journal
Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
SEO UX Play: Information Architecture & Linking Hierarchy Search Engine Journal
UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring *content*.
How to Leverage Seasonal Content for SEO Campaigns Search Engine Journal
Want higher search visibility this holiday season? Then you need to start optimizing now. Here's why the best place to start is with your *content*.
Beyond conventional SEO: Unravelling the mystery of the organic product carousel - Search Engine Land
Beyond conventional SEO: Unravelling the mystery of the organic product carousel Search Engine Land
Earlier in the year, Valentin Pletzer found that Google had begun to show a 'Popular Products' carousel for a subset of queries in search results. At the time ...
SEO Tips to Increase Traffic Business.com
For e-commerce entrepreneurs, more traffic means more online sales. Here are a handful of proven technical SEO tips that can help make it happen.
GoDaddy Debuts Email/SEO Product For SMBs 09/17/2019 MediaPost Communications
GoDaddy has launched a new SEO and email tool for use by SMBs: Websites + Marketing. The goal is to take users beyond website building into driving ...
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones Practical Ecommerce
Ecommerce sites often create duplicate *content*, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate *content* from ...
19 Image SEO Tips to Increase Organic Traffic from Google [Infographic] Social Media Today
Are you looking for ways to increase your organic traffic from Google? Optimizing your images can be a great way to expand your search presence, aligning your ...
SEO, Paid-Search Education Crammed Into Enterprise Business Model 09/12/2019 - MediaPost Communications
SEO, Paid-Search Education Crammed Into Enterprise Business Model 09/12/2019 MediaPost Communications
Directive Consulting, a global enterprise search marketing agency, will launch a full-learning management system that educates the user through practical ...
6 Types of Content That Help SEO (and Shoppers) Practical Ecommerce
Modern search engine optimization relies on providing valuable *content* that improves a site's customer experience. But the form it should take often stymies site ...
Are other teams unwittingly killing your SEO (and revenue)? MarTech Today
When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...
SEO Testing Service Market by Type, Stage, End-User Market Research Columnist
MarketResearchNest.com adds “Global SEO Testing *Service* Market 2019 by Company, Regions, Type and Application, Forecast to 2024” new report to its.
How AI-Powered SEO Can Help Your Business Business.com
Learn how AI can help you improve your online reputation and fuel the growth of your venture.
SEO: Catchall Redirects Are a Bad Practice Practical Ecommerce
I recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his company's migration to a new ecommerce ...
How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse - The Content Standard by Skyword
How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse The Content Standard by Skyword
While there's no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.
In search of the right SEO agency Westfair Online
An overview of thoughts by SEO agencies and their clients in Westchester and Fairfield Counties on how businesses can choose the best SEO agency for their ...
73 SEO Statistics To Help You Land On The First Page In 2019 SmallBizGenius
What does it take to rank on Google in 2019, and what's at stake if you fail? Find out this and more with the help of the freshest SEO statistics on the web.
Travel SEO: Targeting customers at the right stages Travel Daily News International
Whatever the target is for travel companies, there's a need to ensure there is understanding of user journeys and buying trends. This allows a company to be in ...
Search Engine Optimization (SEO) Tools Market Global Opportunity, Trend and Forecast to 225 - ScoopJunction
Search Engine Optimization (SEO) Tools Market Global Opportunity, Trend and Forecast to 225 ScoopJunction
The 'Global Search Engine Optimization (SEO) Tools Market Research Report 2019' Provides In Depth Analysis Of The Industry along with Important Statistics ...
A 4-Step Enterprise SEO Framework: From Crawling to Conversions Search Engine Journal
Learn how implementing a crawling-to-conversions SEO framework can help enterprises remove the barriers that stand between Google and their website.
SEO for Startups: How Your Business Can Benefit Business 2 Community
The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small ...
GUEST COMMENT Seven tips for a successful Christmas SEO strategy InternetRetailing
Search engines remain the starting point for millions of online shopping journeys every Christmas. So, here are seven essential considerations for creating a ...
Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST] - Search Engine Journal
Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST] Search Engine Journal
Kevin Gibbons of Re:signal shares his insights on building, growing and rebranding an agency, and why his biggest strength isn't knowledge, but his network.
Mimvi SEO Announced as a Top New York City SEO Company for 2019 by SEOblog.com Olean Times Herald
NEW YORK - September 18, 2019 - ( Newswire.com ). Mimvi SEO, a premier internet marketing company, has been named as one of New York's top SEO ...
6-step SEO Indexation Audit for Ecommerce Practical Ecommerce
Search engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. *Content* that should be ...
The Ultimate SEO Audit Checklist Search Engine Journal
Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.
Over half of Google searches now don't lead to clicks and what it means for SEO Econsultancy
In June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?
Marketing via Email, Content, and SEO MarketingProfs.com
To ensure your *content* reaches your target audience, combine SEO techniques with email marketing to achieve genuine, organic reach for your *content*.
Seo Hee Im - Los Angeles Review of Books lareviewofbooks
Seo Hee Im is assistant professor of English at Hanyang University. Her work has appeared in MLQ, Novel, Public Books, and the Guardian. She is currently ...
Construction Industry Employers in Ireland - Closing Date for Submissions on Changes to the SEO - Lexology
Construction Industry Employers in Ireland - Closing Date for Submissions on Changes to the SEO Lexology
The Labour Court public consultation process on the variation of the Sectoral Employment Order ("SEO") for Mechanical Engineering and Building…
Website SEO Services Review: Offering Affordable SEO Services News Credits
fter choosing an SEO package that is in line with my needs and budget, Website SEO Services team of professionals did not hesitate.
Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic] - Social Media Today
Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic] Social Media Today
Are you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...
Your Ultimate SEO Audit Checklist [EBOOK] Search Engine Journal
Eliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook.
Denver SEO Agency Offers Complementary Website Analysis StreetInsider.com
News and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.
UBS and Education Non-Profit SEO Celebrate Culmination of UBS-SEO College Scholars: An Intensive College Access and Success Program - Yahoo Finance
UBS and Education Non-Profit SEO Celebrate Culmination of UBS-SEO College Scholars: An Intensive College Access and Success Program Yahoo Finance
UBS Americas today announced a major milestone in their UBS NextGen Leaders program – the culmination of their five-year UBS-SEO College Scholars ...
SEO Content Writing vs. SEO Copywriting: Is There a Difference? Search Engine Journal
Heather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...
5 Effective Ways to Motivate Your Marketing Team Search Engine Journal
Keeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.
SEO Software Market to Witness Astonishing Growth by 2025 | BrightEdge, Conductor, Linkdex, SpyFu - Indian Columnist
SEO Software Market to Witness Astonishing Growth by 2025 | BrightEdge, Conductor, Linkdex, SpyFu Indian Columnist
HTF MI broadcasted a new title “Global SEO Software Market Size, Status and Forecast 2019-2025” with 99 pages and in-depth assessment including key ...
Doesn’t Build Links. Why Did Google Slap a Link Penalty? Search Engine Journal
Well known marketing agency doesn't build links but Google slapped them with a link penalty anyway.
Gene Munster Founder of Loup Ventures Talks Voice SEO, Smart Speaker Sales, and Apple - Voicebot Podcast Ep 113 - Voicebot.ai
Gene Munster Founder of Loup Ventures Talks Voice SEO, Smart Speaker Sales, and Apple - Voicebot Podcast Ep 113 Voicebot.ai
Gene Munster is managing partner at Loup Ventures, a venture capital fund focused on early-stage investing. We discuss Apple's voice strategy, Voice SEO data ...
Park Min Young And Seo Kang Joon Confirmed As Leads Of New JTBC Drama soompi
Park Min Young and Seo Kang Joon will be starring in a drama together! In August, it was revealed that the two actors are in talks for the JTBC drama “I'll Go to ...
Leading Reputation Management Firms Receive Awards for August 2019 from 10 Best SEO Yahoo Finance
10 Best SEO is the leading source for assessing digital *content* and design providers. Their Best Reputation Management Agency is segmented by city and ...
Find inquisitee details of Searching Software Market with top key players like Moz, SEO Book, LinkResearchTools, SpyFu, and SEMrush - Technology News
Find inquisitee details of Searching Software Market with top key players like Moz, SEO Book, LinkResearchTools, SpyFu, and SEMrush Technology News
IT Technology News24 provides latest industry trending news, hosted news *service*, IT & Technology news helps businesses connect with their target audiences ...
Brett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content [PODCAST] - Search Engine Journal
Brett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content [PODCAST] Search Engine Journal
Brett Tabke shares the lessons he's learned from running Pubcon, what's in store for Google and the search industry, and why *content* still matters.
Top Social Media Marketing Agencies Honored with August 2019 Awards by 10 Best SEO Yahoo Finance
If a company does not have the best social media marketing agency available, it could be missing out on a lot of attention and visits to its site. CHICAGO, Sept.
Heechul and Seo Jang Hoon both reveal their love for mani-pedicures on 'My Little Old Boy' - allkpop
Heechul and Seo Jang Hoon both reveal their love for mani-pedicures on 'My Little Old Boy' allkpop
Super Junior's Heechul and Seo Jang Hoon both expressed their love for nail care! On the September 15th installment of 'My Little Old Boy', Heechul visited his ...
Union NJ SEO Local Google Ranking Expert Media Relations Services Launched Newswire
Hillside, New Jersey online marketing agency Local Mobile Vantage launched a full range of SEO, media relations, reputation and *content* marketing solutions ...
‘My Country: The New Age’ Season 1: What We Know So Far What's on Netflix
Coming to Netflix this October is Netflix's latest K-Drama, My Country: The New Age. The period drama has us incredibly excited at What's on Netflix office, and ...
Content: The Indisputable Backbone Of Your Website SEO Strategy Forbes
Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
Best NYC SEO Agency Awards Presented for August 2019 by 10 Best SEO Yahoo Finance
When a business owner does not have a lot of time to spend researching which SEO agency to hire, it can now refer to the new monthly award issued by the 10 ...
Calgary SEO Services Firm Announces That Openings Are Still Available For Most Business Niches - Press Release - Digital Journal
Calgary SEO Services Firm Announces That Openings Are Still Available For Most Business Niches - Press Release Digital Journal
MRC SEO Consulting, an SEO services company based in Calgary, Alberta, has announced that there are still openings for most business niches in Calgary ...
SEO Versus SEM: What's The Difference? Forbes
Separate and clearly understand the categories before defining your marketing plan.
Is FAQ Structured Data Dominating Google Search? Search Engine Journal
A Twitter discussion brought to attention that some Google search results (SERPs) are dominated by websites displaying FAQ Schema Structured Data.
Five SEO Tips For Doubling Site Traffic Forbes
There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
Regen SEO is Growing the Stem Cell Industry - Press Release Digital Journal
Vancouver, BC - Just as the stem cell industry is making waves in the medical field, Regen SEO is helping stem cell clinics grow and reach clients in this ...
Actress Oh Yeon Seo of 'People With Flaws' announces legal action against Goo Hye Sun for posting false rumors - allkpop
Actress Oh Yeon Seo of 'People With Flaws' announces legal action against Goo Hye Sun for posting false rumors allkpop
Actress Oh Yeon Seo's label Celltrion Entertainment has released a sternstatement of rebuttal to Goo Hye Sun's most recent Instagram post. On September 4 ...
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
New Podcast at PAW Online: Sarah Seo '02 *16 Princeton Alumni Weekly
In popular culture, the car is seen as a symbol of freedom. But as legal historian SARAH SEO '02 *16 writes, driving a car is also “the most policed aspect of ...
Why Having a User-First Approach to SEO Is Important Search Engine Journal
One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More - soompi
Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More soompi
Hairstylist Seo Yoon talked about what it's been like to work with many celebrities, including her muse IU! On the September 15 episode of MBC's radio show ...
New To SEO? How To Boost Your Rankings With These 4 Easy Tips Inc.
SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...
The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal
Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
What's the Value of SEO? Practical Ecommerce
Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...
The Search Engine Secret That Is No Secret At All
It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create.
Duplicate Content Penalty - How to Lose Google Ranking Fast!
Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet.
The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market
Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or MarketsA Recent Search on the Term Book Store Yielded over 200,000,000 Million Results in the Yahoo Search engine.
Do the Search Engines Know Your Website?
Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results.
SEO and Google Indexing - Why It Requires A Complex Blend of Skills
If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work.
New Site and Sandbox: How to Get Rid of It
You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines.
Google PageRank Explained
1. What is PageRank? Here is what Google says:" PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to's" with regard to SEO (Search Engine Optimization).
Google Rank Cake
6 cups thick content mix 1 jar word of mouth, whipped 2 tablespoons meta tags 1 cup creativity1) In a bowl, stir content mix with 1 cup creativity. Stir.
Whats All This Hype About Links?
What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links.
Search Engine Optimization and Web Site Usability
Build a Web site and the people will come.Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment.
Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)
Web site owners need to have realistic expectations when it comes to the world of keyword selection.It's essential to understand your audience, as well as to aim appropriately at powerful, concise keywords that are not vague or generic-those broad, expansive keywords that rarely attract the audience you are seeking--and lead to disappointing rankings and wasteful expenditures of cash resources.
How to Get One Way Backlinks
Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
Youve Got The Power, Why Arent You Promoting It?
Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.If those are all true then knowledge is power right? Wrong, knowledge is only power if applied.
SEO - Are You Making The Search Engines Mad?
If you've been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort.All you had to do was load up the page with the keywords you wanted to rank high for, make sure your meta tags were stuffed with those same keywords, submit the page and within a few days or weeks you've captured a top 20 or even top 10 result.
What You Did Wrong With Your Domain Names!
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours.
An SEO Checklist
Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
Beyond Search Engines
Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business.
Owning Your Category Online - Is Our Website Broken?
"Owning your business category online is more than just a few keywords..
|home | site map|