Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well
By now, you know that to rank well in the Search Engines, you need to have the keyword in your URL's directory name and filename, if not in the domain name as well.
So, if you want to target a keyword, say, 'Woolen Socks', the best way to do it is (a) to have a domain name that contains the word 'woolen socks' in it (like: BuyWoolenSocks.com), (b) place the information page in the 'woolen-socks' directory and (c) write the filename as 'woolen-socks.html'. So the URL should look like:
This definitely gives you much better chance to rank well in search engines with the keyword 'Woolen Socks'. There are other aspects too which help you to rank well, but inserting the keywords in domain name, directory and file name definitely give you a boost.
It's not always possible to have a separate domain name for each and every product. But, you can easily change the directory name and filename to match with your keywords.
But you are afraid to change the alrealy popular URLs for three reasons: (a) you have to manually insert the redirect code in every page, (b) a standard 404 page may lead visitors nowhere or disinterest them and (c) annoying search engines with the constant 404 error page codes so much so that they might ban the site.
But there is no need to worry. Internet has enough provisions to meet every technical need. The only thing you have to know where to look. You can change the filenames without disturbing anything by simply changing one single file.
USE 301 REDIRECT
A 301 redirect is the most efficient and spider/visitor friendly strategy around for web sites that are hosted on servers running Apache (check with your hosting service if you aren't sure). It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you HAVE to change file names or move pages around, it's the safest option.
A 301 code inteprets 'moved permanently'.
HOW TO DO IT?
Locate a file named .htaccess in your public_html folder (home page folder). If it's not there, just open Notepad (or any text editor: which saves files in .txt mode) and write the following line for each filename change:
redirect 301 /OldFolder/OldFilename.html http://www.you.com/NewFolder/NewFilename.html
Obviously you need to replace 'OldFolder', 'OldFilename.html', 'NewFolder', 'NewFilename' with your own old and new filenames.
For example: if you had a page whose URL is: http://www.YourDomain.com/wp-01.html and the new page's URL is: http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.html write the following code in your .htaccess file:
redirect 301 /wp-01.html http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.html
If you had a page whose URL is: http://www.YourDomain.com/wp/wp-01.html and the new page's URL is: http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.html just write the following code in your .htaccess file:
redirect 301 /wp/wp-01.html http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.html
The line is written like this: 'redirect 301' + 'one spacebar space' + 'old file directory/filename' + 'one spacebar space' + 'new file URL' + '[Enter]'
You can write as many lines as you wish!
If you already have .htaccess file in your folder, write these lines AFTER all other codes already existed there.
Save the file. Check that the filename has not become: .htaccess.txt. If it's so, rename the file to .htaccess and upload it to your public_html directory.
Now, open your browser (Aren't you using FireFox? Oh boy, you're missing a lot!!) and browse to your old filename. You got redirected to the new page location!!
Search engines read your old filenames as 301 code and not a 404. Eventually they should drop the old filenames and index new ones.
Your visitors seamlessly visit your new page following the old filename.
You save lots of time if you have really huge files to change.
Great. Isn't it?
Subhendu Sen is the owner and webmaster of http://www.IndHosts.Net/hosting.html - A Low-Cost Web Hosting Service Provider with Apache Server - and is in the business of web hosting since 1998. He also owns other sites of interest : http://www.TheWebContent.com - An Article Directory and http://www.PopAccount.com - A Free Email Address directory.
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
5 DIY SEO Tips That Your Small Business Needs Business.com
What Entrepreneurs Should Know About SEO Business.com
What Does It Mean to ‘Do SEO’? Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
An Introduction to Python for Technical SEO Search Engine Journal
Can SEO Have a Negative Effect? Search Engine Journal
Moz launches Domain Analysis, free tool for SEO metrics Search Engine Land
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
SEO from Expired Domains - DNW Podcast #258 Domain Name Wire
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands Search Engine Journal
The Top 4 Enterprise SEO Platform Tools: An In-Depth Review Search Engine Journal
One Tool for Improving Image SEO for the Future Search Engine Journal
Redefining SEO in the Age of Digital Transformation Destination CRM
SEO budgets fall as marketers want clearer guidelines Netimperative
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering Search Engine Land
Multiple H1s won’t get in the way of your SEO, Google says Search Engine Land
Google’s John Mueller Asks Why SEOs Don’t Publish Their Address Search Engine Journal
7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce
Baidu SEO: Content Delivery, Speed & Accessibility Search Engine Journal
Should you do 100% of your SEO in-house? Search Engine Land
How to Do Local SEO During the Holidays Search Engine Journal
My experience with SEO Practical Ecommerce
What Is Forensic SEO? Search Engine Journal
SEO 2020: Top 15 Google Page Ranking Factors hypebot.com
Leading Enterprise SEO Platform, Botify, Launches Prescriptive Intelligence & Activation - Yahoo Finance
Leading Enterprise SEO Platform, Botify, Launches Prescriptive Intelligence & Activation Yahoo Finance
SEO Company Winnipeg Search Engine People
BrightEdge Unveils New Technology That Puts SEO on Autopilot Search Engine Journal
How a content audit can improve your organic SEO performance Search Engine Land
Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST] Search Engine Journal
7 Coding Barriers to SEO Success Practical Ecommerce
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards - Business Wire
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards Business Wire
Getting started with a terminal emulator for SEO programming Search Engine Land
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] - Search Engine Journal
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] Search Engine Journal
SEO in 2020: How to Perfectly Optimize Your Website for Google [Infographic] Social Media Today
GIVEAWAY: Win an SEJ SEO-Themed T-Shirt! Search Engine Journal
7 Free SEO Plug-ins for Chrome, and 3 Extras JumpFly PPC Advertising News
80 SEO & SEM Statistics That Prove the Power of Search [2019 Update] Business 2 Community
Is Google's Nofollow Change a Peek into SEO's Future? Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs Practical Ecommerce
WeWork Selling Conductor SEO Company Search Engine Journal
SEO vs PPC: When Do You Optimize for Each? Business 2 Community
Google: HTML Sitemaps Not Worthwhile For SEO Purposes Search Engine Roundtable
SEO Misinformation – and How to Avoid It TechSpective
Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] - Search Engine Journal
Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] Search Engine Journal
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston - GazetteNET
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston GazetteNET
Long Island SEO, fishbat, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry - PRNewswire
Long Island SEO, fishbat, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry PRNewswire
Watch Local SEO Experts Prank A Google Local Spammer Search Engine Roundtable
Where Can I Get Backlinks to Improve SEO? Business 2 Community
Danny Seo, Romero Britto and Heather Hall Brands to Launch on iMedia Brands’ ShopHQ® - Yahoo Finance
Park Seo Joon's Manila Vlog Cosmopolitan Philippines
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
New Kid on the Block: Stephén Seo Tribeca Citizen
Malicious Commenter Receives Sentence For Spreading False Rumor About Lee Seo Jin And Sunny - soompi
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
A Guide to On-Page SEO for Ecommerce Websites Search Engine Journal
6 SEO Tips to Benefit Any Business Entrepreneur
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Two years on: Coach Park Hang-seo revitalizes Vietnamese football VnExpress International
What's the Value of SEO? Practical Ecommerce
10 Awesome Paid SEO Tools That Are Worth the Money Search Engine Journal
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Why White Hat SEO is No Longer a Thing Search Engine Journal
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
5 On-Site SEO Factors That Matter Most Search Engine Journal
Web Design Practices That Frustrate SEO Pros Search Engine Journal
How to Avoid SEO Misinformation Search Engine Journal
See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher!
Does Creating a Google Site Map and Telling Google About it get your Work at Home Business Web Page Indexed Faster? Google Visited My Home Based Business Web Page the Same Day I Uploaded my Site Map. It stands to reason anything you can do make it easier for Google to Index your Work at Home Business Online Business get a Google Ranking.
Search Engine Essentials
What are Search Engines?There are numerous different search engines, and all are essentially huge databases containing information about web pages from the internet. A web-based user interface then allows the user to search the contents of this database.
Supply & Demand - Stop Attacking Good SEO Companies!
As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against SEO Companies.Please don't be quick to blame seo companies.
Googles New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions.
Google Tests Expanded Search To Include Printed Works
Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database.
PPC Advertising - The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
Improve Search Engine Rankings - The Real Deal!
Ok, here's the deal, follow these steps and shoot me if your rankings doesn't improve. I know that there's been so many articles on how to improve your search engine rankings but most of them are either incomplete or untrue.
Dont Get Banned by Google
There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.
Five FAQ About Google PageRank
Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index.
Are You Getting Nuked By Google Lately?
Since the last Google update, there have been many instances and examples of the Google Nuke Bot! This is what I call it anyway. Have you visited a favorite website lately only to realize they've been nuked by Google?More and more we are seeing internet marketing / SEO companies getting nuked, by Google completely removing them from their data banks.
SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this.
How to Make a Title Tag that Search Engines Will Love
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:Include keyword phrases in your title tag:Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you.
Internet Marketing and Search Engine Indexing.
The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site.
Anatomy Of A Top Ranking Web page
Optimizing web pages for high rankings in the search engines involved two main processes. Firstly there is the on-page factors which include what keywords you place where on the page itself.
Gaining Additional PageRank
Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
6 Ways To Attract Search Engines To Your Website More Often
Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about.
Ten Steps To A Well Optimized Website - Step 1: Keyword Selection
This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts.
Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.
|home | site map|