The Fundamentals of Inbound Links
We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.
So what are inbound links? Inbound links are simply the links from an external web site to your web site. You will also hear the phrase "link popularity" which is simply a search engines measure of the number and quality of links pointing to a single URL. We will cover "quality" later in this article but a site's home page usually has the highest number of inbound links, or highest link popularity, because site owners tend to link to home pages rather than any other content page.
What makes a quality link?
Achieving good rankings using links used to be simple; today things have become more complex, with search engines using very complicated algorithms to measure the quality of the links that involves:
· Number of links to your site?
· What is written in those links?
· What key phrases are used in those links?
· What is the quality of the site that is linking to yours?
· How many other links does that site have?
A link from a web site that the search engine recognises as a leader in your industry carries a lot of clout and means that your web site is important. Two links from industry leaders means your site is even more important. But 100 links from random web sites, from industries you are not even related with, means almost nothing. Thus, getting links is only the start; the important thing is getting good links from quality (high ranking and relevant) web sites.
How Do We Get Links?
It all starts with content - yes we're back to that again. No one will link to you unless you offer quality information about a particular subject. If you are an estate agent, why not offer information about the area you are selling in. People will be interested in local schools, clubs and associations, crime rates, etc. Once you have completed your information; find web sites whose visitors would benefit from your site's content; solicit links from nearby leisure facilities, local towns, builders, gardeners, removal companies, etc.
How Do You Solicit Links?
To solicit links takes a lot of work. First you need to find web sites that are appropriate to your audience and also bear in mind that often, web site owners will require the link to be reciprocal; i.e.; they want one back from you. As a general rule, if you think your target market may visit a web site, you would benefit from a link from it. Type your search phrases into a search engine like Google.com and see what sites are listed in the first page of results and if appropriate, ask them for a link. Also check which sites are linking to these well-listed web sites and ask those sites for a link. For a list of inbound links to a third parties web site type in "link:theirdomain.com" in Google.
Send out personalised emails to the web sites you have identified giving some evidence that you have actually visited the web site. Don't waste time on approaching web sites that haven't been updated in years, many web sites are perfect but if they are rarely updated, your link wont be added. Be friendly and polite in your approach, and point out the benefits of linking to your web site. If you are lucky, around one third of your emails will get a response. It can be frustrating and discouraging when you get little response or a whole string of no's, but it's important to keep going.
It is also important to follow up. Until you get a definite no, keep in contact and keep it personal. The trick is to let the recipient of your emails think that they are the only web site that you are approaching for a link so make sure you keep track of who you have contacted and what you have written or said. If your linking prospects think that you are sending out mass emails, or that you are using the exact same approach with other sites, you will probably lose their respect - and any chance of a link.
Directories and Links
Do not forget to submit to the directories, relevant business directories and local listings. Getting listed in some of the larger directories such as the Open Directory Project counts for a lot in the major crawler based search engines. Take your time and choose the right category to submit to. Also, make sure you read the advice about how to write the descriptions and titles and write them in the way they ask, bear in mind that human beings edit these directories! Also consider submitting to Yahoo and Business.com, both charge annual subscription fees but both would provide high quality links. If the links turn out not to be cost effective, simply don't renew your subscription.
Buying links is also becoming more commonplace. It is a form of purchased advertising that is less obvious than banner adverts or pay per click listings. Often the link will be placed on multiple pages, or all pages within the site. If purchasing a link, make sure you are clear about why are you buying it? Is it for search engine ranking purposes only, or to get traffic directly from the link?
Make sure the link is worth what you are paying in terms of the traffic it will send you and not solely to improve your page's ranking. If the link partners page is well ranked in the search engines under a specific key phrase but receives few visitors, it won't be sending many visitors to your web site. If the page is well ranked, it may help with your ranking in Google and the rest, but that would be the icing on the cake.
Join forums and discussion groups related to your business and place links to your web site in your signature line. Use your main search terms as the link text. But before spending time writing lots of posts with your signature line in each post, make sure that the forum is spiderable by checking the robots.txt file. Also make sure that links in signature lines are not hidden from spiders (view the source code to make sure that signature links are in plain HTML and point directly to the site).
Link Exchange Centres Find and join free link exchange centres like LinkPartners.com. There you can find a categorised directory of websites that also want to exchange links. Be careful not to sign up with FFA (Free-For-All) sites because they are mostly email address gatherers and you can expect a sudden increase in email sp@m soon after you sign up. Also, only sign up with centres where you can approach other sites personally, and where they can approach you personally.
Controlling Your Links
When providing your link partners with the text to use in your inbound link, make sure it contains the key phrase you are targeting. Search engines will take into account the words that are included in the actual link as well at the text around it so include a brief paragraph about your business and if possible link your top key phrase to your URL. Make sure that each link points to the page you are promoting for that particular search term. This should improve your ranking in their listings. Pointing all the links to your home page, with various target search terms, won't achieve the same as pointing targeted links at specific pages within the site.
How not to link
Under no circumstances join any link farms! Link farms, such as LinksToYou.com, sound simple and effective, but search engines, Google in particular, disapprove of them as blatant attempts to manipulate the rankings and they will penalise sites that use them. Once a site has been penalised, it is very difficult to get the penalty lifted, so avoid all link farms at all costs. Search engine software engineers always look for spam tactics, when a software engineer discovers a link farm; all the domains in the link farm are banned. Result? Link popularity vanishes.
Acquiring links can be time-consuming and tedious. There are a number of ways to get them, some being easier than others. However you get them, inbound links are important for websites that want to move up the rankings. Inbound links, with the right link text, are essential for achieving top rankings when there is any competition for the search terms.
Link development's main advantage is dynamic, cumulative, and difficult to imitate. Many sites maintain search engine visibility and the resulting qualified traffic because of successful link development, not just based on the number of keywords on a page.
For top rankings, it is essential to take the time to get as many quality inbound links as possible. It should be treated as an ongoing task. Getting your first link is like getting your first sale. It is just as hard - and just as satisfying.
Linking strategies are just one of a wide range of subjects covered in our guide "Start at the Beginning". It covers all the basics of building and optimising your web site for both your customers and organic search engine rankings. For an excerpt and contents list visit: http://www.enable-uk.co.uk/html/book_2.html
For a complete guide to marketing on the Internet, including: · The General Principles of Internet Marketing · Start at the Beginning · Writing Text that Sells · Building Online Relationships · Maximising Your Pay Per Click Campaign · Measuring Success Why not purchase the whole series of downloadable guides for the discounted price of Ł64.95. Click for more information: http://www.enable-uk.co.uk/html/promo_ebooks.html Justine Curtis Enable UK Internet Marketing Information and Resources Make your web site work harder! Web: http://www.enable-uk.co.uk Email: firstname.lastname@example.org Article from Internet Marketing Tips Newsletter, a monthly publication of Enable-UK Copyright © 2004 Enable-UK.
Top 5 Best SEO Service Agencies in Dubai MarTech Series
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
Coaching SEO To Win Forbes
SEO myths busted by an ex-Googler Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
How to Create a Superior SEO Strategy Business.com
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
SEO Is Everyoneâs Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
The Role of Structured Data in SEO Success MarTech Advisor
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
Googleâs John Mueller: Never Blindly Follow Big Sitesâ SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Is SEO dead? - VENTS Magazine
SEM vs. SEO vs. PPC Defined: Whatâs the Difference? Search Engine Journal
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Managing Successful SEO Migrations Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
Hereâs Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
A framework for SEO success with structured data Search Engine Land
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 - MediaPost Communications
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
Why SEO is Important for Your Business Business 2 Community
10 SEO factors that influence your Google ranking Eastbourne Herald
Park Hang-seo: âWe will try our best for fans' dreamâ Nhan Dan Online
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? - Business 2 Community
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? Business 2 Community
Move to Cloud Hosting without Compromising Your Website SEO HostReview.com
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
Best Tips for SEO Writing in 2020 What Mobile
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
VLCC awards social media and SEO duties to Imarti Media Best Media Info
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' - allkpop
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop
Search Engine Optimization (SEO) Tools Market 2019 Industry Status and Global Outlook till 2025 - Hitz Dairies
Search Engine Optimization (SEO) Tools Market 2019 Industry Status and Global Outlook till 2025 Hitz Dairies
Misquoted and misunderstood: Why many in the search community donât believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community donât believe the WSJ about Google search Search Engine Land
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
SEO First Celebrates 15 Years in Business Commerce Gazette
Focus More Or Local SEO To Increase Local Engagement Promotion World
SEO Service Provider Services Market- Growing Industry, Demand and Business Outlook 2019 to 2025 - Hitz Dairies
SEO Service Provider Services Market- Growing Industry, Demand and Business Outlook 2019 to 2025 Hitz Dairies
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
What Does It Mean to âDo SEOâ? Search Engine Journal
Hyun Bin, Son Ye Jin, Seo Ji Hye, And Kim Jung Hyun Elicit Intrigue In âCrash Landing On Youâ Main Poster - soompi
Hyun Bin, Son Ye Jin, Seo Ji Hye, And Kim Jung Hyun Elicit Intrigue In âCrash Landing On Youâ Main Poster soompi
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 SEO Tips to Benefit Any Business Entrepreneur
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
5 Metrics Crucial to SEO Success PR News - For Smart Communicators
What's the Value of SEO? Practical Ecommerce
Can SEO Be Made Predictable? Search Engine Journal
Hyun Bin, Son Ye Jin, Seo Ji Hye, & Kim Jung Hyun are all elegance in main poster for 'Crash Landing On You' - allkpop
Hyun Bin, Son Ye Jin, Seo Ji Hye, & Kim Jung Hyun are all elegance in main poster for 'Crash Landing On You' allkpop
Ongoing Education: Your Secret to SEO Success Search Engine Journal
SEO Platforms Market Detailed Business Analysis, Latest Trends and Demand 2019- Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND - Hitz Dairies
SEO Platforms Market Detailed Business Analysis, Latest Trends and Demand 2019- Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND Hitz Dairies
5 On-Site SEO Factors That Matter Most Search Engine Journal
5 Easy SEO Wins with Powerful Results Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
7 Ways to Improve Your Website's SEO Business.com
Oh Yeon Seo Puts Ahn Jae Hyun In An Awkward Position In New Stills For âLove With Flawsâ - soompi
Is SEO Really Complex or Are We Overcomplicating It? Search Engine Journal
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
What Entrepreneurs Should Know About SEO Business.com
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In âLove With Flawsâ - soompi
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In âLove With Flawsâ soompi
How to Avoid SEO Misinformation Search Engine Journal
How to Make Better Use of Web Site Page Titles and META Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.
Google Is Not Only A Search Engine!
When you now organize a street interview and ask people "What is Google", I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!A short overview of the main services of Google:++ Category One : Google Web Search Features ++- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local.
The Search Doesnt End at Your Homepage
In a recent report for a new client, I wrote: "Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind.
Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months.
Copywriters: Make Friends with Search Engine Optimization
I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines. Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'.
Five Tips to Improve Your Chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you.
Link Popularity: Why Its The Best Investment You Can Do For Your Business
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites.
Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success
In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result.
Search Engine Visibility - The Mantra of Corporate Profitability
The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design - but there is a vacuum - of potential online customers! - The website lacks the basic ingredient of success - Search Engine Visibility! - which is what search engine optimization is all about.Increasing the search engine visibility is vital to any online business.
Basic Search Engine Promotion
I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!"People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work.Three types of "Search engines" abound on the Internet.
Is Google Having a Tough Time with Their Website Limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.
3 Principles Of Google
When online "Use it. Use it.
Professional SEO: Hand Off to Bob or Outsource the Job
We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"- you can achieve professional SEO results using existing talent.
Even More Tips For Getting A Top 10 Search Engine Ranking!
I have spent some time discussing the 5 different options you have for getting your web site listed in the search engines. Just to make sure that we're all on the same page, let's quickly review?1.
Search Engines from a Webmaster Perspective
By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts.
How MSN and Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe but you will understand after I explain.
Getting Listed in the ODP, Google Directory
First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ.
How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2
'Are Google's Days in the Dominant Position in Search Technology Numbered?'In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft's launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able to search files on your computer and also the Internet.
Surviving Googles Aging Delay
Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation? yet another significant step forward for Google.Google's success as a search engine can undeniably be attributed to its ability to consistently return the most relevant search engine results.
Do the Search Engines Know Your Website?
Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results.
|home | site map|