The Search Doesnt End at Your Homepage
In a recent report for a new client, I wrote:
"Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind."
Many of us pay attention to the keywords and phrases being used by our visitors when they arrive via a search engine. It makes sense not only because it gets you higher rankings, but also because the use of the right search terms signals to your reader that your page is relevant to them. In other words, your heading and intros are directly relevant to their search.
But all too often, once those key phrases are in place, we think the job is done. Not so.
There are other key points on your homepage where getting the phrase right can make a big difference.
Here's what I mean.
Let's say you are working on two pages; the homepage and a second level page. Working with your site logs and a tool like WordTracker, you optimize the homepage with the best keywords and phrases you can find. And that's great. You now have text that is relevant to your visitor's search.
But here's something else you can do...
Use the same process to identify the best words for the links from your homepage to the second level page.
Simply go through the same process with that second page. Use your logs and a keyword tool to find the most relevant terms for that page.
And then use one of those terms in the link from your homepage.
Do you get the idea? The core of this process is to recognize that your visitor hasn't completed their 'search' when they arrive at your homepage. The search is just the beginning. Part of your task is to understand how best to write the links that take people deeper into your site. And one way of maximizing that clickthrough is to use terms that are directly relevant to the visitor's continuing search.
SEO helps us focus on writing in ways that are directly relevant to the task our visitors have in mind. My point is, don't consider the job completed when you have optimized the homepage or any particular landing page. Use the same approach, the same way of writing, to help that visitor all the way through to the moment when they complete their task, whatever that may be.
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal
Learn How to Make Search Engine Optimization (SEO) Work for You USGlass Metal & Glazing
Here’s how to leverage long-tail keywords for your SEO Search Engine Land
5 Free Keyword Research Tools for SEO & PPC JumpFly PPC Advertising News
What is SEO? businessjournaldaily.com
Ongoing Education: Your Secret to SEO Success Search Engine Journal
A 50-Point Audit for Getting Started with Local SEO Search Engine Journal
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
Let's Untangle the Knotty Mystery of SEO Radio World
7 Ways to Improve Your Website's SEO Business.com
Google Launches New, Animated Video Series About SEO for Beginners Search Engine Journal
Scorecard: The New SEO Tool To Help Your Business Get Noticed Women Love Tech
SEO best practices support ADA compliance for digital accessibility Search Engine Land
The psychology of SEO on Brains Byte Back The Sociable
How to Boost SEO for Coworking Spaces Commercial Property Executive
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
5 SEO Tips to Optimize Your Next Blog Post Business 2 Community
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 - PRNewswire
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 PRNewswire
Pro Rank Tracker Launches Lite Tool Rankitor, with Plans Starting at $5 Search Engine Journal
Google Update November 2019 Search Engine Journal
How to find your ideal SEO agency Search Engine Land
Redefining SEO in the Age of Digital Transformation Destination CRM
Why the University of Arizona changed its abbreviation for SEO Search Engine Land
Tesla Solar: Is Google SEO the Only Issue? Market Realist
5 Metrics Crucial to SEO Success PR News - For Smart Communicators
Benchmarking Beyond SEO: What Competitors' Website Traffic Can Reveal Search Engine Journal
Video: Eric Enge on Google advice vs. real-world SEO experience Search Engine Land
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
For SEO, How Fast Is Fast Enough? Practical Ecommerce
TF-IDF: Can It Really Help Your SEO? Search Engine Journal
Australian SEO startup releases new game-changing tool to forecast ROI on SEO - Media Releases - CSO Australia
Australian SEO startup releases new game-changing tool to forecast ROI on SEO - Media Releases CSO Australia
University of Arizona switches from UA to UArizona for SEO The Associated Press
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
SEO: Google's BERT Update Helps Ecommerce Product Pages Practical Ecommerce
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] - Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] Search Engine Journal
An Introduction to Python for Technical SEO Search Engine Journal
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards - Business Wire
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards Business Wire
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
Latest forecast on Search Engine Optimization (SEO) Tools market 2019-26 witness to huge growth by focuses on major key players Ahrefs, Screaming Frog, Google, KWFinder. - Market Expert
Latest forecast on Search Engine Optimization (SEO) Tools market 2019-26 witness to huge growth by focuses on major key players Ahrefs, Screaming Frog, Google, KWFinder. Market Expert
Baidu SEO: Content Delivery, Speed & Accessibility Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] Search Engine Journal
Minok Seo, of Bristow won $152,973 PotomacLocal.com
How Google's BERT SEO Update Will Impact Content and Search PR News - For Smart Communicators
Struggling with ROI on SEO? Here are five steps to better returns Marketing magazine Australia
Here’s what you need to know about Google’s newest local algorithm update Search Engine Land
Expedia Suffers Major Decline, Blames the Changing SEO Landscape Business Deccan
Google BERT Update – What it Means Search Engine Journal
SEO from Expired Domains - DNW Podcast #258 Domain Name Wire
Automotive SEO: How to do SEO For Car Dealerships MotorTradeNews.com
Video: Eric Enge on building and selling his SEO agency Search Engine Land
5 Reasons Your Business Needs to Invest in SEO in 2020 Promotion World
BERT, Google's New SEO Update, Benefits Ecommerce Product Pages California Herald
Buy SEO proxies for these 5 reasons TechBullion
John Mueller of Google Throws Light on SEO for Dark Mode Websites The American Reporter
Senior SEO Consultant Prolific North
Get the mega SEO and digital marketing bundle for 97% off Android Authority
News & Media | Ecommerce Masterclass QueryClick
Creative & SEO Copywriter, Penguin General - London The Bookseller
What Does It Mean to ‘Do SEO’? Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
Should you do 100% of your SEO in-house? Search Engine Land
SEO Testing Service Market 2019 will grow in future and gives detailed analysis of this industry. This report provides statistical and analytical data of the industry like business size, share evaluation, plans and strategies and forecast to 2025 - The Denton Chronicle
SEO Testing Service Market 2019 will grow in future and gives detailed analysis of this industry. This report provides statistical and analytical data of the industry like business size, share evaluation, plans and strategies and forecast to 2025 The Denton Chronicle
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
My experience with SEO Practical Ecommerce
The Mystery of the Magical Keyword Density Formula
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago.
Search Engines from a Webmaster Perspective
By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts.
Its All in the Title
Unfortunately, we don't live in a perfect world. You may be the most intelligent writer in the world, and have breaking information, which, if people actually read it, would benefit them and their business.
How To Conceal Your Website's "Fingerprint" From The Search Engines
The internet marketing industry is now flooded with various page and portal generators.In the good old days the gateway page generators did very well, earning a lot of money for many people.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites.
New Free Online Tool for Keyword Research
I came across a new website the other day and was quite pleasantly surprised.Basically this is another really great way to get targeted keywords for your website.
6 Ways To Attract Search Engines To Your Website More Often
Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.
Recommended Tools When You Put On The SEO Cap For Your Web Site
The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines.
The Secret To Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic.
Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.
Basics to Search Engine Optimization
Search Engine Optimization popularly known as SEO.SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines.
Reciprocal Links to Boost Link Popularity ?
Link popularity means the number of incoming links pointing to your website. This is one of the criterical factor that rank the search results.
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!Page Rank. We all know what is.
RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.
Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)
In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
The Golden 5: Steps to Google Success
The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash.
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google.
|home | site map|