Beat Google's Dampening Link Filter with SEO Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.
The Dampening Link Filter
It seems that Google may have introduced something called a "Dampening Link Filter" into its indexing algorithm. I'll give you a layperson's overview of this filter, but for more intimate details, check out WebProNews.
More and more people are realising the importance of links back to your site (or "backlinks"). For some time, companies have been engaging in all sorts of link campaigns designed to generate thousands of backlinks. Many of these campaigns haven't really paid too much attention to the context or lifespan of these links. And Google knows it. Because these campaigns are designed to artificially generate the perception of a site's importance - to trick the search engines into thinking they're important - it's been suggested that Google has decided to put an end to it. Apparently, there's evidence to suggest that Google has introduced a new link filter to dampen the effect of new backlinks. So if your link generation campaign has just created 500 links in a day from seemingly irrelevant sites, Google will suspect it of being artificial, and refuse to pass on the full effect of those links - at least for a while. Well, that's how the theory goes, anyway.
It has been argued that you can avoid being penalized by this filter by generating links:
The wisdom of relevance and lifespan is already well established; the dampening filter is simply one more reason why people should start to heed it. Writing and submitting SEO articles for online publication is one way to do so.
This article explains how SEO articles satisfy each of these three conditions. (For the basics of SEO article writing, take a look at How to Top Google by Writing Articles.)
Build Backlinks Slowly
Writing quality articles takes time. It's as simple as that. Even an SEO copywriter can't just bang an article together in a morning - it has to be well considered. It must be accurate, informative, interesting, well written, and topical. And once you've written the article, the real work begins. You then have to submit it to your favourite article submit sites. And as they all have different requirements and idiosyncrasies, submitting your article to 50 submit sites can take you all day!
Once submitted, even the best articles will only be published gradually. A good article can be published 2 or 3 times a day for a week or two, then interest tapers off. But still, over the course of 6 months a single good article can be published hundreds of times! And remember, each time is a link.
Build Backlinks From Relevant Sites
As soon as you choose the topic of your article, you define the type of site that will publish it. All online publishers have an agenda; they want to generate traffic. Whether for commercial or benevolent reasons, they want particular kinds of articles for very specific audiences. Your article won't be published on irrelevant sites simply because the publishers of those sites get nothing out of it.
Of course, your article may be published on sites that are only marginally relevant. For instance, this article may be published on general copywriting websites, advertising websites, web design websites, home business websites, etc. But the beauty of a well written SEO article is that you get to optimize it for the keywords that you want to rank for. So even if the keywords on the publishing site don't quite match your own target keywords, the page containing your link (i.e. your article) does.
What's more, you even have the power to optimize the links themselves. For instance, as an SEO copywriter, I can distribute backlinks throughout my article that use my target keywords as the link text (e.g. "copywriter", "SEO copywriter", "advertising copywriter", and "website copywriter" ;-). Some submit sites don't let you do this, but most will - at least in the byline.
And one other thing - other people link to good articles. This can increase the Page Rank of the site containing your article, which, in turn, can increase the page rank of your own site. It's a win-win situation!
Build Backlinks With a Long Lifespan
The quality of your SEO article determines the lifespan of your backlink. Write a very helpful article, make it easy to read, and choose a topic which isn't going to go away in a hurry, and your article will stay online for years.
In any event, most publishers tend not to clear out their article libraries simply because it's better for them to have lots of content available to both readers and search engines.
While it's no new phenomenon to SEO veterans and SEO copywriters, the writing of SEO articles to generate backlinks is a tactic which offers much in the way of ranking. The possibility of a Google dampening link filter simply increases the value of that offering.
* Glenn Murray is an advertising copywriter and website copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at firstname.lastname@example.org. Visit http://www.divinewrite.com for further details or more FREE articles.
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Is SEO dead? - VENTS Magazine
How to Make SEO Happen in 2020 Practical Ecommerce
How to Create a Superior SEO Strategy Business.com
Coaching SEO To Win Forbes
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
SEO myths busted by an ex-Googler Search Engine Land
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
The Role of Structured Data in SEO Success MarTech Advisor
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
How Does SEO Work? JumpFly PPC Advertising News
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 - MediaPost Communications
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
10 SEO factors that influence your Google ranking Eastbourne Herald
What is Data Driven SEO? GISuser.com
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
June-seo cruises to glory at Speed Skating World Cup Eurosport.com ASIA
How Google's BERT Works In SEO Business 2 Community
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
Why SEO is Important for Your Business Business 2 Community
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
Google search results eye candy: How users navigate search features and what it means for SEO - Search Engine Land
Google search results eye candy: How users navigate search features and what it means for SEO Search Engine Land
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? - Business 2 Community
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? Business 2 Community
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
SEO Trends to Look Forward to in 2020 IMC Grupo
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
VLCC awards social media and SEO duties to Imarti Media Best Media Info
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
Park Hang-seo: “Vietnam need to focus again for Thailand clash” Nhan Dan Online
SEO is Fast Becoming an Integral Part of Businesses Today London Daily Post
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
Business, Healthcare, Industry Latest News, Updated News, Latest trending News - Market Report Gazette
Business, Healthcare, Industry Latest News, Updated News, Latest trending News Market Report Gazette
SEO Specialist job with Creative Circle | 406576 mediabistro.com
Peter O'Neil the Co-Founder of SEO & Grow appears on this episode of the Irish Tech News podcast - Irish Tech News
Peter O'Neil the Co-Founder of SEO & Grow appears on this episode of the Irish Tech News podcast Irish Tech News
Beth Kahlich Search Engine Journal
SEO Testing Service Market Comprehensive Evaluation of the Market via in-Depth Qualitative Insights by 2024 - VaporBlash
SEO Testing Service Market Comprehensive Evaluation of the Market via in-Depth Qualitative Insights by 2024 VaporBlash
Focus More Or Local SEO To Increase Local Engagement Promotion World
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
What Does It Mean to ‘Do SEO’? Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 SEO Tips to Benefit Any Business Entrepreneur
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
5 Metrics Crucial to SEO Success PR News - For Smart Communicators
What's the Value of SEO? Practical Ecommerce
Can SEO Be Made Predictable? Search Engine Journal
Start An SEO Agency in 2020 – Rank Daddy TV Launches YouTube Video That Explains How To Start An SEO Agency - Press Release - Digital Journal
Start An SEO Agency in 2020 – Rank Daddy TV Launches YouTube Video That Explains How To Start An SEO Agency - Press Release Digital Journal
Ongoing Education: Your Secret to SEO Success Search Engine Journal
5 On-Site SEO Factors That Matter Most Search Engine Journal
5 Easy SEO Wins with Powerful Results Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Son Ye Jin And Seo Ji Hye Are Chaebol Queens Fighting For Hyun Bin's Heart In “Crash Landing On You” - soompi
Son Ye Jin And Seo Ji Hye Are Chaebol Queens Fighting For Hyun Bin's Heart In “Crash Landing On You” soompi
7 Ways to Improve Your Website's SEO Business.com
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In “Love With Flaws” - soompi
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In “Love With Flaws” soompi
Is SEO Really Complex or Are We Overcomplicating It? Search Engine Journal
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
What Entrepreneurs Should Know About SEO Business.com
All You Need to Know About Your Website Traffic is Contained in 5 Key Stats
You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats.
Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Google Patent Application - Linking
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
Google Is Not Only A Search Engine!
When you now organize a street interview and ask people "What is Google", I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!A short overview of the main services of Google:++ Category One : Google Web Search Features ++- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local.
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
The Biggest SEO Scam of All
While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day.
Its Not Just All About Google Anymore
Those webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN.For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre.
Are You Losing The Battle For Search Engine Traffic?
Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.On the plus side, search engine traffic is the cream of the crop.
How Do I Improve My Web Site Conversion Rate? Part 1
Question 1.What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service?What you're talking about here are two different ways to measure your website.
Over Optimization and the OOP - Does a Penalty Exist?
If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).I'm sure you're probably thinking: "prove it".
What is Search Engine Optimization?
It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet.
7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content
The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web SiteStep 1 - What is Your Web Site's Main ThemeThis is a Fairly easy step.
Google - A Bit of History
The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine.
Internet Directory Submission Tips
Internet Directories and their ImportanceThere are two very pertinent reason why we submit to directories, first, to get more targeted traffic to your site and secondly, to build link popularity in hopes of a better page rank. Acquiring links from other websites may obtain the same results, providing they are qualified links meaning the website you want to exchange links with pertains to your business.
Types of Links
Internal Linking - An introductionThe web as they call it is a mesh of links. The wired world is now being counted for what it is.
Content Is King
Over the past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to form the best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number one in the search engine results pages.
Keywords are the "KEY" to a Popular and Profitable Web Site
Keyword Research will reveal answers to 3 critical questions:1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.
Search Engine Optimization With Sitemaps
I just wanted to share a little Search Engine Optimization experiment I ran to confirm the theory that Google likes content rich sitemap pages rather than just a bunch of links pointing to different pages on your site. I also wanted to look at a way of funnelling Google page rank to all the internal pages on my site as quickly as possible I have heard from a few search engine optimization companies that sitemaps are good ways of helping search engine spiders find all the pages on your site but have you every thought that using good quality sitemaps can also help your internal pages attain a very high Google page rank very quickly I was reading a Search Engine Optimization article about how Google likes pages with good quality relevant content and how they wanted to serve this quality content to their surfers.
A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank
Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.To get the most sales on the Internet you need to have a high PageRank on Google.
Ten Steps To A Well Optimized Website - Step Seven - Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing.
|home | site map|