A Way for Search Engines to Improve
Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.
Well, this reality is much closer than you might think.
To date, most webmasters and search engine marketers have ignored or overlooked the importance of traffic as part of a search engine algorithm, and thus, not taken it into consideration as part of their search engine optimization strategy. However, that might soon change as search engines explore new methods to improve their search result offerings. Teoma and Alexa already employ traffic as a factor in the presentation of their search results. Teoma incorporated the technology used by Direct Hit, the first engine to use click through tracking and stickiness measurement as part of their ranking algorithm. More about Alexa below.
How can Traffic be a Factor?
Click popularity sorting algorithms track how many users click on a link and stickiness measurement calculates how long they stay at a website. Properly used and combined, this data can make it possible for users, via passive feedback, to help search engines organize and present relevant search results.
Click popularity is calculated by measuring the number of clicks each web site receives from a search engine's results page. The theory is that the more often the search result is clicked, the more popular the web site must be. For many engines the click through calculation ends there. But for the search engines that have enabled toolbars, the possibilities are enormous.
Stickiness measurement is a really great idea in theory, the premise being that a user will click the first result, and either spend time reading a relevant web page, or will click on the back button, and look at the next result. The longer a user spends on each page, the more relevant it must be. This measurement does go a long way to fixing the problem with "spoofing" click popularity results. A great example of a search engine that uses this type of data in their algorithms is Alexa.
Alexa's algorithm is different from the other search engines. Their click popularity algorithm collects traffic pattern data from their own site, partner sites, and also from their own toolbar. Alexa combines three distinct concepts: link popularity, click popularity and click depth. Its directory ranks related links based on popularity, so if your web site is popular, your site will be well placed in Alexa.
The Alexa toolbar doesn't just allow searches, it also reports on people's Internet navigation patterns. It records where people who use the Alexa toolbar go. For example, their technology is able to build a profile of which web sites are popular in the context of which search topic, and display the results sorted according to overall popularity on the Internet.
For example a user clicks a link to a "financial planner", but the web site content is an "online casino". They curse for a moment, sigh, and click back to get back to the search results, and look at the next result; the web site gets a low score. The next result is on topic, and they read 4 or 5 pages of content. This pattern is clearly identifiable and used by Alexa to help them sort results by popularity. The theory is that the more page views a web page has, the more useful a resource it must be. For example, follow this link today -
- look at the traffic details chart, and then click the "Go to site now" button. Repeat the procedure again tomorrow and you should see a spike in user traffic. This shows how Alexa ranks a web site for a single day.
What Can I Do To Score Higher With Click Popularity Algorithms?
Since the scores that generate search engine rankings are based on numerous factors, there's no magic formula to improve your site's placement. It's a combination of things. Optimizing your content, structure and meta tags, and increasing keyword density won't directly change how your site performs in click-tracking systems, but optimizing them will help your web site's stickiness measurement by ensuring that the content is relevant to the search query. This relevance will help it move up the rankings and thus improve its click popularity score.
Search Engines Can Use the Click Through Strategy to Improve Results
Search engines need to keep an eye to new technologies and innovative techniques to improve the quality of their search results. Their business model is based on providing highly relevant results to a query quickly and efficiently. If they deliver inaccurate results too often, searchers will go elsewhere to find a more reliable information resource. The proper and carefully balanced application of usage data, such as that collected by Alexa, combined with a comprehensive ranking algorithm could be employed to improve the quality of search results for web searchers.
Such a ranking formula would certainly cause some waves within the search engine community and with good reason. It would turn existing search engine results on their head by demonstrating that search results need not be passive. Public feedback to previous search results could be factored into improving future search results.
Is any search engine employing such a ranking formula? The answer is yes. Exactseek recently announced it had implemented such a system, making it the first search engine to integrate direct customer feedback into its results. Exactseek still places an emphasis on content and quality of optimization, so a well optimized web site, which meets their guidelines will perform well. What this customer feedback system will do is validate the entire process, automatically letting the search engine know how well received a search result is. Popular results will get extended views, whereas unpopular results will be pushed down in ranking.
Exactseek has recently entered into a variety of technology alliances, including the creation of an Exactseek Meta Tag awarded solely to web sites that meet their quality of optimization standards. Cumulatively, their alliances combine to dramatically improve their search results.
ExactSeek's innovative approach to ranking search results could be the beginning of a trend among search engines to incorporate traffic data into their ranking algorithms. The searching public will likely have the last word, but webmasters and search engine marketers should take notice that the winds of change are once again blowing on the search engine playing field.
Did you find the information in this article useful? Feel free to pass it along to a friend or drop us a line at firstname.lastname@example.org.
About The Author
Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria, B.C. based firm whose cutting edge Search Engine Optimization software has been recognized around the world as a leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS technology, which correlates online businesses with their physical locations, as well as their cutting edge advances in contextual search algorithms.
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Is SEO dead? - VENTS Magazine
How to Make SEO Happen in 2020 Practical Ecommerce
How to Create a Superior SEO Strategy Business.com
Coaching SEO To Win Forbes
SEO myths busted by an ex-Googler Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
How SEO Can Improve Your Business Jewish Link of New Jersey
Four ways to improve your SEO results in 2020 Baltimore Business Journal
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 - MediaPost Communications
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications
What is Data Driven SEO? GISuser.com
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Managing Successful SEO Migrations Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
10 SEO factors that influence your Google ranking Eastbourne Herald
How Google's BERT Works In SEO Business 2 Community
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
Why SEO is Important for Your Business Business 2 Community
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
Google search results eye candy: How users navigate search features and what it means for SEO - Search Engine Land
Google search results eye candy: How users navigate search features and what it means for SEO Search Engine Land
June-seo cruises to glory at Speed Skating World Cup Eurosport.com
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? - Business 2 Community
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? Business 2 Community
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
VLCC awards social media and SEO duties to Imarti Media Best Media Info
How to Conduct Dental SEO for Last Quarter 2019 Promotion World
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
SEO Specialist job with Creative Circle | 406576 mediabistro.com
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
SEO is Fast Becoming an Integral Part of Businesses Today London Daily Post
Business, Healthcare, Industry Latest News, Updated News, Latest trending News - Market Report Gazette
Business, Healthcare, Industry Latest News, Updated News, Latest trending News Market Report Gazette
SEO First Celebrates 15 Years in Business – Commerce Gazette Commerce Gazette
Focus More Or Local SEO To Increase Local Engagement Promotion World
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
What Does It Mean to ‘Do SEO’? Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 SEO Tips to Benefit Any Business Entrepreneur
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
What's the Value of SEO? Practical Ecommerce
Can SEO Be Made Predictable? Search Engine Journal
Ongoing Education: Your Secret to SEO Success Search Engine Journal
5 On-Site SEO Factors That Matter Most Search Engine Journal
5 Easy SEO Wins with Powerful Results Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
7 Ways to Improve Your Website's SEO Business.com
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In “Love With Flaws” - soompi
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In “Love With Flaws” soompi
Is SEO Really Complex or Are We Overcomplicating It? Search Engine Journal
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
What Entrepreneurs Should Know About SEO Business.com
7 Reasons Why SEO Matters for Every Startup Entrepreneur
How to Avoid SEO Misinformation Search Engine Journal
How MSN and Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe but you will understand after I explain.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct.
Search Engine Metrics: Organic Search vs. Paid Placement
Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%).
SEO #1: Choosing THE Keywords to Optimize for
This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test.
Ten Steps To A Well Optimized Website - Step 1: Keyword Selection
This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts.
Beyond Search Engines
Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business.
PPC Advertising - The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
Yahoo Listing Still Worth It?
In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself.
Search Engine Musical Chairs
News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from.
Forget SEO - It's All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site.
Googles Good-Writing Filter
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing.
Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible.
Why You Need a SEO Maintenance Plan
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well.
RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.
Submitting Your Site to Search Engines and Directories
Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly "optimized", meaning that it's body text(the text you see), title and meta tags(the text that you don't) all have the words you are trying to be found for on the search engine results.
Link Popularity: Improve Your Search Engine Rankings
What is link popularity?Link Popularity is simply the total number of pages that link to your website. Most search engines, including Google, consider that when one page links to another page, it is effectively casting a vote of confidence for the other page.
Whats All This Hype About Links?
What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links.
SEO Expert Guide - Search Engines Explained (part 1/10)
Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later!(a) What are Search Engines and who powers them?There are essentially four different parts to a typical large search engine; the crawler, the directory, sponsored results and the search engine itself.
Stay In The Know With Google SMS
The Short Messaging Service (SMS) from Google sends short, quick, text answers in response to your queries from an SMS-enabled mobile device, such as a cell phone. For example, you can look up phone numbers and addresses of local restaurants, do local phone book searches, compare prices from online merchants in Froogle to those you find in local stores, even look up definitions of words from the dictionary.
How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag
Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines.
|home | site map|