The Biggest SEO Scam of All
While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day.
"We can get your site to be number one in the search engines for the top 20 search terms you choose," promised the telemarketer. I don't usually give telemarketers the time of day, but somehow found this fellow to be intriguing. It was a cold and snowy day in Michigan right at the moment, and somehow I felt warmer just hearing him glow about the sunshine beaming through his own office windows.
"Show me results," I requested. So we cruised the web together, and he showed me some client sites that really did have top rankings. At first glance the sales spiel sounded rather inviting, but after taking some time to consider and evaluate his company, I determined that what this friendly young salesman offered was nothing more than a scam.
As I did my homework, several red flags jumped out at me. By researching his company on the Internet, I learned that they employed no less than 250 telemarketers soliciting SEO clients on a continual basis. With all due respect to the size of this company, I found it hard to believe that they could service the numerous SEO clients they were recruiting in a very meaningful way.
I asked the salesman about this the next time he called. He informed me that their SEO service was highly automated, built on proprietary technology that was so ahead of its time that no other firm could compete. In case you didn't catch it, the previous sentence contained red flag #2. In the words of the old adage, "if it sounds too good to be true, it probably it."
The above was only the tip of the iceberg, however. Upon further questioning of my enthusiastic sales contact, I learned that it wasn't really my url that they wanted to promote. Their plan was much more beneficial--for themselves, that is. They would set-up urls to be doorway pages to my website. Their urls, not mine, would be optimized to get high in the search engines. They would maintain control of and ownership of the urls, so if I ever went out of business, they could sell all that traffic-and value I had paid so dearly for-to one of my competitors. Pretty nice deal for them. I pay them big bucks on an annual basis to drive traffic to a url which they-not me--own. Of course, I would benefit from whatever sales came through their url as long as I continued to ante up cash.
I had a good friend who fell prey to this scheme a few years back. An unscrupulous SEO "specialist" talked her into paying big bucks for a website with a url which the SEO firm owned and controlled. The SEO firm then billed my friend much more than they had originally contracted for. When she balked at the bill, they threatened to shut down traffic to the site.
While this firm also promised hordes of traffic and top search engine listings, the only significant traffic my friend ever got was garnered through pay-per-click. To make matters worse, the SEO firm hid links to their sites throughout the html of her website.
Another fault I found with the SEO firm mentioned first in this article was the search terms they crowed about taking first place for. To say the least, they were rather obscure. It's a pretty impressive accomplishment to come up first on the web for the search term "furniture" or even "log furniture". But if you design a page that brings up your company first on Google for a search of "Birmingham Tuscaloosa Avenue Dry Cleaners", big deal. And that's what this SEO firm was doing.
Although I never seriously considered dropping $3000 or whatever it was for their services, the final clincher came when I asked what type of traffic I could expect for digging into my pockets.
"I can get you an average of 100 hits per day," he told me. Then he showed me stats on some of their clients sites that had, over the course of a year, built up to 100 hits per day. I don't know about you, but I want a lot more than 100 unique hits per day on my website. I've achieved those kinds of numbers-and better-by myself. Why should I pay them for what I consider to be mediocre results?
Don't get me wrong. I do believe in SEO firms, and because of the success I've been having on some of my top search terms, may engage in that business myself someday. But after researching the issues carefully, I would warn fellow webmasters to beware of any SEO firm that:
? employs a boiler room full of telemarketers
? automates most or all of their services
? insists on gaining and retaining control of the url to be promoted
? focuses on lengthy and obscure search strings
? touts sites that are garnering a mere 100 hits per day as examples of their success.
Of all the bad practices mentioned above, the one I found most offensive was the idea that the SEO firm should own or control my url. While owning the url would seem like a good idea for the SEO firm (they could always collect their fees by threatening to shut down the site), it isn't so nifty for the client. If I pay a firm to build my business, I want them to do just that-build my business. To pay a firm to build traffic to a url they own is really like paying them to build their business-and that, in my opinion, is the biggest SEO scam of all.
Copyright 2005 Log Cabin Rustics
Cari Haus has been successfully selling rustic log furniture and beds on the Internet since 1997. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/. Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
6 Effective SEO Tips for Beginners BOSS Magazine
How to Build & Scale a Program for Global SEO Success Search Engine Journal
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
5 Best Search Engine Optimization (SEO) Tools Business 2 Community
How is SEM related to SEO? AZ Big Media
Google SEO 101: Page Speed Optimization Search Engine Journal
Why & How Content Pruning Helps Your SEO Search Engine Journal
SEO for Images: See What You’re Missing in Your Visual Search Strategy Search Engine Journal
Google SEO 101: Mobile-First Indexing Problems Search Engine Journal
What SEO Strategies Should You Be Using Right Now? Digital Information World
Google AMP & SEO: Everything You Need to Know Search Engine Journal
You Don't Have to Code to Be Great at SEO Search Engine Journal
Off-Site SEO: Key Elements & Tactics | Marketing Infographic MarketingProfs.com
SEO Audit Checklist: 9 Page-Level Factors to Assess Search Engine Journal
10 On-Site Technical SEO Factors to Assess in an SEO Audit Search Engine Journal
15 Most Common Enterprise SEO Job Requirements Search Engine Journal
The Importance of Geo-Targeting in SEO and Ways to Go About the Process Business 2 Community
Common Shopify SEO pitfalls and how to avoid them Search Engine Land
Feedback optimization: A user-first approach to SEO Search Engine Land
Best Wordpress SEO tools in 2020 TechRadar
Tips to Improve Your SEO Ranking - business.com Business.com
Google SEO 101: Website Crawl Budget Explained Search Engine Journal
Advanced tactics for SEO title tag optimization Search Engine Land
10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal
How to Use Predictive SEO to Maintain Steady Traffic and Lead Growth Business 2 Community
How to Evaluate Content Length in an SEO Audit Search Engine Journal
How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal
How to Use Heatmaps to Take Your SEO Strategy to the Next Level Search Engine Journal
Why is SEO Important for Every Business? YourStory
6 Ways to Improve Your Small Business SEO in 2020 Entrepreneur
6 Best Hacks For SEO Managers Business 2 Community
6 Quick SEO Fixes for Website Optimization Business 2 Community
Search Engine Optimization (SEO) Tools Market to Remain Competitive | Major Giants Continuously Expanding Market - Bulletin Line
Search Engine Optimization (SEO) Tools Market to Remain Competitive | Major Giants Continuously Expanding Market Bulletin Line
SEO Tracker: Admiral commands the casino search results with number one rankings for high volume terms - EGR Global
SEO Tracker: Admiral commands the casino search results with number one rankings for high volume terms EGR Global
Extra Structured Data Could Be Useful for SEO Search Engine Journal
Knowing Google Ranking Factors Help You Do SEO? Search Engine Roundtable
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? - Business 2 Community
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? Business 2 Community
How Can I Set Up an SEO Agency? Search Engine Journal
11 Domain Factors You Must Evaluate During an SEO Audit Search Engine Journal
How QA Testing for SEO Can Boost Your Traffic & Revenue Search Engine Journal
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 - AlgosOnline
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 AlgosOnline
Google’s Splitt: Meta Description Provides Content Summary Search Engine Journal
Virginia Law Firm Marketing Agency Educates On Organic SEO For Attorneys - Press Release - Digital Journal
Virginia Law Firm Marketing Agency Educates On Organic SEO For Attorneys - Press Release Digital Journal
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] - Social Media Today
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] Social Media Today
Can PageRank Predict the NHL Playoffs? Search Engine Journal
All in One SEO Pack Vulnerability - New Exploit Search Engine Journal
Seo Ye-ji gives us wardrobe envy in It’s Okay to Not Be Okay South China Morning Post
Search Engine Optimization (SEO) Tools Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2027 - Bulletin Line
Search Engine Optimization (SEO) Tools Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2027 Bulletin Line
SEO Testing Service Market to Witness Huge Growth by 2025 | SEOmonitor, WebDepend, TestMatick - Owned
Jake Adelman, Author at Search Engine Journal Search Engine Journal
topseos.com named DMA | Digital Marketing Agency Named Best SEO Company for August 2020 - WFMZ Allentown
topseos.com named DMA | Digital Marketing Agency Named Best SEO Company for August 2020 WFMZ Allentown
PR.com - SEO Freelance Announces Advanced SEO Audit to Help Businesses in This Pandemic - IT News Online
PR.com - SEO Freelance Announces Advanced SEO Audit to Help Businesses in This Pandemic IT News Online
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs - Digital Market News
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs Digital Market News
Search Engine Optimization SEO Tools Market – A comprehensive study with Key Players| Ahrefs, Google, SEMRush, KWFinder - Owned
Search Engine Optimization SEO Tools Market – A comprehensive study with Key Players| Ahrefs, Google, SEMRush, KWFinder Owned
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Try Out Different Poses For Family Pictures On Set Of “It's Okay To Not Be Okay” - soompi
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Try Out Different Poses For Family Pictures On Set Of “It's Okay To Not Be Okay” soompi
SEO Testing Service- a Market Worth Observing Growth: SEO Tester Online, WebDepend, TestMatick - Owned
SEO Testing Service- a Market Worth Observing Growth: SEO Tester Online, WebDepend, TestMatick Owned
Park Seo Joon spreads his arms out to embrace the pleasant day and we cannot stop picturing Shah Rukh Khan - PINKVILLA
Park Seo Joon spreads his arms out to embrace the pleasant day and we cannot stop picturing Shah Rukh Khan PINKVILLA
10 Things to look for Before You Hire a Local SEO Agency For Your Business Business 2 Community
How to Choose an E-commerce SEO Agency? https://www.indianretailer.com/
SEO: Back To Basics Forbes
Suspects Ki Yon Ahn and Seo Jong Yoo Arraigned on Charges for Filing False Sales Tax Returns - STL.News
Suspects Ki Yon Ahn and Seo Jong Yoo Arraigned on Charges for Filing False Sales Tax Returns STL.News
The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal
SEO: Why It Matters in Today's Market RisMedia.com
10 SEO Tips to Implement in 2020 SmarterCX
It’s Okay to Not Be Okay finale: this week’s top stories South China Morning Post
How to Overhaul Your SEO Strategy for Just $50 Entrepreneur
The 10 Commandments Of SEO Forbes
In uncertain times, jump start your SEO TechCrunch
Growth Analysis of SEO Platforms Market 2020 | Red Spot Interactive, Oracle Marketing Cloud, Moz Pro, ActiveDEMAND, Act-On, Salesforce Marketing Cloud. - Owned
Growth Analysis of SEO Platforms Market 2020 | Red Spot Interactive, Oracle Marketing Cloud, Moz Pro, ActiveDEMAND, Act-On, Salesforce Marketing Cloud. Owned
Design: Making SEO Look Good Forbes
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Google Patent Application - User Data As Part of Ranking Process
In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results.
SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking
Search engine optimization (SEO) is very important to websites. If you rank high in search engines, your website are shown to a huge number of target users.
How to Top Google by Writing Articles
Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying).
SEO - Get Your Site Out of the Google Sandbox Fast!
Is your new site sitting in the infamous Google "sandbox"? There is a way to get it out fast, as well as getting all of your other pages indexed!How?Write an article on your site topic and upload it to your website. You can either put it on your index page, or place a snippet of the content with a link to your new article on your index page.
The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.
Beyond the Box with Googles Web API
Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don't know these features are available.
Keyword Research Made Simple!
Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using.
10 Quick Ways To Kick-Start Your Profit Pulling Keywords
First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture.
How to Verify and Monitor Your Search Engine Listing on Google?
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines. Search engine optimization is probably one of the most commonly used words among webmasters.
An SEO Checklist
Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:1. Use a keyword research tool to find profitable phrases (i.
When to Hire a Professional SEO Firm?
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.
Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps
If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further increase the link popularity or your site.
King + Queen = Royal Success
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat.
Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
How to Boost Your Traffic and Profits with Content!
Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!.
So, Where Has Your Search Engine Been Today?
Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to.
Agressive Linking Strategies Help To Get Your Site Noticed
A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now.
Is My Search Engine Optimization Working?
You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content.
The Fundamentals of Inbound Links
We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.
Getting Honest With The Search Engines
Getting Honest With The Search EnginesI spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble.
|home | site map|