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SEO Information |
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What You Can Expect From Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type "music" and "CD" into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs. Search engines are a very powerful tool if you are in the top 50 results (preferably the top 20), but are completely useless if you are listed further down. You can bet that if you are further down than the 50th result, the searchee will not even see your site listing, much less be able to visit it. As we all know, the beauty of search engines is that they can bring you a large amount of targeted traffic and it will not cost you a cent! It is crucial you understand the basics of how search engines work if you want to get traffic to your site from them. There are three main types of search engines/directories. The first is a directory (sometimes called a category database). This is not a true search engine, but a listing of webpages by category. Many directories allow you to enter in the description and keywords for your site exactly as you would like them to appear. You usually have to select the category you want it cited under, too. A directory will not list your URL and will never become aware of your site if you do not register with them. They do not make use of "indexing software" (robots that crawl the web looking for new sites and indexing them). An example of a directory is Yahoo. Search engines (also called crawlers, spiders, robots, and worms) vary to a large degree. They will automatically index your site using "indexing software" or "indexing robots". Depending on the complexity of the software, here is what different search engines might do: 1.Index the webpage (not the entire "website") you give them. 2.Index every word of every page at that site. 3.Visit external links to crawl through the web looking for any new sites 24 hours a day, 7 days a week going from URL to URL until they have visited every website that can be found on the Internet. By simply telling the search engine what your URL is, its software robot will go there automatically and index everything they need. Every search engine has different criteria for returning search results which makes a difference on how you want to submit your site as it can drastically effect your ranking in search engines (we discuss this quite extensively in the course, but it takes up over 30 pages, so we will skip it in this newsletter). It is important to realize that many search engines change their algorithms on a regular basis (i.e. weekly, monthly, etc.) - if you're listed prominently today, that may no be true tomorrow. There are also META search engines. These perform searches on multiple search engines simultaneously. In this instance, your ranking for the keywords inputted is calculated by the combined ranking of all the search engines simultaneously used. The key to getting ranked high is to make sure you're listed in all the search engines used by the META search engines (They use: OpenText, Lycos, WebCrawler, InfoSeek , Excite, AltaVista, Yahoo, HotBot, and Einet Galaxy). It is not necessary to submit your site to META search engines since they use the results of the major search engines (not their own). I hope this helps in your future marketing decisions. About The Author David Bell Advertising research and development center
MORE RESOURCES: Is content still king for SEO in 2019? Techaeris At the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*. SEO Checklist to the Perfect Location Page Search Engine Journal This local SEO location page checklist covers several possible questions a website guest may have when learning about a local business. White Label SEO Service for Agencies Baltimore Post-Examiner Do you get asked frequently if you offer SEO services for your marketing clients? There are an array of services a digital marketing agency typically offers. How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR] - Search Engine Journal How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR] Search Engine Journal Schema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead. 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SMX Advanced through the lens of a young SEO professional Search Engine Land At a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ... Six SEO Tips To Boost Search Traffic For Law Firms Forbes Tackling the world of search engine optimization and organic traffic may seem overwhelming. What's the Value of SEO? Practical Ecommerce Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ... SMX replay: SEO that Google tries to correct for you Search Engine Land Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ... 7 SEO Insights You Can Learn by Mining Your Help Desk Search Engine Journal Your help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ... The High Cost of Ignoring SEO Practical Ecommerce Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ... Holy Grail SEO: High Volume, Low Competition Keywords Search Engine Journal Discover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy. SEO Basics for SaaS Companies Search Engine Journal SEO is an important marketing channel for modern-day businesses. Learn what SaaS companies must consider when executing an SEO strategy. How to Increase SEO Lead Volume by 300% [Webinar] Search Engine Journal Join our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads. WordPress Plugin SEO by RankMath Security Update Search Engine Journal SEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings. Only 30% of SMBs would recommend their current SEO provider, survey finds Search Engine Land “I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ... SEO vs. PPC: A Few Forgotten Truths Search Engine Journal Still torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion. How Dofollow and Nofollow Links Impact SEO CMSWire We've asked SEO experts to explain the difference between Dofollow and Nofollow links, why they both matter, and how you can start building them. Possible Google Search Ranking Algorithm Update July 11 & 12th? Search Engine Roundtable I am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ... SEO in 2019: 17 Tips for Beginners to Rank Higher on Google [Infographic] Social Media Today Are you new to the confusing world of search engine optimization (SEO)? Are you trying to work out how to get your website to rank higher on Google? The team ... 5 Tips to Optimizing Your Content for SEO Business 2 Community Optimizing your *content* for SEO is the most effective way to ensure your *content* will rank in search engines. What is your audience searching for? 5 Ways to Build a Google Algorithm Update Resistant SEO Strategy Search Engine Journal Here's how you can set up your websites to be more resistant to Google's algorithm updates and less dependent on organic traffic from the search engine. How to avoid an SEO nightmare when changing domain names TechRadar Changing domain name can be stressful and create a host of problems. Here's what we did to minimize both. SEO Testing Service Market Overview, Growth Forecast, Demand and Development Res News by Intelligence Journal The SEO Testing *Service* Market Report offer the complete scenario of the industry and valuation of upcoming Trends for future market. It also gives the analytic ... SEO Manager - Built In Built In Chicago Built In is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago. Can Changing Titles Cause a Ranking Drop? Search Engine Journal Worried that changing title tags of articles you've already published can cause a drop in rankings and traffic? Read this to find out what could happen. Behavioral Shifts In Voice Search Demonstrate Need For SEO 07/09/2019 MediaPost Communications Consumers are shifting their behavior toward using their voice to find answers, albeit slowly. The Voice Assistant SEO Report For Brands -- released in July by ... TitleTap reveals results of SEO, security efforts | News The Title Report TitleTap recently released the results of its 2019 customer-wide study on search engine optimization (SEO) and security. TitleTap's study also examined ... Google’s John Mueller on Retaining SEO After Migrating Web Platforms Search Engine Journal Google's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO. Yoast SEO 11.5 updates the mobile snippet preview Search Engine Land With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ... Google Isn’t Really Biased Against Conservative Websites – Here’s Why Search Engine Journal Is Google in some way biased against conservative sites – especially in news? Some people believe this. This controversy has been growing over the last ... Clients Who Pay More for SEO Services Report Higher Satisfaction Rates Search Engine Journal A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less. TapClicks Acquires iSpionage To Enhance Its SEO Solutions MarTech Advisor Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions. 15 SEO Plugins for WordPress Practical Ecommerce Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ... Digital Marketing Specialist, SEO - Truss Built In Chicago Truss is hiring for a Digital Marketing Specialist, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago. Facts About SEO Every CEO Should Know About CEOWORLD magazine As the heads of companies, CEOs must understand all aspects about the running of the business and how they impact on the achievement of the primary goals. Why PR pros should be part of your SEO and social media teams - PR Daily PR Daily Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ... 5 Reasons Your SEO Efforts Aren’t Producing a Good ROI Business 2 Community Why aren't Your SEO Efforts Producing ROI. Search engine optimization is a good investment for most companies because when done correctly and well, ... Yoast SEO 11.6 updates how-to structured data block, following Google’s changes - Search Engine Land Yoast SEO 11.6 updates how-to structured data block, following Google’s changes Search Engine Land Yoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ... SEO Checklist for Website Redesigns and Replatforms Practical Ecommerce Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact. Best Chicago SEO Agency Awards for June 2019 Issued by 10 Best SEO Yahoo Finance Finding the best SEO agency is always a challenge, which is why companies would do well to turn to a list that evaluates them based on what they have to offer, ... SEO Content Writer - Dealer eProcess Built In Chicago Dealer eProcess is hiring for a SEO *Content* Writer in Chicago. Find more details about the job and how to apply at Built In Chicago. Barred From Online Ads, CBD Sellers Throw What They Can at SEO and See What Works Morning Consult Policies on CBD advertising vary by platform, creating a chaotic ecosystem for CBD brands trying to figure out how to best market their products. Troubleshoot Your SEO Issues Using The Wayback Machine Forbes Website updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ... Video: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps seroundtable.com This week, Google made big news by announcing they are working on making the Robots Exclusion Protocol a real standard. With that they announced they will ... Retargeting Improves Conversions from SEO Practical Ecommerce Retargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ... How to Google Penalty-Proof Your SEO Strategy EIN News Google practically has a monopoly when it comes to organic traffic, and most websites derive the majority of their traffic via organic search visitors who click. Google made 3,200 changes to search in the past year Search Engine Land Google made over 3,200 changes to its search system last year alone. That tidbit came out Monday in a Google blog post on keeping its search results relevant ... Seo Dong-joo wins 2019 LMoA Young Artist Award The Korea Herald Artist Seo Dong-joo has won the 2019 LMoA Young Artist Award, the Lotte Museum of Art's annual award for an up-and-coming artist in South Korea. Seo, the ... Breakfast with an Expert: SEO - What You Should Know Prince William Living Bring your own coffee and join us for Breakfast with an Expert, a morning filled with information from an expert who will give you actionable advice that you can ... 7 Best Alternatives to Yoast SEO WordPress Plugin Search Engine Journal There are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options. Australian SEO startup Longtail UX secures $2.5 million in funding Which-50 Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the. How material of a website affects its SEO eSellerCafe We all know the most commonly used terms in SEO revolve around keywords, brainstorming, and the *content* of a website, which plays a vital role in ranking it. Healthmark, a Boutique Medical Marketing SEO Company that Might take Thailand's Healthcare Industry by Storm Prestige Online When it comes to SEO marketing for the healthcare industry, there is no one better than Singapore's leading digital marketing company, Healthmark. Homeland Security case crosses paths with Asian spa investigation KRDO From prostitution to human trafficking, our monthslong investigation into Asian Spas in El Paso County found us on the trail of a Korean woman who was the ... SEO Mythbusting Video On The Future Of The Web (Web Evolution) Search Engine Roundtable Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an ... Moz Expands Partner Ecosystem, Delivers Best-of-Breed Local Presence Management & SEO MarTech Series Moz, Inc., the leader in search engine optimization technology, announced the expansion of its Partner Ecosystem. Uberall, Web.com, and SinglePlatform join ... What SEO Metrics Can Tell You About the Value of Your Website Business 2 Community SEO metrics are a good way of assessing the performance of your website. Over the last few years, SEO has gained popularity, and with it, customer ... Russia's Government Prepares New KPI for SEO Managers The Moscow Times Russia's government has prepared new Key Productivity Indicators (KPI) for top managers of State Owned Enterprises (SEOs) for the next three years, the ... SEO Poll: Many SEOs Still Focusing On Desktop Page Analysis Search Engine Roundtable Alyeda Solis posted a Twitter poll that received almost 1000 votes that showed that many SEOs are still pretty focused on the desktop analysis of their web ... 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That is where you are wrong because you have a lot of competitors ... Here’s another sneak peek at the SMX East agenda Marketing Land I'm checking in with an update from the Search Engine Land editors: They're wrapping up the SMX® East agenda. It's going to be bigger and better than ever ... Six Content Promotion Tactics to Fuel Your SEO Success MarTech Advisor Your *content* and SEO planning should go hand-in-hand. Here are some strategies to ensure they do just that. Kim Kosaka, the Director of Marketing at ... Content, SEO and paid search must work together to be effective mUmBRELLA* At Mumbrella360, Online Marketing Guru's Mez Homayunfard and Saf Chowdhury taught delegates how to build and optimise the digital trifecta, leveraging ... Adam Ondra and Chaehyun Seo stars in Chamonix Planetmountain The second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ... SEO Metrics Explained: MOZ DA, Ahrefs, SEMRush, Alexa and More Business 2 Community There are a number of SEO tools that can help you achieve better results in search engine queries. Each have their strengths and weaknesses as well as their ... Is Boris Johnson a bus-building SEO genius? New Scientist Boris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird. Endless AI-generated spam risks clogging up Google’s search results The Verge The ability of AI to generate text is becoming increasingly worrying. Experts have warned it could be used for political misinformation, but another target is ... 6 Inbound marketing tactics to skyrocket your search traffic Techstory With so much *content* avalable today, how to make sure that your *content* gets a high rank? Here are the best SEO Marketing tactics that will help you. Kang Ji-hwan admits sexual assault, apologizes to victims; Seo Ji-suk to take over as 'Joseon Survival' lead MEAWW One of the victims stated she woke up to witness Ji-hwan forcing himself on the other victim. She said she believed she was sexually assaulted as well, as her ... Director, SEO - GoHealth Built In Chicago GoHealth is hiring for a Director, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago. Best Home Page to Deep Link Ratio for Link Building Search Engine Journal How important is it to link to deep pages as opposed to the home page? How to Improve Your Search Discoverability & Boost Lead Volume Search Engine Journal Our job as search marketers is to make the brands we *service* – whether in-house or at an agency – discoverable. And then, ideally, turn that discoverability into ... Roofer Winner, a Top Digital Marketing Agency Offers Effective SEO Services for Roofing Companies - Press Release Digital Journal Roofer Winner is a digital marketing agency specialized in providing SEO and retargeting services to roofing companies.Chicago, IL - Roofer Winner is a digital ... How Marketers Can Build and Grow an SEO-friendly YouTube Channel MarTech Advisor Anna Ji, Director of Product and Growth, Clipchamp, talks about SEO strategies to build your YouTube Channel and to improve SEO. Her tips will help you ... Networking and Local SEO Business 2 Community As a business owner you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, creating images or ... WLU appoints new SEO for Brantford campus KitchenerToday.com Newly appointed SEO Heidi Northwoord joined the Faculty of Liberal Arts at Laurier in 2014. Best Local SEO Agency Awards Released for June 2019 by 10 Best SEO Yahoo Finance When small businesses want to gain more customers or a higher level of visibility, they will have to spend some time finding the best local SEO agency to help ... Ashley Kreuer's Blog - Implementing SEO in Video Games Gamasutra So we all know Google and other search engines use a variety of optimization techniques. How does that apply to video games? Well the classic example. Debunked: Why Do People Still Believe “Domain Name Age” Matters for SEO? StrategicRevenue.com PALM BEACH – I stumbled on a post today about "domain age" and SEO and how it is a long debunked "myth" that domain name age matters when it comes to ... Moon and Owl Marketing Assists Texas Breast Center With SEO - Press Release Digital Journal Fort Worth, Texas based Moon and Owl Marketing recently announced that they would be assisting the Texas Breast Center with their SEO needs. Greg Gorman ... Park Hang-seo representative releases statement regarding status of his Vietnam contract FOX Sports Asia Park Hang-seo and his Vietnam contract extension has been a subject of several news stories in the recent months, and now the coach's representatives have ... Make your company the first with Seo and Google Maps Toolbox If your company is subscribed to Google Maps, it will allow you to be the first in an organic search when someone sees a term related to what you are doing and ... What are the main skills you need to acquire to be a successful SEO person? RecentlyHeard.com Want to divert more traffic to your brand's landing site and gain more revenues, then you need an effective SEO strategy to help take you to that point. Best San Francisco SEO Agency Awards Given for June 2019 by 10 Best SEO Yahoo Finance It is a longstanding challenge for companies to find the best SEO agency to update their sites or add in SEO during the development of a site. This process is ... |
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