Dealing With Search Engine Stress In A Home-Based Business
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with good reason, going completely bonkers. As Google came on the scene in 1998 and quickly dominated the search business, website optimization became largely a game of shooting at a single target, namely, pleasing Google...for all intents and purposes, Google became the "800 pound gorilla" of the search engine business.
Since the advent of search engines (particularly Google) spawned the whole SEO business, I guess its only fair that the search engine industry can once again turn the SEO business on its ear, and it seems now to be sort of a cat and mouse (not desktop) relationship that can get really interesting as we move forward.
Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the search engine business, but they are all adopting different and frequently changing algorithms for determining the ranking positions for websites. The current game is that webmasters are trying to figure out how the various search engines perform the rankings and, on the flip side, the search engines are striving to be unpredictable to those webmasters and SEO firms.
For those people using websites to promote home-based businesses, it can be stressful constantly trying to determine "what the search engines want" and agonizing over every downward fluctuation in rankings that their website may experience.
Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one search engine to another. It will be quite common that for a particular search term a website might suffer a drop in position ranking for search engine "A" and an increase position ranking for search engine "B" at essentially the same point in time.
Rather than stressing out over every position ranking "wiggle", a better approach might be to just focus on "what do visitors to my site want?". The search engines are striving to give their users a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will meet somewhere down the road.
You can save yourself alot of consternation by focusing upon the needs of the website visitors you are seeking to attract, rather than chasing the frequently changing ranking algorithms of several search engines. Focus on a single target instead of chasing several moving targets at the same time.
This article pertains to natural searches only, as paid search engine advertising is a completely different situation.
About The Author
Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://business-at-home.us
Connections Between SEO And Timing Of Press Releases 12/13/2019 MediaPost Communications
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Coaching SEO To Win Forbes
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns - Inc.
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc.
The five trends defining SEO and content marketing careers Marketing Week
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
WordPress SEO Beyond the Basics: 8 Things You Must Do Next Search Engine Journal
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
Why SEO is Important for Your Business Business 2 Community
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
Managing Successful SEO Migrations Search Engine Journal
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations - Search Engine Roundtable
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations Search Engine Roundtable
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
Local SEO Explained Business 2 Community
Importance and Advantages of Using SEO to Your Business The African Exponent
Gary Illyes Teaches SEO With SEO Periodic Table :) Search Engine Roundtable
Unmasking Black Hat SEO for Dating Scams Security Boulevard
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community
Machine Learning & SEO: Where Are We Now? - Machine Learning Times - machine learning & data science news - The Predictive Analytics Times
Machine Learning & SEO: Where Are We Now? - Machine Learning Times - machine learning & data science news The Predictive Analytics Times
Leading SEO Agency, The HOTH, Releases The Ultimate Guide To E-commerce SEO, Helping Online Stores Boost Their Presence And Grow Their SEO - Benzinga
Leading SEO Agency, The HOTH, Releases The Ultimate Guide To E-commerce SEO, Helping Online Stores Boost Their Presence And Grow Their SEO Benzinga
Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] - Search Engine Journal
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] Search Engine Journal
Best SEO Practices for Realtors PVP Live
How Google's BERT Works In SEO Business 2 Community
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
Disruptions in SEO That will Dominate Ranking Behavior in 2020 News & Features
World's Leading SEO Provider, Attracta, can now manage your entire SEO campaign from start to finish through it's new managed SEO service - PR Web
World's Leading SEO Provider, Attracta, can now manage your entire SEO campaign from start to finish through it's new managed SEO service PR Web
How to Dominate SERPS by Focusing on Topics Instead of Keywords Search Engine Journal
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal - GazetteNET
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal GazetteNET
SEO Trends to Look Forward to in 2020 IMC Grupo
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
VLCC awards social media and SEO duties to Imarti Media Best Media Info
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land
Google Reveals Top Trending Searches of 2019 Search Engine Journal
Columbus Web Design from Columbus Web Consultant - Digital Marketing Agency, SEO, and Web Design Experts Announce Expanded Services in Hilliard, OH - MENAFN.COM
Columbus Web Design from Columbus Web Consultant - Digital Marketing Agency, SEO, and Web Design Experts Announce Expanded Services in Hilliard, OH MENAFN.COM
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands - allkpop
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands allkpop
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
Seo Hyun Jin, Ra Mi Ran, And More Preview Great Teamwork In Behind-The-Scenes Photos For “Black Dog” - soompi
Seo Hyun Jin, Ra Mi Ran, And More Preview Great Teamwork In Behind-The-Scenes Photos For “Black Dog” soompi
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
What Does It Mean to ‘Do SEO’? Search Engine Journal
Park Hang-seo magic goes on in Hanoi Dong-A Ilbo
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 - FOX Sports Asia
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 FOX Sports Asia
SEO myths busted by an ex-Googler Search Engine Land
My experience with SEO Practical Ecommerce
5 Metrics Crucial to SEO Success - PR News PR News - For Smart Communicators
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
Focus More Or Local SEO To Increase Local Engagement Promotion World
6 SEO Tips to Benefit Any Business Entrepreneur
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
What's the Value of SEO? Practical Ecommerce
Why Having a User-First Approach to SEO Is Important Search Engine Journal
Search Engine Marketing Simplified
All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank.
Google's Siren Call - Is It Crashing Your Search Engine Marketing?
It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S.
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!Page Rank. We all know what is.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
Banned By Google And Back Again
The date: 29th July 2005. The time: early morning.
Search Engine Optimization Tips For 2005 - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues.
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords.
Google Rankings -- Achieve Top 10 Rankings with Free Tools
In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use.
Beat Google's Dampening Link Filter with SEO Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote.
How Real SEO Analysis Works
If you're serious about SEO, you need to know how to analyze the information you uncover.A decade ago, businesses were wondering whether they need to be part of the Internet.
Search Engine Optimization Tips For 2005 - Part Three
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.
Build Link Popularity The Smart Way
A Brief Introduction To Link PopularityAs webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines.
What Is Search Engine Marketing?
It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs and lately - with the advent of the Internet - information.
Keywords, Choose Them Wisely
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!First let's digress.
Tips On Optomizing Your Website For Search Engines
I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have.
SEO #6: How TO GET Banned by Google!
Yesterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage.
Keywords, Ranking, & Search Engine Optimization Fun
I am a Search Engine Optimization newbie. I have read a little on various forums, browsed a few articles, and read through The Affiliate Masters Course (Ken Evoy) a couple of times.
Dont Submit Your Website To Any Search Engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn't bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista.
Getting Specific With Local Search Engine Optimization
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.
The Search Engine Showdown
If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any shortcomings it may have.
|home | site map|