Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), youd be wise to take action to prevent it now.
So many people were screaming (and still are) about losing tons of business due to Googles updates. Some have reported 30%, 50%, or even total losses. What can you do? After all, youre at the mercy of Google, right? WRONG!
Why Do Rankings Keep Changing?
Google, like many other engines, changes its algorithm (formula for calculating who ranks where) from time-to-time in an effort to filter out spammers and deliver the most relevant search results possible.
Google has had updates since its very beginning. But now, depending on which theory you choose to believe, they are making more advancements that require more updates. This means, even if you rank at #1 this week, you might not make the top 30 next week.
How Do You Protect Yourself From Updates?
Diversify! It is never a good idea to have all your income generated by one source. You wouldnt depend on having all of your retirement savings from one source (thats exactly why mutual funds are so popular), and you wouldnt have all of your money in one bank. I mean, really! What if that one source went under? The same principle applies to Internet marketing.
While search engines are a phenomenal way to drive traffic to your website, they are most certainly not the only way. In order to ensure you are protected should Google (or whoever is the next "big" search engine) change their formula yet again, you need to create a diversification plan.
Think of all the outlets that reach your target audience. Investigate each one to see how feasible it would be to market your site through those channels. Then implement a plan that includes several advertising avenues (including search engines) that - as a whole - generates as much (or more) business as you originally received from Google. That way, should one of these channels go down, your business would only be slightly affected.
Dont stop there! Twice a year youll want to go over your plan and be sure that everything is working, as it should. If one outlet begins to dwindle in its response, look into finding a replacement. This way you are never taken by surprise.
Once you have your diversification plan working for you, you will be in a much better position to be rest assured that the business you receive will be there for the long haul. You will also feel more comfortable that no one organization can cause the tremendous damage Google has caused and could cause again.
Copyright 2004 Diane C. Hughes * ProBizTips.com
About The Author
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl - Benzinga
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl Benzinga
How to become an SEO expert for less than $30 Android Central
SEO in 2020: Going Beyond Google Search Engine Journal
When Do You 'Need' SEO? Forbes
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
Google’s SEO Best Practices Summed Up in New Video Search Engine Journal
How Hackers May Be Hurting Your SEO Search Engine Journal
Build SEO seasonality projections with Google Trends in Python Search Engine Land
I Love SEO: 10 Reasons Why We 💘 SEO Search Engine Journal
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales Search Engine Journal
How BERT is helping SEO agencies focus on collaboration strategies Search Engine Land
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console - Search Engine Roundtable
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console Search Engine Roundtable
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How Will AI Change the Future of SEO? ReadWrite
Best SEO WhaTech
SEO Keyword Research Tools for Digital Marketers Chief Marketer
A Definitive Guide to Mobile SEO Search Engine Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
SEO Rules That E-commerce Businesses Should Now Ignore Times Square Chronicles
Citations & Local SEO: The Ultimate Beginner’s Guide Search Engine Journal
How Does Google's BERT Algorithm Update Affect Your Website's SEO? Business 2 Community
Which Is More Important On-Site SEO Or Off-Site SEO? | Invision Game Community - Invision Game Community
Which Is More Important On-Site SEO Or Off-Site SEO? | Invision Game Community Invision Game Community
Best Free Online SEO Training Courses in 2020 Search Engine Journal
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes - Search Engine Roundtable
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes Search Engine Roundtable
International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020 - MarTech Series
International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020 MarTech Series
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Iran's SEO reacts to FATF decision to blacklist Tehran Trend News Agency
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart - soompi
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart soompi
Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform - MarTech Series
Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform MarTech Series
Is the SEO industry right for you? Best in Australia
Does Seo Ji-hye of Crash Landing on You suit the chaebol heiress look? South China Morning Post
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 - soompi
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama - soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” soompi
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Francine Diaz And Seo Ji Hye Twinning Moments Cosmopolitan Philippines
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama - soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama soompi
What is SEO? businessjournaldaily.com
What Does It Mean to ‘Do SEO’? Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
New Harley Quinn Movie 'Birds Of Prey' Gets A More SEO-Friendly Title We are Social Media
5 Ways SEO & Web Design Go Together Search Engine Journal
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Park Shin Hye And Jeon Jong Seo Show The Vastly Different Highs And Lows Of Their Characters In Upcoming Thriller - soompi
Park Shin Hye And Jeon Jong Seo Show The Vastly Different Highs And Lows Of Their Characters In Upcoming Thriller soompi
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
Google Explains How to Use Headings for SEO Search Engine Journal
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
SEO Expert India WhaTech
3 Qualities of the Best SEO Information Search Engine Journal
Yelp SEO: How to Optimize Your Listings & Rank Higher Search Engine Journal
5 SEO Realities SEO Professionals Struggle with Most Search Engine Journal
How Does Website Security Affect Your SEO? Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
Optimizing the Optimizers: New Tools for SEO Success MarTech Series
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
Can SEO Have a Negative Effect? Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
Google Patent Application - Linking
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam.
Hiring An SEO Constultant - 10 Reasons Why You Should
It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it.
Site Maps: A Force To Be Reckoned With
Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you've been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking).
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service.
Pay-per-click - the Ultimate Tool to Boost Affiliate Sales
The old ways are not always the best ways.The traditional model of making money from affiliate products was simple.
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.
Absolute & Relative Links How Do They Rank?
The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.Absolute: You use the entire url pointing to the designated page.
Keep Your Content Fresh with this Quick and Easy Tip
Some of the Search engines want only original content. So if the Search Engine Get's to your web Page on your Site and realize they have already seen this Page they won't Index it again, This can be a real hazard if you submit Articles for free Re-Distribution.
5 Extremely Valuable Search Engine Optimization Tips
Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:1.
How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2
'Are Google's Days in the Dominant Position in Search Technology Numbered?'In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft's launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able to search files on your computer and also the Internet.
So, Where Has Your Search Engine Been Today?
Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to.
Are You Hung-Up on Page Rank and Back Links?
It's unfortunate that many website owners are so hung-up on Page Rank, they'll rarely if ever, link to a site with a page rank lower than their own.I'm frequently approached by other website owners who it's clear want to exchange links with one of my websites for no other reason than its Page Rank and so they can get more back links to their own website.
What is the Google Dance?
As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of "Google Dance".
Getting To Know Google
Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy.
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon.
Optimize Your Site Pt2
6: The hidden benefits to having the right links. Every site online has an index or default file as its home page file.
The Search Engine Optimization Secret that Everybody Ignores
Search engine optimization is a very critical task in the success of any website.In recent times search engines seem to have complicated this task further by their frequent changes in rules.
How To Make Your Website More Successful? (Part II)
In part I of our series of how to make your website more successful we already showed you some important tricks to build a more successful website. This time we are going to expand the scope a little to further improve your website and to make it work harder for you on the Internet.
The Search Engine Secret That Is No Secret At All
It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create.
|home | site map|