10 Things to Expect from Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up.
These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic 'copywriters' promoting themselves as website copywriters or SEO copywriters. Don't get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn't to scare you; it's to help you find the SEO copywriter who'll deliver honest service and excellent results.
So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads "website copywriter", "SEO copywriter", "internet copywriter", or "web copywriter"? (See also www.divinewrite.com/websitecopywriter.htm and www.divinewrite.com/makethemost.htm.)
1) An understanding of SEO
Obviously, your SEO copywriter must have a solid understanding of the essentials of Search Engine Optimization. They must know that ranking is essentially the result of a website's relevance (i.e. keywords) and importance (i.e. inbound links). There are a whole lot of other factors involved, but if your SEO copywriter doesn't understand these two basics, you should look elsewhere. If you'd like to ensure your SEO copywriter knows a little more than just the basics, take a look at www.divinewrite.com/SEOCEO.htm, www.divinewrite.com/seocopy.htm, www.divinewrite.com/seotradesecrets.htm, www.divinewrite.com/webcopyenough.htm, and www.divinewrite.com/seoarticles.htm for some clues as to what you might like to ask in order to assess their knowledge.
2) Proven experience
The proof is, as they say, in the pudding. It's not enough that your SEO copywriter can talk the talk; they must also be able to walk the walk. Ask to see some examples of websites for which they've obtained some good rankings. Note that it may be very difficult to find an SEO copywriter who has actually worked on both keywords and link generation, so if you find one who has, and they write well, snap 'em up! They'll have a very broad and useful working knowledge of search engines.
3) An understanding of how many keywords to use
You don't want to fill every page up with every keyword you're targeting. This simply dilutes your site's relevance and reduces readability. Ask your SEO copywriter how many keywords they would recommend targeting on each page. Hopefully they'll suggest no more than 3, preferably 2. By targeting 2 keyword phrases per page, you can use them a lot without impacting readability.
4) Clear agreement on who will provide keywords
Someone needs to perform a keyword analysis in order to figure out what words you should be trying to rank highly for. Your SEO copywriter should be able to do this for you, but it's quite often more cost-effective if someone a little closer to the business does it. Either way, make sure your agreement with your SEO copywriter makes it very clear who is performing this task. Don't assume the SEO copywriter is going to do it, because they may assume you're going to do it, and then you'll blow your budget.
5) Keywords or keyword phrases
Expect your SEO copywriter to offer some advice regarding how specific you should be with your keywords. In most industries, the competition for keywords is so fierce that you'll be forced to target very specific keywords in order to rank - at least at the outset. For instance, if you're in IT, you probably wouldn't start out by targeting the keyword "IT". The competition is immense (at the time of writing, there were approx 3,240,000,000 results for this search in Google.com) and the IT giants already dominate the search engines for this keyword. Instead, try using a more specific keyword phrase like "IT infrastructure consulting new york" (at the time of writing, there were only around 4,000,000 results for this search in Google.com). The other benefit to targeting more specific keyword phrases is that you'll generate more relevant leads.
6) Agree on word count per page
Always make sure your SEO copywriter gives you an indication of the number of words they expect to write per web page. While it's necessary to have a decent body of words on most of your web pages, you certainly shouldn't have too many. What "too many" is all depends on your industry, the objective of the page, and the needs of your audience. It's always a delicate balance, but it's certainly possible to rank highly with only 100-200 words per page. So don't be fooled into paying for copy you don't need!
7) Density targets & measure
SEO of a web page is NOT guess-work. A good SEO copywriter will talk about density measures. This is a measure of the number of time the keyword phrase appears on the page. It's expressed as a percentage of the total word count of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%. As a rule of thumb, your SEO copywriter should be aiming for a density of approximately 5% for your primary keyword phrase and 3-5% for your secondary keyword phrase. If your density measures are much higher than this, readability will be reduced, and you'll risk being perceived as spam by the search engines. Make sure your SEO copywriter understands keyword density, is prepared to state the target density for each keyword phrase, and is also happy to be measured by that standard (should you decide to measure).
8) Where to place keywords
The question of keyword placement has been the subject of much debate amongst SEO copywriters. While it is still unclear how much impact placement has, there is a general consensus that it has SOME impact. Be sure that your copywriter is aware of this impact. Popular opinion has it that keywords are more effective if they appear in headings, bolded text, links, and generally toward the beginning of the page.
9) Some comment on structure & links
Websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. This means your SEO copywriter should be linking each page to every other page using text links. If your site is complex, this may be impractical, so your SEO copywriter will need to create a hierarchical structure for your site. First, they should break your subject material down into categories. Then for each category, they should write a summary page. These summary pages should be accessible from higher level pages via text links. They should also be accessible from each other. Each summary page should link - using text links - to a number of pages discussing the finer details of the category. And each detail page in a particular category should link to every other detail page in that category (once again, using text links). This way the spiders are able to travel from the top of your hierarchy to the bottom, and from left to right across any level.
10) Don't believe grand promises
SEO copywriters can play a significant role in increasing your search engine ranking. But they can't do it overnight. By optimizing your site for your target keyword phrases, an SEO copywriter is simply declaring the relevance of your site. If you engage an SEO copywriter to write helpful articles containing a byline with a link back to your site, you can then submit these articles for publication on the Internet, and this will steadily increase your ranking. But if an SEO copywriter tells you they can dramatically increase your ranking in a matter of hours or days, be wary. NOTE: Your SEO copywriter should be able to submit your articles to various submit sites on the Internet. These sites are closely watched by hundreds of thousands of publishers of e-newsletters and article pages from all around the world. High quality articles are quickly snapped up and published prolifically. And each time your article is published, you've got another link back to your site, thus increasing the importance of your site (to the search engines). If you'd like to submit your own articles, your SEO copywriter should be able to sell you a list of 50 or more submit sites for as little as USD$99.
An SEO copywriter is a valuable addition to your marketing function. But you need to make sure you choose wisely. When you know what questions to ask, the battle is half won.
* Glenn Murray is an advertising copywriter and SEO copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at email@example.com. Visit http://www.divinewrite.com for further details or more FREE articles.
11 Steps to On-site Video SEO Practical Ecommerce
Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...
Emoji SEO presents opportunities for video Search Engine Land
July 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food ...
UX, Content and other secrets to Overstock’s SEO turnaround Search Engine Land
Discount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...
Web Design Practices That Frustrate SEO Pros Search Engine Journal
It takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
Solstice Sunglasses overhauls its SEO strategy DigitalCommerce360
The sunglasses retailer redesigned and recoded its ecommerce site to double down on SEO. Since the relaunch, its overall web traffic increased 66%, traffic ...
Five SEO Tips For Doubling Site Traffic Forbes
There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
40+ SEO Statistics for 2019 G2
SEO can dramatically improve your website's visibility. Here's a look at engaging SEO statistics and what an effective SEO strategy looks like in 2019.
Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies Search Engine Journal
A study of top marketing agencies reveals the most common mistakes made when it comes to SEO.
How to Improve the Event SEO – Tips From a Professional SEO Speaker iLounge
Have you ever searched your event name on the search engines? Can you find your event website on the first page of the search engines? According to the ...
The Truth About Domain Authority: What Every SEO Needs to Understand Search Engine Journal
Third-party SEO metrics are not the only indicators of a site's authority and shouldn't be confused as being actual Google metrics. Here's why.
Why Is Shopify's Website Builder Good For Your SEO? Explosion
SEO stands for Search Engine Optimization and is very important for improving your ranking on search engine platforms such as Google. There's a plethora.
How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR] - Search Engine Journal
How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR] Search Engine Journal
Schema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.
SEO Checklist to the Perfect Location Page Search Engine Journal
This local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.
7 Reasons Marketers & SEO Pros Should Use Social Media at Work Search Engine Journal
With the right guidance and direction, social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.
Six SEO Tips To Boost Search Traffic For Law Firms Forbes
Tackling the world of search engine optimization and organic traffic may seem overwhelming.
Yandex SEO: An Interview with the Yandex Search Team Search Engine Journal
The Yandex seach team offers insight into the changes that have happened in Russian search over the past two years and answers some common Yandex ...
SPORT CLIMBING: Japan sweeps Briancon men's Lead, while Seo & Garnbret both at the top in women's Lead - The Sports Examiner
SPORT CLIMBING: Japan sweeps Briancon men's Lead, while Seo & Garnbret both at the top in women's Lead The Sports Examiner
The IFSC World Cup in Lead reached the halfway mark on Saturday, with Japan showing impressive depth with a rare sweep of the men's Lead competition, ...
SMX replay: SEO that Google tries to correct for you Search Engine Land
Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...
How a localized SEO campaign delivered global market share, lifted revenue Search Engine Land
For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...
Predicting the ROI of SEO [PODCAST] Search Engine Journal
Francois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
SEO: Optimizing Crawl Budget for Ecommerce Sites Practical Ecommerce
Optimizing an ecommerce site for crawl budget may impact how often Google's web crawler, Googlebot, visits a given page and how quickly that page appears ...
7 Tips to Improve Your SEO in 2019 CMSWire
SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.
Google’s John Mueller on Retaining SEO After Migrating Web Platforms Search Engine Journal
Google's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.
How We Mastered SEO and Dominated the SERPs G2
Let's face it – building solid traffic numbers isn't easy nor can it be done overnight. In fact, it takes a matter of months to successfully generate traffic. The first step ...
SMX Advanced through the lens of a young SEO professional Search Engine Land
At a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...
Is content still king for SEO in 2019? Techaeris
At the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.
Why Having a User-First Approach to SEO Is Important Search Engine Journal
One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
Going Beyond Marketing Jargon to Discover How SEO Helps Law Firms Bigger Law Firm Magazine
The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ...
Have You Conducted an SEO Analysis of Your Website? MD Magazine
In order to keep your site at the top of the search page, you'll have to assess your website for its strengths and weaknesses when it comes to search engine ...
Barred From Online Ads, CBD Sellers Throw What They Can at SEO and See What Works Morning Consult
Policies on CBD advertising vary by platform, creating a chaotic ecosystem for CBD brands trying to figure out how to best market their products.
WordPress Plugin SEO by RankMath Security Update Search Engine Journal
SEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.
Senior SEO Manager - Aceable Built In Austin
Aceable is hiring for a Senior SEO Manager in Austin. Find more details about the job and how to apply at Built In Austin.
Negative SEO Is Not Your Problem Practical Ecommerce
Webmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.
How to Increase SEO Lead Volume by 300% [Webinar] Search Engine Journal
Join our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.
The High Cost of Ignoring SEO Practical Ecommerce
Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...
5 Reasons Your SEO Efforts Aren’t Producing a Good ROI Business 2 Community
Why aren't Your SEO Efforts Producing ROI. Search engine optimization is a good investment for most companies because when done correctly and well, ...
7 SEO Insights You Can Learn by Mining Your Help Desk Search Engine Journal
Your help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...
Vlog #4:: Rand Fishkin Of SparkToro On Early Days At Moz, SEO Community, VC Funds & More (Part One) - Search Engine Roundtable
Vlog #4:: Rand Fishkin Of SparkToro On Early Days At Moz, SEO Community, VC Funds & More (Part One) Search Engine Roundtable
In our fourth vlog episode I was in Seattle for Mozcon and I asked Rand Fishkin (@randfish) if I can interview him for my new vlog series. He invited me to his ...
Only 30% of SMBs would recommend their current SEO provider, survey finds Search Engine Land
“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...
Holy Grail SEO: High Volume, Low Competition Keywords Search Engine Journal
Discover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.
Best SEO Strategy for Law Firms Is Content Marketing The National Law Review
If you want to attract more visitors to your firm's website, you need both SEO and a *content* strategy. You need to set up your website pages correctly so that ...
Moz Introduces Local Market Analytics, Enhances SEO Insights MarTech Advisor
Moz's Local Market Analytics delivers crucial decision-making insights based on cutting edge technology and world class-quality data, allowing SEOs to carry ...
Leads Freezing Up? Why HVAC Companies Need SEO Forbes
Gone are the days of relying solely on postcards and classifieds to market an HVAC business.
Seo Eon And Seo Jun Meet Soyul And Moon Hee Jun's Daughter On “The Return Of Superman” soompi
On the July 21 episode of KBS's “The Return of Superman,” Lee Hwi Jae's twins, Seo Eon and Seo Jun, made a brief return to the show. Seo Eon and Seo Jun ...
7 Best Alternatives to Yoast SEO WordPress Plugin Search Engine Journal
There are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.
Retargeting Improves Conversions from SEO Practical Ecommerce
Retargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...
White Label SEO Service for Agencies Baltimore Post-Examiner
Do you get asked frequently if you offer SEO services for your marketing clients? There are an array of services a digital marketing agency typically offers.
Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back Inside Self-Storage
Two years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...
How Dofollow and Nofollow Links Impact SEO CMSWire
We've asked SEO experts to explain the difference between Dofollow and Nofollow links, why they both matter, and how you can start building them.
Seo extends overall lead with victory in women's event at IFSC Lead World Cup Insidethegames.biz
Seo Chae-hyun of South Korea extended her lead at the top of the overall standings by winning the women's final as Hidemasa Nishida led a Japanese sweep ...
Sarah A. Seo CityLab
Sarah A. Seo is an associate professor at the University of Iowa College of Law and the author of Policing the Open Road.
5 SEO agencies in New York you should know about AZ Big Media
Finding the right type of SEO agency for business is hard, especially when there are too many 'so-called' SEO experts in the market. We decided to help you with ...
Troubleshoot Your SEO Issues Using The Wayback Machine Forbes
Website updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ...
SEO Checklist for Website Redesigns and Replatforms Practical Ecommerce
Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.
Yoast SEO 11.5 updates the mobile snippet preview Search Engine Land
With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...
How to avoid an SEO nightmare when changing domain names TechRadar
Changing domain name can be stressful and create a host of problems. Here's what we did to minimize both.
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates Search Engine Journal
A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.
Report: SEO vital in age of voice search CMO
A *fresh* study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence. Voice assistants ...
Keeping An Eye On SEO And The News The NonProfit Times
Wounded Warrior Project (WWP) saw an influx of “injured warriors” pop up within its keyword searches during the NBA Finals last month. The Golden State ...
Content, SEO and paid search must work together to be effective mUmBRELLA*
At Mumbrella360, Online Marketing Guru's Mez Homayunfard and Saf Chowdhury taught delegates how to build and optimise the digital trifecta, leveraging ...
New report: SEO and Content Marketing jobs see salary boosts in 2019 ClickZ
Seven of 10 types of *content* marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...
Adam Ondra and Chaehyun Seo stars in Chamonix Planetmountain
The second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...
Senior SEO Strategist, Content & Optimization - Trunk Club Built In Chicago
Trunk Club is hiring for a Senior SEO Strategist, *Content* & Optimization in Chicago. Find more details about the job and how to apply at Built In Chicago.
Overall leader Seo sends message with semi-final win at IFSC Lead World Cup Insidethegames.biz
Seo Chae-hyun of South Korea sent a warning to her rivals by winning the semi-final at the International Federation of Sport Climbing Lead World Cup in ...
TapClicks Acquires iSpionage To Enhance Its SEO Solutions MarTech Advisor
Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions.
Possible Google Search Ranking Algorithm Update July 11 & 12th? Search Engine Roundtable
I am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ...
15 SEO Plugins for WordPress Practical Ecommerce
Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...
From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders - SmartCompany.com.au
From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders SmartCompany.com.au
Small business owner Harry Sanders is helping drive a revolution in the notoriously scandal-ridden search engine optimisation (SEO) industry. The 21-year-old ...
Why PR pros should be part of your SEO and social media teams - PR Daily PR Daily
Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...
SEO Content Writer - Dealer eProcess Built In Chicago
Dealer eProcess is hiring for a SEO *Content* Writer in Chicago. Find more details about the job and how to apply at Built In Chicago.
SunCity Advising Releases SEO Case Study for San Diego Phlebotomy Training School EIN News
Digital marketing firm, SunCity Advising, publishes case study demonstrating SEO and sales conversion improvements for client in San Diego, CA.
SEMrush Reviews: Pricing Options & #1 SEO Features Detailed Know Your Mobile
SEMrush is one of the best SEO tools on the market. But is it worth the money? Let's take a look at some SEMrush reviews to find out…
Does Your Sitemap Help Your SEO? Business 2 Community
Ever wonder what a sitemap is, how to update it, or if it really helps your website SEO? In this article, I will explain what to include in your website sitemap so that ...
New Data on Voice Assistant SEO is a Wake-up Call for Brands Voicebot.ai
58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just..
Video: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps - Search Engine Roundtable
Video: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps Search Engine Roundtable
This week, Google made big news by announcing they are working on making the Robots Exclusion Protocol a real standard. With that they announced they will ...
How to Effectively Perform Keyword Research for Ecommerce Search Engine Journal
Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of *content* you ...
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes - Search Engine Land
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes Search Engine Land
Yoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...
Australian SEO startup Longtail UX secures $2.5 million in funding Which-50
Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the.
Digital Marketing Specialist, SEO - Truss Built In Chicago
Truss is hiring for a Digital Marketing Specialist, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.
Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST] - Search Engine Journal
Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST] Search Engine Journal
In this podcast episode, industry veteran Melissa Fach shares her thoughts on *content*, managing communities, and helping people break out.
SEO Manager job with Galvanized Media | 400305 mediabistro.com
The healthy eating site Eat This Not That! is looking for a talented and energetic SEO Manager to join its fast-growing team and execute the brand's robust ...
Vlog # 1: Ryan Clutter of Horizon Media on Google Core Updates & More SEO - Search Engine Roundtable
Vlog # 1: Ryan Clutter of Horizon Media on Google Core Updates & More SEO Search Engine Roundtable
In our first ever vlog as part of the Search Engine Roundtable vlog series, I interviewed Ryan Clutter (@RyanClutt). Ryan is the Senior SEO Analyst at Horizon ...
WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO Module Yahoo Finance
LONDON , July 16, 2019 /PRNewswire/ -- WebCEO has launched a fully packed module for local SEO that provides integrated data from the Google My ...
White Hat SEO 101: A Comprehensive Guide Demotix.com
White hat SEO comes with numerous advantages, other than preventing your website to be banned from search engines. In the long run, it is cheaper than black ...
SEO Metrics Explained: MOZ DA, Ahrefs, SEMRush, Alexa and More Business 2 Community
There are a number of SEO tools that can help you achieve better results in search engine queries. Each have their strengths and weaknesses as well as their ...
SEO Mythbusting Video On The Future Of The Web (Web Evolution) Search Engine Roundtable
Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an ...
What Is Mobile-First Indexing? (+How Does It Impact SEO?) G2
Jayson DeMers shares his views on mobile-first indexing. He says, “Google just cares that people will be able to load all pieces of *content* on your page, read ...
Director, SEO - GoHealth Built In Chicago
GoHealth is hiring for a Director, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.
4 Ways SEO Helps Law Firms NuWire Investor
When you've finally started a law firm, you will think you are going to earn a lot of income. That is where you are wrong because you have a lot of competitors ...
Citation Building Still Matters for Local SEO and We Have Proof Business 2 Community
Your business isn't appearing when you search for your keywords on Google, and that's a real bummer. Or, maybe your competitors are simply out-ranking you ...
Best Local SEO Agency Awards Released for June 2019 by 10 Best SEO Yahoo Finance
When small businesses want to gain more customers or a higher level of visibility, they will have to spend some time finding the best local SEO agency to help ...
Russia's Government Prepares New KPI for SEO Managers The Moscow Times
Russia's government has prepared new Key Productivity Indicators (KPI) for top managers of State Owned Enterprises (SEOs) for the next three years, the ...
Top PPC SEO Agency Awards Issued for the Month of June by 10 Best SEO Yahoo Finance
Finding the best PPC SEO agency is not an easy task, especially for a small business or an entrepreneur that is often busy with the essentials of the job.
Google Search Ranking Algorithm Update Again: Update Maverick Search Engine Roundtable
What is going on? Again, three times in about a week, we are seeing increase chatter and the tools are lighting up around a Google search ranking algorithm ...
Senior Product Manager, SEO - GoDaddy Built In Austin
GoDaddy is hiring for a Senior Product Manager, SEO in Austin. Find more details about the job and how to apply at Built In Austin.
How Marketers Can Build and Grow an SEO-friendly YouTube Channel MarTech Advisor
Anna Ji, Director of Product and Growth, Clipchamp, talks about SEO strategies to build your YouTube Channel and to improve SEO. Her tips will help you ...
Endless AI-generated spam risks clogging up Google’s search results The Verge
The ability of AI to generate text is becoming increasingly worrying. Experts have warned it could be used for political misinformation, but another target is ...
Is Boris Johnson a bus-building SEO genius? New Scientist
Boris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird.
Search Engine Optimization that Works in the Long-Term
Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update.
What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?
Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Increase Your Page Rank Through SEO
Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.Remember, "Rome wasn't built in a day.
Link Building for Hilltop
Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period.
The Value of Search Engine Marketing
Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses.
How to Make Better Use of Web Site Page Titles and META Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.
The SEO Gurus poem
Am I alone as I survey that vast wilderness outside,Sat at home every day fettered by my own foolish pride,I may believe I can conceive stunning cunning plans,Yet I perceive the web I weave is lacking vital strands,It may transpire my destiny is to conquer virtual space,But I must wire the best of me to another spidery face,For although knowing everything about business and site,To grow means throwing other experts in to get it right,So even this experienced spider who spins webs so fine,Needs for bliss a guider to show the whole world online,His creation, born bred and reared , now standing serene,Will evoke elation and be revered if it can only be seen,There's no point in Picasso no mike in Michelangelo,If the joints a no go and the sound man doesn't show,So that treasure you're concealing from total global view,Measures up and has meaning with others helping you,We all have inborn talent and also inborn failings,So often scorn a balance, chained to our own railings,And our world misses a website that deserved to be a star,But not unfurled in all its might, merely cowering from afar,Why not take your Van Dyke, or Rembrandt seen by few,And let us make it see the light, exposed to global view,Don't hide them in shadows behind barriers of your mind,Where pride and jealous arrows make them hard to find,Instead turn to experts just as good as you would like to be,Who you'll learn to trust, and who will set your website free.John Fowler trained as a Mathematican and has worked in the IT industry for over 30 years, much of the time in sales related functions.
How To Get Number 1 Spot In Google, Every Time, Guaranteed
Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
Google Local Search And The Impact On Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access.
Banned from Google and Wondering Why?
There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name.
Your Online Home-Based Business Can Lead To Search Engine Stress
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Part 1. Wordtracker for keywords.
Why You Should NOT Submit Your Site On Search Engines
Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation.
The Secret To Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic.
5 Qualities to Look for in a Search Engine Optimization Program for Your Website
These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door.
Does Google Hire Mad Scientists?
Online search giant, Google, often tests the waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction.By employing this strategy, it's easy to imagine a building full of creative, "mad scientist" types cooking up the latest and greatest online gizmos.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had.
|home | site map|