10 Things to Expect from Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up.
These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic 'copywriters' promoting themselves as website copywriters or SEO copywriters. Don't get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn't to scare you; it's to help you find the SEO copywriter who'll deliver honest service and excellent results.
So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads "website copywriter", "SEO copywriter", "internet copywriter", or "web copywriter"? (See also www.divinewrite.com/websitecopywriter.htm and www.divinewrite.com/makethemost.htm.)
1) An understanding of SEO
Obviously, your SEO copywriter must have a solid understanding of the essentials of Search Engine Optimization. They must know that ranking is essentially the result of a website's relevance (i.e. keywords) and importance (i.e. inbound links). There are a whole lot of other factors involved, but if your SEO copywriter doesn't understand these two basics, you should look elsewhere. If you'd like to ensure your SEO copywriter knows a little more than just the basics, take a look at www.divinewrite.com/SEOCEO.htm, www.divinewrite.com/seocopy.htm, www.divinewrite.com/seotradesecrets.htm, www.divinewrite.com/webcopyenough.htm, and www.divinewrite.com/seoarticles.htm for some clues as to what you might like to ask in order to assess their knowledge.
2) Proven experience
The proof is, as they say, in the pudding. It's not enough that your SEO copywriter can talk the talk; they must also be able to walk the walk. Ask to see some examples of websites for which they've obtained some good rankings. Note that it may be very difficult to find an SEO copywriter who has actually worked on both keywords and link generation, so if you find one who has, and they write well, snap 'em up! They'll have a very broad and useful working knowledge of search engines.
3) An understanding of how many keywords to use
You don't want to fill every page up with every keyword you're targeting. This simply dilutes your site's relevance and reduces readability. Ask your SEO copywriter how many keywords they would recommend targeting on each page. Hopefully they'll suggest no more than 3, preferably 2. By targeting 2 keyword phrases per page, you can use them a lot without impacting readability.
4) Clear agreement on who will provide keywords
Someone needs to perform a keyword analysis in order to figure out what words you should be trying to rank highly for. Your SEO copywriter should be able to do this for you, but it's quite often more cost-effective if someone a little closer to the business does it. Either way, make sure your agreement with your SEO copywriter makes it very clear who is performing this task. Don't assume the SEO copywriter is going to do it, because they may assume you're going to do it, and then you'll blow your budget.
5) Keywords or keyword phrases
Expect your SEO copywriter to offer some advice regarding how specific you should be with your keywords. In most industries, the competition for keywords is so fierce that you'll be forced to target very specific keywords in order to rank - at least at the outset. For instance, if you're in IT, you probably wouldn't start out by targeting the keyword "IT". The competition is immense (at the time of writing, there were approx 3,240,000,000 results for this search in Google.com) and the IT giants already dominate the search engines for this keyword. Instead, try using a more specific keyword phrase like "IT infrastructure consulting new york" (at the time of writing, there were only around 4,000,000 results for this search in Google.com). The other benefit to targeting more specific keyword phrases is that you'll generate more relevant leads.
6) Agree on word count per page
Always make sure your SEO copywriter gives you an indication of the number of words they expect to write per web page. While it's necessary to have a decent body of words on most of your web pages, you certainly shouldn't have too many. What "too many" is all depends on your industry, the objective of the page, and the needs of your audience. It's always a delicate balance, but it's certainly possible to rank highly with only 100-200 words per page. So don't be fooled into paying for copy you don't need!
7) Density targets & measure
SEO of a web page is NOT guess-work. A good SEO copywriter will talk about density measures. This is a measure of the number of time the keyword phrase appears on the page. It's expressed as a percentage of the total word count of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%. As a rule of thumb, your SEO copywriter should be aiming for a density of approximately 5% for your primary keyword phrase and 3-5% for your secondary keyword phrase. If your density measures are much higher than this, readability will be reduced, and you'll risk being perceived as spam by the search engines. Make sure your SEO copywriter understands keyword density, is prepared to state the target density for each keyword phrase, and is also happy to be measured by that standard (should you decide to measure).
8) Where to place keywords
The question of keyword placement has been the subject of much debate amongst SEO copywriters. While it is still unclear how much impact placement has, there is a general consensus that it has SOME impact. Be sure that your copywriter is aware of this impact. Popular opinion has it that keywords are more effective if they appear in headings, bolded text, links, and generally toward the beginning of the page.
9) Some comment on structure & links
Websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. This means your SEO copywriter should be linking each page to every other page using text links. If your site is complex, this may be impractical, so your SEO copywriter will need to create a hierarchical structure for your site. First, they should break your subject material down into categories. Then for each category, they should write a summary page. These summary pages should be accessible from higher level pages via text links. They should also be accessible from each other. Each summary page should link - using text links - to a number of pages discussing the finer details of the category. And each detail page in a particular category should link to every other detail page in that category (once again, using text links). This way the spiders are able to travel from the top of your hierarchy to the bottom, and from left to right across any level.
10) Don't believe grand promises
SEO copywriters can play a significant role in increasing your search engine ranking. But they can't do it overnight. By optimizing your site for your target keyword phrases, an SEO copywriter is simply declaring the relevance of your site. If you engage an SEO copywriter to write helpful articles containing a byline with a link back to your site, you can then submit these articles for publication on the Internet, and this will steadily increase your ranking. But if an SEO copywriter tells you they can dramatically increase your ranking in a matter of hours or days, be wary. NOTE: Your SEO copywriter should be able to submit your articles to various submit sites on the Internet. These sites are closely watched by hundreds of thousands of publishers of e-newsletters and article pages from all around the world. High quality articles are quickly snapped up and published prolifically. And each time your article is published, you've got another link back to your site, thus increasing the importance of your site (to the search engines). If you'd like to submit your own articles, your SEO copywriter should be able to sell you a list of 50 or more submit sites for as little as USD$99.
An SEO copywriter is a valuable addition to your marketing function. But you need to make sure you choose wisely. When you know what questions to ask, the battle is half won.
* Glenn Murray is an advertising copywriter and SEO copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at email@example.com. Visit http://www.divinewrite.com for further details or more FREE articles.
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl - Benzinga
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl Benzinga
How to become an SEO expert for less than $30 Android Central
SEO in 2020: Going Beyond Google Search Engine Journal
When Do You 'Need' SEO? Forbes
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
Google’s SEO Best Practices Summed Up in New Video Search Engine Journal
Build SEO seasonality projections with Google Trends in Python Search Engine Land
How Hackers May Be Hurting Your SEO Search Engine Journal
I Love SEO: 10 Reasons Why We 💘 SEO Search Engine Journal
Scalable SEO Strategies to Boost Category Pages Practical Ecommerce
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales Search Engine Journal
How BERT is helping SEO agencies focus on collaboration strategies Search Engine Land
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
How to Unlock Your Hidden SEO Potential Like Never Before with Botify Search Engine Journal
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console - Search Engine Roundtable
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console Search Engine Roundtable
How to Beat Big Brands in SEO Search Engine Journal
SEO: When to Scale (or Not) Practical Ecommerce
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
Google’s SEO job description highlights importance of collaborating with multiple teams - Search Engine Land
Google’s SEO job description highlights importance of collaborating with multiple teams Search Engine Land
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How Will AI Change the Future of SEO? ReadWrite
Best SEO WhaTech
Warner Bros. renamed the Harley Quinn movie for better SEO Search Engine Land
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data - Search Engine Land
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data Search Engine Land
SEO Rules That E-commerce Businesses Should Now Ignore Times Square Chronicles
Citations & Local SEO: The Ultimate Beginner’s Guide Search Engine Journal
How to Overcome Technical SEO Issues on a Budget Search Engine Journal
How Does Google's BERT Algorithm Update Affect Your Website's SEO? Business 2 Community
Which Is More Important On-Site SEO Or Off-Site SEO? | Invision Game Community - Invision Game Community
Which Is More Important On-Site SEO Or Off-Site SEO? | Invision Game Community Invision Game Community
Best Free Online SEO Training Courses in 2020 Search Engine Journal
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes - Search Engine Roundtable
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes Search Engine Roundtable
4 Hidden Hreflang Challenges for International SEO Search Engine Journal
Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video Search Engine Journal
International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020 - MarTech Series
International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020 MarTech Series
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
Just 45% of SEO Specialists Feel Their Job is Secure Search Engine Journal
SEO 101: How to Optimize Your Content JumpFly PPC Advertising News
Iran's SEO reacts to FATF decision to blacklist Tehran Trend News Agency
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart - soompi
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart soompi
Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform - MarTech Series
Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform MarTech Series
Is the SEO industry right for you? Best in Australia
Does Seo Ji-hye of Crash Landing on You suit the chaebol heiress look? South China Morning Post
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 - soompi
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 soompi
Your domain name and its effect on your SEO ranking - RushPRnews.com
Francine Diaz And Seo Ji Hye Twinning Moments Cosmopolitan Philippines
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama - soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” soompi
11 SEO Tactics to Optimize eBooks and White Papers Business 2 Community
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
SEO News: Google Axes Normal Snippets Internet Marketing News
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama - soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama soompi
What is SEO? businessjournaldaily.com
What Does It Mean to ‘Do SEO’? Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama - soompi
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama soompi
10 SEO Optimizations Learned from Website Audits [Infographic] Social Media Today
5 Ways SEO & Web Design Go Together Search Engine Journal
Park Shin Hye And Jeon Jong Seo Show The Vastly Different Highs And Lows Of Their Characters In Upcoming Thriller - soompi
Park Shin Hye And Jeon Jong Seo Show The Vastly Different Highs And Lows Of Their Characters In Upcoming Thriller soompi
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Google Explains How to Use Headings for SEO Search Engine Journal
Search Engine Optimization that Works in the Long-Term
Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update.
What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?
Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Increase Your Page Rank Through SEO
Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.Remember, "Rome wasn't built in a day.
Link Building for Hilltop
Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period.
The Value of Search Engine Marketing
Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses.
How to Make Better Use of Web Site Page Titles and META Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.
The SEO Gurus poem
Am I alone as I survey that vast wilderness outside,Sat at home every day fettered by my own foolish pride,I may believe I can conceive stunning cunning plans,Yet I perceive the web I weave is lacking vital strands,It may transpire my destiny is to conquer virtual space,But I must wire the best of me to another spidery face,For although knowing everything about business and site,To grow means throwing other experts in to get it right,So even this experienced spider who spins webs so fine,Needs for bliss a guider to show the whole world online,His creation, born bred and reared , now standing serene,Will evoke elation and be revered if it can only be seen,There's no point in Picasso no mike in Michelangelo,If the joints a no go and the sound man doesn't show,So that treasure you're concealing from total global view,Measures up and has meaning with others helping you,We all have inborn talent and also inborn failings,So often scorn a balance, chained to our own railings,And our world misses a website that deserved to be a star,But not unfurled in all its might, merely cowering from afar,Why not take your Van Dyke, or Rembrandt seen by few,And let us make it see the light, exposed to global view,Don't hide them in shadows behind barriers of your mind,Where pride and jealous arrows make them hard to find,Instead turn to experts just as good as you would like to be,Who you'll learn to trust, and who will set your website free.John Fowler trained as a Mathematican and has worked in the IT industry for over 30 years, much of the time in sales related functions.
How To Get Number 1 Spot In Google, Every Time, Guaranteed
Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
Google Local Search And The Impact On Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access.
Banned from Google and Wondering Why?
There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name.
Your Online Home-Based Business Can Lead To Search Engine Stress
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Part 1. Wordtracker for keywords.
Why You Should NOT Submit Your Site On Search Engines
Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation.
The Secret To Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic.
5 Qualities to Look for in a Search Engine Optimization Program for Your Website
These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door.
Does Google Hire Mad Scientists?
Online search giant, Google, often tests the waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction.By employing this strategy, it's easy to imagine a building full of creative, "mad scientist" types cooking up the latest and greatest online gizmos.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had.
|home | site map|