Ten Steps To A Well Optimized Website - Step 5: Internal Linking
Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website's internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.
While this aspect is not necessarily the single most important of the ten steps it can be the difference between first page and second page rankings, and can make all the difference in the world when you are trying to rank your website for multiple phrases.
Over this series we will cover the ten key aspects to a solid search engine positioning campaign.
The Ten Steps We Will Go Through Are:
Step Five - Internal Linking
With all the talk out there about linking, one might be under the impression that the only links that count are those from other websites. While these links certainly play an important role (as will be discussed in part eight of this series) these are certainly not the only important links.
When you're about to launch into your link work why not stop and consider the ones that are easiest to attain and maximize first. That would be, the ones right there on your own site and those which you have total and complete control of. Properly used internal links can be a useful weapon in your SEO arsenal.
The internal linking structure can:
Insure that your website gets properly spidered and that all pages are found by the search engines
Build the relevancy of a page to a keyword phrase
Increase the PageRank of an internal page
Here is how the internal linking structure can affect these areas and how to maximize the effectiveness of the internal linking on your own website.
Getting Your Website Spidered
Insuring that every page of your website gets found by the search engine spiders is probably the simplest thing you can do for your rankings. Not only will this increase the number of pages that a search engine credits your site with, but it also increases the number of phrases that your website has the potential to rank for.
I have seen websites that, once the search engines find all of their pages, find that they are ranking on the first page and seeing traffic from phrases they never thought to even research or target.
This may not necessarily be the case for you however having a larger site with more pages related to your content will boost the value of your site overall. You are offering this content to your visitors, so why hide it from the search engines.
Pages can be hidden from search engines if the linking is done in a way that they cannot read. This is the case in many navigation scripts. If your site uses a script-based navigation system then you will want to consider the implementation of one of the internal linking structures noted further in the article.
Additionally, image-based navigation is spiderable however the search engines can't see what an image is and thus, cannot assign any relevancy from an image to the page it links to other than assigning it a place in your website hierarchy.
Building The Relevancy Of A Page To A Keyword Phrase
Anyone who wants to get their website into the top positions on the search engines for multiple phrases must start out with a clearly defined objective, including which pages should rank for which phrases. Generally speaking it will be your homepage that you will use to target your most competitive phrase and move on to targeting less competitive phrases on your internal pages.
To help build the relevancy of a page to a keyword phrase you will want to use the keyword phrase in the anchor text of the links to that page. Let's assume that you have a website hosting company. Rather than linking to your homepage with the anchor text "home" link to it with the text "web hosting main". This will attach the words "web" and "hosting" and "main" to your homepage. You can obviously leave the word "main" out if desirable however in many cases it does work for the visitor (you know, those people you're actually building the site for).
This doesn't stop at the homepage. If you are linking to internal pages either through your navigation, footers, or inline text links - try to use the phrases that you would want to target on those pages as the linking text. For example, if that hosting company offered and wanted to target "dedicated hosting", rather than leaving the link at solely the beautiful graphic in the middle of the homepage they would want to include a text link with the anchor text "dedicated hosting" and link to this internal page. This will tie the keywords "dedicated hosting" to the page.
In a field as competitive as hosting this alone won't launch the site to the top ten however it'll give it a boost and in SEO, especially for competitive phrases, every advantage you can give your site counts.
Increasing The PageRank Of Internal Pages
While we will be discussing PageRank (a Google-based term) here the same rules generally apply for the other engines. The closer a page is in clicks from your homepage, the higher the value (or PageRank) the page is assigned. Basically, if I have a page linked to from my homepage it will be given more weight that a page that is four or five levels deep in my site.
This does not mean that you should link to all of your pages from your homepage. Not only does this diffuse the weight of each individual link but it will look incredibly unattractive if your site is significantly large.
Figure out what you main phrases are and which pages will be used to rank for them and be sure to include text links to these internal pages on your homepage. It's important to pick solid pages to target keyword phrases on as you don't want human visitors going to your "terms and conditions" page before they've even seen the products.
If that hosting company noted above has a PageRank 6 homepage, the pages linked from its homepage will generally be a PageRank 5 (sometimes 4, sometimes 6 depending on the weight of the 6 for the homepage). Regardless, it will be significantly higher that if that page was linked to from a PageRank 3 internal page.
How To Improve Your Internal Linking Structure
There are many methods you can use to improve your internal linking structure. The three main ones are:
Text Link Navigation
Most websites include some form of navigation on the left hand side. This makes it one of the first things read by a search engine spider (read "Table Structures For Top Search Engine Positioning" by Mary Davies (http://www.beanstalk-inc.com/articles/se-friendly-design/table-structure.htm) for methods on getting your content read before your left hand navigation). If it is one of the first things the search engine spiders sees when it goes through your site it will have a strong weight added to it so it must be optimized with care.
If you are using text link navigation be sure to include the targeted keywords in the links. Thankfully this cannot be taken as meaning "cram your keywords into each and every link" because this is your navigation and that would look ridiculous. I've seen sites that try to get the main phrase in virtually every link. Not only does this look horrible but it may get your site penalized for spam (especially if the links are one after another).
You don't have to get your keywords in every link but if workable, every second or third link works well. Also consider what you are targeting on internal pages. If you homepage target is "web hosting" and you've linked to you homepage in the navigation with "web hosting main" which is followed by your contact page so you've used "contact us", it would be a good idea to use the anchor text "dedicated hosting" for the third link. It reinforces the "hosting" relevancy and also attaches relevancy to the dedicated hosting page of the site to the phrase "dedicated hosting" in the anchor text.
Footers are the often overused and abused area of websites. While they are useful for getting spiders through your site and the other points noted above, they should not be used as spam tools. I've seen in my travels, footers that are longer than the content areas of pages from websites linking to every single page in their site from them. Not only does this look bad but it reduces that value of each individual link (which then become 1 out of 200 links rather than 1 out of 10 or 20).
Keep your footers clean, use the anchor text well, and link to the key internal pages of your website and you will have a well optimized footer. You will also want to include in your footer a link to a sitemap. On this sitemap, link to every page in your site. Here is where you can simply insure that every page gets found. Well worded anchor text is a good rule on your sitemap as well. You may also want to consider a limited description of the page on your sitemap. This will give you added verbiage to solidify the relevancy of the sitemap page to the page you are linking to.
Internal Text Links
Internal text links are links placed within the content of your work. They were covered in last week's article on content optimization, which gives me a great opportunity to use one as an example. (in the HTML version the text "content optimization" was used as an example inline link to http://www.beanstalk-inc.com/articles/search-engine-positioning/optimization.htm).
While debatable, inline text links do appear to be given extra weight as their very nature implies that the link is entirely relevant to the content of the site.
You can read more on this in last week's article.
As noted above, simply changing your internal navigation will not launch your site to the top of the rankings however it's important to use each and every advantage available to create a solid top ten ranking for your site that will hold it's position.
They will get your pages doing better, they will help get your entire site spidered, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.
Even if that's all they do, aren't they worth taking the time to do right?
Next week in part six of our "Ten Steps To an Optimized Website" series we will be covering the importance of human testing. Having a well-ranked website will mean nothing if people can't find their way through it or if it is visually unappealing.
About The Author
Dave Davies is the owner of Beanstalk Search Engine Positioning (http://www.beanstalk-inc.com/). He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines.
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
7 Things SEO Tools Can’t Tell You Search Engine Journal
SEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.
6-step SEO Indexation Audit for Ecommerce Practical Ecommerce
Search engines need to index your site before it can rank. But it's not always obvious if the correct pages are indexed. *Content* that should be indexed may not ...
Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic] - Social Media Today
Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic] Social Media Today
Are you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...
Why White Hat SEO is No Longer a Thing Search Engine Journal
Some in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...
Google Suggests That The Average Googler Isn't Interested In SEO Search Engine Roundtable
How can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web ...
How SEO Professionals Can Thrive in a Slow Economy Search Engine Journal
SEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.
Are other teams unwittingly killing your SEO (and revenue)? MarTech Today
When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...
Use 'Barnacle SEO' to Drive Traffic without Ranking Practical Ecommerce
Using so-called "barnacle SEO" tactics, an ecommerce business may be able to put its products and its brand in front of many potential customers without ...
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon Search Engine Journal
Find out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
Content: The Indisputable Backbone Of Your Website SEO Strategy Forbes
Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.
Exploring information on SEO link building services News Credits
SEO link building services are experts in this type of work, so we do it quickly, avoiding the difficulties that can occur on the Web.
5 Tips to Improve Your Regional SEO Strategy Search Engine Journal
For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...
How one in-house SEO team is taking on industry incumbents Search Engine Land
Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to ...
SEO for Startups: How Your Business Can Benefit Business 2 Community
The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small ...
Video SEO: 5 Ways to Optimize Your Videos for Search Engines AllBusiness.com
By Brianna Pyne. If video isn't already an integral component of your *content* marketing strategy, then you may already be falling behind the curve. According to ...
How to Do Technical SEO for Ecommerce Websites Search Engine Journal
Technical SEO is crucial for improving an online store's searchability. Here are 12 technical SEO tips to increase your web traffic and generate more sales.
Search Engine Optimization: Benefits of SEO For Local Business INSCMagazine
As a small business owner, you will always be looking for ways to improve and grow. Here are some of the benefits you can get from doing SEO for your local ...
Google’s John Mueller Answers if Linking Out Good for SEO Search Engine Journal
Google launched a new video series that answers a single question. The first episode was about links but in my opinion it did not adequately answer the ...
What Is Ethical SEO? Search Engine Journal
Disclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...
Marketing1on1: Offering Internet Marketing and SEO Services in Medford Oregon News Credits
However, this is not the case when relying on Marketing1on1, as they understand what business owners go through in order to leave a mark in the industry.
Video: Casie Gillette on importance of memorable content for SEO Search Engine Land
In our next vlog interview, Casie Gillette from KoMarketing Associates in Boston spoke to me about the concept behind “memorable *content*.” *Content* that is so ...
Master the ins & outs of SEO & digital marketing Salon
Give your resumé a boost with this digital marketing classes.
10 Best Readability Tools to Check Your SEO Content Search Engine Journal
Looking for *content* writing tools for SEO projects? Discover 10 tools that will help you assess and improve the readability of your SEO *content*.
8-step SEO Crawl Audit for Ecommerce Practical Ecommerce
Your site won't rank if search engine bots can't crawl it. And hidden doors that don't impact human visitors can lock bots out. Use these eight steps to ensure ...
Doesn’t Build Links. Why Did Google Slap a Link Penalty? Search Engine Journal
A well known and respected search marketer who hasn't built links in five years tweeted that he received a manual link penalty. Dan Petrovic, of Dejan SEO ...
Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST] - Search Engine Journal
Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST] Search Engine Journal
Dave Davies, CEO of Beanstalk Internet Marketing, shares his insights on the evolution of SEO, building your brand, conference speaking, and more.
Wix SEO Battle Is ON! Meet the Competitors Search Engine Journal
For six months, two teams will battle it out to see who can outrank the other for the search term 'Wix SEO'. Here's how to follow the battle.
Magento SEO Checklist: 6 Essentials When Setting Up Your Store Search Engine Journal
Follow this list to learn exactly what you need to do in order to make your Magento-powered store better optimized from the start.
SEO Community Responds to Google’s Nofollow Advice Search Engine Journal
Google's John Mueller recently stated there was no ranking benefit in adding nofollow to all outbound links. Some in the SEO community tweeted that in the real ...
5 Effective Ways to Motivate Your Marketing Team Search Engine Journal
Keeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.
Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO Search Engine Land
I had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small ...
Over half of Google searches now don't lead to clicks and what it means for SEO Econsultancy
In June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?
SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies Practical Ecommerce
Crawl budget inefficiencies can affect organic search performance if new or updated *content* is not getting crawled and indexed. In this post, I will explain how to ...
White Label SEO & Content Partnerships: 7 Benefits, 2 Negatives Search Engine Journal
White label partnerships can help grow your business, whether you're offering a *service* to another agency, or they are providing a *service* to your agency.
Car buying site heycar appoints Blue Array for SEO services Prolific London
Blue Array, which claims to be the UK's largest pure-play SEO agency, has been appointed by heycar.co.uk to deliver SEO services.
SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic] - Social Media Today
SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic] Social Media Today
Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO ...
Video: Catalyst’s Paul Shapiro on going beyond technical SEO Search Engine Land
In my next vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to discuss his thoughts on going beyond technical SEO.
Video: Mary Bowling on the growth of local SEO and importance knowledge panels Search Engine Land
I had the honor to sit down with one of the most respected and well-liked local SEOs in the industry, Mary Bowling. Mary co-founded Ignitor Digital and spends ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR Search Engine Journal
It's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
Mindgruve Selected to Lead Global SEO and Analytics for Skullcandy PRNewswire
SAN DIEGO, Aug. 6, 2019 /PRNewswire/ -- Mindgruve, one of the fastest growing modern marketing agencies in the U.S., has been selected to lead SEO and ...
More SEO Professionals are Building Relationships to Thrive The American Reporter
Things look good for a lot of SEO professionals right now but an economic downturn is inevitable. The economy cycles through periods of growth and retraction.
College Football Week 0 Schedule, Games, Odds, Time, TV, Lines, SEO! Off Tackle Empire
Villanova-Colgate, Youngstown State-Samford, Miami-Florida, and Arizona-Hawaii: How to Watch, Time, TV, Lines, Odds, Betting, and More.
Four top web hosting hacks to boost SEO TechRadar
Pick the right web hosting *service* to boost your website's SEO with these tips.
Why Bidding On Your Brand Name is Important Search Engine Journal
Tim Soulo, CMO & Product advisor at Ahrefs questioned the need to bid on your brand name in Pay Per Click. What the SEO community shared may change ...
Google Warns: Embedding Instagram Images Can Cause SEO Issues Search Engine Roundtable
Google's John Mueller was asked about why a site saw a major dropping in image search traffic after embedding Instagram images on his site. John decided to ...
Lee Pil Mo And Seo Soo Yeon Welcome First Child soompi
Lee Pil Mo and Seo Soo Yeon are now parents to a baby boy! On August 20, Lee Pil Mo's agency revealed, “Lee Pil Mo's wife Seo Soo Yeon gave birth to a ...
BTS V, Park Seo-joon and Choi Woo-sik go to a trip together allkpop
On the 24th, actor Park Seo-joon posted a video on his Instagram showing a man filming himself on a yacht.View this post on Instagram …
25 of the Best SEO Audit Tools to Improve Your Search Rankings! Business 2 Community
Carrying out an SEO audit can be a handful. You will spend hours and days trying to cover every aspect of SEO and sometimes you still may not effectively ...
5 Horrible SEO Mistakes I Made and the Valuable Lessons I Learned Promotion World
We've all made mistakes, no one can vouch they haven't, however, some tend to be more obvious than others. And then comes that one mistake.
SEO Software Market is Thriving Worldwide| SEMrush, Moz, HubSpot, Ahrefs Indian Columnist
A new business intelligence report released by HTF MI with title “Global SEO Software Market Size, Status and Forecast 2025” has abilities to raise as the most ...
The Importance of SEO Services in India for Businesses Dekh News
Search Engine Optimisation has become essential for creating a profitable online presence and we can consider it as an important checkbox in marketing.
Top 3 Tips to Choosing an SEO Agency in London! The TechNews
London, like every large metropolitan area, has some of the top SEO agencies in the world. That being said, it can feel overwhelming when it comes to choosing ...
Twins 6, Rangers 3: Minnesota completes four-game sweep, SEO ruins my pun Twinkie Town
Hop on the Minnesota bandwagon - there's always broom for more.
Common SEO Mistakes To Watch For Businesses Irish Tech News
Common SEO Mistakes To Watch For Businesses By Vaibhav Gurani There are certain SEO mistakes which are well known among every professional as a ...
The Ultimate Guide to Creating a True ‘Ultimate Guide’ Search Engine Journal
Here's how to create a true ultimate guide – the right way – in order to attract more organic traffic and get readers raving about your *content*.
SEO Versus SEM: What's The Difference? Forbes
Separate and clearly understand the categories before defining your marketing plan.
Woollim drops 'W Project 4' concept photos for Kim Min Seo allkpop
Woollim Entertainment has dropped the third set of photos for 'W Project 4'.Starting from August 23, Woollim has been revealing individual teaser …
Five SEO Tips For Doubling Site Traffic Forbes
There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
Ratings For Seo Kang Joon's Drama “Watcher” Soar To All-Time High For Finale soompi
OCN's “Watcher” has ended with a bang! According to Nielsen Korea, the August 25 finale of the psychological thriller drama achieved its highest viewership ...
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
Jo Jung Suk, Park So Dam, & Park Seo Joon top film actor brand values for August allkpop
The Korea Institute of Corporate Reputation has released brand value rankings for film actors and actresses for the month of August. From…
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
11 Steps to On-site Video SEO Practical Ecommerce
Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...
6 SEO Tips to Benefit Any Business Entrepreneur
National Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter ...
PAWcast: Sarah Seo '02 *16 on How Cars Changed Constitutional Law Princeton Alumni Weekly
Listen on Apple Podcasts • Google Podcasts • Spotify • Soundcloud. Sarah Seo '02 *16. Nancy Chen Bajraktari. In popular culture the car is seen as a symbol of ...
HAPPENING TODAY: Seo Linn to perform at Iowa Irish Fest for second year kwwl.com
WATERLOO, Iowa (KWWL) – People from all around the world will soon be celebrating all-things Irish in downtown Waterloo. The 13th Iowa Irish Fest starts on ...
BER vs CAY Dream11 Team Bermuda vs Cayman Islands, ICC MEN’S T20 WORLD CUP AMERICAS REGION FINAL – Cricket Pr - Cricket Country News
BER vs CAY Dream11 Team Bermuda vs Cayman Islands, ICC MEN’S T20 WORLD CUP AMERICAS REGION FINAL – Cricket Pr Cricket Country News
Bermuda vs Cayman Islands Dream11 Team - Check My Dream11 Team, Best players list of BER vs CAY, CAYMAN ISLANDS Dream 11 Team Player List, ...
New To SEO? How To Boost Your Rankings With These 4 Easy Tips Inc.
SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...
Why Having a User-First Approach to SEO Is Important Search Engine Journal
One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
Understand how influential SEO is and work towards success Best in Australia
Search engine optimization is well-known as SEO. It is a bit intimidating initially, but for any business to see success, SEO is crucial. However, plunging into SEO ...
The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal
Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
5 On-Site SEO Factors That Matter Most Search Engine Journal
Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
Spill It: How much a 25-year-old SEO executive drinks in a week Metro.co.uk
Holidays can be a boozy time anyway, but this young woman has put that to the test. Find out how much she drinks.
Creating the Right SEO Plan: Don’t Ignore These Aspects! MakTechBlog
Posted by Mayank | Aug 21, 2019 | News | 0 |. Creating the Right SEO Plan: Don't Ignore These Aspects! Share this on WhatsApp. Online marketing can be ...
5 Easy SEO Wins with Powerful Results Search Engine Journal
Want to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.
These Are The Biggest SEO Trends Of 2019 Forbes
What SEO tactics should you use this year? How can you make sure your website stays relevant and optimized for the top search engines? Discover the biggest ...
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
Leaning into SEO as Google shifts from search engine to portal Search Engine Land
Google's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...
What's the Value of SEO? Practical Ecommerce
Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...
The Building Blocks Of SEO eSellerCafe
SEO” is one of those buzzwords that everyone knows, but that few people understand. Most of us know that SEO stands for “search engine optimization,” and.
Important SEO Trends To Watch In 2019 Forbes
Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...
14 Common SEO Mistakes (And How To Correct Them) Forbes
Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected.
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
In time, exotic ILS might not be so exotic after all: John Seo, Fermat Capital Artemis.bm
The utilisation of insurance-linked securities (ILS) structures and capacity for exotic, or man-made risks remains small, but as the world continues to.
The High Cost of Ignoring SEO Practical Ecommerce
Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...
The technical SEO hierarchy of needs Search Engine Land
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and ...
Best SEO tools of 2019 TechRadar
Search no more: these are the very best tools to help boost your site's search rankings.
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000 Search Engine Land
Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
Han Suk Kyu, Seo Kang Joon, And Kim Hyun Joo Share What To Watch For In Final Episodes Of “Watcher” - soompi
Han Suk Kyu, Seo Kang Joon, And Kim Hyun Joo Share What To Watch For In Final Episodes Of “Watcher” soompi
With “Watcher” spiraling towards the conclusion, the lead actors have picked key points to watch for in the final episodes. “Watcher” follows Do Chi Kwang (Han ...
A Video of IU’s Stylist Sharing Her Hair Tricks Has Over 1 Million Views Allure Magazine
For *Allure* Korea's Star Beauter-view video series, IU's hairstylist Seo Yoon shared how she created the singer/actress's half-up styles for Hotel De Luna to ...
Seo Eun Soo To Make Special Appearance In “Hotel Del Luna” soompi
Seo Eun Soo will be making a cameo in tvN's “Hotel Del Luna”! On August 14, a source from the drama told Newsen, “It is true that Seo Eun Soo will be making a ...
7 Tips to Improve Your SEO in 2019 CMSWire
SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.
Web Design Practices That Frustrate SEO Pros Search Engine Journal
It takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
My Favourite Things: Danny Seo, Environmental Lifestyle Expert Hong Kong Tatler
Danny Seo, environmental lifestyle expert and Emmy award-winning television host, founded his first non-profit organisation, Earth 2000, when he was just 12.
10 Advanced SEO Tips & Techniques You Need to Know Search Engine Journal
The beating heart of search engine optimization hasn't changed much over the past year: you still need to: Focus on creating valuable *content*. Build high-quality ...
SEO Guide 2019: Your Strategy for This Year Search Engine Journal
Are you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.
The 12 Areas of SEO Knowledge You Must Master to be Successful Search Engine Journal
The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
7 Search Engine Optimization Strategies
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee.
Search Engine Traffic: Winning With Content
Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines.
Duplicate Content Penalty - How to Lose Google Ranking Fast!
Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet.
SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)
In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking.
Search Engines The Masters Of The Internet Universe - Part 1
Trillions of Billions of content pages make up the wide world of Internet. Keeping a house clean and arranged with proper placement for each household item is so big a task for each of us that it is a much despised daily chore.
Ten Steps To A Well Optimized Website - Step 1: Keyword Selection
This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts.
How to Make More Money with Your Mambo 4.5.1 Site
For those of you who are not familiar with Mambo - it is an easy to use content management system that can be freely downloaded from http://www.mamboserver.
Google News - Just another article announcer?
In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?Google News World: http://news.
Search Engines from a Webmaster Perspective
By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts.
High Search Engine Rankings - A Long Term Strategy
The last 1.5 years have shown major changes in search engine behavior across the board.
Site Maps: Let Search Engines Find Your Pages
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it's no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.Nowadays, it is crucial to get your pages indexed by the most important search engines.
Searching The Internet Without Search Engines
The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.
Search Engines - The Dominant Factor
Let's face facts - Search engines are starting to rule and dominate the way people advertise their products and services.Gone are the days of low-cost, no-cost advertising.
10 Ways To Indirectly Get To The Top Of Search
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
Shopping Carts and SEO
Shopping and the Web. They go together like Mr.
PPC Advertising - The First Step In A SEO Marketing Campaign
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates.
Link Reputation - How to Improve Search Engine Rankings
One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages.
Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.
Link Exchange Tips, No Tricks
Use text links, avoid image links. Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags.
|home | site map|