King + Queen = Royal Success
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Quite simply, I am going to give you the key to unlocking the secret chest of information that your competition is using to get better rankings.
It is not that difficult. There are two main criteria to getting good rankings:
Content is King
Content is easily viewable and just as easy to measure. It basically includes what you see on the site: the text. If your competition has more text than you, consider increasing yours; if he has more keywords, consider increasing yours; if he has bigger headers, consider increasing yours. By all means, I am not saying to make a carbon copy of his site, but do look at the "on the site" factors that you are lacking and evaluate whether to increase them on your site. A note of caution - make sure that any changes you make actually improves the site and increases its value for your customers. In other words, don't sacrifice quality for quantity unless you believe that the added text actually serves to better the overall look, feel and quality of your site.
Some ideas to increase quality/quantity of content:
Linking is Queen
Linking requires more research. Look up your competitions site on Google by typing in: link: http://www.competitorsdomain.com/ into the search box (replace competitorsdomain with the URL of your competitor). Now the search results you will be looking at is a list of all the sites that are linking to your competitor. Go through that list, and for each site, figure out how he got that link. Some links might be paid for, some might be link exchanges, some might be directories like dmoz.org or Yahoo, and others might be references or testimonials. Make a spreadsheet with each site linking to your competition, and jot down how he got the link. Then, for each site that is appropriate, get it to link to you. Remember to stay away from link farms and low quality links. Link farms are sites that have nothing but links. Low quality links are sites with little to no content. These sites will often try to exchange links with you: Don't do it! Only link to a site if it will enhance the user experience of your clients.
For more about linking, see my article entitled Linking is Queen: (http://www.redcarpetweb.com/promotion/0409.html#feature)
Getting links takes time and patience, and writing is not usually done overnight. To top it off, once these projects are done, you then have to wait for the search engines to discover and re-evaluate your site. Both the link campaign and the writing projects should be something done on a regular basis, not as a one-shot injection. Try to create new pages every month, and to get some links every month. That way your site will make the gradual climb to the top. And who doesn't want that?
About The Author
Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. (http://www.redcarpetweb.com/). He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field. Contact: firstname.lastname@example.org.
SEO myths busted by an ex-Googler Search Engine Land
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Here’s how to leverage long-tail keywords for your SEO Search Engine Land
A framework for SEO success with structured data Search Engine Land
Ongoing Education: Your Secret to SEO Success Search Engine Journal
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal
A 50-Point Audit for Getting Started with Local SEO Search Engine Journal
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
What is SEO? businessjournaldaily.com
Google Launches New, Animated Video Series About SEO for Beginners Search Engine Journal
How to find your ideal SEO agency Search Engine Land
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
SEO best practices support ADA compliance for digital accessibility Search Engine Land
Let's Untangle the Knotty Mystery of SEO Radio World
5 SEO Tips to Optimize Your Next Blog Post Business 2 Community
TF-IDF: Can It Really Help Your SEO? Search Engine Journal
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 - PRNewswire
GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019 PRNewswire
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
How UX Complements SEO to Improve Conversion Strategy Business 2 Community
Why the University of Arizona changed its abbreviation for SEO Search Engine Land
The Lowdown on SEO This Year (infographic) Digital Information World
Video: Eric Enge on Google advice vs. real-world SEO experience Search Engine Land
5 Free Keyword Research Tools for SEO & PPC JumpFly PPC Advertising News
For SEO, How Fast Is Fast Enough? Practical Ecommerce
Tesla Solar: Is Google SEO the Only Issue? Market Realist
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
University of Arizona switches from UA to UArizona for SEO The Associated Press
SEO: Google's BERT Update Helps Ecommerce Product Pages Practical Ecommerce
Benchmarking Beyond SEO: What Competitors' Website Traffic Can Reveal Search Engine Journal
11 Tools to Use for Your YouTube SEO Business 2 Community
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] Search Engine Journal
How to Boost SEO for Coworking Spaces Commercial Property Executive
The psychology of SEO on Brains Byte Back The Sociable
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] - Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] Search Engine Journal
Learn How to Make Search Engine Optimization (SEO) Work for You USGlass Metal & Glazing
How to find cheap & affordable SEO services Business MattersBusiness Matters
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
Voice Search SEO: How To (Step-by-Step Guide) Business 2 Community
Jeopardy: SEO Is Short For Search Engine Roundtable
How Often Should You Do an SEO Audit on Your Company Site? Business 2 Community
5 DIY SEO Tips That Your Small Business Needs Business.com
5 SEO Trends to Help Marketing Leaders Prepare for 2019 The African Exponent
How Google's BERT SEO Update Will Impact Content and Search PR News - For Smart Communicators
5 SEO suggestions to market your food truck | Commentary Food Truck Operator
SEO from Expired Domains - DNW Podcast #258 Domain Name Wire
Google BERT Update – What it Means Search Engine Journal
WSJ report about Google search manipulation gets a lot wrong Search Engine Land
Video: Eric Enge on building and selling his SEO agency Search Engine Land
The Truth About Multiple H1 Tags and SEO Business 2 Community
10 Best SEO Podcasts to Master the Art of SEO 99Signals - Tech News, Tech Hacks, & More
How to Write SEO-Friendly Content in 2020 - VENTS Magazine
Minok Seo, of Bristow won $152,973 PotomacLocal.com
SEO Specialist job with Creative Circle | 406576 mediabistro.com
5 Reasons Your Business Needs to Invest in SEO in 2020 Promotion World
Basics of Search Engine Optimization | Calendar Rutland Herald
Creative & SEO Copywriter, Penguin General - London The Bookseller
SEO Agency In Phoenix Expands Their Services StreetInsider.com
Analysis: newly-published award in Seo v. Korea case finds that property acquired as a private residence and later rented out does not qualify as an investment under the Korea-US FTA - Investment Arbitration Reporter (IAReporter)
Analysis: newly-published award in Seo v. Korea case finds that property acquired as a private residence and later rented out does not qualify as an investment under the Korea-US FTA Investment Arbitration Reporter (IAReporter)
SEO Analyst job with Creative Circle | 406533 mediabistro.com
HigherVisibility Launches Free SEO Tool to Grade the CTR Effectiveness of Title Tags - Yahoo Finance
What Does It Mean to ‘Do SEO’? Search Engine Journal
Youve Got The Power, Why Arent You Promoting It?
Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.If those are all true then knowledge is power right? Wrong, knowledge is only power if applied.
How To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there.
How to Build Massive Keyword Lists
As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.Why?Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before.
Google Page Rank Is Dead - Or Is It? - Part I
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox
Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online.If you're unfamiliar with the Disney animation classic, Fantasia, Mickey Mouse plays a sorcerers' apprentice who wreaks havoc one evening as he dons the bosses magic wand and merrily destroys the castle.
The Changing Face of Search Engine Optimization
With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other.
Page Rank - A Quick Overview for Beginners
Page Rank (PR) is a specific value for a website page given by Google. It is Google's measure of the importance of a certain site page.
Search Engine Robots - How They Work, What They Do (Part I)
Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?You'd think with all the fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings.
All About Google
If you read The Search Engine Showdown, you know Google is my favourite search engine. Why? Google always offers the most results for any given search (they currently have over 8 billion pages indexed), it's faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search.
Five and a Half Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.
How to Improve Your Search Engine Positioning and Increase Traffic Today
Every website has times when traffic is higher than others. However, in the downtimes you need to figure out why your traffic is lower and what you can you about it.
Google Search Algorithm Patent Application Creates Spring Buzz!
Google applied for a patent on their ranking algorithm as of 15 months ago on December 31, 2003 and that application was posted on March 31st at the US Patent Office. It got the discussion forums buzzing this weekend.
Search Engine Optimization With Sitemaps
I just wanted to share a little Search Engine Optimization experiment I ran to confirm the theory that Google likes content rich sitemap pages rather than just a bunch of links pointing to different pages on your site. I also wanted to look at a way of funnelling Google page rank to all the internal pages on my site as quickly as possible I have heard from a few search engine optimization companies that sitemaps are good ways of helping search engine spiders find all the pages on your site but have you every thought that using good quality sitemaps can also help your internal pages attain a very high Google page rank very quickly I was reading a Search Engine Optimization article about how Google likes pages with good quality relevant content and how they wanted to serve this quality content to their surfers.
The Matrix Help For Keyphrase Analysis
Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank
Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.To get the most sales on the Internet you need to have a high PageRank on Google.
Optimize Your Site Pt1
Listed here you will find the five of the most important points to remember when optimising your site and individual pages for the search engines.If you optimise your pages by working through these points one by one you will see a significant rise in your search engine rankings.
Stay In The Know With Google SMS
The Short Messaging Service (SMS) from Google sends short, quick, text answers in response to your queries from an SMS-enabled mobile device, such as a cell phone. For example, you can look up phone numbers and addresses of local restaurants, do local phone book searches, compare prices from online merchants in Froogle to those you find in local stores, even look up definitions of words from the dictionary.
Top 10 Little Used SEO Strategies
There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.
9 Ways to Keep Google Happy
A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria.
|home | site map|