SEO Information

Ten Steps To A Well Optimized Website - Step 4: Content Optimization


Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.

This is perhaps the single most important aspect of ranking your website highly on the search engines. While all of the factors covered in this series will help get your website into the top positions, it is your content that will sell your product or service and it is your content that the search engines will be reading when they take their "snapshot" of your site and determine where it should be placed in relation to the other billions of pages on the Internet.

Over this series we will cover the ten key aspects to a solid search engine positioning campaign.

The Ten Steps We Will Go Through Are:

  • Keyword Selection (http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm)

  • Content Creation (http://www.beanstalk-inc.com/articles/search-engine-positioning/content.htm)

  • Site Structure (http://www.beanstalk-inc.com/articles/search-engine-positioning/structure.htm)

  • Optimization

  • Internal Linking

  • Human Testing

  • Submissions

  • Link Building

  • Monitoring

  • The Extras

Step Four - Content Optimization

There are aspects of the optimization process that gain and lose importance. Content optimization is no exception to this. Through the many algorithm changes that take place each year, the weight given to the content on your pages rises and falls. Currently incoming links appear to supply greater advantage than well-written and optimized content. So why are we taking an entire article in this series to focus on the content optimization?

The goal for anyone following this series is to build and optimize a website that will rank well on the major search engines and, more difficult and far more important, hold those rankings through changes in the search engine algorithms. While currently having a bunch of incoming links from high PageRank sites will do well for you on Google you must consider what will happen to your rankings when the weight given to incoming links drops, or how your website fares on search engines other than Google that don't place the same emphasis on incoming links.

While there are many characteristics of your content that are in the algorithmic calculations, there are a few that consistently hold relatively high priority and thus will be the focus of this article. These are:

  • Heading Tags

  • Special Text (bold, colored, etc.)

  • Inline Text Links

  • Keyword Density

    Heading Tags

    The heading tag (for those who don't already know) is code used to specify to the visitor and to the search engines what the topic is of your page and/or subsections of it. You have 6 predefined heading tags to work with ranging from to .

    By default these tags appear larger than standard text in a browser and are bold. These aspects can be adjusted using the font tags or by using Cascading Style Sheets (CSS).

    Due to their abuse by unethical webmasters and SEO's, the weight given to heading tags is not what it could be however the content between these tags is given increased weight over standard text. There are rules to follow with the use of heading tags that must be adhered to. If you use heading tags irresponsibly you run the risk of having your website penalized for spam even though the abuse may be unintentional.

    When using your heading tags try to follow these rules:

    • Never use the same tag twice on a single page

    • Try to be concise with your wording

    • Use heading tags only when appropriate. If bold text will do then go that route

    • Don't use CSS to mask heading tags

    Never use the same tag twice on a single page. While the tags holds the greatest weight of the entire heading tags, its purpose is to act as the primary heading of the page. If you use it twice you are obviously not using it to define the main topic of the page. If you need to use another heading tag use the tag. After that the tag and so on. Generally I try never to use more than 2 heading tags on a page.

    Try to be concise with your wording. If you have a 2 keyword phrase that you are trying to target and you make a heading that is 10 words long then your keyword phrase only makes up about 20% of the total verbiage. If you have a 4-word heading on the other hand you would then have a 50% density and increased priority given to the keyword phrase you are targeting.

    Use heading tags only when appropriate. If bold text will do then go that route. I have seen sites with heading tags all over the place. If overused the weight of the tags themselves are reduced with decreasing content and "priority" being given to different phrases at various points in the content. If you have so much great content that you feel you need to use many heading tags you should consider dividing the content up into multiple pages, each with its own tag and keyword target possibilities. For the most part, rather than using additional heading tags, bolding the content will suffice. The sizing will be kept the same as your usual text and it will stand out to the reader as part of the text but with added importance.

    Don't use CSS to mask heading tags. This one just drives me nuts and is unnecessary. Cascading Style Sheets (CSS) serve many great functions. They can be used to define how a site functions, looks and feels however they can also be used to mislead search engines and visitors alike. Each tags has a default look and feel. It is fine to use CSS to adjust this somewhat to fit how you want your site to look. What is not alright is to adjust the look and feel to mislead search engines. It is a simple enough task to define in CSS that your heading should appear as regular text. Some unethical SEO's will also then place their style sheet in a folder that is hidden from the search engine spiders. This is secure enough until your competitors look at the cached copy of your page (and they undoubtedly will at some point) see that you have hidden heading tags and report you to the search engines as spamming. It's an unnecessary risk that you don't need to take. Use your headin!

    gs properly and you'll do just fine.

    Special Text

    Special text (as it is used here) is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content and rightfully so. Bold text, for example, is generally used to define sub-headings (see above), or to pull content out on a page to insure the visitor reads it. The same can be said for the other "special text" definitions.

    Search engines have thus been programmed to read this as more important than the rest of the content and will give it increased weight. For example, on our homepage we begin the content with "Beanstalk Search Engine Positioning ?" and have chosen to bold this text. This serves two purposes. The first is to draw the eye to these words and further reinforce the "brand". The second purpose (and it should always be the second) is to add weight to the "Search Engine Positioning" portion of the name. It effectively does both.

    Reread your content and, if appropriate for BOTH visitors and search engines, use special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every instance of your targeted keywords nor does it mean that you should avoid using special text when it does not involve your keywords. Common sense and a reasonable grasp of sales and marketing techniques should be your guide in establishing what should and should not be drawn out with "special text".

    Inline Text Links

    Inline text links are links added right into text in the verbiage of your content. For example, in this article series I may make reference to past articles in the series. Were I to refer to the article on keyword selection rather than simple making a simple reference to it as I just have it might be better to write it as, "Were I to refer to the article on keyword selection rather ?" (this instance of "keyword selection" is mean to be an inline link to http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm however limitations in the article submission process do not make this possible)

    Like special text this serves two purposes. The first is to give the reader a quick and easy way to find the find the information you are referring to. The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and also to give weight to the target page.

    While this point is debatable, there is a relatively commonly held belief that inline text links are given more weight that a text link which stands alone. If we were to think like a search engine this makes sense. If the link occurs within the content area then chances are it is highly relevant to the content itself and the link should be counted with more strength than a link placed in a footer simply to get a spider through the site.

    Link "special text" this should only be employed if it helps the visitor navigate your site. An additional benefit to inline text links is that you can help direct your visitors to the pages you want them on. Rather than simply relying on visitors to use your navigation bar as you are hoping they will, with inline text links you can link to the internal pages you are hoping they will get to such as your services page, or product details.

    Keyword Density

    For those of you who have never heard the term "keyword density" before, it is the percentage of your total content that is made up of your targeted keywords. There is much debate in forums, SEO chat rooms and the like as to what the "optimal" keyword density might be. Estimates seem to range from 3% to 10%.

    While I would be the first to admit that logic dictate that indeed there is an optimal keyword density. Knowing that search engines operate on mathematical formulas implies that this aspect of your website must have some magic number associated with it that will give your content the greatest chance of success.

    With this in mind there are three points that you should consider:

  • You do not work for Google or Yahoo! or any of the other major search engines (and if you do you're not the target audience of this article). You will never know 100% what this "magic number" is.

  • Even if you did know what the optimal keyword density was today, would you still know it after the next update? Like other aspects of the search engine algorithm, optimal keyword densities change. You will be chasing smoke if you try to constantly have the optimal density and chances are you will hinder your efforts more than help by constantly changing the densities of your site.

  • The optimal keyword density for one search engine is not the same as it is for another. Chasing the density of one may very well ruin your efforts on another.

    So what can you do? Your best bet is to simple place your targeted keyword phrase in your content as often as possible while keeping the content easily readable by a live visitor. Your goal here is not to sell to search engines, it is to sell to people. I have seen sites that have gone so overboard in increasing their keyword density that the content itself reads horribly. If you are simply aware of the phrase that you are targeting while you write your content then chances are you will attain a keyword density somewhere between 3 and 5%. Stay in this range and, provided that the other aspects of the optimization process are in place, you will rank well across many of the search engines.

    Also remember when you're looking over your page that when you're reading it the targeted phrase may seem to stand out as it's used more than any other phrase on the page and may even seem like it's a bit too much. Unless you've obviously overdone it (approached the 10% rather than 5% end of the spectrum) it's alright for this phrase to stand out. This is the phrase that the searcher was searching for. When they see it on the page it will be a reminder to them what they are looking for an seeing it a few times will reinforce that you can help them find the information they need to make the right decision.

    Final Notes

    In an effort to increase keyword densities, unethical webmasters will often use tactics such as hidden text, extremely small font sizes, and other tactics that basically hide text from a live visitor that they are providing to a search engines. Take this advice, write quality content, word it well and pay close attention to your phrasing and you will do well. Use unethical tactics and your website may rank well in the short term but once one of your competitors realizes what you're doing you will be reported and your website may very well get penalized. Additionally, if a visitor realizes that you're simply "tricking" the search engines they may very well decide that you are not the type of company they want to deal with; one that isn't concerned with integrity but rather one that will use any trick to try to get at their money. Is this the message you want to send?

    Next Week

    Next week in part five of our "Ten Steps To an Optimized Website" series we will be covering internal links strategies and best practices. This will cover everything from image links and scripts to inline and basic text links.

    About The Author

    Dave Davies is the owner of Beanstalk Search Engine Positioning (http://www.beanstalk-inc.com/). He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines.

    info@beanstalk-inc.com


    MORE RESOURCES:
    7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine Journal

    Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.


    SEO Pricing: How Much Should You Pay?  CEOWORLD magazine

    Search Engine Optimization, or SEO, has become the backbone of online *content* and digital marketing. As SEO continues to explode in popularity, the battle ...


    How SEO Professionals Can Thrive in a Slow Economy  Search Engine Journal

    SEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.


    Google Suggests That The Average Googler Isn't Interested In SEO  Search Engine Roundtable

    How can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web ...


    Why White Hat SEO is No Longer a Thing  Search Engine Journal

    Some in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...


    10 Ebooks About SEO You Should Download & Read Now  Search Engine Journal

    Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.


    How one in-house SEO team is taking on industry incumbents  Search Engine Land

    Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to ...


    Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon  Search Engine Journal

    Find out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.


    7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank  Entrepreneur

    The vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.


    Green Lotus Agency Lunches Smart Site Website Builder Designed to Maximize SEO and Mobile User Experience  Yahoo Finance

    My Smart Site is the newest innovation launched by Green Lotus, a do-it-yourself website builder that uses the latest technology to deliver an interactive, unique, ...


    Will Swapping Fresh Content Help Your SEO?  Search Engine Journal

    Editor's note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and ...


    5 Tips to Improve Your Regional SEO Strategy  Search Engine Journal

    For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...


    Content: The Indisputable Backbone Of Your Website SEO Strategy  Forbes

    Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.


    8-step SEO Crawl Audit for Ecommerce  Practical Ecommerce

    Your site won't rank if search engine bots can't crawl it. And hidden doors that don't impact human visitors can lock bots out. Use these eight steps to ensure ...


    Where Search & SEO Are Heading in 2020 and Beyond [PODCAST]  Search Engine Journal

    Michelle Robbins shares her insights on the future of SEO – what is important, what you should be focusing on, and where things are going.


    Video SEO: 5 Ways to Optimize Your Videos for Search Engines  AllBusiness.com

    By Brianna Pyne. If video isn't already an integral component of your *content* marketing strategy, then you may already be falling behind the curve. According to ...


    What Is Ethical SEO?  Search Engine Journal

    Disclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...


    How to Do Technical SEO for Ecommerce Websites  Search Engine Journal

    Technical SEO is crucial for improving an online store's searchability. Here are 12 technical SEO tips to increase your web traffic and generate more sales.


    Back to Basics: Do outbound links matter for SEO?  Search Engine Land

    In Google's debut two-minute episode of #AskGoogleWebmasters on the Google Webmasters YouTube channel, Webmaster Trends Analyst John Mueller ...


    Video: Rand Fishkin on the early days of SEO and starting and leaving Moz  Search Engine Land

    Last week while in Seattle for the Moz conference, Rand Fishkin – who is keynoting at our SMX East event, invited me to his home/office to interview him. In part ...


    Google’s John Mueller Answers if Linking Out Good for SEO  Search Engine Journal

    Google launched a new video series that answers a single question. The first episode was about links but in my opinion it did not adequately answer the ...


    SEO Los Angeles for Static Web Positioning in Search Engines  News Credits

    Only professional SEO Los Angeles company can help you in getting the higher rankings in the search results. Whether you are looking for the web appearance.


    Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST]  Search Engine Journal

    Dave Davies, CEO of Beanstalk Internet Marketing, shares his insights on the evolution of SEO, building your brand, conference speaking, and more.


    10 Best Readability Tools to Check Your SEO Content  Search Engine Journal

    Looking for *content* writing tools for SEO projects? Discover 10 tools that will help you assess and improve the readability of your SEO *content*.


    Video: Casie Gillette on importance of memorable content for SEO  Search Engine Land

    In our next vlog interview, Casie Gillette from KoMarketing Associates in Boston spoke to me about the concept behind “memorable *content*.” *Content* that is so ...


    Moz Expands Executive Team with Three VPs  MarTech Advisor

    With these appointments, the company aims to help customers gain an edge in the ever-changing world of search. Seattle – Moz, Inc. search engine ...


    SEO Community Responds to Google’s Nofollow Advice  Search Engine Journal

    Google's John Mueller recently stated there was no ranking benefit in adding nofollow to all outbound links. Some in the SEO community tweeted that in the real ...


    Wix SEO Battle Is ON! Meet the Competitors  Search Engine Journal

    For six months, two teams will battle it out to see who can outrank the other for the search term 'Wix SEO'. Here's how to follow the battle.


    SEO Insights for B2B Marketers  Business 2 Community

    If your B2B website doesn't give clear directions to search engines, will your prospects still find your website? The answer is maybe, but most likely no. skip.


    Magento SEO Checklist: 6 Essentials When Setting Up Your Store  Search Engine Journal

    Follow this list to learn exactly what you need to do in order to make your Magento-powered store better optimized from the start.


    The Business of Enterprise SEO: Mastering People, Process & Platforms  Search Engine Journal

    Here's how to outperform the competition in three key areas – people, process, and platforms – to improve your enterprise SEO performance.


    Kane: Digital marketing and SEO is a marathon, not a sprint  Pamplin Media Group

    Kane: Digital marketing and SEO is a marathon, not a sprint, Local Opinion, Forest Grove local Opinion, Breaking Opinion alerts for Forest Grove city.


    Tips on Finding an Affordable SEO Company  News Credits

    You are not going to get an affordable SEO company by simply relying on the first one you contact. To make sure you are making the right decision,


    Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO  Search Engine Land

    I had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small ...


    SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies  Practical Ecommerce

    Crawl budget inefficiencies can affect organic search performance if new or updated *content* is not getting crawled and indexed. In this post, I will explain how to ...


    White Label SEO & Content Partnerships: 7 Benefits, 2 Negatives  Search Engine Journal

    White label partnerships can help grow your business, whether you're offering a *service* to another agency, or they are providing a *service* to your agency.


    Top 3 Tips to Choosing an SEO Agency in London!  The TechNews

    London, like every large metropolitan area, has some of the top SEO agencies in the world. That being said, it can feel overwhelming when it comes to choosing ...


    Google's New Developer Doc On JavaScript SEO Basics  Search Engine Roundtable

    A couple weeks ago, Martin Splitt from Google announced on Twitter that he and Lizzi Harvey from Google posted a new developer document on the basics of ...


    It's a boy! Lee Pil Mo, Seo Soo Yeon welcome first child  allkpop

    On August 20, Lee Pil Mo took to his Instagram to share the good news about his first baby boy! He wrote, ”Our Oingi was born so beautifully. after 13 hour of ...


    SEO: How Google Reads and Renders JavaScript  Practical Ecommerce

    JavaScript can improve a shopper's buying experience, encourage interaction, and even bolster site performance in some cases. But where search engine ...


    Video: Catalyst’s Paul Shapiro on going beyond technical SEO  Search Engine Land

    In my next vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to discuss his thoughts on going beyond technical SEO.


    Video: Google Indexing Bug, Google Search Podcasts, Evergreen GoogleBot, SEO, Google Ads, Maps & More  Search Engine Roundtable

    This week I mentioned the monthly Google webmaster report I posted. Google also had another indexing bug where it was not able to index new *content* for a 24 ...


    Key steps for Social Media Optimization (SMO) by 724ws SEO Experts  Tehran Times

    For online marketing strategies social networks are great sites to promote products, services or brands, approaching customers in a direct way, without any ...


    How to Build Speed Dashboards in Google Data Studio  Search Engine Journal

    Learn how to bring speed metrics into Google Data Studio and create a dashboard using data from PageSpeed Insights and Chrome UX Report.


    Google JavaScript SEO Docs Adds Meta Noindex Examples  Search Engine Roundtable

    Google recently posted a new help document around JavaScript and SEO. Google received some early feedback from the SEO community around the doc and ...


    SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic]  Social Media Today

    Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO ...


    4 Tips for Optimizing Terrible Websites  Search Engine Journal

    Websites are not inherently bad and every website can be saved. Here are some of the best ways to bring terrible websites back to life through SEO.


    Video: Mary Bowling on the growth of local SEO and importance knowledge panels  Search Engine Land

    I had the honor to sit down with one of the most respected and well-liked local SEOs in the industry, Mary Bowling. Mary co-founded Ignitor Digital and spends ...


    SEO vs PPC: Which Strategy Should You Focus On For Best Results?  DynamicBusiness

    In the realm of digital marketing, there are two general strategies that are available to us. Search Engine Optimisation and Pay-Per-Click marketing are two of the ...


    SMX East Super Early Bird Rates Expire Soon  Search Engine Land

    So much is happening in SEO and SEM that it's a challenge to keep up. That's why you should come to SMX East, November 13-14 in NYC, for actionable tactics ...


    Four top web hosting hacks to boost SEO  TechRadar

    Pick the right web hosting *service* to boost your website's SEO with these tips.


    'MONOPOLISTS' TAKES OVER THE #1 RANKING AS TOP LAW FIRM SEO EXPERT – Times Square Chronicles  Times Square Chronicles

    Recently, an organization by the name of 'Monopolists' was ranked at the top for their services in law firm SEO. Reading the news and seeing their work, we ...


    Twins 6, Rangers 3: Minnesota completes four-game sweep, SEO ruins my pun  Twinkie Town

    Hop on the Minnesota bandwagon - there's always broom for more.


    Tom Cruise Running for President in 2020? SEO National says “LOL” - Online Free Press release news distribution  TopWireNews

    Salt Lake City, Utah, USA, 08/20/2019 / Story.KISSPR.com /. In July the official trailer for Top Gun: Maverick – a sequel 23 years in the making – brought


    Why Bidding On Your Brand Name is Important  Search Engine Journal

    I may seem counterintuitive but PPC bidding on your own brand name makes sense.


    Google Warns: Embedding Instagram Images Can Cause SEO Issues  Search Engine Roundtable

    Google's John Mueller was asked about why a site saw a major dropping in image search traffic after embedding Instagram images on his site. John decided to ...


    Spill It: How much a 25-year-old SEO executive drinks in a week  Metro.co.uk

    Holidays can be a boozy time anyway, but this young woman has put that to the test. Find out how much she drinks.


    Lee Seo Jin Tops List Of Non-Drama Cast Members + “Show Me The Money 8” Ranked Top TV Show  soompi

    On August 20, Good Data Corporation released the rankings of the non-drama television programs and cast members that generated the most buzz for the third ...


    Why You Need to Improve Your Critical Thinking Skills & How to Do It  Search Engine Journal

    Follow these top tips if you want to improve your critical thinking skills and become a better digital marketer or SEO professional.


    Five SEO Tips For Doubling Site Traffic  Forbes

    There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...


    Understand how influential SEO is and work towards success  Best in Australia

    Search engine optimization is well-known as SEO. It is a bit intimidating initially, but for any business to see success, SEO is crucial. However, plunging into SEO ...


    7 Must-Have Website Management & SEO Tools to Improve Your Marketing Strategy in 2019  RecentlyHeard.com

    Search Engine Optimization is an essential part of having a productive and accessible website. The ranking of the pages changes depends on new.


    Local SEO Software Market Rising Demands and Business Outlook to 2024 by Top Key Players – Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext, SEMrush, SE Ranking, GShift  Insta Newsletters

    Global Local SEO Software Market 2019 by Manufacturers, Countries, Type and Application, Forecast to 2024.


    PAWcast: Sarah Seo '02 *16 on How Cars Changed Constitutional Law  Princeton Alumni Weekly

    Listen on Apple Podcasts • Spotify • Soundcloud. Sarah Seo '02 *16. Nancy Chen Bajraktari. In popular culture the car is seen as a symbol of freedom. But as ...


    SEO Versus SEM: What's The Difference?  Forbes

    Separate and clearly understand the categories before defining your marketing plan.


    7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

    In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


    What’s your excuse for low web traffic?  Business MattersBusiness Matters

    Driving traffic to your website isn't just important for large organisations - it is vital for smaller companies too.


    The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

    You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


    HAPPENING TODAY: Seo Linn to perform at Iowa Irish Fest for second year  kwwl.com

    WATERLOO, Iowa (KWWL) – People from all around the world will soon be celebrating all-things Irish in downtown Waterloo. The 13th Iowa Irish Fest starts on ...


    11 Steps to On-site Video SEO  Practical Ecommerce

    Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...


    6 SEO Tips to Benefit Any Business  Entrepreneur

    National Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter ...


    What's the Value of SEO?  Practical Ecommerce

    Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...


    How to Create SEO Reports the Right Way  TechRound

    SEO reports are important for every business, so knowing how to compile the best data and how to present such SEO data is crucial to business success.


    Seo Ye Ji Talks About Filming Her New Horror Movie Without Stand-Ins Or CGI  soompi

    In a recent interview, Seo Ye Ji talked about her new horror film “Warning: Do Not Play” (previously known as “Blackout”)! The actress stars in “Warning: Do Not ...


    Why Having a User-First Approach to SEO Is Important  Search Engine Journal

    One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.


    Son Hyun Joo To Make Cameo Appearance On New JTBC Drama At Park Seo Joon's Request  soompi

    Son Hyun Joo will be making a special appearance in the upcoming JTBC drama “Itaewon Class” (literal title) to show his support for lead actor Park Seo Joon!


    New To SEO? How To Boost Your Rankings With These 4 Easy Tips  Inc.

    SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...


    5 On-Site SEO Factors That Matter Most  Search Engine Journal

    Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


    The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

    Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


    Thornie Longmuir,SEO Specialist and Content Creator, Self-Employed  HR Technologist

    Thornie Longmuir is a young SEO specialist and *content* creator. Since 2007, he has been working in the field of information technology and internet ...


    5 Easy SEO Wins with Powerful Results  Search Engine Journal

    Want to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.


    Watch: “Flower Crew: Joseon Marriage Agency” Introduces Gong Seung Yeon, Kim Min Jae, Seo Ji Hoon, Park Ji Hoon, And More In New Teaser  soompi

    Flower Crew: Joseon Marriage Agency” has released a new teaser video! “Flower Crew: Joseon Marriage Agency” will tell the story of a king who makes a ...


    These Are The Biggest SEO Trends Of 2019  Forbes

    What SEO tactics should you use this year? How can you make sure your website stays relevant and optimized for the top search engines? Discover the biggest ...


    Leaning into SEO as Google shifts from search engine to portal  Search Engine Land

    Google's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...


    6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine Journal

    Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.


    The Building Blocks Of SEO  eSellerCafe

    SEO” is one of those buzzwords that everyone knows, but that few people understand. Most of us know that SEO stands for “search engine optimization,” and.


    Park Seo Joon Says He's Preparing For Possibility Of Hollywood Debut  soompi

    In a recent interview, Park Seo Joon shared that if the opportunity arises, he's ready to make his Hollywood debut! Last month, Hollywood director Francis ...


    Important SEO Trends To Watch In 2019  Forbes

    Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


    How to Improve the SEO Ranking of Your E-commerce Store in 2019  MakTechBlog

    Posted by Mayank | Aug 15, 2019 | News | 0 |. Share this on WhatsApp. Different e-commerce stores are emerging all over the internet. A solid SEO strategy can ...


    14 Common SEO Mistakes (And How To Correct Them)  Forbes

    Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected.


    Google Shares Top 3 SEO Factors  Search Engine Journal

    Google's SEO Myth Busters episode #1 recently debuted. Google Webmaster Trends Analyst, Martin Splitt, answered what the top 3 SEO factors are to focus on.


    7 Best SEO Tools to Help You Rank Higher in Google  Entrepreneur

    The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...


    7 Tips to Improve Your SEO in 2019  CMSWire

    SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.


    The High Cost of Ignoring SEO  Practical Ecommerce

    Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...


    Director Of OCN Drama “Watcher” Praises Han Suk Kyu And Seo Kang Joon's Acting  soompi

    With just four episodes left, OCN's Saturday-Sunday drama “Watcher” is gearing up for a thrilling and unexpected finale. “Watcher” tells the story of three people ...


    Why is there so little innovation in local?  Search Engine Land

    If you were to search for “local” in the App Store, you might expect to see dozens and dozens of apps. Instead, what you get are a few familiar brands: Facebook ...


    Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine Land

    Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...


    Best SEO tools of 2019  TechRadar

    Search no more: these are the very best tools to help boost your site's search rankings.


    On-Site Search & SEO: Everything You Need to Know  Search Engine Journal

    Every SEO will at one point encounter the *content* paradox: the more quality *content* your site has, the more useful it is, but the harder it becomes to find that ...


    SEO Guide 2019: Your Strategy for This Year  Search Engine Journal

    Are you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.


  • home | site map
    © 2006