Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.
While there are numerous factors involved with the search engine algorithms, site structure is certainly of constant importance. Cleaner structure that removes lines of code between your key content and the search engine spiders cna mean the difference detween second page and first page rankings.
Over this series we will cover the ten key aspects to a solid search engine positioning campaign.
The Ten Steps We Will Go Through Are:
Step Three - Site Structure
Developing the structure of your website is a very important step in its overall optimization. The site structure will dictate how the spiders read your site, what information they gather, what content holds the most weight, how much useless code they must weed through and more. You must structure your website to appeal to the visitor and the spiders.
When developing your website you want to be sure not to create useless code that can confuse spiders and take away from the content of your site. When developing your site I recommend hand coding as the best option however not everyone has the time or the skill to do this so I would suggest Dreamweaver as a great option. (Though the code will not be as clean as hand coding it does not create an over the top amount of extra code like programs such as Front Page do.) The object here is to keep the code as clean as possible! Remember the more code you have the more the spiders must weed through to get to your content, where you want them to be.
A great way to cut down on extra code as well is to use style sheets. You can use style sheets in ways as simple as defining fonts or as advanced as creating tableless designs. There are many ways to use style sheets and the biggest perk to using them is to cut back on the code on any given individual page.
When you are setting up the initial structure of your site you want to be sure that the table structure is laid out in such a way that the spiders can easily and as quickly as possible get to the most important content. the most important content. A great way to attain this is to create your website using the table structure outlined in my article "Table Structures For Top Search Engine Positioning" (http://www.beanstalk-inc.com/articles/se-friendly-design/table-structure.htm). When the spiders visit your site they read through it top to bottom, left to right following the rows and columns. The key to the table structure outlined above is the little empty row. Were this row not there the spiders would read through that first column hitting nothing but images and Alt tags, your navigation, until it would then move onto the next column, your content area. Placing this empty cell in the first row of the main table guides the spiders directly to your content, they hit the empty row and with nothing to read move onto the next column to the right, where you want them. After they have read your content they will then move back to the left in row 2 and read your navigation images and Alt tags, finally they will end the page at your footer, a great place for keyword rich text links. (Internal linking structures will be covered in part 5 of this 10 part series.)
Once you have created the site structure and inserted all of your content you will then begin the basic optimization of your site. In your code you will want to create Meta tags that fit your keyword choice. The two most important Meta tags are the Description tag and the Keyword tag. Your description should highlight your keyword phrase, keeping it focused, to the point and readable. Your keyword tags should also be focused using each keyword a maximum of 3 times in any set. These tags should be customized on each page to fit the specific phrase targeted.
After the Meta tags have been inserted appropriately to fit each page it is important to title each page appropriately. The main targeted phrase should be the focus of the title, keep it simple, focused, to the point, do not bog it down with extra descriptive text, this is not your description, it is your title.
Next move onto Alt tags. Though it is good practice to add Alt tags to all your images the spiders only put weight on those that are contained within links. An example of this: These Alt tags allow you to make your images matter. Most main navigation is image based so be sure to add appropriate Alt tags targeting your keywords to this very prominent area of your site. Another great place to add a link along with its Alt tag is in your header image. Linking this image to your URL adds the ability to make the first thing the spiders hit within your tables to at least hold some content that "matters" rather than simply a static image.
H1 tags are also great way to add weight to your content however, use them wisely. You can use any of the H1,2,3,4 tags, the idea being H1 has the most weight, H2 a little less and so on. Do not over use these tags or they will lose their value all together. The correct way to use these is to use them where they actually belong, for example the first line of text on a page, the title. Also, if you are defining your fonts in a style sheet, which you should be, be sure not to abuse these tags. An H1 tag should be defined bigger than an H2, etc.
Utilizing the above tips will create a site structure that is the perfect environment for the spiders, it is clean, focused and easily read. Your site structure is now optimized and ready for the more advanced content optimization elements to come.
Next week in part four we will be covering content optimization. This will cover everything from meta tag optimization to the use of heading tags.
About The Author
Mary Davies is the owner of Beanstalk Search Engine Positioning (http://www.beanstalk-inc.com/). Mary works and writes with years of experience in website design and search engine optimization.
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Is SEO dead? - VENTS Magazine
How to Make SEO Happen in 2020 Practical Ecommerce
How to Create a Superior SEO Strategy Business.com
Coaching SEO To Win Forbes
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
SEO myths busted by an ex-Googler Search Engine Land
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
The Role of Structured Data in SEO Success MarTech Advisor
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
How Does SEO Work? JumpFly PPC Advertising News
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 - MediaPost Communications
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
10 SEO factors that influence your Google ranking Eastbourne Herald
What is Data Driven SEO? GISuser.com
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
How Google's BERT Works In SEO Business 2 Community
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
June-seo cruises to glory at Speed Skating World Cup Eurosport.com
Why SEO is Important for Your Business Business 2 Community
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
Google search results eye candy: How users navigate search features and what it means for SEO - Search Engine Land
Google search results eye candy: How users navigate search features and what it means for SEO Search Engine Land
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? - Business 2 Community
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? Business 2 Community
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
SEO Trends to Look Forward to in 2020 IMC Grupo
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
VLCC awards social media and SEO duties to Imarti Media Best Media Info
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
SEO is Fast Becoming an Integral Part of Businesses Today London Daily Post
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
SEO Specialist job with Creative Circle | 406576 mediabistro.com
Business, Healthcare, Industry Latest News, Updated News, Latest trending News - Market Report Gazette
Business, Healthcare, Industry Latest News, Updated News, Latest trending News Market Report Gazette
Peter O'Neil the Co-Founder of SEO & Grow appears on this episode of the Irish Tech News podcast - Irish Tech News
Peter O'Neil the Co-Founder of SEO & Grow appears on this episode of the Irish Tech News podcast Irish Tech News
Beth Kahlich Search Engine Journal
SEO Testing Service Market Comprehensive Evaluation of the Market via in-Depth Qualitative Insights by 2024 - VaporBlash
SEO Testing Service Market Comprehensive Evaluation of the Market via in-Depth Qualitative Insights by 2024 VaporBlash
Focus More Or Local SEO To Increase Local Engagement Promotion World
How Your Job Becomes Your Identity Search Engine Journal
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
What Does It Mean to ‘Do SEO’? Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 SEO Tips to Benefit Any Business Entrepreneur
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
5 Metrics Crucial to SEO Success PR News - For Smart Communicators
What's the Value of SEO? Practical Ecommerce
Can SEO Be Made Predictable? Search Engine Journal
Start An SEO Agency in 2020 – Rank Daddy TV Launches YouTube Video That Explains How To Start An SEO Agency - Press Release - Digital Journal
Start An SEO Agency in 2020 – Rank Daddy TV Launches YouTube Video That Explains How To Start An SEO Agency - Press Release Digital Journal
Ongoing Education: Your Secret to SEO Success Search Engine Journal
5 On-Site SEO Factors That Matter Most Search Engine Journal
5 Easy SEO Wins with Powerful Results Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Son Ye Jin And Seo Ji Hye Are Chaebol Queens Fighting For Hyun Bin's Heart In “Crash Landing On You” - soompi
Son Ye Jin And Seo Ji Hye Are Chaebol Queens Fighting For Hyun Bin's Heart In “Crash Landing On You” soompi
7 Ways to Improve Your Website's SEO Business.com
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In “Love With Flaws” - soompi
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In “Love With Flaws” soompi
Is SEO Really Complex or Are We Overcomplicating It? Search Engine Journal
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
What Entrepreneurs Should Know About SEO Business.com
Keyword Selection- The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords.
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this.
Banned from Google and Wondering Why?
There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name.
SEO = Search Engine Optimization, tips on successful page ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
Link Popularity - Basic Overview
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity.
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?Want to do it for free?If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines.
Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?
As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years.
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
How to Create Killer Keywords to Get FREE Traffic to Your Website
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target.
Ten Critical Website and Search Engine Promotion Mistakes
When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you.
The Matrix Help For Keyphrase Analysis
Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.
Optimizing For Visitors Not Search Engines
Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case.
Part I : Getting Free Hits Using These Simple Tips & Tricks
Search Engine OptimizationSearch engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one.
Effective Keyword Optimization and Analysis Techniques
Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.Effective use of keywords optimization and Phrases on your websiteKey to successful web optimization begins with effective use of keywords selection and placement.
New MSN Search Engine: How Good is it?
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct.
Taking Advantage of Googles Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated.
|home | site map|