Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.
While there are numerous factors involved with the search engine algorithms, site structure is certainly of constant importance. Cleaner structure that removes lines of code between your key content and the search engine spiders cna mean the difference detween second page and first page rankings.
Over this series we will cover the ten key aspects to a solid search engine positioning campaign.
The Ten Steps We Will Go Through Are:
Step Three - Site Structure
Developing the structure of your website is a very important step in its overall optimization. The site structure will dictate how the spiders read your site, what information they gather, what content holds the most weight, how much useless code they must weed through and more. You must structure your website to appeal to the visitor and the spiders.
When developing your website you want to be sure not to create useless code that can confuse spiders and take away from the content of your site. When developing your site I recommend hand coding as the best option however not everyone has the time or the skill to do this so I would suggest Dreamweaver as a great option. (Though the code will not be as clean as hand coding it does not create an over the top amount of extra code like programs such as Front Page do.) The object here is to keep the code as clean as possible! Remember the more code you have the more the spiders must weed through to get to your content, where you want them to be.
A great way to cut down on extra code as well is to use style sheets. You can use style sheets in ways as simple as defining fonts or as advanced as creating tableless designs. There are many ways to use style sheets and the biggest perk to using them is to cut back on the code on any given individual page.
When you are setting up the initial structure of your site you want to be sure that the table structure is laid out in such a way that the spiders can easily and as quickly as possible get to the most important content. the most important content. A great way to attain this is to create your website using the table structure outlined in my article "Table Structures For Top Search Engine Positioning" (http://www.beanstalk-inc.com/articles/se-friendly-design/table-structure.htm). When the spiders visit your site they read through it top to bottom, left to right following the rows and columns. The key to the table structure outlined above is the little empty row. Were this row not there the spiders would read through that first column hitting nothing but images and Alt tags, your navigation, until it would then move onto the next column, your content area. Placing this empty cell in the first row of the main table guides the spiders directly to your content, they hit the empty row and with nothing to read move onto the next column to the right, where you want them. After they have read your content they will then move back to the left in row 2 and read your navigation images and Alt tags, finally they will end the page at your footer, a great place for keyword rich text links. (Internal linking structures will be covered in part 5 of this 10 part series.)
Once you have created the site structure and inserted all of your content you will then begin the basic optimization of your site. In your code you will want to create Meta tags that fit your keyword choice. The two most important Meta tags are the Description tag and the Keyword tag. Your description should highlight your keyword phrase, keeping it focused, to the point and readable. Your keyword tags should also be focused using each keyword a maximum of 3 times in any set. These tags should be customized on each page to fit the specific phrase targeted.
After the Meta tags have been inserted appropriately to fit each page it is important to title each page appropriately. The main targeted phrase should be the focus of the title, keep it simple, focused, to the point, do not bog it down with extra descriptive text, this is not your description, it is your title.
Next move onto Alt tags. Though it is good practice to add Alt tags to all your images the spiders only put weight on those that are contained within links. An example of this: These Alt tags allow you to make your images matter. Most main navigation is image based so be sure to add appropriate Alt tags targeting your keywords to this very prominent area of your site. Another great place to add a link along with its Alt tag is in your header image. Linking this image to your URL adds the ability to make the first thing the spiders hit within your tables to at least hold some content that "matters" rather than simply a static image.
H1 tags are also great way to add weight to your content however, use them wisely. You can use any of the H1,2,3,4 tags, the idea being H1 has the most weight, H2 a little less and so on. Do not over use these tags or they will lose their value all together. The correct way to use these is to use them where they actually belong, for example the first line of text on a page, the title. Also, if you are defining your fonts in a style sheet, which you should be, be sure not to abuse these tags. An H1 tag should be defined bigger than an H2, etc.
Utilizing the above tips will create a site structure that is the perfect environment for the spiders, it is clean, focused and easily read. Your site structure is now optimized and ready for the more advanced content optimization elements to come.
Next week in part four we will be covering content optimization. This will cover everything from meta tag optimization to the use of heading tags.
About The Author
Mary Davies is the owner of Beanstalk Search Engine Positioning (http://www.beanstalk-inc.com/). Mary works and writes with years of experience in website design and search engine optimization.
Will Swapping Fresh Content Help Your SEO? Search Engine Journal
Editor's note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and ...
The Business of Enterprise SEO: Mastering People, Process & Platforms Search Engine Journal
Here's how to outperform the competition in three key areas – people, process, and platforms – to improve your enterprise SEO performance.
Video: Rand Fishkin on the early days of SEO and starting and leaving Moz Search Engine Land
Last week while in Seattle for the Moz conference, Rand Fishkin – who is keynoting at our SMX East event, invited me to his home/office to interview him. In part ...
Emoji SEO presents opportunities for video Search Engine Land
July 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food ...
UX, Content and other secrets to Overstock’s SEO turnaround Search Engine Land
Discount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...
11 Steps to On-site Video SEO Practical Ecommerce
Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...
Web Design Practices That Frustrate SEO Pros Search Engine Journal
It takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
SEO Myth-Busting - Are You Prioritizing The Right Practices? Social Barrel
As is always the case with a niche *service*, misinformation will become the source of truth. SEO is no different. Without having your finger on the pulse, many who ...
Five SEO Tips For Doubling Site Traffic Forbes
There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
Senior SEO Specialist - BigCommerce Built In Austin
BigCommerce is hiring for a Senior SEO Specialist in Austin. Find more details about the job and how to apply at Built In Austin.
Solstice Sunglasses overhauls its SEO strategy DigitalCommerce360
The sunglasses retailer redesigned and recoded its ecommerce site to double down on SEO. Since the relaunch, its overall web traffic increased 66%, traffic ...
SEO Checklist to the Perfect Location Page Search Engine Journal
This local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.
40+ SEO Statistics for 2019 G2
SEO can dramatically improve your website's visibility. Here's a look at engaging SEO statistics and what an effective SEO strategy looks like in 2019.
Six SEO Tips To Boost Search Traffic For Law Firms Forbes
Tackling the world of search engine optimization and organic traffic may seem overwhelming.
The Truth About Domain Authority: What Every SEO Needs to Understand Search Engine Journal
I want to preface this article by stating that it could have been written about any SEO tool's metrics. All the major tools have ways of measuring things that are ...
How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR] - Search Engine Journal
How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR] Search Engine Journal
Schema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.
Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies Search Engine Journal
A study of top marketing agencies reveals the most common mistakes made when it comes to SEO.
7 Reasons Marketers & SEO Pros Should Use Social Media at Work Search Engine Journal
With the right guidance and direction, social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.
How a localized SEO campaign delivered global market share, lifted revenue Search Engine Land
For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...
Google's EAT Update and What This Means for Your SEO PerformanceIN
So, we all know that Google is constantly evolving its algorithms and rolls out regular updates to keep its search experience optimum, keep marketing ...
Predicting the ROI of SEO [PODCAST] Search Engine Journal
Francois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
Yandex SEO: An Interview with the Yandex Search Team Search Engine Journal
It's not common for Google to not be the dominant search engine in a given territory. But in the case of Russia, Yandex holds around 52% of the total market ...
7 Tips to Improve Your SEO in 2019 CMSWire
SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.
Google’s John Mueller on Retaining SEO After Migrating Web Platforms Search Engine Journal
Google's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.
How We Mastered SEO and Dominated the SERPs G2
Let's face it – building solid traffic numbers isn't easy nor can it be done overnight. In fact, it takes a matter of months to successfully generate traffic. The first step ...
SMX Advanced through the lens of a young SEO professional Search Engine Land
At a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...
Why Having a User-First Approach to SEO Is Important Search Engine Journal
One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
SEO: Optimizing Crawl Budget for Ecommerce Sites Practical Ecommerce
Optimizing an ecommerce site for crawl budget may impact how often Google's web crawler, Googlebot, visits a given page and how quickly that page appears ...
Barred From Online Ads, CBD Sellers Throw What They Can at SEO and See What Works Morning Consult
Policies on CBD advertising vary by platform, creating a chaotic ecosystem for CBD brands trying to figure out how to best market their products.
SMX replay: SEO that Google tries to correct for you Search Engine Land
Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...
Why Is Shopify's Website Builder Good For Your SEO? Explosion
SEO stands for Search Engine Optimization and is very important for improving your ranking on search engine platforms such as Google. There's a plethora.
Is content still king for SEO in 2019? Techaeris
At the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.
Have You Conducted an SEO Analysis of Your Website? MD Magazine
In order to keep your site at the top of the search page, you'll have to assess your website for its strengths and weaknesses when it comes to search engine ...
5 Reasons Your SEO Efforts Aren’t Producing a Good ROI Business 2 Community
Why aren't Your SEO Efforts Producing ROI. Search engine optimization is a good investment for most companies because when done correctly and well, ...
The High Cost of Ignoring SEO Practical Ecommerce
Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...
Only 30% of SMBs would recommend their current SEO provider, survey finds Search Engine Land
“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...
Negative SEO Is Not Your Problem Practical Ecommerce
Webmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.
Holy Grail SEO: High Volume, Low Competition Keywords Search Engine Journal
Discover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.
Senior SEO Manager - Aceable Built In Austin
Aceable is hiring for a Senior SEO Manager in Austin. Find more details about the job and how to apply at Built In Austin.
Going Beyond Marketing Jargon to Discover How SEO Helps Law Firms Bigger Law Firm Magazine
The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ...
SPORT CLIMBING: Japan sweeps Briancon men's Lead, while Seo & Garnbret both at the top in women's Lead - The Sports Examiner
SPORT CLIMBING: Japan sweeps Briancon men's Lead, while Seo & Garnbret both at the top in women's Lead The Sports Examiner
The IFSC World Cup in Lead reached the halfway mark on Saturday, with Japan showing impressive depth with a rare sweep of the men's Lead competition, as ...
7 Best Alternatives to Yoast SEO WordPress Plugin Search Engine Journal
There are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.
SEO Testing Service Market Size - Industry Analysis, Share, Growth, Trends, and News By ReportsGO
Market Study Report, LLC, has added a detailed study on the SEO Testing *Service* market which provides a brief summary of the growth trends influencing the ...
SEO vs. PPC: A Few Forgotten Truths Search Engine Journal
Still torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Retargeting Improves Conversions from SEO Practical Ecommerce
Retargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...
Moz Introduces Local Market Analytics, Enhances SEO Insights MarTech Advisor
Moz's Local Market Analytics delivers crucial decision-making insights based on cutting edge technology and world class-quality data, allowing SEOs to carry ...
How Dofollow and Nofollow Links Impact SEO CMSWire
We've asked SEO experts to explain the difference between Dofollow and Nofollow links, why they both matter, and how you can start building them.
5 SEO agencies in New York you should know about AZ Big Media
Finding the right type of SEO agency for business is hard, especially when there are too many 'so-called' SEO experts in the market. We decided to help you with ...
Best SEO Strategy for Law Firms Is Content Marketing The National Law Review
If you want to attract more visitors to your firm's website, you need both SEO and a *content* strategy. You need to set up your website pages correctly so that ...
Troubleshoot Your SEO Issues Using The Wayback Machine Forbes
Website updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ...
How to best optimise SEO practices e27
Best SEO practices to help boost page rankings on search engines.
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates Search Engine Journal
A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.
SEO Checklist for Website Redesigns and Replatforms Practical Ecommerce
Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.
Sarah A. Seo CityLab
Sarah A. Seo is an associate professor at the University of Iowa College of Law and the author of Policing the Open Road.
Entertainment Reporter, SEO job with Fox News | 401218 mediabistro.com
Entertainment Reporter, SEO in Los Angeles , Experienced (Non-Manager), SEO & SEM, Marketing & Communications with Fox News. Apply Today.
How to avoid an SEO nightmare when changing domain names TechRadar
Changing domain name can be stressful and create a host of problems. Here's what we did to minimize both.
Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back Inside Self-Storage
Two years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...
15 SEO Plugins for WordPress Practical Ecommerce
Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...
Content, SEO and paid search must work together to be effective mUmBRELLA*
At Mumbrella360, Online Marketing Guru's Mez Homayunfard and Saf Chowdhury taught delegates how to build and optimise the digital trifecta, leveraging ...
Best San Francisco SEO Agency Awards Given for June 2019 by 10 Best SEO Yahoo Finance
It is a longstanding challenge for companies to find the best SEO agency to update their sites or add in SEO during the development of a site. This process is ...
SEO Manager - Built In Built In Chicago
Built In is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.
SEOHost.Net Shows How Data Science Has the Potential to "Revolutionize" SEO Yahoo Finance
SEOHost.net, a leading domain registration, SSL *service*, and Search Engine Optimization (SEO) hosting provider, today said data analytics tools are key to ...
Yoast SEO 11.5 updates the mobile snippet preview Search Engine Land
With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...
Report: SEO vital in age of voice search CMO
A *fresh* study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence. Voice assistants ...
TapClicks Acquires iSpionage To Enhance Its SEO Solutions MarTech Advisor
Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions.
SEO Content Writer - Dealer eProcess Built In Chicago
Dealer eProcess is hiring for a SEO *Content* Writer in Chicago. Find more details about the job and how to apply at Built In Chicago.
Why PR pros should be part of your SEO and social media teams - PR Daily PR Daily
Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...
Possible Google Search Ranking Algorithm Update July 11 & 12th? Search Engine Roundtable
I am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ...
Keeping An Eye On SEO And The News The NonProfit Times
Wounded Warrior Project (WWP) saw an influx of “injured warriors” pop up within its keyword searches during the NBA Finals last month. The Golden State ...
Video: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps - Search Engine Roundtable
Video: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps Search Engine Roundtable
This week, Google made big news by announcing they are working on making the Robots Exclusion Protocol a real standard. With that they announced they will ...
New Data on Voice Assistant SEO is a Wake-up Call for Brands Voicebot.ai
58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just..
Adam Ondra and Chaehyun Seo stars in Chamonix Planetmountain
The second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...
Australian SEO startup Longtail UX secures $2.5 million in funding Which-50
Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the.
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes - Search Engine Land
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes Search Engine Land
Yoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...
Digital Marketing Specialist, SEO - Truss Built In Chicago
Truss is hiring for a Digital Marketing Specialist, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.
Han Seo Hee responds to question asking when will police begin B.I's drug investigation allkpop
On July 23, Han Seo Hee answered various questions from netizens via her Instagram Story. Among various questions about Han Seo Hee's boy…
Why is Your Website a Target? The SEO Value of a Website Security Boulevard
Website security is what we eat, sleep, and breathe. It's what we do best because we deal with hacked websites every single day, thousands of them. Among the ...
Director, SEO - GoHealth Built In Chicago
GoHealth is hiring for a Director, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.
White Hat SEO 101: A Comprehensive Guide Demotix.com
White hat SEO comes with numerous advantages, other than preventing your website to be banned from search engines. In the long run, it is cheaper than black ...
What Is Mobile-First Indexing? (+How Does It Impact SEO?) G2
Jayson DeMers shares his views on mobile-first indexing. He says, “Google just cares that people will be able to load all pieces of *content* on your page, read ...
SEO Mythbusting Video On The Future Of The Web (Web Evolution) Search Engine Roundtable
Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an ...
Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST] - Search Engine Journal
Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST] Search Engine Journal
In this podcast episode, industry veteran Melissa Fach shares her thoughts on *content*, managing communities, and helping people break out.
From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders - SmartCompany.com.au
From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders SmartCompany.com.au
Small business owner Harry Sanders is helping drive a revolution in the notoriously scandal-ridden search engine optimisation (SEO) industry. The 21-year-old ...
4 Ways SEO Helps Law Firms NuWire Investor
When you've finally started a law firm, you will think you are going to earn a lot of income. That is where you are wrong because you have a lot of competitors ...
WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO Module MarTech Series
WebCEO has launched a fully packed module for local SEO that provides integrated data from the Google My Business *service*, as well as proprietary data on ...
SEMrush Reviews: Pricing Options & #1 SEO Features Detailed Know Your Mobile
SEMrush is one of the best SEO tools on the market. But is it worth the money? Let's take a look at some SEMrush reviews to find out…
Russia's Government Prepares New KPI for SEO Managers The Moscow Times
Russia's government has prepared new Key Productivity Indicators (KPI) for top managers of State Owned Enterprises (SEOs) for the next three years, the ...
4 Link Building Ideas That Won’t Get You Into Hot Water Search Engine Journal
Building links is still an important part of your SEO strategy. Put your own spin on these four proven link building tactics.
How to Effectively Perform Keyword Research for Ecommerce Search Engine Journal
Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of *content* you ...
Citation Building Still Matters for Local SEO and We Have Proof Business 2 Community
Your business isn't appearing when you search for your keywords on Google, and that's a real bummer. Or, maybe your competitors are simply out-ranking you ...
Best Chicago SEO Agency Awards for June 2019 Issued by 10 Best SEO Yahoo Finance
Finding the best SEO agency is always a challenge, which is why companies would do well to turn to a list that evaluates them based on what they have to offer, ...
Seo Eon And Seo Jun Meet Soyul And Moon Hee Jun's Daughter On “The Return Of Superman” soompi
On the July 21 episode of KBS's “The Return of Superman,” Lee Hwi Jae's twins, Seo Eon and Seo Jun, made a brief return to the show. Seo Eon and Seo Jun ...
Producers Tease Bromance Between Lee Seung Gi And Lee Seo Jin In Upcoming SBS Variety Show “Little Forest” - soompi
Producers Tease Bromance Between Lee Seung Gi And Lee Seo Jin In Upcoming SBS Variety Show “Little Forest” soompi
PD Kim Jung Wook and CP Choi Young In of SBS's new variety show “Little Forest” — a program where Lee Seung Gi, Lee Seo Jin, Park Na Rae, and Jung So ...
Junior SEO Content Specialist - German in North Holland, Amsterdam IamExpat in the Netherlands
Randstad Multilingual Recruitment is hiring a Junior SEO *Content* Specialist - German in North Holland, Amsterdam. Are you an expat looking for jobs in English ...
LinkedIn Users Can Now List the Services They Offer on Their Profile Search Engine Journal
LinkedIn is adding a new feature to user profiles allowing people to list the professional services they offer to clients. This creates an opportunity for users to ...
How Marketers Can Build and Grow an SEO-friendly YouTube Channel MarTech Advisor
Anna Ji, Director of Product and Growth, Clipchamp, talks about SEO strategies to build your YouTube Channel and to improve SEO. Her tips will help you ...
Press Release Distribution Is the Best SEO Tool You Are Going to Use for Your Business - The Daily Telescope
Press Release Distribution Is the Best SEO Tool You Are Going to Use for Your Business The Daily Telescope
Las Vegas, NV, – 07-22-2019 — Press releases were originally designed to act as a communication bridge between the company marketing staff and media ...
Top NYC SEO Agency Awards Granted in June by 10 Best SEO Yahoo Finance
Every month, 10 Best SEO names the Best SEO agency along with 2 highly ranked runner ups. Most recently, Straight North, SEO Brand and PBJ Marketing ...
Keyword Selection- The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords.
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this.
Banned from Google and Wondering Why?
There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name.
SEO = Search Engine Optimization, tips on successful page ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
Link Popularity - Basic Overview
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity.
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?Want to do it for free?If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines.
Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?
As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years.
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
How to Create Killer Keywords to Get FREE Traffic to Your Website
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target.
Ten Critical Website and Search Engine Promotion Mistakes
When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you.
The Matrix Help For Keyphrase Analysis
Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.
Optimizing For Visitors Not Search Engines
Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case.
Part I : Getting Free Hits Using These Simple Tips & Tricks
Search Engine OptimizationSearch engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one.
Effective Keyword Optimization and Analysis Techniques
Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.Effective use of keywords optimization and Phrases on your websiteKey to successful web optimization begins with effective use of keywords selection and placement.
New MSN Search Engine: How Good is it?
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct.
Taking Advantage of Googles Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated.
|home | site map|