Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.
While there are numerous factors involved with the search engine algorithms, site structure is certainly of constant importance. Cleaner structure that removes lines of code between your key content and the search engine spiders cna mean the difference detween second page and first page rankings.
Over this series we will cover the ten key aspects to a solid search engine positioning campaign.
The Ten Steps We Will Go Through Are:
Step Three - Site Structure
Developing the structure of your website is a very important step in its overall optimization. The site structure will dictate how the spiders read your site, what information they gather, what content holds the most weight, how much useless code they must weed through and more. You must structure your website to appeal to the visitor and the spiders.
When developing your website you want to be sure not to create useless code that can confuse spiders and take away from the content of your site. When developing your site I recommend hand coding as the best option however not everyone has the time or the skill to do this so I would suggest Dreamweaver as a great option. (Though the code will not be as clean as hand coding it does not create an over the top amount of extra code like programs such as Front Page do.) The object here is to keep the code as clean as possible! Remember the more code you have the more the spiders must weed through to get to your content, where you want them to be.
A great way to cut down on extra code as well is to use style sheets. You can use style sheets in ways as simple as defining fonts or as advanced as creating tableless designs. There are many ways to use style sheets and the biggest perk to using them is to cut back on the code on any given individual page.
When you are setting up the initial structure of your site you want to be sure that the table structure is laid out in such a way that the spiders can easily and as quickly as possible get to the most important content. the most important content. A great way to attain this is to create your website using the table structure outlined in my article "Table Structures For Top Search Engine Positioning" (http://www.beanstalk-inc.com/articles/se-friendly-design/table-structure.htm). When the spiders visit your site they read through it top to bottom, left to right following the rows and columns. The key to the table structure outlined above is the little empty row. Were this row not there the spiders would read through that first column hitting nothing but images and Alt tags, your navigation, until it would then move onto the next column, your content area. Placing this empty cell in the first row of the main table guides the spiders directly to your content, they hit the empty row and with nothing to read move onto the next column to the right, where you want them. After they have read your content they will then move back to the left in row 2 and read your navigation images and Alt tags, finally they will end the page at your footer, a great place for keyword rich text links. (Internal linking structures will be covered in part 5 of this 10 part series.)
Once you have created the site structure and inserted all of your content you will then begin the basic optimization of your site. In your code you will want to create Meta tags that fit your keyword choice. The two most important Meta tags are the Description tag and the Keyword tag. Your description should highlight your keyword phrase, keeping it focused, to the point and readable. Your keyword tags should also be focused using each keyword a maximum of 3 times in any set. These tags should be customized on each page to fit the specific phrase targeted.
After the Meta tags have been inserted appropriately to fit each page it is important to title each page appropriately. The main targeted phrase should be the focus of the title, keep it simple, focused, to the point, do not bog it down with extra descriptive text, this is not your description, it is your title.
Next move onto Alt tags. Though it is good practice to add Alt tags to all your images the spiders only put weight on those that are contained within links. An example of this: These Alt tags allow you to make your images matter. Most main navigation is image based so be sure to add appropriate Alt tags targeting your keywords to this very prominent area of your site. Another great place to add a link along with its Alt tag is in your header image. Linking this image to your URL adds the ability to make the first thing the spiders hit within your tables to at least hold some content that "matters" rather than simply a static image.
H1 tags are also great way to add weight to your content however, use them wisely. You can use any of the H1,2,3,4 tags, the idea being H1 has the most weight, H2 a little less and so on. Do not over use these tags or they will lose their value all together. The correct way to use these is to use them where they actually belong, for example the first line of text on a page, the title. Also, if you are defining your fonts in a style sheet, which you should be, be sure not to abuse these tags. An H1 tag should be defined bigger than an H2, etc.
Utilizing the above tips will create a site structure that is the perfect environment for the spiders, it is clean, focused and easily read. Your site structure is now optimized and ready for the more advanced content optimization elements to come.
Next week in part four we will be covering content optimization. This will cover everything from meta tag optimization to the use of heading tags.
About The Author
Mary Davies is the owner of Beanstalk Search Engine Positioning (http://www.beanstalk-inc.com/). Mary works and writes with years of experience in website design and search engine optimization.
Moz launches Domain Analysis, free tool for SEO metrics Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce
What Does It Mean to ‘Do SEO’? Search Engine Journal
Should you do 100% of your SEO in-house? Search Engine Land
Multiple H1s won’t get in the way of your SEO, Google says Search Engine Land
One Tool for Improving Image SEO for the Future Search Engine Journal
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards - Business Wire
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards Business Wire
10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research] Search Engine Journal
My experience with SEO Practical Ecommerce
Video: Dan Shure on Google core updates and podcasting Search Engine Land
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering Search Engine Land
A Guide to On-Page SEO for Ecommerce Websites Search Engine Journal
SEO Company Edmonton Search Engine People
Getting Started with Edge SEO: What You Need to Know Search Engine Journal
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] - Search Engine Journal
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] Search Engine Journal
Catching SEO errors during development using automated tests Search Engine Land
Can SEO Have a Negative Effect? Search Engine Journal
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
SEO in 2020: How to Perfectly Optimize Your Website for Google [Infographic] Social Media Today
BrightEdge Unveils New Technology That Puts SEO on Autopilot Search Engine Journal
The Scientific Method for SEO: 6 Steps to Find Your True Ranking Factors Search Engine Journal
Top 10 Next-Generation CMS Features to Maximize SEO & Revenue [Webinar] Search Engine Journal
Law Firm SEO Mistakes You Should Avoid Programming Insider
7 Coding Barriers to SEO Success Practical Ecommerce
Content Truly Is King in SEO JumpFly PPC Advertising News
GIVEAWAY: Win an SEJ SEO-Themed T-Shirt! Search Engine Journal
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands Search Engine Journal
16 Quick SEO Tips to Improve Your Search Engine Rankings in Just 20 Days [Infographic] - Social Media Today
16 Quick SEO Tips to Improve Your Search Engine Rankings in Just 20 Days [Infographic] Social Media Today
What Entrepreneurs Should Know About SEO Business.com
Google: HTML Sitemaps Not Worthwhile For SEO Purposes Search Engine Roundtable
Park Hang-seo satisfied with 3-1 away win against Indonesia Nhan Dan Online
5 Critical Content Issues That Are Harming Your SEO Ranking Business 2 Community
Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST] Search Engine Journal
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston - GazetteNET
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston GazetteNET
Getting started with a terminal emulator for SEO programming Search Engine Land
Do You Need a Seasonal SEO Strategy? The Realtime Report
SEO Critique of 3 Ecommerce Blogs Practical Ecommerce
Find Out Future Growth of Search Engine Optimization (SEO) Tools Market by forecast 2019-2025 Global Key Players SEMRush, KWFinder, MOZ, and Yoast SEO - Market Report Gazette
Find Out Future Growth of Search Engine Optimization (SEO) Tools Market by forecast 2019-2025 Global Key Players SEMRush, KWFinder, MOZ, and Yoast SEO Market Report Gazette
Park Hang-seo: “Vietnam's preparations are aimed at victory” Nhan Dan Online
The Effect of Page Speed on Google Ranking and SEO TechSpective
5 SEO Services That You Should Use Today Business 2 Community
10 eCommerce SEO Tips to Generate More Traffic to Your Shop [Infographic] Social Media Today
How SEO Helps To Compete In The Age Of Changing Technology Siliconindia.com
Media Options Launches "SEO Authority Domain Deals" Newsletter DomainInvesting.com
Affiliate Conference & Expo (ACE) 2019 CalvinAyre.com
Community remembers Adam Seo Argonaut
Quick and easy keyword basics to boost SEO for your digital content Niche Publishing Network
SEO Tracker: Admiral Casino resilient to search volume drops as Wink and Mecca fall away in slots - EGR Global
SEO Tracker: Admiral Casino resilient to search volume drops as Wink and Mecca fall away in slots EGR Global
Search Engine Optimization Market 2019 Top Company – WordStream, Moz, SEO Book, LinkResearchTools - Your Telecast 24
Search Engine Optimization Market 2019 Top Company – WordStream, Moz, SEO Book, LinkResearchTools Your Telecast 24
19 Free SEO Tools That Should Be on Every Marketer's Radar MarTech Advisor
Missguided eyes UK and US growth with new SEO support Essential Retail
What Innovative In Local SEO Services Market Strapping Growth by the End 2024 | BrightLocal, SEMrush, 180fusion, Whitespark, SEOprofiler, Moz - Market Expert
What Innovative In Local SEO Services Market Strapping Growth by the End 2024 | BrightLocal, SEMrush, 180fusion, Whitespark, SEOprofiler, Moz Market Expert
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Best Strategy to On-Page SEO for Ecommerce Websites Promotion World
Oh Yeon Seo signs with SidusHQ allkpop
How to Avoid SEO Misinformation Search Engine Journal
What's the Value of SEO? Practical Ecommerce
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
6 Types of Content That Help SEO (and Shoppers) Practical Ecommerce
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
6 SEO Tips to Benefit Any Business Entrepreneur
Blue Moon Digital, Inc. and Icebreaker Win the Edgie Award for International SEO Excellence - PR Web
Top SEO Guidelines: How to Improve Google Search Rankings Business 2 Community
10 Awesome Paid SEO Tools That Are Worth the Money Search Engine Journal
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
SEO Testing Service Market 2025 Detailed Analysis & Focusing on Key Leaders SEO Tester Online, 99 Percentage, Click Information System, 1&1 IONOS, SEO SiteCheckup - Market Report Gazette
SEO Testing Service Market 2025 Detailed Analysis & Focusing on Key Leaders SEO Tester Online, 99 Percentage, Click Information System, 1&1 IONOS, SEO SiteCheckup Market Report Gazette
5 On-Site SEO Factors That Matter Most Search Engine Journal
Web Design Practices That Frustrate SEO Pros Search Engine Journal
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
73 SEO Statistics To Help You Land On The First Page In 2019 SmallBizGenius
Keyword Selection- The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords.
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this.
Banned from Google and Wondering Why?
There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name.
SEO = Search Engine Optimization, tips on successful page ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
Link Popularity - Basic Overview
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity.
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?Want to do it for free?If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines.
Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?
As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years.
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
How to Create Killer Keywords to Get FREE Traffic to Your Website
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target.
Ten Critical Website and Search Engine Promotion Mistakes
When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you.
The Matrix Help For Keyphrase Analysis
Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.
Optimizing For Visitors Not Search Engines
Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case.
Part I : Getting Free Hits Using These Simple Tips & Tricks
Search Engine OptimizationSearch engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one.
Effective Keyword Optimization and Analysis Techniques
Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.Effective use of keywords optimization and Phrases on your websiteKey to successful web optimization begins with effective use of keywords selection and placement.
New MSN Search Engine: How Good is it?
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct.
Taking Advantage of Googles Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated.
|home | site map|