When to Hire a Professional SEO Firm?
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.
According to a recent U.S. study, only 20% of all businesses outsource search engine optimization programs to professional SEO firms. The remaining 80% either do not conduct search engine optimization at all or they believe they have the resources and skills to do it in-house. Of this 80%, it is probable that 90% of these companies can't be found on the web - they don't exist. In order to generate any amount of significant web visibility, your website must typically rank within the top-30 results.
So, the question comes down to what is in your company's best interests?
Conduct your SEO program in-house or out-source it. To answer this question, let's first take a look at the knowledge, skills and resources necessary to implement and maintain a successful search engine optimization program.
SEO knowledge and skills required
1) Basic understanding of how search engines and directories work.
This may seem overly obvious, but you would be amazed how many people do not understand how they actually work. This knowledge provides the foundation for your SEO program.
2) Website design
Although SEO is not completely a technical marketing process, it does require a fair amount of technical knowledge of what constitutes search engine-friendly web design. Certain web design elements can either help your search engine rankings or hurt them. You simply have to know which is which.
3) SEO experience
This is the most important and most difficult knowledge to obtain. If you have never implemented a SEO program, then you are in for a big surprise. Search engine optimization programs require a lot of research and are extremely time consuming. Most importantly, they require actual SEO experience. This means knowing what SEO strategies and tactics work and which ones don't.
In-house vs. out-sourced SEO programs
If your company is considering conducting your search engine optimization program in-house, here are some questions to consider.
Typically your IT department handles multiple daily tasks from trouble-shooting your company's LAN or WAN to fixing the sales department's laptops? Out of a busy IT person's day, what priority and focus do you think he or she will commit to for your SEO program? And even if your IT department has some skills in web design or development, these skills make up only a small percentage of the knowledge required for a successful search engine optimization program.
Typically, your marketing department juggles many marketing projects at once and faces strict completion deadlines. From handling new print collateral campaigns to getting ready for new product or service launches, marketing personnel's time is spread very thin. In addition, how knowledgeable is your marketing department in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often the answer to both questions is no, they do not.
Other individual(s) within your company
Ok, so the responsibility falls onto someone outside of your Marketing or IT department. Who will that be and why are they responsible for your SEO program? Providing these individuals with a new "project of the month," will typically result in another check mark off of their monthly to-do list and frustration by top management of why their website is not producing any sales results.
From a business standpoint, it makes sense to try to leverage internal resources to maximize your company's productivity and profitability - whenever possible. However, there must be a line drawn in the sand between knowing what your organization's capabilities are and what they are not.
As you can see, there is more to search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the necessary knowledge, skills, and resources. This can be done by hiring a professional search engine optimization firm. Professional SEO firms have dedicated resources and experience to support your company's web marketing initiatives. By leveraging their experience and know-how, your company can quickly and more efficiently implement a successful search engine optimization program.
About The Author
Corey Wenger is owner of Key Position Web Marketing and is a professional Search Engine Optimizer and Consultant who has over three years of experience in helping companies increase sales and profitability through strategic web marketing programs. For more information, please visit www.key-position.com or email him at email@example.com.
How to Increase SEO Lead Volume by 300% [Webinar] Search Engine Journal
Join our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.
Six SEO Tips To Boost Search Traffic For Law Firms Forbes
Tackling the world of search engine optimization and organic traffic may seem overwhelming.
Leaning into SEO as Google shifts from search engine to portal Search Engine Land
Google's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...
7 SEO Insights You Can Learn by Mining Your Help Desk Search Engine Journal
Your help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...
5 Ways to Build a Google Algorithm Update Resistant SEO Strategy Search Engine Journal
Here's how you can set up your websites to be more resistant to Google's algorithm updates and less dependent on organic traffic from the search engine.
Yoast SEO 11.5 updates the mobile snippet preview Search Engine Land
With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...
WordPress Plugin SEO by RankMath Security Update Search Engine Journal
SEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
Best Chicago SEO Agency Awards for June 2019 Issued by 10 Best SEO Yahoo Finance
Finding the best SEO agency is always a challenge, which is why companies would do well to turn to a list that evaluates them based on what they have to offer, ...
Australian SEO startup Longtail UX secures $2.5 million in funding Which-50
Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the.
New To SEO? How To Boost Your Rankings With These 4 Easy Tips Inc.
SEO is at the core of your online brand awareness, discoverability, and engagement. In order for your business to grow and be competitive in today's rapidly ...
How to Forecast SEO Potential With Google Data Studio Search Engine Journal
Tired of prospective clients asking you to forecast SEO performance, even though you tell them it's impossible? Try this new forecasting tactic.
The Periodic Table of SEO Factors gets major overhaul for 2019 Search Engine Land
The team at Search Engine Land is incredibly excited to announce that our iconic Periodic Table of SEO Factors has been refreshed for 2019 in a major way.
Daily Mail SEO says site lost big after June Google update, asks community for help - Search Engine Land
Daily Mail SEO says site lost big after June Google update, asks community for help Search Engine Land
The Daily Mail, a very large UK online publisher, has lost half of its organic website traffic as of June 3. That's according to a post in the Google Search Console ...
8 major SEO mistakes to avoid in 2019 AZ Big Media
As a small business owner, it's important for you to understand the competition and complexity of the online marketplace. If you want to promote your business ...
5 Actionable Steps to Improve the SEO Performance of Your Site Social Media Today
According to research, some 93% of all online experiences begin with a user entering a search term into one of the major search engines. That means that ...
15 SEO Plugins for WordPress Practical Ecommerce
Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...
SEO Basics for SaaS Companies Search Engine Journal
SEO is an important marketing channel for modern-day businesses. Learn what SaaS companies must consider when executing an SEO strategy.
The Ultimate Guide to Selling SEO Search Engine Land
You've got yourself an awesome product. You're ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know ...
5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency Search Engine Journal
Is your SEO or marketing agency dishonest? Do they only want to take your money? Beware of these five telltale signs of bad agencies.
Google’s John Mueller is Asked About Top 3 SEO Factors Search Engine Journal
A web publisher asked Google's John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video.
What's the Value of SEO? Practical Ecommerce
Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...
9 SEO Analogies to Tell Your Client or Boss Search Engine Journal
Need help explaining SEO to people who don't fully understand SEO – like a client or your boss? Here are some great analogies you can use.
How Much Should You Pay for SEO Content? Search Engine Journal
“How much do you charge?” As an SEO *content* writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the ...
5 Tips to Optimizing Your Content for SEO Business 2 Community
Optimizing your *content* for SEO is the most effective way to ensure your *content* will rank in search engines. What is your audience searching for?
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors Search Engine Land
Since it first debuted in 2011, Search Engine Land's Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to ...
5 Trends to Know in SEO & Content Marketing Search Engine Journal
Are you investing your time, energy, and money on the right trends today? Here are five *content* marketing and SEO trends you need to know.
How to Use SEO Traffic to Make the World a Better Place Search Engine Journal
Here's how you can use SEO to generate awareness and traffic for important social issues without damaging your existing conversion and traffic volumes.
E-Commerce SEO Tips: Technical SEO and Research Total Retail
For e-commerce businesses, implementing the right SEO tactics can translate into increased traffic and revenue – but many need to know which levers to pull.
SEO Malaysia Agency Robin Ooi Celebrates 5th Anniversary With Updated Website Yahoo Finance
The Malaysia-based search engine optimisation firm continues to growand expand its services, as its reputation for quality strategies andinternet marketing ...
Google: Using Tag Manager For SEO Is Fine? Search Engine Roundtable
In December 2017, Google told us to avoid using Google Tag Manager for SEO experiments or SEO solutions. In fact, it was not supported with Google's testing ...
On-Site Search & SEO: Everything You Need to Know Search Engine Journal
Every SEO will at one point encounter the *content* paradox: the more quality *content* your site has, the more useful it is, but the harder it becomes to find that ...
How to Build a Multimillion-Dollar Company with SEO Content Audits Search Engine Journal
Here's how several multimillion-dollar companies use SEO *content* audits to lay a foundation of consistent growth month over month, year over year.
3 SEO tools you cannot afford to skip SmartBrief
An organic search strategy is a crucial part of a holistic marketing strategy. Making better decisions on behalf of your *content* means your hard work should net ...
Three Ways To Impress Google Without Knowing Much About SEO Forbes
Forget longtail keywording and meta-tag stuffing. See your articles and blog posts for what they should be: informative, engaging and focused forays into the ...
SMX Overtime: Here’s how to make SEO gains through data science Search Engine Land
I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO.
SEO Outsourcing – Dos and Don’ts [Infographic] Business 2 Community
The importance of having a solid Search Engine Optimization strategy, and a capable team that can execute that strategy cannot be stressed enough in today's ...
40 Tips for E-Commerce SEO, Part 2: Optimizing On-Site Content Total Retail
Next, you'll want to look at optimizing each page on your e-commerce site, and to develop overall site authority from a search indexing perspective. I'll also ...
SEO Versus SEM: What's The Difference? Forbes
Separate and clearly understand the categories before defining your marketing plan.
What is SEO and how does it work? Demotix.com
Search Engine Optimization, or for short SEO, is an on-going process of improving the ranking and visibility of a web page or a website in the search engine ...
Paywalls & SEO: A Winning Strategy Search Engine Journal
Can a paywalled subscription website be successful in organic search? Absolutely! Find out how to balance free and premium *content* for SEO in this post.
The North Face booed by SEO community after manipulating Google image search results - Search Engine Land
The North Face booed by SEO community after manipulating Google image search results Search Engine Land
Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia ...
SEO Poll: Many SEOs Still Focusing On Desktop Page Analysis Search Engine Roundtable
Alyeda Solis posted a Twitter poll that received almost 1000 votes that showed that many SEOs are still pretty focused on the desktop analysis of their web ...
Eric Enge on Growing & Selling a Successful Digital Agency, SEO, Content & More - Search Engine Journal
Eric Enge on Growing & Selling a Successful Digital Agency, SEO, Content & More Search Engine Journal
Eric Enge talks about his colorful career and offers advice on building an agency, communicating the value of SEO, and the importance of paying it forward.
8 free keyword research tools for SEO (that beat their paid alternatives) Search Engine Land
All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to ...
7 Ways Email Marketing Can Help Influence Your SEO Ranking PCMag.com
PCMag provides expert techniques on how to use email marketing to get your audience on your website.
How material of a website affects its SEO eSellerCafe
We all know the most commonly used terms in SEO revolve around keywords, brainstorming, and the *content* of a website, which plays a vital role in ranking it.
How To Boost Your SEO Ranking With Email 06/03/2019 MediaPost Communications
Email marketing is a low-cost way of engaging with your customers. But it offers one more benefit: it can help you improve your search engine optimization.
5 ways to boost off-page SEO Bangor Daily News
Off-page search engine optimization (SEO) plays a huge role in your website's potential to be “discovered” online. The more relevant, authoritative inbound links ...
Google’s John Mueller Answers Question About Negative SEO Attack Search Engine Journal
In a Webmaster Hangout, Google's John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack.
APIs are Making SEO Analytics Less Burdensome MarTech Advisor
Learn how you can turn the tables using APIs and in-house SEO tooling, from George Svash, Director of *Content* Marketing at DataForSEO.
Presentation: Use Data-Driven Insights to Create SEO-Optimized Content San Mateo Daily Journal
Come learn about SEO best practices for your *content* creation process.
Put Wix SEO to the Test for $25K: A Battle Between Wix SEO Lovers & Haters Search Engine Journal
Ready to put Wix SEO to the test? Wix is recruiting two agencies to battle for the highest ranking on Google for the query “Wix SEO”. Details here.
How to Outrank Your Competition With a Smart Image SEO Strategy CMSWire
If your regular page isn't landing in the top 20 search engine results, a smart image SEO strategy can help.
Google, Podcasts, and SEO: What's Ahead MarketingProfs.com
Google will begin to add podcasts to search results, and podcasts will become important for SEO, fundamentally changing podcasts as well as search marketing.
5 SEO Hacks For Beginners MinuteHack
The world of SEO might seem like a daunting and complicated one for those who haven't encountered it in their business before. Used by millions of companies ...
These are the elements of good SEO Techaeris
If you run any kind of business in the modern world, then you can't afford to ignore SEO and these are the elements of good SEO.
Ashley Kreuer's Blog - Implementing SEO in Video Games Gamasutra
So we all know Google and other search engines use a variety of optimization techniques. How does that apply to video games? Well the classic example.
What is SEO Focused Content Marketing? businessjournaldaily.com
SEO-Focused *Content* Marketing boils down to writing good copy for your website that helps to improve your organic search engine rankings. “Coming up high ...
Six Content Promotion Tactics to Fuel Your SEO Success MarTech Advisor
Your *content* and SEO planning should go hand-in-hand. Here are some strategies to ensure they do just that. Kim Kosaka, the Director of Marketing at ...
Focus on SEO Boosts Traffic for SmarterTravel Chief Marketer
One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.
Yoast SEO 11.4 adds FAQ structured data, UX improvements Search Engine Land
Yoast SEO's latest update enhances its FAQ blocks by automatically generating structured data to accompany questions and answers. The update also ...
The 5-Step SEO 'Skyscraper' Technique to Steal Your Competitors Links [Infographic] - Social Media Today
The 5-Step SEO 'Skyscraper' Technique to Steal Your Competitors Links [Infographic] Social Media Today
Are you looking for ways to improve your SEO? Do you want to steal your competitor's links and take away their rankings? Connex Digital share their 5-step ...
SEO for Voice Search Business 2 Community
Do you remember the bold projection that by 2020, 84% of internet traffic would be video? Here's a more recent prediction gaining the headlines: half of all ...
6 Types of SEO Links You Should Pursue Promotion World
Link building – or the process of acquiring hyperlinks from other websites to your own web pages – is often made into a complicated and.
How relevant is keyword density in SEO? Conservative Daily News
SEO is in a constant state of change. And that brings about changes in keyword usage as well. Before the year 2011, adding a keyword in your Meta Tags and ...
Dutch Google Assistant Voice SEO Research 2019 Shows Different Results Between Google Home and Assistant on Smartphones - Voicebot.ai
Dutch Google Assistant Voice SEO Research 2019 Shows Different Results Between Google Home and Assistant on Smartphones Voicebot.ai
In the last 3 months, we did extensive research into the voice results from the Google Assistant via both smart..
How to Turn Your WordPress Website into an SEO Powerhouse for Better Conversions - Business 2 Community
How to Turn Your WordPress Website into an SEO Powerhouse for Better Conversions Business 2 Community
You want to get better conversions, don't you? I don't blame you. After all, it doesn't matter how seemingly lucrative your prospective business idea is, without ...
Do You Need to Accommodate Voice Search in Your SEO Strategy? Business 2 Community
Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get ...
A broken SSL certificate will hurt your SEO - Hashed Out by The SSL Store™ - Hashed Out by The SSL Store™
A broken SSL certificate will hurt your SEO - Hashed Out by The SSL Store™ Hashed Out by The SSL Store™
Turns out the HTTPS ranking signal matters more than we thought. And broken SSL certificates are now confirmed to hurt SEO.
Digital Marketing Associate (SEO) (Relocation Friendly) job with Marc Waring Ventures LLC | 397785 - mediabistro.com
Digital Marketing Associate (SEO) (Relocation Friendly) job with Marc Waring Ventures LLC | 397785 mediabistro.com
Your role in a nutshell: We are looking for a tenacious self-starter who has strong communication skills and is passionate about delivering the best ...
How to run Screaming Frog SEO Spider in the cloud in 2019 Search Engine Land
By utilizing the power of a cloud provider with an open source operating system along with a crawl analysis tool we can create new solutions and take our SEO ...
10 Essential On-Page SEO Factors for Google Success in 2020 and Beyond [Infographic] - Social Media Today
10 Essential On-Page SEO Factors for Google Success in 2020 and Beyond [Infographic] Social Media Today
Are you looking for ways to improve your Google rankings? Want to know how to optimize your website to appear higher in search engines? The team from Red ...
4 Reasons Why Your Videos Aren’t as Successful as Your Blog Posts Search Engine Journal
The rising popularity of video *content* is causing marketers across the board to flock to the bandwagon. Unlike many “shiny new objects” in the marketing world, ...
Top NYC SEO Agency Awards Granted in June by 10 Best SEO PR Web
Every month, 10 Best SEO names the Best SEO agency along with 2 highly ranked runner ups. Most recently, Straight North, SEO Brand and PBJ Marketing ...
From Salon Marketplace: Learn SEO, copywriting, AdWords and more in this $15 course Salon
Whether you're starting your own business or trying to get a leg up on your job hunt, understanding the nuts and bolts of digital marketing is essential. There are ...
Podcast: Why Public Relations & SEO Need Each Other The Holmes Report
Threepipe, Ready10 and 10 Yetis Digital join the Echo Chamber.
Yoast SEO 11.3 lets you add an image of a person to its structured data graph Search Engine Land
Yoast's latest plugin update lets webmasters include an image, avatar or logo in the structured data graph and adds a new filter that can be used to disable link ...
Search Engine Optimization Services Market Technological Advancement by: WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US). - News Exterior
Search Engine Optimization Services Market Technological Advancement by: WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US). News Exterior
The latest research on Search Engine Optimization Services Market both qualitative and quantitative data analysis to present an overview of the future ...
Valuable SEO Tips for Your Business from Andrew Hardgrove, The HOTH - Atlanta Small Business Network
Valuable SEO Tips for Your Business from Andrew Hardgrove, The HOTH Atlanta Small Business Network
Andrew Hardgrove talks with ASBN about his company The HOTH, and SEO company that helps small business owners earn high-quality links.
BTN Rocket Announces Its Upcoming Biggest Event - Vietnam Digital SEO Summit 2019 Yahoo Finance
BTN Rocket will be organizing the Vietnam Digital SEO Summit of 2019 in Vietnam. This event will include SEO experts and Senior Digital Marketing experts ...
Seo In Young says 'Bar Persona' co-host Fei is the prettiest from miss A allkpop
Seo In Young revealed Fei is the prettiest miss A member.At the June 20th press conference for the upcoming beauty show 'Bar Persona', Seo In Young e…
Podcasts in SERPs: Is Audio SEO The Next Frontier? 06/04/2019 MediaPost Communications
One of the many bits of news from Google I/O 2019 was that Google would soon begin displaying podcasts in search results. "Soon" turned out to be very soon, ...
12 Link Building Strategies to Improve Your SEO in 2019 [Infographic] Social Media Today
Are you looking for ways to improve your search rankings in 2019? Want to know how you can earn those all-important links to boost your domain authority?
A Package to Help set up SEO in Your Laravel Project Laravel News
Easily set up SEO in your Laravel applications with the code4mk/lara-head package by Mostafa Kamal. Here's an example of how you'd use this package to set ...
Shahista Kassam, Author at Search Engine Land Search Engine Land
As the SEO Coordinator for PMG Digital Agency, Shahista Kassam is responsible for reviewing site architecture, *content* and data trends to educate the ...
Vietnam struggling to finance head coach Park Hang-seo’s contract extension – Reports - FOX Sports Asia
Vietnam struggling to finance head coach Park Hang-seo’s contract extension – Reports FOX Sports Asia
The Vietnam Football Federation (VFF) is struggling to finance a contract extension for national team head coach Park Hang-seo, if reports are to believed.
Synergy Media & Seo Design Solutions Implement Marketing for Signature Offices Chicago - Press Release - Digital Journal
Synergy Media & Seo Design Solutions Implement Marketing for Signature Offices Chicago - Press Release Digital Journal
Signature Offices Brand coworking space in Chicago, Illinois, has announced that it has started a joint marketing venture with a digital media agency and an ...
Park Seo Joon And Kang So Ra Reunite 7 Years After “Dream High 2” soompi
Actors Park Seo Joon and Kang So Ra reunited at an event. On June 24, the “Dream High 2” co-stars attended a launching show for a beauty brand at the Four ...
Long Island SEO Agency, fishbat, Shares 6 Tips to Assist with Onsite Optimization Yahoo Finance
NEW YORK, June 14, 2019 /PRNewswire/ -- Search engine optimization, also referred to as SEO, is imperative to increase the quality and quantity of website ...
Netizens praise Han Seo Hee for her intelligence and looking at the bigger picture allkpop
Following recent revelations regarding YG's drug scandal, netizens are praising Han Seo Hee for her ability to think ahead and look at the bigger pic…
How You Can Find the Most Responsive Link Building Targets Search Engine Journal
Want to learn how to start building links ONLY with those who already have a positive attitude toward your brand? This post is for you.
Senior SEO Specialist | Performance Agency job, Cape Town Bizcommunity.com
A global marketing agency based in Cape Town is recruiting for a Senior SEO Strategist to join their growing SEO department.
Sarah A. Seo Boston Review
Sarah A. Seo is Associate Professor of Law at the University of Iowa and author of Policing the Open Road: How Cars Transformed American Freedom.
Rio SEO to Host An 'Ask The SEO Experts' Webinar Featuring Content Strategists Yahoo Finance
Presented by Rio SEO strategists and *content* specialist Miranda Miller, the webinar will offer enterprise brand marketers and agencies the opportunity to pick ...
Google: Influx In Google Alert Spam Shouldn't Impact Your Google Rankings - Search Engine Roundtable
Google: Influx In Google Alert Spam Shouldn't Impact Your Google Rankings Search Engine Roundtable
We have probably all seen it, an influx in spam related to the subscriptions you set with Google Alerts around your web site and brands you track. But Google's ...
Editors' letters Matt Payton In SEO terms, Boris Johnson's rise to power has only just begun - The Independent
Editors' letters Matt Payton In SEO terms, Boris Johnson's rise to power has only just begun The Independent
As SEO editor, I study what our online audience are interested in and what questions they are asking Google. In resigning as prime minister, Theresa May ...
How to fix keyword cannibalization to improve SEO AZ Big Media
What if you are covering a topic on your website targeting the same exact keywords which you have previously targeted for another post? Well, that kind of ...
Han Seo-Hee Revealed To Be Involved In B.I's Alleged Drug Scandal E! Online
Former iKON member, B.I was implicated in a drug scandal after South Korean media outlet, Dispatch reported that the idol had allegedly attempted to purchase ...
Wolfgang lands yet more SEO gongs Ireland's Marketing & Media Monthly Magazine
Wolfgang Digital won the best SEO agency title at Search Engine Land's Landy Awards in Seattle. The Landy Awards recognise the best search marketing work ...
5 Things to Keep an Eye on in the SEO World in 2005...
After the latest PR update at Google and MSN's beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past.
Not Ranking High Enough on Search Engines? Here's Some Help!
Search engines are frugal things. (Froogle, too, haha! Sorry, lame joke) They take many, many things into consideration when ranking your pages.
How Do I Improve My Web Site Conversion Rate? Part 1
Question 1.What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service?What you're talking about here are two different ways to measure your website.
Tools of the Trade, the SEO Must Have Utilities
Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS).
The Purpose of PageRank?
I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy.
The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers - and referrers.
Over Optimization and the OOP - Does a Penalty Exist?
If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).I'm sure you're probably thinking: "prove it".
How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2
'Are Google's Days in the Dominant Position in Search Technology Numbered?'In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft's launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able to search files on your computer and also the Internet.
Optimize Your Site Pt1
Listed here you will find the five of the most important points to remember when optimising your site and individual pages for the search engines.If you optimise your pages by working through these points one by one you will see a significant rise in your search engine rankings.
Black Hat SEO and the Sneaky Redirect
Are shades of grey SEO really Black Hat SEO?Black hat SEO is a strategy which gets a web page or entire site banned from a search engine.A shade of grey is when you use a black hat strategy but your site has not been banned yet.
How To Get Number 1 Spot In Google, Every Time, Guaranteed
Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities
There has been endless webmaster speculation and worry about the so-called "Google Sandbox" - the indexing time delay for new domain names - rumored to last for at least 45 days from the date of first "discovery" by Googlebot. This recognized listing delay came to be called the "Google Sandbox effect.
Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
Design A Spider Friendly Site
To be successful in the search engines it's important to design your web site with the spiders in mind. Using the latest in web page design is not generally the best way to go.
Search Engine Traffic: Winning With Content
Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines.
The Fundamentals of Inbound Links
We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.
Five FAQ About Google PageRank
Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index.
SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.
How To Get Listed in Yahoo!
Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because I have NEVER submitted a site to Yahoo! that wasn't listed.
|home | site map|