SEO Information

What Is Waiting for Us? Tomorrows SEO Industry


Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at least from the traditional SEO point of view.

Spammy techniques, still popular and sometimes even effective, will exhaust themselves even quicker. There are, really, not so many different methods of deceiving the search engines and increasing a site's relevancy artificially; today they just differ in details. Perhaps it explains why we don't see spammy sites in the SERPs as often as we used to - our smart spiders catch them quite soon and throw this low-rate stuff away to keep the web cleaner. As soon as spiders become smart enough to recognise spam on the fly, the particular class of "SEO specialists" propagating such rubbish will find themselves out of their jobs. It is not really hard to tell an ugly doorway from the real thing.

So who will survive? What is the way to tomorrow in SEO science?

First of all, we should monitor and analyse the latest tendencies, then extrapolate them and make good guesses on how things may look in the future. Finally, we put them to test using logic and common sense.

This will show us the true answers and help us compete when the time comes to offering ground-breaking SEO services that exploit the new qualities of search engines.

And common sense tells us that the core purpose of the search engines will never change. They are supposed to deliver the best results they can. If they are not always so good at it today, it is often explained by their restricted resources; but that will change over time.

The search engines of the future will be capable of reading JavaScript, CSS, Flash and other things that are invisible to them now. It is technically possible already, but requires more complicated algorithms and more bandwidth, so they are not so eager to implement it just yet. They prefer to sacrifice additional capabilities in favour of spiders' speed and the freshness of their indices. But as the technical factors improve, SEs will improve and create new sensations every day, all the more so since they always have to compete with each other.

Thus, JavaScript links will count. CSS spam will be easily detected and banned. Flash sites will become a new niche for SEO specialists - at the moment they require an HTML version to subject to search engine optimisation.

But these changes are not the most important ones. Link popularity analysis algorithms are sure to become more sophisticated - and capable of analysing the "likeliness" of one or another link pattern given the information on a site's age, size and content. That will mean death to link schemes, link farms, pyramids, automated submissions, and numerous links with the same anchor text - and, perhaps, shake the basis of the today's reciprocal linking strategies. Relevancy will mean more, and in cases of complementary businesses linking their sites to each other, search engines will become capable of seeing if they are really complementary, not just pretending to be so.

Also, sites written in different languages but relevant in theme will be translated on the fly and count as relevant - which perfectly fits the worldwide tendency of forming international businesses. That makes international SEO companies more likely to survive.

And, most important, search engines will become capable of analysing context. Google is already playing with stemming and buying semantic packages; synonym analysis and related words (i.e. affordable services - low prices - tight budget - financial flexibility - and, perhaps, even small business package in the same row) won't take long to come.

That will bring revolution to the whole SEO copywriting industry. Today the SEO copywriter's skills are determined by his/her ability to include targeted keywords in the SEO copy without breaking its readability; in most cases it is bound to reduce the quality of the text, unless you hire a very capable writer. Tomorrow, exact keyword matches will be less important. That will make the copywriters' work easier in some ways - and harder in others. It could be hard to part with the habits acquired over time and develop totally new approaches and methods.

But the Net will benefit from it.

Those who want to make their SEO copy flexible and artistic might lose points today, but will win tomorrow. And that will be the end for doorways - completely and irreversibly.

Be prepared to accept new SEO This is the only advice that seems reasonable. My forecast may not be precise, but today's tendencies have already confirmed that this course of events is the likely one.

So, when optimising your site today, think of its contextual relevancy. Of course, include your targeted keywords - but also make sure the overall subject of the site reinforces the point. Do not be afraid of synonyms and related words: they will make your copy more natural and attractive today, and are very likely to make it more relevant tomorrow.

When building links today, vary your titles and descriptions from directory to directory and from link partner to link partner. Throw away all the automated submitters; do it manually. It is hard and time-consuming, but it is also a reliable and strong method of protecting your site from future algorithm whims. It means quality; and I strongly believe that quality will never betray you.

And never stop learning. Visit forums, read fresh articles, exchange opinions with other SEO professionals. Never assume you know everything.

And never be satisfied. It is only inquiring minds that will win in the end.

More on Topic:

There is a new king on the horizon by Rob Sullivan

Are Keywords Destroying the Flow of Your SEO Copy? by Karon Thackston

Search Engines Can Read Macromedia FLASH SDK by Jim Hedger

About The Author

Irina, Ponomareva, 32. I joined Magic Web Solutions ltd. (UK), Dartford, Kent, on March 2003. I've been acting as a web master, a developer, and an SEO specialist ever since.

After practising search engine optimisation for a year I then launched Spider Friendly (http://www.spiderfriendly.co.uk) - the autonomous SEO branch of Magic Web Solutions (UK) offering SEO/SEM services - in co-operation with my colleague Dmitry Antonoff.

irina@spiderfriendly.co.uk


MORE RESOURCES:
SEO: 9 Tips for Writing Great Content  Practical Ecommerce

Textual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...


7 Best SEO Tools to Help You Rank Higher in Google  Entrepreneur

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...


How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals  Search Engine Journal

Want high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.


Exploring the Role of Content Groups & Search Intent in SEO  Search Engine Journal

Patents show us what strategies Google chooses to research and invest in, which in turn provides insight into how to best prepare a website for indexation by ...


5 Tips for Choosing Your Next SEO Firm  Entrepreneur

Making the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...


The 20-Minute Technical SEO Workweek  Search Engine Journal

Have you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.


SEO: 6 Things to Do When You Have Nothing to Do  Practical Ecommerce

Search engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...


5 SEO Career Trends for 2019 [New Research]  Search Engine Journal

What can data from LinkedIn, Indeed, and Census.gov tell us about SEO jobs? Discover five interesting trends from an analysis of 75 large U.S. metros.


6 Ways SEO Tools Can Help You Run Your Business  Search Engine Journal

Tools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.


SEO vs SEM – What’s the Difference and Why it Matters to Your Business  G2 Crowd

Learn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.


Is It Time To Outsource SEO? Here's What You Need To Consider  Forbes

Everyone and their mother is chasing after the holy grail of internet marketing: organic search traffic.


Tangle Teezer appoints Avenue Digital for international SEO and paid search  The Drum

British hairbrush brand Tangle Teezer has appointed London search agency Avenue Digital to handle its SEO and PPC activity following a competitive pitch.


Lucid Leverage Fuels SEO Services In Phoenix, Celebrates 4 Years - Press Release  Digital Journal

Lucid Leverage are Search Engine Optimisation (SEO), social media management and online reputation marketing specialists providing their services in ...


Introducing SEO for developers. It’s time.  Search Engine Land

Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...


Angular Universal: What you need to know for SEO  Search Engine Land

If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...


BVM Now Providing SEO Services to Businesses in El Paso, TX  Markets Insider

HOUSTON, Feb. 15, 2019 /PRNewswire-PRWeb/ -- BVM (https://www.brazosvalleymarketing.com), an UpCity certified partner, is now offering SEO services in El ...


SEO Manager - Upwork  Built In Chicago

Upwork is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.


Why Prioritize Local SEO?  Vertical Measures

Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience.


SEO: Reclaiming Lost Links from Site Migrations  Practical Ecommerce

There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...


Tips for Selecting the Right SEO Provider for Your Accounting Firm  CPAPracticeAdvisor.com

Taking the first steps into the world of search engine optimization (SEO) can be intimidating. If you have spent anytime researching the topic online then you ...


Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community  Search Engine Journal

Did you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...


SearchCap: Quora keyword targets, Angular SEO & old stock SEO  Search Engine Land

Learn how to manage product unavailability without hurting your SEO Feb 1, 2019 by Max Cyrek. When your e-commerce site has out-of-stock products, here ...


Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’  Search Engine Land

MarTech Today's “ Enterprise SEO Platforms: A Marketer's Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your ...


What Is an SEO Professional in 2019? An Identity Crisis Averted  Search Engine Journal

Picture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...


25 tools to streamline YouTube SEO optimization  Search Engine Land

With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...


How reputation became a major ranking factor in SEO  Search Engine Land

Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of ...


Learn the secrets of SEO with this certified training  Popular Science

While social media gets a lot of attention, most traffic still comes from search engines. If you want to promote your start-up or build a career in digital marketing, ...


MarTech Today Research: A marketer’s guide to enterprise SEO platforms  Search Engine Land

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...


SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio  Practical Ecommerce

A common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...


Super Bowl Sunday SEO: The importance of search during the Big Game  ClickZ

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results.


10 Ways to Think Like Googlebot & Boost Your Technical SEO  Search Engine Journal

Have you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...


How to Use Python to Analyze SEO Data: A Reference Guide  Search Engine Journal

Do you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...


Optimize your website for SEO, security, and performance with a single click  Windows Central

Tired of manually auditing your website? Check out a one-year subscription to Checkbot, a Chrome browser extension that facilitates SEO, security, and ...


60+ SEO Stats to Help You Rank Better in 2019 [Infographic]  Social Media Today

Are you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...


How to redesign your website without effective your SEO  Customer Think

When you are planning to have a website redesign, it is vital that you take your time doing it and be careful, as if it is not done right, it could bring chaos to your ...


SEO for B2B Businesses: Is It Really a Necessity?  Thrive Global

Effective SEO (search engine optimization) is a large portion of the entire mission of a B2B *service* company, as if you don't have stellar SEO, people aren't ...


SEO Testing Service Market Will Generate New Growth Opportunities By 2025| Key Players: SEO SiteCheckup, WebDepend, TestMatick  TheTokenClock

HTF MI recently introduced Global SEO Testing *Service* Market study with in-depth overview, describing about the Product / Industry Scope and elaborates ...


11 SEO Tips & Tricks to Improve Indexation  Search Engine Journal

Here are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.


Loyalty Marketing: The Proven Complement to Your SEO Strategy  Search Engine Journal

Here's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.


Fusion SEO Accelerates Growth with Expanding to Central New Jersey - Press Release  Digital Journal

OLD BRIDGE, New Jersey - February 15, 2019 - Fusion SEO has merged with SOCii Media Marketing, a Digital Marketing Agency located in Central New ...


Five foolproof SEO strategies to supercharge your webpage | Articles | Strategy  Innovation Enterprise

*Content*, age, and authority are the three pillars of trust that equate to Google's elusive relevancy ranking. If you fail to provide these three, you'll likely flounder in ...


Senior SEO Editor | Media jobs  Journalism.co.uk

Editorial jobs - 64 journalism, communications and media vacancies to view and apply for now.


Search Engine Land adds technical, in-house SEO experts to team  Search Engine Land

Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit ...


SEO Services | Search Engine Optimisation  QueryClick

Our data-led approach enables us to drive measurable improvements in revenue and profit from organic search. Each strategy is customised to match increased ...


4 Link Building Tips for International SEO  Search Engine Journal

Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.


The Amazon SEO game plan: SEO refinements that increase visibility  DigitalCommerce360

Effective SEO can help you stand above the noise on Amazon. Crafting the perfect keywords without misleading your customers and making your descriptions ...


SEO vs PPC: How to Choose What’s Best For Your Business  Business 2 Community

As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ...


40 Major SEO Mistakes You Must Avoid in 2019 [Infographic]  Social Media Today

Are you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...


YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research  Business 2 Community

Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the ...


Top 10 mistakes companies are making with local SEO  ZDNet

Almost two out of five business leaders do not know if their website is optimised for local SEO. So, what should they look out for?


How to Create a Content Strategy for Both Users & Search Engines  Search Engine Journal

Learn actionable tips on how to create a *content* strategy for both users and search engines that will drive traffic to your website.


Former Starbucks SEO Howard Schultz Considers Presidential Bid  HuffPost

Schultz is considering running as an independent. He could unintentionally split the vote and serve Trump a second term.


Rise of Mobile Users Alters SEO Tactics  Practical Ecommerce

The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also ...


What is Topic Modeling? How Do You Use Topic Modeling for SEO  Business 2 Community

What is Topic Modeling? Topic modeling itself is a complex system that ranks *content* based not just on the keywords, but also on the context. We are long past ...


Yoast SEO to add “live indexing” feature for Bing OnMSFT.com  OnMSFT

Following Bing's announcement that they are hoping to change the way search engines discover new and updated *content*, one of WordPress's largest SEO ...


The Latest Google Search Console Updates: What You Need to Know  Search Engine Journal

Google Search Console is evolving at a rapid pace. Find out everything you need to know about all of the latest feature changes here.


"Super wolf blood moon” is a media and SEO invention  Quartz

There is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...


ILS at forefront of monitoring for climate change impacts: John Seo  Artemis.bm

The impacts of climate change present challenges for all industries and markets, but over the last two decades, the insurance-linked securities (ILS)


Responsive Web Design Questions About Mobile SEO  Business 2 Community

Users are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*. Whatever the concern, let's be honest… your site needs ...


6 Simple Local SEO Tactics Financial Marketers Can Use Today  The Financial Brand

Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise.


Uee Thanks Former Co-Star Lee Seo Jin For Sending Her A Coffee Truck On Set  soompi

Uee recently took to social media to thank her former co-star Lee Seo Jin for his good deed! On February 15, Uee posted a photo of herself standing in front of ...


Google: Don't Break The Rules Even If Competitors Are  Search Engine Roundtable

Google's John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster ...


How to Use the Power of Local SEO for Your eCommerce Site  Business 2 Community

Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very ...


IPG's Daniel Picken Joins The Wired Agency As SEO Manager  B&T

Continuing on their impressive growth trajectory, Sydney-based independent digital marketing agency, The Wired Agency has expanded their SEO team with a ...


Watch: Jin Goo And Seo Eun Soo Are Headstrong Lawyers In Highlight Video For “Legal High”  soompi

Legal High” has released a new highlight video showing a preview of the upcoming drama! JTBC's upcoming Friday-Saturday drama “Legal High” is about two ...


A Global Press Release Distribution Service Can Have a Massive Impact on SEO  Life Pulse Health

A press release is a piece of writing that is used for mostly announcements of new products, services, offers or sharing any valuable information that is beneficial ...


15 Common SEO Mistakes To Avoid  Forbes

Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...


Best Ways To Improve Your SEO And Why You Need To Do It  Forbes Now

The more quality *content* you produce, the better results you will see.


These Are The Biggest SEO Trends Of 2019  Forbes

SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...


SEO Firm Los Angeles Is A Must Have For Businesses To Stand Out Against Competitors - Press Release  Digital Journal

SEO firm Los Angeles is important to have behind you when seeking a business venture. Whether you are new to a business or have been at it for a while, SEO ...


Lee Pil Mo And Seo Soo Yeon Overflow With Love While Preparing To Be Newlyweds + Sing To Each Other At Wedding  soompi

Lee Pil Mo and Seo Soo Yeon have shown off their passionate love for each other once again! On the February 14 broadcast of TV Chosun's “Taste of Love,” ...


SEO Is A Must For Small Businesses: Here's How To Get Started  Forbes

You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.


5 SEO trends that will matter most in 2019  Search Engine Land

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.


How SEO And Content Marketing Work Together To Fuel Your Online Success  Forbes Now

SEO and *content* marketing are not disparate departments. In fact, both need each other.


A checklist: Important SEO points to cover in a content campaign  Search Engine Land

After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...


'Romance is a Bonus Book' preview: Eun-ho is great, but we definitely have Second Lead Syndrome for Seo-joon  MEAWW

We love rooting for Dan-yi and Eun-ho to get together on 'Romance is a Bonus Book', but we can't help but fall in love with Seo- joon.


How SEO Has Evolved (And What's Next)  Forbes

Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...


SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  Forbes

Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...


The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.


The importance of understanding intent for SEO  Search Engine Land

Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...


12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine Journal

It's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.


Why Prioritization Is Critical to SEO Success  Search Engine Journal

Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.


The Vicious Circle Of SEO (And How To Beat It)  Forbes

What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?


An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine Journal

Dear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can.


6 Reasons Why SEO Might Not Be Right For Your Business  Forbes

Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...


5 SEO Trends to Help Marketing Leaders Prepare for 2019  Forbes

As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...


How to Build and Protect Your Business' Reputation  Promotion World

The business world is full of challenges. In order to surpass them, a company needs to have certain measures and strategies in place that will help.


A Small Business Owner’s Guide to SEO  Search Engine Journal

Are you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.


Long Island SEO Company, fishbat, Shares 4 Tips For Promoting Holidays on Social Media to Stand Apart from the Crowd  PRNewswire

NEW YORK, Feb. 13, 2019 /PRNewswire/ -- As part of their continuing effort to teach companies how to make the most of their social media marketing, Long ...


SEO: Converting Keywords to Link Authority  Practical Ecommerce

Link authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...


SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine Land

So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...


Three Simple Steps To Seasonal SEO Success  Forbes

Seasonal SEO should work hand-in-hand with your long-term strategy.


5 Bad SEO Content Tactics You Should Have Abandoned Already  Search Engine Journal

Follow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends.


Why following SEO trends guarantees SEO budget waste.  Search Engine Land

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...


home | site map
© 2006