Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
For instance, one search engine report states that 1.3 million visitors per month search for the term "Best Buy." This same report states that the term "electronics" is searched for by 1.1 visitors per month. The obvious choice in this scenario is for Best Buy to optimize for their own brand name first and the word "electronics" second.
But, take a competitor such as Fry's Electronics. Approximately 95,000 visitors search for the term "Fry's" every month, far short of those who search for "electronics". Does this mean Fry's Electronics (a partner with Outpost.com) should optimize for "electronics" first and Fry's (and/or Outpost.com) second?
At this writing (August 2004), a search on Google for "electronics" will show that Best Buy does not show up in the first two pages. Fry's (Outpost.com) is on the third page. But let's take a further look to see who is in the number 1 position: Sony. And Samsung is a close second.
Sony, with 450,000 searches per month for the word "sony", has managed to grab the number one spot for its brand name and the generic word "electronics". A search of the Sony homepage source code will reveal that this page is optimized for both words, "Sony" and "electronics." By optimizing for both words Sony has grabbed a lot of traffic neglected by Best Buy and perhaps even exceeds Best Buys traffic in doing this.
Another issue in branding is trademark infringement. Courts have upheld that websites using another company's branded name in its meta tags is engaging in trademark infringement. For instance, a site about cats would be infringing if it put the name Best Buy in its meta tags in hopes of gaining traffic from this trademarked word. Large companies have to protect themselves from others stealing traffic that is rightfully theirs. These companies cannot however protect a generic term such as "electronics" as that is fair game for all electronics companies.
So in order to create the largest return on investment, large companies need to optimize their websites both for their own brand names and for the generic, high-traffic keywords and keyword phrases relevant to their sites. Otherwise, they are letting tons of online business just slip away.
About The Author
Copyright © 2004 SEO Resource
Kevin Kantola is the CEO of SEO Resource and has published many articles over the past 20 years.
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
SEO Pricing: How Much Should You Pay? CEOWORLD magazine
Search Engine Optimization, or SEO, has become the backbone of online *content* and digital marketing. As SEO continues to explode in popularity, the battle ...
How SEO Professionals Can Thrive in a Slow Economy Search Engine Journal
SEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.
Google Suggests That The Average Googler Isn't Interested In SEO Search Engine Roundtable
How can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web ...
Why White Hat SEO is No Longer a Thing Search Engine Journal
Some in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
How one in-house SEO team is taking on industry incumbents Search Engine Land
Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to ...
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon Search Engine Journal
Find out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.
Green Lotus Agency Lunches Smart Site Website Builder Designed to Maximize SEO and Mobile User Experience - Yahoo Finance
Green Lotus Agency Lunches Smart Site Website Builder Designed to Maximize SEO and Mobile User Experience Yahoo Finance
My Smart Site is the newest innovation launched by Green Lotus, a do-it-yourself website builder that uses the latest technology to deliver an interactive, unique, ...
7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank Entrepreneur
The vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.
Will Swapping Fresh Content Help Your SEO? Search Engine Journal
Editor's note: â€śAsk an SEOâ€ť is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and ...
5 Tips to Improve Your Regional SEO Strategy Search Engine Journal
For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...
What Is Ethical SEO? Search Engine Journal
Disclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...
Content: The Indisputable Backbone Of Your Website SEO Strategy Forbes
Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.
8-step SEO Crawl Audit for Ecommerce Practical Ecommerce
Your site won't rank if search engine bots can't crawl it. And hidden doors that don't impact human visitors can lock bots out. Use these eight steps to ensure ...
Video SEO: 5 Ways to Optimize Your Videos for Search Engines AllBusiness.com
By Brianna Pyne. If video isn't already an integral component of your *content* marketing strategy, then you may already be falling behind the curve. According to ...
Where Search & SEO Are Heading in 2020 and Beyond [PODCAST] Search Engine Journal
Michelle Robbins shares her insights on the future of SEO â€“ what is important, what you should be focusing on, and where things are going.
How to Do Technical SEO for Ecommerce Websites Search Engine Journal
Technical SEO is crucial for improving an online store's searchability. Here are 12 technical SEO tips to increase your web traffic and generate more sales.
Back to Basics: Do outbound links matter for SEO? Search Engine Land
In Google's debut two-minute episode of #AskGoogleWebmasters on the Google Webmasters YouTube channel, Webmaster Trends Analyst John Mueller ...
Video: Rand Fishkin on the early days of SEO and starting and leaving Moz Search Engine Land
Last week while in Seattle for the Moz conference, Rand Fishkin â€“ who is keynoting at our SMX East event, invited me to his home/office to interview him. In part ...
Googleâ€™s John Mueller Answers if Linking Out Good for SEO Search Engine Journal
Google launched a new video series that answers a single question. The first episode was about links but in my opinion it did not adequately answer the ...
SEO Los Angeles for Static Web Positioning in Search Engines News Credits
Only professional SEO Los Angeles company can help you in getting the higher rankings in the search results. Whether you are looking for the web appearance.
Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST] - Search Engine Journal
Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST] Search Engine Journal
Dave Davies, CEO of Beanstalk Internet Marketing, shares his insights on the evolution of SEO, building your brand, conference speaking, and more.
10 Best Readability Tools to Check Your SEO Content Search Engine Journal
Looking for *content* writing tools for SEO projects? Discover 10 tools that will help you assess and improve the readability of your SEO *content*.
Video: Casie Gillette on importance of memorable content for SEO Search Engine Land
In our next vlog interview, Casie Gillette from KoMarketing Associates in Boston spoke to me about the concept behind â€śmemorable *content*.â€ť *Content* that is so ...
Moz Expands Executive Team with Three VPs MarTech Advisor
With these appointments, the company aims to help customers gain an edge in the ever-changing world of search. Seattle â€“ Moz, Inc. search engine ...
SEO Community Responds to Googleâ€™s Nofollow Advice Search Engine Journal
Google's John Mueller recently stated there was no ranking benefit in adding nofollow to all outbound links. Some in the SEO community tweeted that in the real ...
SEO Insights for B2B Marketers Business 2 Community
If your B2B website doesn't give clear directions to search engines, will your prospects still find your website? The answer is maybe, but most likely no. skip.
Magento SEO Checklist: 6 Essentials When Setting Up Your Store Search Engine Journal
Follow this list to learn exactly what you need to do in order to make your Magento-powered store better optimized from the start.
The Business of Enterprise SEO: Mastering People, Process & Platforms Search Engine Journal
Here's how to outperform the competition in three key areas â€“ people, process, and platforms â€“ to improve your enterprise SEO performance.
Kane: Digital marketing and SEO is a marathon, not a sprint Pamplin Media Group
Kane: Digital marketing and SEO is a marathon, not a sprint, Local Opinion, Forest Grove local Opinion, Breaking Opinion alerts for Forest Grove city.
Tips on Finding an Affordable SEO Company News Credits
You are not going to get an affordable SEO company by simply relying on the first one you contact. To make sure you are making the right decision,
Video: IBMâ€™s SEO, Tanu Javeri, on importance of internal linking and video SEO - Search Engine Land
Video: IBMâ€™s SEO, Tanu Javeri, on importance of internal linking and video SEO Search Engine Land
I had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small ...
Top 3 Tips to Choosing an SEO Agency in London! The TechNews
London, like every large metropolitan area, has some of the top SEO agencies in the world. That being said, it can feel overwhelming when it comes to choosing ...
SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies Practical Ecommerce
Crawl budget inefficiencies can affect organic search performance if new or updated *content* is not getting crawled and indexed. In this post, I will explain how to ...
White Label SEO & Content Partnerships: 7 Benefits, 2 Negatives Search Engine Journal
White label partnerships can help grow your business, whether you're offering a *service* to another agency, or they are providing a *service* to your agency.
A couple weeks ago, Martin Splitt from Google announced on Twitter that he and Lizzi Harvey from Google posted a new developer document on the basics of ...
It's a boy! Lee Pil Mo, Seo Soo Yeon welcome first child allkpop
On August 20, Lee Pil Mo took to his Instagram to share the good news about his first baby boy! He wrote, â€ťOur Oingi was born so beautifully. after 13 hour of ...
Wix SEO Battle Is ON! Meet the Competitors Search Engine Journal
For six months, two teams will battle it out to see who can outrank the other for the search term 'Wix SEO'. Here's how to follow the battle.
Key steps for Social Media Optimization (SMO) by 724ws SEO Experts Tehran Times
For online marketing strategies social networks are great sites to promote products, services or brands, approaching customers in a direct way, without any ...
How to Build Speed Dashboards in Google Data Studio Search Engine Journal
Learn how to bring speed metrics into Google Data Studio and create a dashboard using data from PageSpeed Insights and Chrome UX Report.
SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic] - Social Media Today
SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic] Social Media Today
Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO ...
Video: Catalystâ€™s Paul Shapiro on going beyond technical SEO Search Engine Land
In my next vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to discuss his thoughts on going beyond technical SEO.
4 Tips for Optimizing Terrible Websites Search Engine Journal
Websites are not inherently bad and every website can be saved. Here are some of the best ways to bring terrible websites back to life through SEO.
$1 Million Local SEO Strategy G2
Looking to build new local services or grow your company? Find out how to dominate the SERPs and think like Google with this local SEO strategy!
SEO vs PPC: Which Strategy Should You Focus On For Best Results? DynamicBusiness
In the realm of digital marketing, there are two general strategies that are available to us. Search Engine Optimisation and Pay-Per-Click marketing are two of the ...
SMX East Super Early Bird Rates Expire Soon Search Engine Land
So much is happening in SEO and SEM that it's a challenge to keep up. That's why you should come to SMX East, November 13-14 in NYC, for actionable tactics ...
Four top web hosting hacks to boost SEO TechRadar
Pick the right web hosting *service* to boost your website's SEO with these tips.
'MONOPOLISTS' TAKES OVER THE #1 RANKING AS TOP LAW FIRM SEO EXPERT â€“ Times Square Chronicles - Times Square Chronicles
'MONOPOLISTS' TAKES OVER THE #1 RANKING AS TOP LAW FIRM SEO EXPERT â€“ Times Square Chronicles Times Square Chronicles
Recently, an organization by the name of 'Monopolists' was ranked at the top for their services in law firm SEO. Reading the news and seeing their work, we ...
Video: Mary Bowling on the growth of local SEO and importance knowledge panels Search Engine Land
I had the honor to sit down with one of the most respected and well-liked local SEOs in the industry, Mary Bowling. Mary co-founded Ignitor Digital and spends ...
Twins 6, Rangers 3: Minnesota completes four-game sweep, SEO ruins my pun Twinkie Town
Hop on the Minnesota bandwagon - there's always broom for more.
Tom Cruise Running for President in 2020? SEO National says â€śLOLâ€ť - Online Free Press release news distribution - TopWireNews
Tom Cruise Running for President in 2020? SEO National says â€śLOLâ€ť - Online Free Press release news distribution TopWireNews
Salt Lake City, Utah, USA, 08/20/2019 / Story.KISSPR.com /. In July the official trailer for Top Gun: Maverick â€“ a sequel 23 years in the making â€“ brought
Why Bidding On Your Brand Name is Important Search Engine Journal
I may seem counterintuitive but PPC bidding on your own brand name makes sense.
25 of the Best SEO Audit Tools to Improve Your Search Rankings! Business 2 Community
Carrying out an SEO audit can be a handful. You will spend hours and days trying to cover every aspect of SEO and sometimes you still may not effectively ...
Google Warns: Embedding Instagram Images Can Cause SEO Issues Search Engine Roundtable
Google's John Mueller was asked about why a site saw a major dropping in image search traffic after embedding Instagram images on his site. John decided to ...
Spill It: How much a 25-year-old SEO executive drinks in a week Metro.co.uk
Holidays can be a boozy time anyway, but this young woman has put that to the test. Find out how much she drinks.
Why You Need to Improve Your Critical Thinking Skills & How to Do It Search Engine Journal
Follow these top tips if you want to improve your critical thinking skills and become a better digital marketer or SEO professional.
Lee Seo Jin Tops List Of Non-Drama Cast Members + â€śShow Me The Money 8â€ť Ranked Top TV Show - soompi
Lee Seo Jin Tops List Of Non-Drama Cast Members + â€śShow Me The Money 8â€ť Ranked Top TV Show soompi
On August 20, Good Data Corporation released the rankings of the non-drama television programs and cast members that generated the most buzz for the third ...
Five SEO Tips For Doubling Site Traffic Forbes
There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
Understand how influential SEO is and work towards success Best in Australia
Search engine optimization is well-known as SEO. It is a bit intimidating initially, but for any business to see success, SEO is crucial. However, plunging into SEO ...
7 Must-Have Website Management & SEO Tools to Improve Your Marketing Strategy in 2019 - RecentlyHeard.com
7 Must-Have Website Management & SEO Tools to Improve Your Marketing Strategy in 2019 RecentlyHeard.com
Search Engine Optimization is an essential part of having a productive and accessible website. The ranking of the pages changes depends on new.
Local SEO Software Market Rising Demands and Business Outlook to 2024 by Top Key Players â€“ Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext, SEMrush, SE Ranking, GShift - Insta Newsletters
Local SEO Software Market Rising Demands and Business Outlook to 2024 by Top Key Players â€“ Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext, SEMrush, SE Ranking, GShift Insta Newsletters
Global Local SEO Software Market 2019 by Manufacturers, Countries, Type and Application, Forecast to 2024.
SEO Versus SEM: What's The Difference? Forbes
Separate and clearly understand the categories before defining your marketing plan.
PAWcast: Sarah Seo '02 *16 on How Cars Changed Constitutional Law Princeton Alumni Weekly
Listen on Apple Podcasts â€˘ Spotify â€˘ Soundcloud. Sarah Seo '02 *16. Nancy Chen Bajraktari. In popular culture the car is seen as a symbol of freedom. But as ...
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
Whatâ€™s your excuse for low web traffic? Business MattersBusiness Matters
Driving traffic to your website isn't just important for large organisations - it is vital for smaller companies too.
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
11 Steps to On-site Video SEO Practical Ecommerce
Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...
HAPPENING TODAY: Seo Linn to perform at Iowa Irish Fest for second year kwwl.com
WATERLOO, Iowa (KWWL) â€“ People from all around the world will soon be celebrating all-things Irish in downtown Waterloo. The 13th Iowa Irish Fest starts on ...
6 SEO Tips to Benefit Any Business Entrepreneur
National Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter ...
What's the Value of SEO? Practical Ecommerce
Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...
How to Create SEO Reports the Right Way TechRound
SEO reports are important for every business, so knowing how to compile the best data and how to present such SEO data is crucial to business success.
Seo Ye Ji Talks About Filming Her New Horror Movie Without Stand-Ins Or CGI soompi
In a recent interview, Seo Ye Ji talked about her new horror film â€śWarning: Do Not Playâ€ť (previously known as â€śBlackoutâ€ť)! The actress stars in â€śWarning: Do Not ...
Why Having a User-First Approach to SEO Is Important Search Engine Journal
One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
New To SEO? How To Boost Your Rankings With These 4 Easy Tips Inc.
SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...
Son Hyun Joo To Make Cameo Appearance On New JTBC Drama At Park Seo Joon's Request soompi
Son Hyun Joo will be making a special appearance in the upcoming JTBC drama â€śItaewon Classâ€ť (literal title) to show his support for lead actor Park Seo Joon!
5 On-Site SEO Factors That Matter Most Search Engine Journal
Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal
Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
Thornie Longmuir,SEO Specialist and Content Creator, Self-Employed HR Technologist
Thornie Longmuir is a young SEO specialist and *content* creator. Since 2007, he has been working in the field of information technology and internet ...
Watch: â€śFlower Crew: Joseon Marriage Agencyâ€ť Introduces Gong Seung Yeon, Kim Min Jae, Seo Ji Hoon, Park Ji Hoon, And More In New Teaser - soompi
Watch: â€śFlower Crew: Joseon Marriage Agencyâ€ť Introduces Gong Seung Yeon, Kim Min Jae, Seo Ji Hoon, Park Ji Hoon, And More In New Teaser soompi
Flower Crew: Joseon Marriage Agencyâ€ť has released a new teaser video! â€śFlower Crew: Joseon Marriage Agencyâ€ť will tell the story of a king who makes a ...
5 Easy SEO Wins with Powerful Results Search Engine Journal
Want to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.
These Are The Biggest SEO Trends Of 2019 Forbes
What SEO tactics should you use this year? How can you make sure your website stays relevant and optimized for the top search engines? Discover the biggest ...
Leaning into SEO as Google shifts from search engine to portal Search Engine Land
Google's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
The Building Blocks Of SEO eSellerCafe
SEOâ€ť is one of those buzzwords that everyone knows, but that few people understand. Most of us know that SEO stands for â€śsearch engine optimization,â€ť and.
Park Seo Joon Says He's Preparing For Possibility Of Hollywood Debut soompi
In a recent interview, Park Seo Joon shared that if the opportunity arises, he's ready to make his Hollywood debut! Last month, Hollywood director Francis ...
Important SEO Trends To Watch In 2019 Forbes
Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...
How to Improve the SEO Ranking of Your E-commerce Store in 2019 MakTechBlog
Posted by Mayank | Aug 15, 2019 | News | 0 |. Share this on WhatsApp. Different e-commerce stores are emerging all over the internet. A solid SEO strategy can ...
14 Common SEO Mistakes (And How To Correct Them) Forbes
Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected.
Google Shares Top 3 SEO Factors Search Engine Journal
Google's SEO Myth Busters episode #1 recently debuted. Google Webmaster Trends Analyst, Martin Splitt, answered what the top 3 SEO factors are to focus on.
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
The technical SEO hierarchy of needs Search Engine Land
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and ...
The High Cost of Ignoring SEO Practical Ecommerce
Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...
Why is there so little innovation in local? Search Engine Land
If you were to search for â€ślocalâ€ť in the App Store, you might expect to see dozens and dozens of apps. Instead, what you get are a few familiar brands: Facebook ...
Director Of OCN Drama â€śWatcherâ€ť Praises Han Suk Kyu And Seo Kang Joon's Acting soompi
With just four episodes left, OCN's Saturday-Sunday drama â€śWatcherâ€ť is gearing up for a thrilling and unexpected finale. â€śWatcherâ€ť tells the story of three people ...
Targeted SEO: Hereâ€™s how to grow a page from 200 visits per month to 30,000 Search Engine Land
Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the â€śrightâ€ť pages to see the ...
7 Tips to Improve Your SEO in 2019 CMSWire
SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.
Best SEO tools of 2019 TechRadar
Search no more: these are the very best tools to help boost your site's search rankings.
How You Can Easily Compile A Gigantic Keyword List
It doesn't matter what kind of marketing you are involved in.Having the most keywords for your market or niche is a surefire way to win over your competition, and that's a fact!The most important place to have thousands of keywords is in your pay-per-click campaigns, as you want to hit as broad an audience as possible, within your market or niche.
Easy SEO in 6 Simple Steps
If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so.1.
Google Zombies Need To Wake Up
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
Google, Adsense, SEO, and How It All Works
Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc.
Improve Search Engine Rankings - The Real Deal!
Ok, here's the deal, follow these steps and shoot me if your rankings doesn't improve. I know that there's been so many articles on how to improve your search engine rankings but most of them are either incomplete or untrue.
Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.Here are 10 to keep in mind:1.
High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site.
Reciprocal Link Exchange Management Software
When shopping online for Link Management Software that can help create and automate your links directory, some important features that you should look for are as follows:The software should, Create the links page based on your own template. Allow addition or removal of links at the click of a button and have the links page rebuilt.
A Three Day Marketing Plan for Better Google Rankings
If you're reading this article, you've probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce.
Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic.
Driving Your Website through Google Sandbox
What is Google Sandbox?Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS). This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters.
Do You Have a Bad SEO Company, or Are You Just a Bad Client?
I admit it, our SEO services are pretty bad.Speaking of bad, the Beatles couldn't sing a tune, John Grisham has never written a decent novel, Dell makes crappy computer's, TiVo's and iPods suck, the Lord of the Rings movies lacked imagination and video killed the radio star.
Soliciting Search Engines
As your guide operator through the web, search engines are invaluable when used effectively.You don't have to be able to create a search engine to use it, and their interface is designed with that in mind.
Beyond the Box with Googles Web API
Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don't know these features are available.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
Internet Directory Submission Tips
Internet Directories and their ImportanceThere are two very pertinent reason why we submit to directories, first, to get more targeted traffic to your site and secondly, to build link popularity in hopes of a better page rank. Acquiring links from other websites may obtain the same results, providing they are qualified links meaning the website you want to exchange links with pertains to your business.
How To Rank High On MSN Search
The new MSN Search is quickly gaining popularity among internet search engine users. Google still being the #1 search engine with Yahoo in #2, and MSN in a strong #3.
Search Engine Marketing (SEM) - Houses on Sand
Do you depend on free search engine traffic for your livelihood?I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.
Search Engines The Masters Of The Internet Universe - Part 2
"This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable."When we thought we are just boxed in by the same set of search engine perspectives, there it comes, "help" flapping its wide wings in the form of meta-search engines.
7 Essential SEO techniques
1) Title Tag - When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.
|home | site map|