SEO Information

Six Reasons Why Your Alexa Rating Is Still Important


1. Additional Exposure For Your Site.

At the end of 2003, Alexa.com's results were being closely linked into the listings of its' parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile, which can be accessed when people browsing for books look to see what reviewers like them suggest. In the future, it could mean that amazon.com will integrate your web site in other ways, such as showing a list of websites related to popular topics such as marketing.

2. Alexa's relationship with Google.com

See if you can name one major partnership that Google.com or Amazon.com has had where the other party came out worse off in the end.

Yahoo? I don't think so. Though their relationship has soured for reasons that aren't common knowledge, and Google.com does not supply Yahoo with search results any longer, it certainly didn't make Yahoo.com less popular a destination online. If anything, more webmaster like you and me, who could not afford the $200 fee for a commercial review to be listed, rush to Yahoo to see if our Google listings really were coming up number one there, too. Can't think of any other one, can you?

Let's discuss how this is relevant to you.

This little known advantage to having a good Alexa rating is fairly new. I was doing some research on Google, at the end of last year, to see what was the fastest, cheapest way to get my brand new site good ranking and fast inclusion in Google's database. Using Alexa.com, I was able to discover one of the biggest secrets online that showed me how to get a visit from the Googlebot spider and included in their index in under a week. The Googlebot spider now visits the home page of my site every day, re=spidering my site when I make significant changes.

While I was at Alexa, I noticed that very quietly, without a lot of hoopla or publicity, Alexa Internet began to include a Google search right in their toolbar at the end of last year. Upon further investigation, I realized that Alexa and Google were getting quite chummy. This relationship directly led to the idea I had which uncovered a way to get Alexa and Google to help me get free, unlimited traffic for any keyword related to my site's topic.

The idea was so simple, so cheap, and so profitable that I started to write a book about it, which I finished this past January. Everything was great, I was getting great traffic. Then I woke up one morning and checked my email, and most of my online colleagues were ticked off about something called the Florida update, which caused many small commercial websites to have their listings drop in ranking or disappear altogether.

Of course, I went to check on my site.

Not only did my ranking not drop, I had additional listings and improved exposure. One of the several factors that appeared to be the reason for my improved rankings, not just in spite of, but because of the Florida update, was my Alexa ranking. Further testing on other commercial sites of fellow small business owners confirmed this.

This experience taught me to pay a lot more attention to my Alexa rating, as well as to have a new appreciation for the ratings of all my sites.

Your Alexa rating is still relevant to you because it appears to be a factor in your page rank at Google. Generally, anything that is important to Google is important to me, because I wanted to learn how to make the site an excellent source of traffic for me. And it worked.

Working to have a rise in my Alexa rating helped me in my quest for free quality traffic as well- every increase in my Alexa rating has coincided with a rise in both the number of keywords I rank for and the likelihood that my site will appear on the first page of search results, first at Google, then with other search engines.

You'd never know that I haven't ever submitted them my link.

3.Your competitor's awareness is increasing.

Those of us who have been online since the early 90's, before the graphical interface we now call the World Wide Web, are well aware of the Alexa toolbar, and there are many schools of thought as to its effectiveness as an indicator of your site's traffic.

Whether you believe it's effective or useful, the fact remains that you can use the Alexa toolbar and the resources at Alexa.com to give your site a competitive advantage. Your competition knows this if they have any marketing savvy at all.

While not as compelling as the fact that Google is now tied to Alexa, it's no small issue that other webmasters are beginning to show interest in Alexa.com again. Now that Alexa is being positioned to have a closer integration with Amazon, has improved their toolbar to include a free pop-up blocker and Google search results, as well as given webmasters incentive to install the Alexa toolbar, many site owners either offer the toolbar or display their Alexa ranking proudly on their sites.

So, no matter what your personal feelings about the Alexa toolbar are, it may be a good idea to gain the advantages it offers, before your rivals do.

4. Client awareness is rising

Even if you're not a commercial website, and don't really compete with other sites for anything other than traffic, you still have to deal with the fact that your visitors are becoming more aware of the Alexa toolbar again. Alexa allows you to customize a version of their toolbar and allow you to offer it as a free download from your site. Not only can you profit from their amazon.com purchases, but when regular visitors return to your site with the toolbar installed, it can help maintain your ranking.

The way things are going, the situation of having clients checking your Alexa reviews and ratings before they buy from you to one day be routine. Do you want to be ahead of that possible trend, or wait, and push it when everyone else finally catches on?

5. Alexa's Perceived Importance

The whole reason for this article is that in answer to the last article I wrote about Alexa, I got a lot of feedback questioning whether Alexa Internet and its toolbar were still important to webmasters. So far, at minimum, for the last two reasons I stated, the Perception of Alexa being an important webmaster tool is increasing.

So even if you don't think it is important, if your visitors feel it is, then it may be time for you to at least pay attention to the recent changes.

6. Alexa's Actual Importance

As Alexa's perceived importance is growing, it's actual importance seems to be moving at the same rate. Here's why.

It would be one thing if all the hoopla about Alexa took place and everyone installed or re-installed the toolbar, and everyone found out that both the site and the toolbar were useless. Remember when auto-surf exchanges first became popular? Everyone jumped on the bandwagon for about a month, then several articles came out about six weeks later, stating that they were ineffectual because real humans weren't viewing the sites anymore.

Look around the Net for about an hour and see if you can find any new negative press about Alexa from webmasters since November. All I've seen are the same questions there were before- is my Alexa rating important, and why? Are Alexa's traffic stats accurate?

And I still have the same answers. Your Alexa rating is important to you if you have a commercial website because it is important to Google and to your competition. And whether your site is commercial or not, it is becoming important to your visitors, which is why your site exists- to cater to them, you should make your site's relationship with Alexa.com a priority.

As to Alexa's statistical accuracy, I can't say for sure. It's a much debated topic. But it's pretty much indisputable that getting into the top 100,000 sites is a significant achievement, though perhaps not as difficult as some think. And having a top 50,000 site is not something that can really be cheated or faked. So perhaps it is not perfectly exact as a comparison of your site to another unrelated site.

But it is the closest thing to a universal, impartial 3rd party measure of traffic we have. And more importantly, it can give your clients yet another reason to trust you enough to buy from your site. Testimonials in the form of reviews on their site, as well as fast access to your contact information from outside your site can mean the difference between a browser and a buyer.

If you haven't had the chance to download the Alexa toolbar, you can get it from http://www.freetrafficdirectory.com/alexatoolbar - or you can get the Alexa Snapshot from www.alexa.com if you have Netscape or if you're not on a PC. It's a free resource, and all you have to lose- or gain- is more free traffic.

About The Author

Tinu is a free traffic FANATIC. She has been offered treatment for this condition but says it just saves her too much money! For more free traffic secrets, subscribe to the Free Traffic Secrets Ezine by sending any blank email to ftdsecrets-subscribe@topica.com - bonuses for subscribers include free access to a resource that gets you free advertising for life in 9 minutes a day. Or, get Tinu's free Google optimization guide at http://www.freetrafficdirectory.com


MORE RESOURCES:
SEO: 9 Tips for Writing Great Content  Practical Ecommerce

Textual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...


7 Best SEO Tools to Help You Rank Higher in Google  Entrepreneur

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...


How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals  Search Engine Journal

Want high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.


Exploring the Role of Content Groups & Search Intent in SEO  Search Engine Journal

Patents show us what strategies Google chooses to research and invest in, which in turn provides insight into how to best prepare a website for indexation by ...


5 Tips for Choosing Your Next SEO Firm  Entrepreneur

Making the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...


The 20-Minute Technical SEO Workweek  Search Engine Journal

Have you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.


SEO: 6 Things to Do When You Have Nothing to Do  Practical Ecommerce

Search engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...


5 SEO Career Trends for 2019 [New Research]  Search Engine Journal

What can data from LinkedIn, Indeed, and Census.gov tell us about SEO jobs? Discover five interesting trends from an analysis of 75 large U.S. metros.


6 Ways SEO Tools Can Help You Run Your Business  Search Engine Journal

Tools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.


Is It Time To Outsource SEO? Here's What You Need To Consider  Forbes

Everyone and their mother is chasing after the holy grail of internet marketing: organic search traffic.


Tangle Teezer appoints Avenue Digital for international SEO and paid search  The Drum

British hairbrush brand Tangle Teezer has appointed London search agency Avenue Digital to handle its SEO and PPC activity following a competitive pitch.


SEO vs SEM – What’s the Difference and Why it Matters to Your Business  G2 Crowd

Learn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.


Lucid Leverage Fuels SEO Services In Phoenix, Celebrates 4 Years - Press Release  Digital Journal

Lucid Leverage are Search Engine Optimisation (SEO), social media management and online reputation marketing specialists providing their services in ...


Introducing SEO for developers. It’s time.  Search Engine Land

Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...


Angular Universal: What you need to know for SEO  Search Engine Land

If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...


BVM Now Providing SEO Services to Businesses in El Paso, TX  Markets Insider

HOUSTON, Feb. 15, 2019 /PRNewswire-PRWeb/ -- BVM (https://www.brazosvalleymarketing.com), an UpCity certified partner, is now offering SEO services in El ...


Why Prioritize Local SEO?  Vertical Measures

Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience.


Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community  Search Engine Journal

Did you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...


SEO: Reclaiming Lost Links from Site Migrations  Practical Ecommerce

There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...


Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’  Search Engine Land

MarTech Today's “ Enterprise SEO Platforms: A Marketer's Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your ...


What Is an SEO Professional in 2019? An Identity Crisis Averted  Search Engine Journal

Picture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...


25 tools to streamline YouTube SEO optimization  Search Engine Land

With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...


SearchCap: Quora keyword targets, Angular SEO & old stock SEO  Search Engine Land

Learn how to manage product unavailability without hurting your SEO Feb 1, 2019 by Max Cyrek. When your e-commerce site has out-of-stock products, here ...


How reputation became a major ranking factor in SEO  Search Engine Land

Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of ...


Learn the secrets of SEO with this certified training  Popular Science

While social media gets a lot of attention, most traffic still comes from search engines. If you want to promote your start-up or build a career in digital marketing, ...


MarTech Today Research: A marketer’s guide to enterprise SEO platforms  Search Engine Land

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...


SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio  Practical Ecommerce

A common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...


How to Use Python to Analyze SEO Data: A Reference Guide  Search Engine Journal

Do you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...


10 Ways to Think Like Googlebot & Boost Your Technical SEO  Search Engine Journal

Have you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...


Super Bowl Sunday SEO: The importance of search during the Big Game  ClickZ

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results.


60+ SEO Stats to Help You Rank Better in 2019 [Infographic]  Social Media Today

Are you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...


SEO Testing Service Market Will Generate New Growth Opportunities By 2025| Key Players: SEO SiteCheckup, WebDepend, TestMatick  TheTokenClock

HTF MI recently introduced Global SEO Testing *Service* Market study with in-depth overview, describing about the Product / Industry Scope and elaborates ...


11 SEO Tips & Tricks to Improve Indexation  Search Engine Journal

Here are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.


Loyalty Marketing: The Proven Complement to Your SEO Strategy  Search Engine Journal

Here's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.


Fusion SEO Accelerates Growth with Expanding to Central New Jersey - Press Release  Digital Journal

OLD BRIDGE, New Jersey - February 15, 2019 - Fusion SEO has merged with SOCii Media Marketing, a Digital Marketing Agency located in Central New ...


Search Engine Land adds technical, in-house SEO experts to team  Search Engine Land

Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit ...


4 Link Building Tips for International SEO  Search Engine Journal

Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.


SEO Strategist - WIN | TEO Careers  The Esports Observer

Website WIN. WIN is an esports company looking for an SEO Strategist. This position will be primarily concerned with driving traffic to multiple web platforms ...


The Amazon SEO game plan: SEO refinements that increase visibility  DigitalCommerce360

Effective SEO can help you stand above the noise on Amazon. Crafting the perfect keywords without misleading your customers and making your descriptions ...


YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research  Business 2 Community

Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the ...


Website Design with SEO  Business 2 Community

When designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills. If you want ...


40 Major SEO Mistakes You Must Avoid in 2019 [Infographic]  Social Media Today

Are you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...


SEO vs PPC: How to Choose What’s Best For Your Business  Business 2 Community

As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ...


How to Create a Content Strategy for Both Users & Search Engines  Search Engine Journal

Learn actionable tips on how to create a *content* strategy for both users and search engines that will drive traffic to your website.


Rise of Mobile Users Alters SEO Tactics  Practical Ecommerce

The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also ...


What is Topic Modeling? How Do You Use Topic Modeling for SEO  Business 2 Community

What is Topic Modeling? Topic modeling itself is a complex system that ranks *content* based not just on the keywords, but also on the context. We are long past ...


The Latest Google Search Console Updates: What You Need to Know  Search Engine Journal

Google Search Console is evolving at a rapid pace. Find out everything you need to know about all of the latest feature changes here.


"Super wolf blood moon” is a media and SEO invention  Quartz

There is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...


ILS at forefront of monitoring for climate change impacts: John Seo  Artemis.bm

The impacts of climate change present challenges for all industries and markets, but over the last two decades, the insurance-linked securities (ILS)


Uee Thanks Former Co-Star Lee Seo Jin For Sending Her A Coffee Truck On Set  soompi

Uee recently took to social media to thank her former co-star Lee Seo Jin for his good deed! On February 15, Uee posted a photo of herself standing in front of ...


Google: Don't Break The Rules Even If Competitors Are  Search Engine Roundtable

Google's John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster ...


6 Simple Local SEO Tactics Financial Marketers Can Use Today  The Financial Brand

Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise.


15 Common SEO Mistakes To Avoid  Forbes

Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...


Best Ways To Improve Your SEO And Why You Need To Do It  Forbes Now

The more quality *content* you produce, the better results you will see.


These Are The Biggest SEO Trends Of 2019  Forbes

SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...


Lee Pil Mo And Seo Soo Yeon Overflow With Love While Preparing To Be Newlyweds + Sing To Each Other At Wedding  soompi

Lee Pil Mo and Seo Soo Yeon have shown off their passionate love for each other once again! On the February 14 broadcast of TV Chosun's “Taste of Love,” ...


SEO Is A Must For Small Businesses: Here's How To Get Started  Forbes

You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.


5 SEO trends that will matter most in 2019  Search Engine Land

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.


How SEO And Content Marketing Work Together To Fuel Your Online Success  Forbes Now

SEO and *content* marketing are not disparate departments. In fact, both need each other.


A checklist: Important SEO points to cover in a content campaign  Search Engine Land

After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...


'Romance is a Bonus Book' preview: Eun-ho is great, but we definitely have Second Lead Syndrome for Seo-joon  MEAWW

We love rooting for Dan-yi and Eun-ho to get together on 'Romance is a Bonus Book', but we can't help but fall in love with Seo- joon.


6 Reasons Why SEO Might Not Be Right For Your Business  Forbes

Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...


How SEO Has Evolved (And What's Next)  Forbes

Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...


SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  Forbes

Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...


The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.


The importance of understanding intent for SEO  Search Engine Land

Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...


12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine Journal

It's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.


Why Prioritization Is Critical to SEO Success  Search Engine Journal

Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.


The Vicious Circle Of SEO (And How To Beat It)  Forbes

What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?


5 SEO Trends to Help Marketing Leaders Prepare for 2019  Forbes

As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...


An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine Journal

Dear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can.


How to Build and Protect Your Business' Reputation  Promotion World

The business world is full of challenges. In order to surpass them, a company needs to have certain measures and strategies in place that will help.


SEO: Converting Keywords to Link Authority  Practical Ecommerce

Link authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...


A Small Business Owner’s Guide to SEO  Search Engine Journal

Are you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.


SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine Land

So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...


Why following SEO trends guarantees SEO budget waste.  Search Engine Land

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...


Three Simple Steps To Seasonal SEO Success  Forbes

Seasonal SEO should work hand-in-hand with your long-term strategy.


5 Bad SEO Content Tactics You Should Have Abandoned Already  Search Engine Journal

Follow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends.


5 SEO Factors to Monitor in 2019  Search Engine Journal

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.


The Truth About Launching An SEO Strategy  Forbes

I've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X ...


What Is SEO? Understanding The Basics To Avoid Being The Villain  Forbes Now

If you are an SEO villain, Google may ban your site. Using white hat strategies is the only way you should be conducting your SEO efforts.


Don’t skip these critical recurring SEO tasks  Search Engine Land

No matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...


What Is Edge SEO & Why You Should Adopt It  Search Engine Journal

Are you ready for edge SEO? Find out what edge SEO is, how – and why – you should implement it, and its technical implications.


How Google Thinks: SEO Done The Right Way  Forbes

People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this ...


Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It  Forbes

By 2020, 30% of all website sessions will be conducted without a screen. Voice search allows users to browse the web the Internet and consumer information ...


The 8 Things Most People Get Wrong About SEO  Forbes Now

I've been working in the search engine optimization (SEO) space for years, yet I'm still pleasantly surprised to learn new things about the industry. I'll discover a ...


5 Basic SEO Principles to Increase Your Website Traffic  Multichannel Merchant

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...


A simple 3-step framework for improving your technical SEO  Search Engine Land

In a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...


SEO 101 Tutorial Videos  Vertical Measures

Here are 6 SEO tutorial videos from our SEO 101 training series on improving your search engine ranking through proper onsite SEO tips and techniques.


Agencies Confirm Oh Yeon Seo And Kim Bum Have Ended Their Relationship  soompi

Kim Bum and Oh Yeon Seo have ended their relationship. On February 13, it was reported that the actor couple had decided to go their separate ways. A source ...


5 Critical SEO Considerations When Optimizing News Websites  Search Engine Journal

A few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...


5 Search Engine Optimization Tips All CMOs Need To Understand  Forbes

As a CMO, you more than likely cringe when you hear the term “SEO” (search engine optimization), because let's face it — it's not the most pleasant marketing ...


StrategiQ launches Spark, an SEO deployment platform  Search Engine Land

StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...


Four E-Commerce SEO Trends To Prepare For In 2019  Forbes

We are nearing the end of the year, which means you need to start preparing next year's SEO strategy now.


Mid-Year Review: The Five SEO Trends Taking Shape In 2018  Forbes Now

Just when you think you have Google's search engine optimization (SEO) algorithm figured out, it changes. It's a never-ending system that started off as nothing ...


SEO: 6 Critical Reports on the New Google Search Console  Practical Ecommerce

Google continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season. But the ...


SEO: Is It Really Dead?  Forbes Now

The goal in business is to make money. Right? We all know it, but how can we achieve it in today's increasingly competitive online world – and how is digital ...


Writing for SEO Is Writing for Humans  The Content Standard by Skyword

As it turns out, the things that people look for in *content*—an answer to their search intent, readability, etc.—are also what search engines prioritize.


home | site map
© 2006