SEO Information

Search Engine Optimization Techniques


Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.

While a top listing is not guaranteed, there are a number of small steps that you can take to improve your chances of gaining a top ranking. We recommend the following 5 basic steps to produce a more desirable search engine listing:

1. Content Writing/Keywords

We've found that content targeting seems to be the most successful strategy. Search engines are beginning to use algorithms that identify the main themes of entire websites instead of just single pages. In order to create a main theme for search engine optimization, you must identify a focused group of keywords that exist on and are relevant to the content on most pages of your website.

In practical terms, if you're writing an article, service description or sales copy for your website, focus on creating informative and interesting content, but factor in keyword phrases that are more likely to give you a better ranking with the search engines.

Key word selection can be a rather complex process as there are many different factors that come into play when search engines decide the ranking of your webpage and how well your keywords rank. You may wish to spend some time educating yourself about this process. A good rule of thumb is to choose 2 to 3 word phrases from content that appears throughout your website that you expect to have the greatest appeal to the visitors you want to attract. We suggest that you consult with other colleagues as your create your list.

2. META Tags

Meta tags are special HTML tags that provide information about a webpage, such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.

Meta tags should contain your basic content terms. We recommend that you do not use too many words (less than 25) and that you do not repeat keywords as this could cause the search engines to overlook your website. You can use Overture Term Suggestion Tool http://www.content.overture.com/d/USm/adcenter/tools/index.jhtml to find the highest rated keywords.

We also offer a simple free Online Tool http://www.promotionworld.com/tools/meta.html to create your own meta tags. Once you've created your meta tags, you can use this Meta Tag Analyzer http://submitexpress.com/analyzer/to see how search engine robots analyze your web site. This data will help you to determine if your web content or meta tags need any changes. Please keep in mind that search engines avoid sites with multiple unrelated meta tags.

3. URL Submission

Once your website is complete, its time to submit your site to the search engines. We strongly recommend using Promotion World's free search engine submission tool. It's a terrific service that allows you to submit 10 URLs at a time and to receive accurate and descriptive results on the submissions. As you review the results, it's likely that you will find some failed submissions. For the failed submissions, Promotion World provides information on how to submit your site manually.

4. Site Ranking

Search engine optimization doesn't end with submitting your website to search engines. You still need to determine the popularity of your site and make any necessary changes. In order to check how your site is ranked, go to Alexa.com. If your site ranking is between 1 and 100,000, it has a solid ranking. If you are ranked over 100,000 or you're just not happy with your site ranking, a popular way to increase your ranking is to trade links to your site with other sites. This typically works because external links are the main criteria for Google's ranking and Google is being used by such powerhouses as Yahoo, AOL, Infoseek, etc.

5. Website Promotion

Your search engine optimization endeavors should always be reinforced by other forms of promotion and marketing. One way to do this is to use a newsletter to deliver useful and informative content that will drive visitors to your website. Other methods of promotion include online advertising, print advertising, a special promotion (i.e. chance to win a digital camera), surveys, and word-of-mouth promotion through friends and family.

Website promotion is a crucial part of eBusiness. Success in sales is a numbers game and without serious web traffic you will not have the numbers you need to prosper.

About The Author

Milena Sotirova is the Editor of DevStart http://www.devstart.com/. To find more articles, tips and tutorials that will help you to find the best hosting and to promote your site, visit HostReview.com http://www.hostreview.com/ and PromotionWorld.com http://www.promotionworld.com/. Discover the secrets for your guaranteed traffic increase. Send to the author your feedback at msotirova@devstart.com.

editor@devstart.com


MORE RESOURCES:
Google adds JavaScript SEO basics to its Search developer’s guide  Search Engine Land

On July 18, Google added a JavaScript SEO basics section to its Search developer's guide. It includes general descriptions of how Google processes JavaScript ...


Google Publishes a New Guide to JavaScript SEO Basics  Search Engine Journal

Google has published a new developer document that goes over the basics of JavaScript SEO.


11 Steps to On-site Video SEO  Practical Ecommerce

Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...


Emoji SEO presents opportunities for video  Search Engine Land

July 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food ...


UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine Land

Discount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...


Web Design Practices That Frustrate SEO Pros  Search Engine Journal

It takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.


Solstice Sunglasses overhauls its SEO strategy  DigitalCommerce360

The sunglasses retailer redesigned and recoded its ecommerce site to double down on SEO. Since the relaunch, its overall web traffic increased 66%, traffic ...


Five SEO Tips For Doubling Site Traffic  Forbes

There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...


40+ SEO Statistics for 2019  G2

SEO can dramatically improve your website's visibility. Here's a look at engaging SEO statistics and what an effective SEO strategy looks like in 2019.


How to Improve the Event SEO – Tips From a Professional SEO Speaker  iLounge

Have you ever searched your event name on the search engines? Can you find your event website on the first page of the search engines? According to the ...


The Truth About Domain Authority: What Every SEO Needs to Understand  Search Engine Journal

Third-party SEO metrics are not the only indicators of a site's authority and shouldn't be confused as being actual Google metrics. Here's why.


Why Is Shopify's Website Builder Good For Your SEO?  Explosion

SEO stands for Search Engine Optimization and is very important for improving your ranking on search engine platforms such as Google. There's a plethora.


How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR]  Search Engine Journal

Schema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.


SEO Checklist to the Perfect Location Page  Search Engine Journal

This local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.


7 Reasons Marketers & SEO Pros Should Use Social Media at Work  Search Engine Journal

With the right guidance and direction, social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.


Six SEO Tips To Boost Search Traffic For Law Firms  Forbes

Tackling the world of search engine optimization and organic traffic may seem overwhelming.


SMX replay: SEO that Google tries to correct for you  Search Engine Land

Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...


SPORT CLIMBING: Japan sweeps Briancon men's Lead, while Seo & Garnbret both at the top in women's Lead  The Sports Examiner

The IFSC World Cup in Lead reached the halfway mark on Saturday, with Japan showing impressive depth with a rare sweep of the men's Lead competition, ...


Yandex SEO: An Interview with the Yandex Search Team  Search Engine Journal

The Yandex seach team offers insight into the changes that have happened in Russian search over the past two years and answers some common Yandex ...


Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies  Search Engine Journal

A study of top marketing agencies reveals the most common mistakes made when it comes to SEO.


How a localized SEO campaign delivered global market share, lifted revenue  Search Engine Land

For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...


Predicting the ROI of SEO [PODCAST]  Search Engine Journal

Francois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.


SEO: Optimizing Crawl Budget for Ecommerce Sites  Practical Ecommerce

Optimizing an ecommerce site for crawl budget may impact how often Google's web crawler, Googlebot, visits a given page and how quickly that page appears ...


7 Tips to Improve Your SEO in 2019  CMSWire

SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.


Google’s John Mueller on Retaining SEO After Migrating Web Platforms  Search Engine Journal

Google's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.


How We Mastered SEO and Dominated the SERPs  G2

Let's face it – building solid traffic numbers isn't easy nor can it be done overnight. In fact, it takes a matter of months to successfully generate traffic. The first step ...


SMX Advanced through the lens of a young SEO professional  Search Engine Land

At a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...


Why Having a User-First Approach to SEO Is Important  Search Engine Journal

One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.


Is content still king for SEO in 2019?  Techaeris

At the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.


Going Beyond Marketing Jargon to Discover How SEO Helps Law Firms  Bigger Law Firm Magazine

The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ...


Have You Conducted an SEO Analysis of Your Website?  MD Magazine

In order to keep your site at the top of the search page, you'll have to assess your website for its strengths and weaknesses when it comes to search engine ...


Barred From Online Ads, CBD Sellers Throw What They Can at SEO and See What Works  Morning Consult

Policies on CBD advertising vary by platform, creating a chaotic ecosystem for CBD brands trying to figure out how to best market their products.


WordPress Plugin SEO by RankMath Security Update  Search Engine Journal

SEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.


Senior SEO Manager - Aceable  Built In Austin

Aceable is hiring for a Senior SEO Manager in Austin. Find more details about the job and how to apply at Built In Austin.


How to Increase SEO Lead Volume by 300% [Webinar]  Search Engine Journal

Join our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.


Negative SEO Is Not Your Problem  Practical Ecommerce

Webmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.


The High Cost of Ignoring SEO  Practical Ecommerce

Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...


5 Reasons Your SEO Efforts Aren’t Producing a Good ROI  Business 2 Community

Why aren't Your SEO Efforts Producing ROI. Search engine optimization is a good investment for most companies because when done correctly and well, ...


Vlog #4:: Rand Fishkin Of SparkToro On Early Days At Moz, SEO Community, VC Funds & More (Part One)  Search Engine Roundtable

In our fourth vlog episode I was in Seattle for Mozcon and I asked Rand Fishkin (@randfish) if I can interview him for my new vlog series. He invited me to his ...


7 SEO Insights You Can Learn by Mining Your Help Desk  Search Engine Journal

Your help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...


Only 30% of SMBs would recommend their current SEO provider, survey finds  Search Engine Land

“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...


Holy Grail SEO: High Volume, Low Competition Keywords  Search Engine Journal

Discover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.


Best SEO Strategy for Law Firms Is Content Marketing  The National Law Review

If you want to attract more visitors to your firm's website, you need both SEO and a *content* strategy. You need to set up your website pages correctly so that ...


Moz Introduces Local Market Analytics, Enhances SEO Insights  MarTech Advisor

Moz's Local Market Analytics delivers crucial decision-making insights based on cutting edge technology and world class-quality data, allowing SEOs to carry ...


7 Best Alternatives to Yoast SEO WordPress Plugin  Search Engine Journal

There are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.


SEO vs. PPC: A Few Forgotten Truths  Search Engine Journal

Still torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.


Seo Eon And Seo Jun Meet Soyul And Moon Hee Jun's Daughter On “The Return Of Superman”  soompi

On the July 21 episode of KBS's “The Return of Superman,” Lee Hwi Jae's twins, Seo Eon and Seo Jun, made a brief return to the show. Seo Eon and Seo Jun ...


Retargeting Improves Conversions from SEO  Practical Ecommerce

Retargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...


White Label SEO Service for Agencies  Baltimore Post-Examiner

Do you get asked frequently if you offer SEO services for your marketing clients? There are an array of services a digital marketing agency typically offers.


Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back  Inside Self-Storage

Two years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...


How Dofollow and Nofollow Links Impact SEO  CMSWire

We've asked SEO experts to explain the difference between Dofollow and Nofollow links, why they both matter, and how you can start building them.


Seo extends overall lead with victory in women's event at IFSC Lead World Cup  Insidethegames.biz

Seo Chae-hyun of South Korea extended her lead at the top of the overall standings by winning the women's final as Hidemasa Nishida led a Japanese sweep ...


Sarah A. Seo  CityLab

Sarah A. Seo is an associate professor at the University of Iowa College of Law and the author of Policing the Open Road.


5 SEO agencies in New York you should know about  AZ Big Media

Finding the right type of SEO agency for business is hard, especially when there are too many 'so-called' SEO experts in the market. We decided to help you with ...


Troubleshoot Your SEO Issues Using The Wayback Machine  Forbes

Website updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ...


SEO Checklist for Website Redesigns and Replatforms  Practical Ecommerce

Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.


Yoast SEO 11.5 updates the mobile snippet preview  Search Engine Land

With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...


How to avoid an SEO nightmare when changing domain names  TechRadar

Changing domain name can be stressful and create a host of problems. Here's what we did to minimize both.


Clients Who Pay More for SEO Services Report Higher Satisfaction Rates  Search Engine Journal

A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.


Report: SEO vital in age of voice search  CMO

A *fresh* study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence. Voice assistants ...


Keeping An Eye On SEO And The News  The NonProfit Times

Wounded Warrior Project (WWP) saw an influx of “injured warriors” pop up within its keyword searches during the NBA Finals last month. The Golden State ...


Content, SEO and paid search must work together to be effective  mUmBRELLA*

At Mumbrella360, Online Marketing Guru's Mez Homayunfard and Saf Chowdhury taught delegates how to build and optimise the digital trifecta, leveraging ...


SEO Manager - Built In  Built In Chicago

Built In is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.


Adam Ondra and Chaehyun Seo stars in Chamonix  Planetmountain

The second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...


Senior SEO Strategist, Content & Optimization - Trunk Club  Built In Chicago

Trunk Club is hiring for a Senior SEO Strategist, *Content* & Optimization in Chicago. Find more details about the job and how to apply at Built In Chicago.


Overall leader Seo sends message with semi-final win at IFSC Lead World Cup  Insidethegames.biz

Seo Chae-hyun of South Korea sent a warning to her rivals by winning the semi-final at the International Federation of Sport Climbing Lead World Cup in ...


TapClicks Acquires iSpionage To Enhance Its SEO Solutions  MarTech Advisor

Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions.


Possible Google Search Ranking Algorithm Update July 11 & 12th?  Search Engine Roundtable

I am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ...


15 SEO Plugins for WordPress  Practical Ecommerce

Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...


From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders  SmartCompany.com.au

Small business owner Harry Sanders is helping drive a revolution in the notoriously scandal-ridden search engine optimisation (SEO) industry. The 21-year-old ...


Why PR pros should be part of your SEO and social media teams - PR Daily  PR Daily

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...


SunCity Advising Releases SEO Case Study for San Diego Phlebotomy Training School  EIN News

Digital marketing firm, SunCity Advising, publishes case study demonstrating SEO and sales conversion improvements for client in San Diego, CA.


SEO Content Writer - Dealer eProcess  Built In Chicago

Dealer eProcess is hiring for a SEO *Content* Writer in Chicago. Find more details about the job and how to apply at Built In Chicago.


SEMrush Reviews: Pricing Options & #1 SEO Features Detailed  Know Your Mobile

SEMrush is one of the best SEO tools on the market. But is it worth the money? Let's take a look at some SEMrush reviews to find out…


Does Your Sitemap Help Your SEO?  Business 2 Community

Ever wonder what a sitemap is, how to update it, or if it really helps your website SEO? In this article, I will explain what to include in your website sitemap so that ...


New Data on Voice Assistant SEO is a Wake-up Call for Brands  Voicebot.ai

58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just..


How to Effectively Perform Keyword Research for Ecommerce  Search Engine Journal

Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of *content* you ...


Yoast SEO 11.6 updates how-to structured data block, following Google’s changes  Search Engine Land

Yoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...


Australian SEO startup Longtail UX secures $2.5 million in funding  Which-50

Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the.


Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST]  Search Engine Journal

In this podcast episode, industry veteran Melissa Fach shares her thoughts on *content*, managing communities, and helping people break out.


Digital Marketing Specialist, SEO - Truss  Built In Chicago

Truss is hiring for a Digital Marketing Specialist, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.


Vlog # 1: Ryan Clutter of Horizon Media on Google Core Updates & More SEO  Search Engine Roundtable

In our first ever vlog as part of the Search Engine Roundtable vlog series, I interviewed Ryan Clutter (@RyanClutt). Ryan is the Senior SEO Analyst at Horizon ...


WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO Module  Yahoo Finance

LONDON , July 16, 2019 /PRNewswire/ -- WebCEO has launched a fully packed module for local SEO that provides integrated data from the Google My ...


White Hat SEO 101: A Comprehensive Guide  Demotix.com

White hat SEO comes with numerous advantages, other than preventing your website to be banned from search engines. In the long run, it is cheaper than black ...


SEO Metrics Explained: MOZ DA, Ahrefs, SEMRush, Alexa and More  Business 2 Community

There are a number of SEO tools that can help you achieve better results in search engine queries. Each have their strengths and weaknesses as well as their ...


SEO Mythbusting Video On The Future Of The Web (Web Evolution)  Search Engine Roundtable

Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an ...


Director, SEO - GoHealth  Built In Chicago

GoHealth is hiring for a Director, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.


How Condé Nast Used Pinetrees to Grow Social Search Traffic  PR News - For Smart Communicators

In the race to create *content* that will break through the noise, the tide might be turning. Andrew Bowins, who's now SVP at the Entertainment Software ...


4 Ways SEO Helps Law Firms  NuWire Investor

When you've finally started a law firm, you will think you are going to earn a lot of income. That is where you are wrong because you have a lot of competitors ...


Citation Building Still Matters for Local SEO and We Have Proof  Business 2 Community

Your business isn't appearing when you search for your keywords on Google, and that's a real bummer. Or, maybe your competitors are simply out-ranking you ...


Russia's Government Prepares New KPI for SEO Managers  The Moscow Times

Russia's government has prepared new Key Productivity Indicators (KPI) for top managers of State Owned Enterprises (SEOs) for the next three years, the ...


Top PPC SEO Agency Awards Issued for the Month of June by 10 Best SEO  Yahoo Finance

Finding the best PPC SEO agency is not an easy task, especially for a small business or an entrepreneur that is often busy with the essentials of the job.


Google Search Ranking Algorithm Update Again: Update Maverick  Search Engine Roundtable

What is going on? Again, three times in about a week, we are seeing increase chatter and the tools are lighting up around a Google search ranking algorithm ...


How Marketers Can Build and Grow an SEO-friendly YouTube Channel  MarTech Advisor

Anna Ji, Director of Product and Growth, Clipchamp, talks about SEO strategies to build your YouTube Channel and to improve SEO. Her tips will help you ...


Senior Product Manager, SEO - GoDaddy  Built In Austin

GoDaddy is hiring for a Senior Product Manager, SEO in Austin. Find more details about the job and how to apply at Built In Austin.


Endless AI-generated spam risks clogging up Google’s search results  The Verge

The ability of AI to generate text is becoming increasingly worrying. Experts have warned it could be used for political misinformation, but another target is ...


Is Boris Johnson a bus-building SEO genius?  New Scientist

Boris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird.


Important Key Vendors of SEO Testing Service Market 2019 Forecast till 2025 Presents Latest Data by Leading Countries, Market Size and by Geography  Boston Life News

Global “SEO Testing *Service* Market” 2019-2025 analysis by growth, manufactures, types, applications, and geographical regions. SEO Testing *Service* market ...


Top NYC SEO Agency Awards Granted in June by 10 Best SEO  Yahoo Finance

Every month, 10 Best SEO names the Best SEO agency along with 2 highly ranked runner ups. Most recently, Straight North, SEO Brand and PBJ Marketing ...


Junior SEO Content Specialist - German in North Holland, Amsterdam  IamExpat in the Netherlands

Randstad Multilingual Recruitment is hiring a Junior SEO *Content* Specialist - German in North Holland, Amsterdam. Are you an expat looking for jobs in English ...


home | site map
© 2006