SEO Information

Why Top Search Engine Placements Never Move?


#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?

Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them...

1st you must understand that search engines all over the world are battleing what seems like a never ending war to be able to provide the ultimate best results for a search.

So since this is true, search engines are consistently upgraded in order to improve their results. With upgrades come new content, with upgrades come loss of placements as well.

We all are consistently updating our sites to better fit search enignes results but at the same time, the top search engines are telling us to simply provide great relative content for your visitors. So why then do we ignore their wishes?

See what I've found through many up's and down's is that I had the ability to get the top placements all along. It was right under my nose the whole time.

Here it is... are you ready?...

Create your content for what you're after and foget it! Move on, attack something else.

See, the reason why so many top companies never lose their precious placements is because they create very good content and then leave it up to search engines to find it, re-find and again re-find the same content.

Here's what happens. The 1st time a search engine finds your content, they archive your information and keep going. Now that they have it archived, they come back time and time again to see if they can still provide viewers with that information.

If by chance you changed it in any way, search engines will ultimately have to re-archive the information again and start all over. This in turn is like "loosing interest" in your information at that time.

So a good rule of thumb is to leave your content the way it is in order to let search engines to have the opportunity to archive, double check and maybe tripple check your content relavance.

I guarantee you if you create it and forget it, create more and forget it and stick to that strategy, your bound to hit your target.

Keep up the good work!

About The Author

Martin Lemieux

Founder and President of Smartads.

http://www.smartads.ca - Here to provide you with effective web design & web advdertising services.

OASES - Online Advertising Search Engine Services

To read more of Martin's articles and get these weekly tips: Sign up here: http://www.smartads.info/newsletter

Download Martin's Articles For Re-Print Here: http://www.smartads.info/top-10/download


MORE RESOURCES:

Managing Successful SEO Migrations  Search Engine Journal



SEO myths busted by an ex-Googler  Search Engine Land


What is SEO?  businessjournaldaily.com































TF-IDF: Can It Really Help Your SEO?  Search Engine Journal

For SEO, How Fast Is Fast Enough?  Practical Ecommerce








How to find your ideal SEO agency  Search Engine Land






5 Free Keyword Research Tools for SEO & PPC  JumpFly PPC Advertising News

















Google BERT Update – What it Means  Search Engine Journal












10 Best SEO Podcasts to Master the Art of SEO  99Signals - Tech News, Tech Hacks, & More







What Does It Mean to ‘Do SEO’?  Search Engine Journal






My experience with SEO  Practical Ecommerce



Can SEO Be Made Predictable?  Search Engine Journal



home | site map
© 2006