Search Engines 101 - Search Engines Explained
What Are Search Engines?
A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, http://www.submittoday.com).
There are four basic types of search engines:
Automatic: These search engines are based on information that is collected, sorted and analyzed by software programs, commonly referred to as "robots", "spiders", or "crawlers". These spiders crawl through web pages collecting information which is then analyzed and categorized into an "index". When you conduct a search using one of these search engines, you are really searching the index. The results of the search will depend on the contents of that index and its relevancy to your query.
Directories: A directory is a searchable subject guide of Web sites that have been reviewed and compiled by human editors. These editors decide which sites to list, and, in which categories.
Meta: Meta search engines use automated technology to gather information from a spider and then deliver a summary of that information as the results of a search to the end user.
Pay-per-click (PPC): A search engine that determines ranking according to the dollar amount you pay for each click from that search engine to your site. Examples of PPC search engines are Overture.com and FindWhat.com. The highest ranking goes to the highest bidder.
There are a few downfalls you should know about using PPCs:
PPCs can be an effective short-term solution for gaining exposure and driving immediate traffic to your Web site while you wait for full indexing, but it can become expensive if you use it as a long-term solution.
How Do Search Engines Work?:
Search engines compile their databases with the aid of spiders (a.k.a. robots). These search engine spiders crawl the Internet from link to link, identifying Web pages. Once search engine spiders find a Web site, they index the content on those pages, making the URLs available to Internet users. In turn, owners of Web sites submit their URLs to search engines for crawling and, ultimately, inclusion in their databases. This is known as search engine submission.
When you use search engines to find something on the Internet, you're basically asking the search engine to scan its database and match your keywords and phrases with the content of the URLs they have on file at that time. Spiders regularly return to the URLs they index to look for changes. When changes occur, the index is updated to reflect the new information.
What Are The Pros And Cons Of Search Engines?
Pro: With the vast wealth of information available on the Internet, search engines are the most effective and efficient way to find information based on your specific search requests.
Con: Because search engines index mass quantities of data, you are likely to get irrelevant responses to your search requests.
Are Search Engines All The Same?
Search results vary from search engine to search engine in terms of size, speed and content. The results will also vary based on the ranking criteria the search engines use. If you aren't getting the results you need, try a different search engine. While the results may not be wildly different, you may get a few search results from one search engine that you didn't from another.
How Do Search Engines Rank Web Pages?
When ranking Web pages, search engines follow specific criteria, which may vary from one search engine to another. Naturally, they want to generate the most popular (or relevant) pages at the top of their list. Search engines will look at keywords and phrases, content, HTML meta tags and link popularity -- just to name a few -- to determine the value of the Web page.
About The Author
As Submit Today's copywriter and editor, Kristy Meghreblian has written online content for many successful companies, including Monster.com. She has successfully combined her excellence in journalism with the delicate art of keyword density as it relates to search engine optimization. As a result, she has helped many Submit Today clients achieve top ranking. Submit Today is a leading search engine optimization, submission and ranking company located in Naples, Florida.
How to Use SEO if You Have No Experience ReadWrite
7 Free Chrome Extensions for SEO Practical Ecommerce
Video: 8 Tips On E-Commerce SEO From Google Search Engine Roundtable
How to empower your SEO and digital marketing strategy with data Search Engine Land
The 5 best SEO tools to boost your rankings KnowTechie
5 ways to get PPC and SEO working together Search Engine Land
Which Is Better For Ecommerce: On-Page SEO Or Link Building? Search Engine Journal
SEJ Exclusive: Surfer SEO Unveils New Semrush Integration Search Engine Journal
On-Page SEO: How To Optimize Pages & Beat Competitors Search Engine Journal
Jennifer Seo, Mattison Frick of Arizona take top two spots at High School Golf Invitational - The Arizona Republic
Jennifer Seo, Mattison Frick of Arizona take top two spots at High School Golf Invitational The Arizona Republic
Global SEO (Search Engine Optimization) Market Size Hit USD 122.11 Billion in 2028 - Digital Journal
Local SEO: Top Ways To Get Higher Quality Reviews Search Engine Journal
Top 17 Enterprise SEO Metrics To Inform Your Reporting Search Engine Journal
25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era Search Engine Journal
6 Common Hreflang Tag Mistakes Sabotaging Your International SEO Search Engine Journal
4 Secrets Your SEO Agency Doesn't Want You To Know Search Engine Journal
Going International? Here's What You Need To Know For Your Glocal SEO Search Engine Journal
How To Inspire Content Teams To Care About SEO Search Engine Journal
11 Google Sheets formulas SEOs should know Search Engine Land
How Public Web Data Helps Small Business SEO Strategies Search Engine Journal
A Complete Google Search Console Guide For SEO Pros Search Engine Journal
7 Methods To Research & Analyze Your Audience For SEO Search Engine Journal
6 New SEO Tools That Predict Google Algorithm Update Impacts Search Engine Journal
Does domain extensions impact SEO standards TechiExpert.com
11 enterprise SEO challenges and solutions Search Engine Land
Top 7 SEO tips for WordPress sites Search Engine Land
Faces of Coldwell Banker Realty: Susan Georgeson - Lakewood/East Dallas - Lakewood/East Dallas Advocate
Faces of Coldwell Banker Realty: Susan Georgeson - Lakewood/East Dallas Lakewood/East Dallas Advocate
Seo Ye Ji Brazenly Shows Up To The Funeral Of Park Byung Eun And Yoo Sun's Family Member In “Eve” - soompi
Seo Ye Ji Brazenly Shows Up To The Funeral Of Park Byung Eun And Yoo Sun's Family Member In “Eve” soompi
Search Engine Optimization (SEO) Tools Market Size 2022 Demand, Global Trend, News, Business Growth – Designer Women - Designer Women
Search Engine Optimization (SEO) Tools Market Size 2022 Demand, Global Trend, News, Business Growth – Designer Women Designer Women
4 SEO Copywriting Tips For Sharper, More Effective Copy Search Engine Journal
Search Engine Optimization (SEO) Tools Market 2022 Trending Technologies, Development Plans, Future Growth and Geographical Regions to 2028 – Designer Women - Designer Women
Search Engine Optimization (SEO) Tools Market 2022 Trending Technologies, Development Plans, Future Growth and Geographical Regions to 2028 – Designer Women Designer Women
Ecommerce SEO Services Market SWOT Analysis 2022-2029 with Top Key Players – WEBFX, Boostability, The SEO Works Limited – Designer Women - Designer Women
Ecommerce SEO Services Market SWOT Analysis 2022-2029 with Top Key Players – WEBFX, Boostability, The SEO Works Limited – Designer Women Designer Women
When and how to analyze UX metrics to improve SEO Search Engine Land
Should All SEOs Know The Difference Between Crawling, Indexing, Rendering & Rankings? - Search Engine Roundtable
Should All SEOs Know The Difference Between Crawling, Indexing, Rendering & Rankings? Search Engine Roundtable
Sushi Mockï serving sushi and seafood at Mockingbird Station Lakewood/East Dallas Advocate
Market Research Platform Clutch Highlights TUYA Digital as Romania's Leading SEO Agency in 2022 - EIN News
Market Research Platform Clutch Highlights TUYA Digital as Romania's Leading SEO Agency in 2022 EIN News
Google: No Real SEO Benefit To Hosting On A CDN Search Engine Roundtable
Park Seo-joon, Hwang In-yeop, Ji Chang-wook and more confirmed for a new variety show “Youth MT” - Sportskeeda
Park Seo-joon, Hwang In-yeop, Ji Chang-wook and more confirmed for a new variety show “Youth MT” Sportskeeda
iGB Live! to feature SEO and affiliate licence masterclasses iGaming Business
Global Search Engine Optimization (SEO) Tools Market 2022 Major Drivers | Ahrefs, Google, SEMRush, KWFinder – Indian Defence News - Indian Defence News
Global Search Engine Optimization (SEO) Tools Market 2022 Major Drivers | Ahrefs, Google, SEMRush, KWFinder – Indian Defence News Indian Defence News
Google SEO changes may have pushed agency websites down search rankings - warning - Estate Agent Today
Google SEO changes may have pushed agency websites down search rankings - warning Estate Agent Today
How SEO For Plumbers Can Help Small Plumbing Companies Compete With National Companies, Even During A 'Cost Of Living' Crisis - Digital Journal
How SEO For Plumbers Can Help Small Plumbing Companies Compete With National Companies, Even During A 'Cost Of Living' Crisis Digital Journal
SEO Service Provider Services Market Investment Analysis | OpenMoves, Straight North, Digital Marketing Agency, – Designer Women - Designer Women
SEO Service Provider Services Market Investment Analysis | OpenMoves, Straight North, Digital Marketing Agency, – Designer Women Designer Women
Jeon Jong-seo won't forget dancing to BTS song in opening scene of 'Money Heist: Korea' - Yonhap News Agency
Jeon Jong-seo won't forget dancing to BTS song in opening scene of 'Money Heist: Korea' Yonhap News Agency
Watch: Seo Hyun Jin And Hwang In Yeop Find Unique Ways To Pass Time Behind The Scenes Of “Why Her?” - soompi
Watch: Seo Hyun Jin And Hwang In Yeop Find Unique Ways To Pass Time Behind The Scenes Of “Why Her?” soompi
Oh Yeon Seo in Cafe Minamdang, Seo Ye-ji in Eve, Seo Hyun-jin in Why Her? - 5 Kdrama Actresses Playing - LatestLY
Oh Yeon Seo in Cafe Minamdang, Seo Ye-ji in Eve, Seo Hyun-jin in Why Her? - 5 Kdrama Actresses Playing LatestLY
“Money Heist: Korea” Stars Yoo Ji Tae, Jeon Jong Seo, And Park Hae Soo On The Pressure Of Remaking A Hit Series - soompi
“Money Heist: Korea” Stars Yoo Ji Tae, Jeon Jong Seo, And Park Hae Soo On The Pressure Of Remaking A Hit Series soompi
CMS Market Share Monthly: 64.2% Of Sites Use WordPress Search Engine Journal
Victoria Lee previews Angela Lee’s potential next world title defense against Ham Seo Hee - Sportskeeda
Victoria Lee previews Angela Lee’s potential next world title defense against Ham Seo Hee Sportskeeda
5 tips to develop authoritative content for Google and searchers Search Engine Land
25 Unique SEO Tactics That Deliver Big Results Search Engine Journal
Best SEO tools 2022: How to increase website traffic TechRepublic
Does Word Count Really Matter For SEO Content? Search Engine Journal
9 Local SEO Tips From Top Experts Search Engine Journal
What Would You Say Should Be The Top SEO Focus This 2022? Search Engine Journal
Could SEO Permanently Ruin Your Website? Entrepreneur
Is the SEO Industry Dying? - Content Marketing Entrepreneur
Mastering SEO Within Google's SERPs [Podcast] Search Engine Journal
How to Pick the Most SEO Friendly CMS For Your Website [Podcast] Search Engine Journal
Mobile SEO: A Complete Guide Search Engine Journal
Weebly SEO: Features, Limitations & Tips For Optimizing Your Site Search Engine Journal
SEO Experts Explain How Optimised Content Helps a Website Achieve a Better Search Engine Ranking - GlobeNewswire
SEO Experts Explain How Optimised Content Helps a Website Achieve a Better Search Engine Ranking GlobeNewswire
The Key To SEO Success: Effortless Expectation Setting [Podcast] Search Engine Journal
What is SEO? ITProPortal
4 Key Areas Of International SEO Focus For Entering A New Market Search Engine Journal
What is Off-page SEO? | HTMLGoodies.com HTML Goodies
SEO Glossary: 200+ Terms & Definitions You Need to Know Search Engine Journal
What to look for in a technical SEO audit Search Engine Land
An SEO guide to audience research and content analysis Search Engine Land
Where Do We Even Begin With SEO For A Startup? Search Engine Journal
The Only Shopify SEO Checklist You Need To Rank Your Site Search Engine Journal
Baseline analysis for your SEO strategy Search Engine Land
Improve Rankings With This Off-Page SEO Checklist For Restaurants Search Engine Journal
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come.
World of Website Promotion
Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO.
Crash Course in Getting a #1 Google Ranking
First, here's the rundown of some of the terminology I'm going to use -Inbound Links - Links coming into your site Outbound Links - Links leaving your site Cross Links - Links that you have "traded" with another site (ie, they've got a link from their site to your and you've got a link from your site to theirs) PR (Page Ranking) - Google's measure of how "important" your site isSEO Is Not DeadOk, now lets talk about what you really want to hear - how to get those coveted 1-10 ranks for your keywords. Remember this - SEO is not dead.
Keep Your Web Site Content Relevant
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have).
Search Engine Optimisation: The Soon to be Impossible Dream!
There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting "companies", as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable.
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.
Guide to Search Engine Optimization
What is Search Engine Optimization?Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases.
Its All in the Title
Unfortunately, we don't live in a perfect world. You may be the most intelligent writer in the world, and have breaking information, which, if people actually read it, would benefit them and their business.
The Best and Easiest Google-Friendly Change to Your Web Site
No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles.
Top 10 Little Used SEO Strategies
There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.
Does The Number Of Links On A Page Affect Ranking?
Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away.
Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
Five Simple Steps to Getting Links to Your Site
Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks.
Local Customers Know Where to Find Local Businesses... the Internet
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines.
Submitting Your Site to Search Engines and Directories
Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly "optimized", meaning that it's body text(the text you see), title and meta tags(the text that you don't) all have the words you are trying to be found for on the search engine results.
Make Quality Content Your #1 Priority
It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites.
The 7 Points of Do-It-Yourself SEO
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points.
Search Engine Optimization --- An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online.
Google Zombies Need To Wake Up
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
Optimize Your Site Pt2
6: The hidden benefits to having the right links. Every site online has an index or default file as its home page file.
|home | site map|