Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?
Start With The Obvious
You really need to know your industry. Study your prospective visitors--who your target audience is. If your prospective visitors are highly technical and work and talk in "buzzword speak", no problem. But if you also want to attract prospective visitors who may not be immersed in the terminology used in your business, you must compensate by optimizing with a wider array of targeted keywords.
How Do I Find All Those Keywords?
Start researching. Yes, it's going to take a little work on your part to take a close look at what keywords you may be missing out on. Keep account of prospective website visitors who may use other terms to find your website. Track the keywords used by visitors through your log reports. Most log statistics programs have a report showing the keywords used by searchers to find your website. Using your server logs or log statistics program for keyword information is a good way to get a better picture of how visitors are finding your website. Use Overture's keyword tool (http://inventory.overture.com/d/searchinventory/suggestion/) or Wordtracker (http://www.wordtracker.com) and note the words used on your competitors' websites. Using these, or similar tools, type in your buzzwords and see what variations come up. Competitor websites may use a slightly different language than you when writing copy for their pages. Visit their websites and learn all you can about how many ways your business can get its message across. Read online articles; visit business newsgroups and forums. Find research information through industry websites and companies that specialize in producing reports about your industry.
Help Search Engine Robots Do Their Job
Search engine robots are just automated programs. Their concept and execution is relatively simple: search engine robots "read" the text on your pages by going through the source code of your web pages. If the majority of the words in your source code text are buzzwords, this is the information that will be taken back to the search engine database.
It's Obvious (the "DUH" factor)
Ok, so it's obvious to you what your industry buzzwords are. But don't discount the simpler versions of those catchy words. Focus also on some lesser used terms and make a list of additional keywords you might be able to add. Clear, precise copy that catches the visitor's attention and tells your story is generally more effective in the long run.
Compromise - Mix SEO Keywords and Buzzwords
You don't want to change the copy on your webpages? This is often a problem with business websites. Once you have your keyword list of other-than-obvious words, work at fitting them into the page text carefully. You want them to make sense with the context of the web page. Use these new keywords as many times as "makes sense" so they do not sound spammy. Read your copy out loud or have a colleague read your copy to get a sense of how it might sound to a website visitor.
The Bottom Line
It should be easy enough to see how those extra keywords are producing for you. Keep track of your log reports and see if those new terms start showing up in your reports. Test a variety of keywords, then test again to see if visitors are staying on your website, moving through your individual web pages, or clicking away. Create specific pages using those keywords as a test scenario. The information you need should be available to you in your log statistics reports for visited web pages.
Don't let business jargon get in the way of getting your message across to your audience. Yes, buzzwords may sound cutting edge, but the bottom line is, traffic and sales are what you really want to show for your hard work.
Copyright © 2003 Search Innovation Marketing. http://www.searchinnovation.com - All Rights Reserved.
Permission to reprint this article is granted as long as all text above this line is included in its entirety. We would also appreciate your notifying us when you reprint it: please send a note to email@example.com.
About The Author
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing (http://www.searchinnovation.com), a Search Engine Promotion company serving small businesses. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.
Build SEO seasonality projections with Google Trends in Python Search Engine Land
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming - Search Engine Land
SEO in 2020: Going Beyond Google Search Engine Journal
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
How Hackers May Be Hurting Your SEO Search Engine Journal
Googleâs SEO Best Practices Summed Up in New Video Search Engine Journal
Tackle Search Engine Optimization With This Course To Become a Pro Interesting Engineering
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
I Love SEO: 10 Reasons Why We đ SEO Search Engine Journal
Googleâs John Mueller on Word Count for SEO Search Engine Journal
SEMrush to SEO success bne IntelliNews
5 Ways SEO & Web Design Go Together Search Engine Journal
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console - Search Engine Roundtable
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console Search Engine Roundtable
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes - Search Engine Roundtable
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes Search Engine Roundtable
How to Beat Big Brands in SEO Search Engine Journal
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales Search Engine Journal
How BERT is helping SEO agencies focus on collaboration strategies Search Engine Land
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
When Do You 'Need' SEO? Forbes
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How To Unlock Your Business's Potential With Tailor-Made SEO Women Love Tech
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data - Search Engine Land
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data Search Engine Land
Citations & Local SEO: The Ultimate Beginnerâs Guide Search Engine Journal
Warner Bros. renamed the Harley Quinn movie for better SEO Search Engine Land
Best Free Online SEO Training Courses in 2020 Search Engine Journal
8 Ways to Become a Great SEO Consultant Search Engine Journal
A Definitive Guide to Mobile SEO Search Engine Journal
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Google Recommends Hiring SEOs in New âSearch for Beginnersâ Video Search Engine Journal
Search Engine Optimization (SEO) Tools Keep Reading
SEO: 7 Shopper-grabbing Rich Snippets for Ecommerce Practical Ecommerce
Itâs Time to Put the âMarketingâ Back in âContent Marketingâ Search Engine Journal
Voice Search has taken the SEO industry by storm: MMA and GroupM report ETBrandEquity.com
My Site Audit Says âLow Word Countsâ â Is That Important? Search Engine Journal
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
Search Engine Optimization (SEO) Tools Market Research Report Industrial Opportunity Size and Growth Forecast to 2028 With Top Key Players - News Times
Search Engine Optimization (SEO) Tools Market Research Report Industrial Opportunity Size and Growth Forecast to 2028 With Top Key Players News Times
Charles Travers Debuts New SEO Agency Focused on Empowering Companies in the Digital Age - PRUnderground
Charles Travers Debuts New SEO Agency Focused on Empowering Companies in the Digital Age PRUnderground
iProspect India to handle SEO for ZEE5 Global ETBrandEquity.com
Top 10 SEO Factors to Improve Website Position Customer Think
Does Seo Ji-hye of Crash Landing on You suit the chaebol heiress look? South China Morning Post
Google Search Console Has New Tools to Help With Site Moves Search Engine Journal
An Adaptive Framework for Link Building Campaigns Search Engine Journal
'Crash Landing on You' gives fans new couple to ship with Kim Jung-Hyun's Seung-jun and Seo Ji-hye's Seo Dan - MEAWW
'Crash Landing on You' gives fans new couple to ship with Kim Jung-Hyun's Seung-jun and Seo Ji-hye's Seo Dan MEAWW
SEO Halifax â Scotia Blue Marketing Helps Businesses Get Found Online - Press Release - Digital Journal
SEO Halifax â Scotia Blue Marketing Helps Businesses Get Found Online - Press Release Digital Journal
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In âCrash Landing On Youâ - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In âCrash Landing On Youâ soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama - soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama soompi
SEO Service Provider Services Market Size, Development Status and Outlook by Top Players Till 2025 - Nyse Nasdaq Live
SEO Service Provider Services Market Size, Development Status and Outlook by Top Players Till 2025 Nyse Nasdaq Live
SEO expert has "best wife in the world" on Google Bournemouth Echo
Get rid of "You haven't activated your Yoast SEO Premium subscription yet" nagging alert message - NovoNews
Get rid of "You haven't activated your Yoast SEO Premium subscription yet" nagging alert message NovoNews
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama - soompi
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama soompi
What Is Technical SEO? Business.com
Local SEO Tools Market will go beyond Imagination in forthcoming Period with Top Vendors like BrightLocal, Moz, Synup Inc., Yext, SEMrush, NAVADS BV - Instant Tech News
Local SEO Tools Market will go beyond Imagination in forthcoming Period with Top Vendors like BrightLocal, Moz, Synup Inc., Yext, SEMrush, NAVADS BV Instant Tech News
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
What Does It Mean to âDo SEOâ? Search Engine Journal
What is SEO? businessjournaldaily.com
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
Twitter Can't Get Over How Seo Dan's Story Ended In 'Crash Landing On You' - Cosmopolitan Philippines
Twitter Can't Get Over How Seo Dan's Story Ended In 'Crash Landing On You' Cosmopolitan Philippines
SEO Penalties: The 6 Ways Your SEO Strategies Aren't Helping You Business 2 Community
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
'Dr Romantic 2' Week 7 sees Dr Seo Woo-jin getting kidnapped, Kim Sabu and Dr Park at each other again - MEAWW
'Dr Romantic 2' Week 7 sees Dr Seo Woo-jin getting kidnapped, Kim Sabu and Dr Park at each other again MEAWW
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
Kwon Nara Is Torn Between Her Feelings Towards Park Seo Joon And Her Career In âItaewon Classâ - soompi
Kwon Nara Is Torn Between Her Feelings Towards Park Seo Joon And Her Career In âItaewon Classâ soompi
Google Explains How to Use Headings for SEO Search Engine Journal
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
5 SEO Realities SEO Professionals Struggle with Most Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
How Does Website Security Affect Your SEO? Search Engine Journal
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
Good Things Come to Those Who Wait (and Other Analogies and Cliché's for SEO)
We've all heard that familiar expression, "Good things come to those who wait". Whether you're waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV? well, maybe not the DMV, good things will come if you simply allow them to come in their own time.
An Easy Way Not to Get Banned by Google
Strategic search engine optimization involves far more than keyword research, META tags and content.If you want to mange an SEO program, you need to be aware of any issue that can affect your success.
The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe.
Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer.
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
Do Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.
SEO Deadly Sins - Mistakes That Hurt Web Page Ranking
The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs.
Five Tips for Search Engine Optimization
Search engine optimization sounds so daunting for most young companies. Who has time for dealing with metatags and keyword density when you're trying to get a company off the ground? Below is a simple list of five things you can easily do to improve your visibility on search engines.
Opinion - Search Engine Success
This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial.
Marketing to Search Engines AND Humans
When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts.
Ten Critical Website and Search Engine Promotion Mistakes
When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you.
Maximising Google's PageRank of Your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.
Search Engine Optimization for Beginners
If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites.
Google Zombies Need To Wake Up
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google.
Searching The Internet Without Search Engines
The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.
13 Tips For Good Search Engine Placements
When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.1.
|home | site map|