Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
"Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. You cannot imagine getting good ranks in the top search engines especially Google without following an effective link popularity plan.
Link Popularity Basics
Google gives a lot of importance to the number of websites that link to a website. In order to get the number of websites that link to a site, just type in a domain name in this manner link:www.your-domain.com in the search box and the number that returns is the number of incoming links to your site. On the basis of the number of incoming links to a website along with various other factors, Google provides points within 1-10 to that website. These points or PageRank in the language of Google is like a measuring tool that helps the Internet surfers to know about the online popularity of that website. The PageRank of a website can be obtained from the PageRank Toolbar of Google which can be easily downloaded from the Google website. (http://toolbar.google.com/)
Link Popularity Methods
Link Popularity can be done through different methods like
1. Reciprocal Link Exchange Program
Reciprocal Link Exchange Program is the most popular and commonly followed method for implementing the link popularity plan of a website and getting the desired results.
Reciprocal Link Exchange Program Steps -
A reciprocal link exchange program deals in exchanging of links with several websites. This program involves several steps that need to be followed which have been described below:
Step 1 -
Link exchange for a website is usually done with websites of the same industry as well as with the websites of other industries. For example, if your website is all about finance, you should be on the lookout for websites that deal in finance along with other websites that are not related to finance. So the first and foremost step is to find prospective link partners/websites that offer reciprocal link exchange programs. You can do this easily by typing in the industry related keywords (e.g. "personal finance", "financial expert") in the Google search box. And you can find out the websites offering link exchange out of the search results thus generated.
Step 2 -
Always try to exchange links with websites having Google PR (PageRank) of 4 or more. Here the PR 4 criteria is applicable for both index page as well as the links page of a website.
Step 3 -
You have to look for the link exchange details of each of the websites. The link exchange details lets you know how the website wants to its link to appear in your links page, where to send your link exchange details, etc. The details generally include the website's link code, email address to send your information. Sometimes you may have to submit your link information through a form provided in the website.
Step 4 -
Now, create an html page containing the list of link partners that you have searched and saved so far. Name this html page as Resources/Partners/Links/Interesting Websites, etc. and provide a link to this links page in the index page of your website. Make sure that your links page is either 1 click or maximum of two clicks away from the index page otherwise prospective link partners may not be interested in reciprocating your link.
Step 5 -
Prepare the link code for your website that you would send or submit through a form to the prospective link partners. A sample link code is given below:
Search Engine Optimization - Offering search engine optimization services.
Always try to include potential keywords for your website in the link text that is the text between the anchor tag () as well as in the description provided against the link text. Always go for text links instead of banner ads because Google gives a lot of importance to the anchor text of the incoming links.
Step 6 -
Target to get maximum of the incoming links towards the home page of your website as it is the most significant page of your website that leads to the other pages of your website. This means you have to request the link partners to link to your index page. Ensure that a good navigation exists within your website so that all the pages are accessible from one particular page of your website. And that all the link texts/anchor texts in your website contain the most important keywords related to your business. This helps in improving the link popularity of your website.
Step 7 -
After preparing the link code for your website, you have to approach the prospective link partners through email requesting them to accept your link exchange offer and place a link to your website in their links page.
Step 8 -
Lastly you have to submit these links pages to the search engines especially Google where your link has been placed by your link partners. (http://www.google.com/addurl.html)
2. Message Board Link Popularity Program -
Link popularity can also be pursued by posting your website link message to the message boards and guest books. In this method you have pay more attention towards the selection of message boards and guest books. Always select message boards and guest books that have a PageRank of 4 or more and have already been indexed by Google. It is also necessary to submit the URLS generated after posting messages to the search engines. For example, say www.online-message-board.com is one of the popular message boards where you want to post your website link. After posting your website link at www.online-message-board.com, the message board will generate a particular URL say www.online-message-board.com/your-website-link.html which contains the particular information about your site. Submit this URL in various search engines so as to boost the link popularity of your site.
3. Other Methods of Increasing Link Popularity -
You can also improve the link popularity of your site by publishing articles or write-ups regarding your company or website in other websites. And make sure you do not forget to include a link to your website in these articles or write-ups. In this way your link becomes visible to the search engine robots. Paid ads also help in your link popularity plan.
In this paper, we have tried to explain the link popularity basics along with various methods for pursuing the link popularity campaigns for your website. Being a vital parameter of your search engine optimization plan, you need to make a link popularity plan and follow it strictly so that your website finds place within the top 10 results of all the important search engines, especially Google.
About The Author
Vudatala Meena is the Co-Founder & Managing Director of Search Engine Optimization Guru Pvt. Ltd. (http://www.searchengine-optimization-guru.com), a premiere Search Engine Optimization and Marketing (SEO/SEM) consultancy firm, catering to clients which range from Fortune 500 to small home business start-ups. Our services include Top 10 SE rankings, Pay Per Click (PPC) targeted traffic campaign, Paid Listing Management, Keyword Advertizing. She can be contacted at firstname.lastname@example.org
Never Miss an SEO Trick with This Step-by-Step Approach from Cocolyze Search Engine Journal
How SEO Hygiene Supports Your Site & Marketing Goals Over Time Search Engine Journal
How to Use a Content Delivery Network (CDN) for SEO Search Engine Journal
5 Ways to Boost SEO on Your WordPress Site Business 2 Community
Will Older & Outdated Articles Hurt My SEO? Search Engine Journal
7 Ways to Improve SEO on Your WordPress Site Search Engine Journal
SEO's Place in a Cookieless Web: Is Content the New Cookie? Search Engine Journal
3 Data Skill Sets You Need to Succeed in Data SEO Search Engine Journal
How to Measure SEO Results Business 2 Community
SERP Analysis Tools For SEO and Ranking? Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire - Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire Search Engine Journal
Things to know before hiring an SEO expert PostBulletin.com
Google Page Experience Update: 13 Things to know about the new SEO Ranking Factors for 2021 - Digital Information World
Google Page Experience Update: 13 Things to know about the new SEO Ranking Factors for 2021 Digital Information World
Scalable SEO: Tips & Advice from 20 Enterprise Experts Search Engine Journal
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide - Business 2 Community
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide Business 2 Community
Trends That Will Shake Up The SEO World In The Future Search Engine Roundtable
Google's John Mueller: 'Now's The Perfect Time' For an SEO Side Hustle Search Engine Journal
How To Live More Sustainably With Environmental Lifestyle Expert Danny Seo Houston Public Media
How to Create an SEO Law Firm Blogging Strategy Search Engine Journal
9 Journalism Tactics that Work for SEO Content Writing Search Engine Journal
The State of SEO in 2021 [Infographic] Social Media Today
A Technical SEO Guide to Advanced Core Web Vitals Optimization Search Engine Journal
SEO Tips To Help Boost Your Law Firm's Visibility Online The National Law Review
A Case For Why Law Firms Need To Utilize SEO - VENTS Magazine
Why is Digital PR Important for SEO and Link Building? Big News Network
How to Do Topic Research for Video SEO Business 2 Community
5 Daily Habits of a Successful SEO Professional Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite - Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite Search Engine Journal
SEO Sessions At Google I/O Search Engine Roundtable
SEO Professionals: Stop Sharing Debunked Zero-Click Search Statistics Search Engine Journal
The importance of advanced SEO Business MattersBusiness Matters
YouTube SEO: How to Boost Your Video Rankings Business 2 Community
13 Best Chrome Extensions for Digital Marketing and SEO Search Engine Journal
What do you know about SEO and its Working Criteria? - VENTS Magazine
How to Attract Backlinks to Your Law Firm Website Search Engine Journal
Park Seo Joon Reflects On His Filmography + Celebrity Friends Congratulate Him On 10th Debut Anniversary - soompi
Park Seo Joon Reflects On His Filmography + Celebrity Friends Congratulate Him On 10th Debut Anniversary soompi
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A - KSL.com
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A KSL.com
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‘Dr Romantic’ writer - Times of India
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‘Dr Romantic’ writer Times of India
Use URL Structure SEO to Drive Customers to Your Website Business 2 Community
10 Best YouTube Keyword Tool Alternatives Search Engine Journal
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) – The Shotcaller - The Shotcaller
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) – The Shotcaller The Shotcaller
What brands should know about image and video SEO Bizcommunity.com
Jose Hernando, Author at Search Engine Journal Search Engine Journal
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency’s reply to the rumors - PINKVILLA
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency’s reply to the rumors PINKVILLA
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Watch: Seo In Guk And Park Bo Young Pay Attention To The Tiniest Details While Holding Hands In “Doom At Your Service” - soompi
Watch: Seo In Guk And Park Bo Young Pay Attention To The Tiniest Details While Holding Hands In “Doom At Your Service” soompi
How to Develop an International Digital Marketing Strategy Global Trade Magazine
Seo Ye Ji will not attend Baeksang Arts Awards, agency confirms GMA News Online
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle - PINKVILLA
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle PINKVILLA
Seo Ye Ji Continues To Lead ‘TikTok Popularity Star’ Votings, Netizens React - Korea Portal (English Edition)
Seo Ye Ji Continues To Lead ‘TikTok Popularity Star’ Votings, Netizens React Korea Portal (English Edition)
Content Delivery Network (CDN): What It Is & How It Works Search Engine Journal
SEO Software Market Precise Outlook 2021 – Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd – The Shotcaller - The Shotcaller
SEO Software Market Precise Outlook 2021 – Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd – The Shotcaller The Shotcaller
Global Search Engine Optimization (SEO) Tools Market (Covid-19 updated) 2021 Set To See Growth in Revenue in Future: Ahrefs, KWFinder, Yoast SEO, Google, SEMRush, Screaming Frog, SpyFu, Siteliner, MOZ, Bonus Tool etc – Brockville Observer - Brockville Observer
Global Search Engine Optimization (SEO) Tools Market (Covid-19 updated) 2021 Set To See Growth in Revenue in Future: Ahrefs, KWFinder, Yoast SEO, Google, SEMRush, Screaming Frog, SpyFu, Siteliner, MOZ, Bonus Tool etc – Brockville Observer Brockville Observer
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In “Doom at Your Service - soompi
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In “Doom at Your Service soompi
Google Analytics Will Track Data Without Cookies Search Engine Journal
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing - PINKVILLA
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing PINKVILLA
Local SEO software Market Analysis 2021 Global Future Outlook 2025, Key Applications, Trends, Top Companies -Synup, Whitespark, SE Ranking, SEMrush, BrightLocal, SEOprofiler, GShift, Moz, Yext – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Local SEO software Market Analysis 2021 Global Future Outlook 2025, Key Applications, Trends, Top Companies -Synup, Whitespark, SE Ranking, SEMrush, BrightLocal, SEOprofiler, GShift, Moz, Yext – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
3 Important Ways Search Data Can Fuel Your Business Search Engine Journal
SEO: Stranger Things 4: What the Teaser Clues May Mean | CBR CBR - Comic Book Resources
SEO Software Market : Driving Factors, Analysis, Investment Feasibility & Trends 2027: Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
SEO Software Market : Driving Factors, Analysis, Investment Feasibility & Trends 2027: Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc. – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
How to Learn SEO: A U.S. News Guide U.S. News & World Report
Google Lightning Talks: The State of SEO Search Engine Journal
15 tips to boost your website's SEO Creative Bloq
How SEO works and how to use it to rank higher in search results Business Insider
International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal
5 essential search engine optimization tips that actually work The Business Journals
3 Things You Must Know About SEO in 2021 Search Engine Journal
Search Engine Optimization (SEO) — Definition — TrackMaven The Content Standard by Skyword
WordPress SEO Guide: Everything You Need to Know [Ebook] Search Engine Journal
Why You Need to Enter the US Search Awards Now Search Engine Journal
Why Articles Are Not The Route To High Search Engine Rankings
If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true.
SEO Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe.
The Golden 5: Steps to Google Success
The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash.
Google's Siren Call - Is It Crashing Your Search Engine Marketing?
It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S.
7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content
The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web SiteStep 1 - What is Your Web Site's Main ThemeThis is a Fairly easy step.
An SEO Checklist
Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
Writing Search Engine Friendly Webpages
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.You can rest assured no sites receive top search engine rankings by chance in competitive keyword markets.
Link Exchange Tips, No Tricks
Use text links, avoid image links. Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags.
Winning the Search Engine Wars!
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients.
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts.
The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe.
Creating A Search Engine Copywriting Plan
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come.
Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?
You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers.
Look Out MSN Search, Here Comes Gbrowser
It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN.
Keywords: The First Step To Recognition
Open Wordtracker [ http://www.wordtracker.
Keyword Optimization - How To Achieve It
The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.It's called keyword optimization.
Attack Of The Killer Google Zombies!
Don't share this with people of a nervous disposition because I really can't restrain myself any longer.Picture the scene if you will.
SEO Expert Guide - Page Optimization (part 5/10)
In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Promoting Home Business: Tips to Increase Web Site Sales
You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing.
|home | site map|