![]() | |
![]() | |
![]() |
SEO Information |
|
![]() |
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Introduction "Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. You cannot imagine getting good ranks in the top search engines especially Google without following an effective link popularity plan. Link Popularity Basics Google gives a lot of importance to the number of websites that link to a website. In order to get the number of websites that link to a site, just type in a domain name in this manner link:www.your-domain.com in the search box and the number that returns is the number of incoming links to your site. On the basis of the number of incoming links to a website along with various other factors, Google provides points within 1-10 to that website. These points or PageRank in the language of Google is like a measuring tool that helps the Internet surfers to know about the online popularity of that website. The PageRank of a website can be obtained from the PageRank Toolbar of Google which can be easily downloaded from the Google website. (http://toolbar.google.com/) Link Popularity Methods Link Popularity can be done through different methods like
1. Reciprocal Link Exchange Program Definition - Reciprocal Link Exchange Program is the most popular and commonly followed method for implementing the link popularity plan of a website and getting the desired results. Reciprocal Link Exchange Program Steps - A reciprocal link exchange program deals in exchanging of links with several websites. This program involves several steps that need to be followed which have been described below: Step 1 - Link exchange for a website is usually done with websites of the same industry as well as with the websites of other industries. For example, if your website is all about finance, you should be on the lookout for websites that deal in finance along with other websites that are not related to finance. So the first and foremost step is to find prospective link partners/websites that offer reciprocal link exchange programs. You can do this easily by typing in the industry related keywords (e.g. "personal finance", "financial expert") in the Google search box. And you can find out the websites offering link exchange out of the search results thus generated. Step 2 - Always try to exchange links with websites having Google PR (PageRank) of 4 or more. Here the PR 4 criteria is applicable for both index page as well as the links page of a website. Step 3 - You have to look for the link exchange details of each of the websites. The link exchange details lets you know how the website wants to its link to appear in your links page, where to send your link exchange details, etc. The details generally include the website's link code, email address to send your information. Sometimes you may have to submit your link information through a form provided in the website. Step 4 - Now, create an html page containing the list of link partners that you have searched and saved so far. Name this html page as Resources/Partners/Links/Interesting Websites, etc. and provide a link to this links page in the index page of your website. Make sure that your links page is either 1 click or maximum of two clicks away from the index page otherwise prospective link partners may not be interested in reciprocating your link. Step 5 - Prepare the link code for your website that you would send or submit through a form to the prospective link partners. A sample link code is given below: Search Engine Optimization - Offering search engine optimization services. Always try to include potential keywords for your website in the link text that is the text between the anchor tag () as well as in the description provided against the link text. Always go for text links instead of banner ads because Google gives a lot of importance to the anchor text of the incoming links. Step 6 - Target to get maximum of the incoming links towards the home page of your website as it is the most significant page of your website that leads to the other pages of your website. This means you have to request the link partners to link to your index page. Ensure that a good navigation exists within your website so that all the pages are accessible from one particular page of your website. And that all the link texts/anchor texts in your website contain the most important keywords related to your business. This helps in improving the link popularity of your website. Step 7 - After preparing the link code for your website, you have to approach the prospective link partners through email requesting them to accept your link exchange offer and place a link to your website in their links page. Step 8 - Lastly you have to submit these links pages to the search engines especially Google where your link has been placed by your link partners. (http://www.google.com/addurl.html) 2. Message Board Link Popularity Program - Link popularity can also be pursued by posting your website link message to the message boards and guest books. In this method you have pay more attention towards the selection of message boards and guest books. Always select message boards and guest books that have a PageRank of 4 or more and have already been indexed by Google. It is also necessary to submit the URLS generated after posting messages to the search engines. For example, say www.online-message-board.com is one of the popular message boards where you want to post your website link. After posting your website link at www.online-message-board.com, the message board will generate a particular URL say www.online-message-board.com/your-website-link.html which contains the particular information about your site. Submit this URL in various search engines so as to boost the link popularity of your site. 3. Other Methods of Increasing Link Popularity - You can also improve the link popularity of your site by publishing articles or write-ups regarding your company or website in other websites. And make sure you do not forget to include a link to your website in these articles or write-ups. In this way your link becomes visible to the search engine robots. Paid ads also help in your link popularity plan. Conclusion In this paper, we have tried to explain the link popularity basics along with various methods for pursuing the link popularity campaigns for your website. Being a vital parameter of your search engine optimization plan, you need to make a link popularity plan and follow it strictly so that your website finds place within the top 10 results of all the important search engines, especially Google. About The Author Vudatala Meena is the Co-Founder & Managing Director of Search Engine Optimization Guru Pvt. Ltd. (http://www.searchengine-optimization-guru.com), a premiere Search Engine Optimization and Marketing (SEO/SEM) consultancy firm, catering to clients which range from Fortune 500 to small home business start-ups. Our services include Top 10 SE rankings, Pay Per Click (PPC) targeted traffic campaign, Paid Listing Management, Keyword Advertizing. She can be contacted at meena@searchengine-optimization-guru.com
MORE RESOURCES:
Content consolidation among winning SEO strategies, award winners say Search Engine Land Video: Dawn Beobide on the importance of training your developers on SEO Search Engine Land How to Do a Content Gap Analysis for SEO Search Engine Journal LAUNCH - Mastering SEO For Your Design Business Business of Home How SEO works and how to use it to rank higher in search results - Business Insider Business Insider International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal All SEJ eSummit Presentations Are Now Online: Binge on SEO, PPC, Content & More Search Engine Journal 17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021 Search Engine Journal Vlog #104: Dawn Beobide On Educating Your Developers On SEO (Part One) Search Engine Roundtable These Common SEO Mistakes Can Torpedo Your Rankings Builder Magazine Get Started on your Law Firm SEO Action Plan The National Law Review How to Build SEO Into a Product Search Engine Journal SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021 Search Engine Journal Top 5 SEO Examples For Manufacturers ThomasNet News Learn How to Take Your Enterprise SEO to a New Level at eSummit Search Engine Journal How to Hire an Enterprise SEO Expert for Your Marketing Team Search Engine Journal SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Search Engine Land Healthcare SEO Fundamentals to Grow Your Medical Practice Search Engine Journal Tips to hire an SEO agency - - VENTS Magazine VENTS Magazine SEO Agencies and Professionals can Accurately Study their Digital Performance with a Keyword Rank Checker Seekers Time A Quick Guide to SEO for Non-Profits [Infographic] Social Media Today No-Click Searches Require a New Way to Measure SEO Results Search Engine Journal Enough With The B.S. Resolutions: In 2021 We Optimize Them Search Engine Journal WordPress All in One SEO Auto Updates Cause Backlash Search Engine Journal 87 Top eCommerce SEO Tips - Business 2 Community Business 2 Community Enterprise SEO in 2021: The Importance of Insights & Value of Action Search Engine Journal Meet Rahul Dakare, the SEO expert making a fortune Hindustan Times Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year Search Engine Land Skyrocket Your Brand’s Digital Media Presence With Umer Anees the SEO Expert From Pakistan Yahoo India News How to Improve Your SEO Ranking (4 Must-See Tips!) Business 2 Community Stellar SEO Creates a New Division Providing Law Firm SEO Services - Press Release - Digital Journal Dealing With "This Is The Way Our Old SEO Did It" Search Engine Roundtable SEO Poll: SEO Content Priorities Search Engine Roundtable How your business can benefit from SEO Business MattersBusiness Matters 7 SEO Digital Marketing Trends for 2021 - Business 2 Community Business 2 Community Miami SEO Agency Tips On Google Maps Marketing Programming Insider International SEO Roundup - what are the differences between countries when developing their SEO? MintTwist Blog Kelowna SEO Service Agency Points Out Statistics Proving Importance of Digital Marketing and SEO in a Pandemic-Driven World - Press Release Digital Journal Infidigit bags SEO mandate for cure.fit ETBrandEquity.com Gozoop wins integrated media, SEO mandate for EuroSchool group ETBrandEquity.com No need to search far for tips on SEO Worcester News 3 PR and marketing trends to watch in 2021 AZ Big Media SEO Software Market Analysis by Region Analysis and Business Development, By 20 Business-newsupdate.com Google Reportedly Blocking Australian News From Search Search Engine Journal SEO Software Market Set to Register healthy CAGR During Forecast (2021-2025) – NeighborWebSJ NeighborWebSJ True Beauty ending: Will Seo Jun break up with Ju Gyeong? Read current speculations - Republic World Google on Improving Core Web Vitals Score by Blocking Countries Search Engine Journal 5 cute moments from True Beauty: Seo Jun, Lee Su Ho, Ju Gyeong’s love triangle and more Republic World How to Optimize Your Website for Local Search in 2021 Business 2 Community Junior SEO Analyst job, Cape Town Bizcommunity.com Watch: Lee Seo Jin And Lee Joo Young Chase After The Truth In Teasers For New Time-Warp Drama soompi Google Uses Faster Storage For High Demand Pages Search Engine Journal How to Learn SEO: A U.S. News Guide U.S. News & World Report What Do the Successful SEO Strategies Have in Common? Pulse Headlines SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal 3 Things You Must Know About SEO in 2021 Search Engine Journal RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360 YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal 10 Reasons Why SEO Doesn't Work Search Engine Journal 3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal The 10 Commandments Of SEO Forbes How to Turn SEO Into a Measurable Revenue Generator Search Engine Journal |
![]() |
![]() |
![]() |
RELATED ARTICLES
Why Articles Are Not The Route To High Search Engine Rankings If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true. SEO Expert Guide - Keyword Analysis (part 3/10) If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. The Golden 5: Steps to Google Success The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash. Google's Siren Call - Is It Crashing Your Search Engine Marketing? It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S. 7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web SiteStep 1 - What is Your Web Site's Main ThemeThis is a Fairly easy step. An SEO Checklist Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat. Writing Search Engine Friendly Webpages In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.You can rest assured no sites receive top search engine rankings by chance in competitive keyword markets. Link Exchange Tips, No Tricks Use text links, avoid image links. Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags. Winning the Search Engine Wars! Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients. Ten Steps To A Well Optimized Website - Step 3: Site Structure Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe. Creating A Search Engine Copywriting Plan Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. 9 Steps to Getting Better Search Engine Rankings You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come. Search Engine Marketing: Are You Accidentally Hiding From Potential Customers? You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers. Look Out MSN Search, Here Comes Gbrowser It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN. Keywords: The First Step To Recognition Open Wordtracker [ http://www.wordtracker. Keyword Optimization - How To Achieve It The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.It's called keyword optimization. Attack Of The Killer Google Zombies! Don't share this with people of a nervous disposition because I really can't restrain myself any longer.Picture the scene if you will. SEO Expert Guide - Page Optimization (part 5/10) In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Promoting Home Business: Tips to Increase Web Site Sales You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing. ![]() |
home | site map |
© 2006 |