Google Loosing Fan Base?
"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas.
Google has spent the last year evolving from a search engine to a giant media corporation. At birth Google was worried about only one thing, search - and that focus is why it became so successful. As Google spreads out many are wondering, are they doing it too fast? Are they letting quality slip? As any company evolves it will make mistakes, but has Google lost sight of its goals?
Google gained large distribution when Yahoo switched to it to drive down Inktomi stock price, only later to buy Inktomi. Google then came to power stealing traffic from Yahoo by providing clean, relevant results, and good search tools for surfers and webmasters alike. Many estimate that Google controls in excess of 75% of the search market.
Microsoft is still working on its search engine. Yahoo recently acquired Overture and is working behind closed doors in much the same way as MSN is. LookSmart has not updated Wise Nut in a long time, is hated by a large portion of the internet community, and is soon set to loose most of its distribution. And Ask Jeeves (owner of Teoma) has its top results powered by Google AdWords. With Google powering Yahoo, AOL and many other sites Google lacks a clear competitor today.
Right now Google can take its huge lead and extend it, or let it slip. No system is perfect and there will always be complaints, but I have to wonder if Google has forgotten why or how it became such an icon.
Many people have reported their Google Toolbar has been failing to return PageRank 90% of the time. While the hysteria around PageRank is somewhat overrated, it would be more assuring if the feature worked often.
One of the biggest problems search engines face today is a lack of quality content on the web. Earlier this year Google introduced a program called AdSense which displays its pay per click AdWords ads on many mid sized web sites. AdSense was designed to help pay to produce better content sites. Soon after Google introduced AdSense they included a related searches link set underneath the ads which made webmasters angry. This technique was siphoning off traffic from websites back to Google with no payment of any kind. Quickly Google had to repeal this move.
Google has also signed its AdSense members to a gagging clause. Beyond that gagging clause many have complained about getting kicked out for reasons they could not even challenge. Then for these same members to see how much money Google had owed them up to that point they had to agree to another set of terms that prevented them from criticizing the AdSense program. But the ads get worse.
Google was in a race with Overture to be the first to provide broad matching on its search terms. Google got there first. The idea behind broad matching is that it will allow Google to sell more of its ad space by providing ads on similar terms that were not yet sold. Overture allows different bid prices on different levels of matching. Google sets a single price on the ads, and this causes a huge problem for those who do not know how to use the system.
First the broad matching ads are less relevant. The term broad indicates far reaching and is self explanatory to its end effect on relevancy - which is in the exact opposite direction of Google's roots. This new type of broad matching matches many remotely close search phrases to those paid for by the advertiser. Couple near matching with the fact that ad sites and pages are scanned for relevancy (which is frequently inaccurate) and a big problem starts to come about with how to provide relevant ads on the syndicated results.
While many of the SEO experts know how to use negative keywords, tracking, and other advanced features, the smaller advertisers do not always have the resources or understanding to effectively use this new, more complex medium.
Now instead of rewarding businesses for hunting out the phrases that exactly match them (and thus providing higher quality search results), Google is rewarding the largest companies by allowing them to be lazy. Google is shooting itself in the foot by degrading relevancy for short term profits.
Large companies bid on generic cover all terms at prices where they loose money on every transaction until the competition goes under. Not only do these name brands enjoy higher click through rates (due to brand recognition), but those with stockpiles of cash can afford to burn through thousands without a blink. Many small sites can not, thus the sad state of internet media is that it is now consolidating much the same way as offline media is.
It gets even worse for the small website now though. These same ads which they are using may now appear on pages that sometimes do not even remotely fit the ads. I was looking at the GMT clock time zones to ensure my clock was set at the right time today (so I missed daylight saving time). The page which had the different time zones listed a few cities and a group of AdWords. Most of these AdWords were targeting Las Vegas (most likely the most expensive US city). Las Vegas was not even one of the cities mentioned on the list. Not a relevant ad set. Bad for all parties involved.
What is the result of this change to AdWords? Lower quality ads at a higher price. Nick Denton predicted that the expansion of these ads across the web (especially coupled with decreased relevancy) that users will start to ignore them. Much the same way as banners have faded, only a few years may be left before this advertising medium chips away and destroys itself.
What about the regular Google search results? At least they are strong, right? Sometimes they are rather week. Some clients have had search results dominated by the same sets of interlinking sites. Aiming to fight spam, Google is acknowledging this fact by incorporating a new major algorithmic change on the web live. My site went from #17 to #7 to not in the top 1000 websites for "search engine marketing". While I still have customers that need work done on their sites, this sporadic re mixing is not refreshing in my mind, as well as in the minds of many of my customers.
I have already had concerned emails arrive from friends worried about loosing thousands of dollars a month as their top listing evaporated. All I can tell them is wait and see.
Much of what people have feared would happen to Google after it goes public has already happened. It is clear that competitive open source alternative search engines such as Nutch are not desired so much as required.
About The Author
author and owner of Search Marketing Info
Never Miss an SEO Trick with This Step-by-Step Approach from Cocolyze Search Engine Journal
How SEO Hygiene Supports Your Site & Marketing Goals Over Time Search Engine Journal
How to Use a Content Delivery Network (CDN) for SEO Search Engine Journal
5 Ways to Boost SEO on Your WordPress Site Business 2 Community
Will Older & Outdated Articles Hurt My SEO? Search Engine Journal
7 Ways to Improve SEO on Your WordPress Site Search Engine Journal
SEO's Place in a Cookieless Web: Is Content the New Cookie? Search Engine Journal
3 Data Skill Sets You Need to Succeed in Data SEO Search Engine Journal
How to Measure SEO Results Business 2 Community
SERP Analysis Tools For SEO and Ranking? Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire - Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire Search Engine Journal
Things to know before hiring an SEO expert PostBulletin.com
Scalable SEO: Tips & Advice from 20 Enterprise Experts Search Engine Journal
Google Page Experience Update: 13 Things to know about the new SEO Ranking Factors for 2021 - Digital Information World
Google Page Experience Update: 13 Things to know about the new SEO Ranking Factors for 2021 Digital Information World
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide - Business 2 Community
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide Business 2 Community
Google's John Mueller: 'Now's The Perfect Time' For an SEO Side Hustle Search Engine Journal
Trends That Will Shake Up The SEO World In The Future Search Engine Roundtable
How To Live More Sustainably With Environmental Lifestyle Expert Danny Seo Houston Public Media
How to Create an SEO Law Firm Blogging Strategy Search Engine Journal
9 Journalism Tactics that Work for SEO Content Writing Search Engine Journal
The State of SEO in 2021 [Infographic] Social Media Today
A Technical SEO Guide to Advanced Core Web Vitals Optimization Search Engine Journal
SEO Tips To Help Boost Your Law Firm's Visibility Online The National Law Review
WordPress SEO and Site Migrations with Arsen Rabinovich [Podcast] Search Engine Journal
A Case For Why Law Firms Need To Utilize SEO - VENTS Magazine
Why is Digital PR Important for SEO and Link Building? Big News Network
How to Do Topic Research for Video SEO Business 2 Community
5 Daily Habits of a Successful SEO Professional Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite - Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite Search Engine Journal
SEO Sessions At Google I/O Search Engine Roundtable
SEO Professionals: Stop Sharing Debunked Zero-Click Search Statistics Search Engine Journal
The importance of advanced SEO Business MattersBusiness Matters
YouTube SEO: How to Boost Your Video Rankings Business 2 Community
13 Best Chrome Extensions for Digital Marketing and SEO Search Engine Journal
What do you know about SEO and its Working Criteria? - VENTS Magazine
How to Attract Backlinks to Your Law Firm Website Search Engine Journal
Park Seo Joon Reflects On His Filmography + Celebrity Friends Congratulate Him On 10th Debut Anniversary - soompi
Park Seo Joon Reflects On His Filmography + Celebrity Friends Congratulate Him On 10th Debut Anniversary soompi
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A - KSL.com
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A KSL.com
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‘Dr Romantic’ writer - Times of India
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‘Dr Romantic’ writer Times of India
Use URL Structure SEO to Drive Customers to Your Website Business 2 Community
10 Best YouTube Keyword Tool Alternatives Search Engine Journal
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) – The Shotcaller - The Shotcaller
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) – The Shotcaller The Shotcaller
What brands should know about image and video SEO Bizcommunity.com
Jose Hernando, Author at Search Engine Journal Search Engine Journal
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency’s reply to the rumors - PINKVILLA
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency’s reply to the rumors PINKVILLA
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Watch: Seo In Guk And Park Bo Young Pay Attention To The Tiniest Details While Holding Hands In “Doom At Your Service” - soompi
Watch: Seo In Guk And Park Bo Young Pay Attention To The Tiniest Details While Holding Hands In “Doom At Your Service” soompi
How to Develop an International Digital Marketing Strategy Global Trade Magazine
Seo Ye Ji will not attend Baeksang Arts Awards, agency confirms GMA News Online
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle - PINKVILLA
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle PINKVILLA
Seo Ye Ji Continues To Lead ‘TikTok Popularity Star’ Votings, Netizens React - Korea Portal (English Edition)
Seo Ye Ji Continues To Lead ‘TikTok Popularity Star’ Votings, Netizens React Korea Portal (English Edition)
Content Delivery Network (CDN): What It Is & How It Works Search Engine Journal
SEO Software Market Precise Outlook 2021 – Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd – The Shotcaller - The Shotcaller
SEO Software Market Precise Outlook 2021 – Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd – The Shotcaller The Shotcaller
Global Search Engine Optimization (SEO) Tools Market (Covid-19 updated) 2021 Set To See Growth in Revenue in Future: Ahrefs, KWFinder, Yoast SEO, Google, SEMRush, Screaming Frog, SpyFu, Siteliner, MOZ, Bonus Tool etc – Brockville Observer - Brockville Observer
Global Search Engine Optimization (SEO) Tools Market (Covid-19 updated) 2021 Set To See Growth in Revenue in Future: Ahrefs, KWFinder, Yoast SEO, Google, SEMRush, Screaming Frog, SpyFu, Siteliner, MOZ, Bonus Tool etc – Brockville Observer Brockville Observer
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In “Doom at Your Service - soompi
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In “Doom at Your Service soompi
Google Analytics Will Track Data Without Cookies Search Engine Journal
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing - PINKVILLA
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing PINKVILLA
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
3 Important Ways Search Data Can Fuel Your Business Search Engine Journal
SEO: Stranger Things 4: What the Teaser Clues May Mean | CBR CBR - Comic Book Resources
How to Learn SEO: A U.S. News Guide U.S. News & World Report
Google Lightning Talks: The State of SEO Search Engine Journal
15 tips to boost your website's SEO Creative Bloq
How SEO works and how to use it to rank higher in search results Business Insider
International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal
5 essential search engine optimization tips that actually work The Business Journals
3 Things You Must Know About SEO in 2021 Search Engine Journal
Search Engine Optimization (SEO) — Definition — TrackMaven The Content Standard by Skyword
WordPress SEO Guide: Everything You Need to Know [Ebook] Search Engine Journal
Why You Need to Enter the US Search Awards Now Search Engine Journal
Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
Pay-per-click - the Ultimate Tool to Boost Affiliate Sales
The old ways are not always the best ways.The traditional model of making money from affiliate products was simple.
The 3 Essential Components of a Search Engine Optimization Campaign
Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines.
Linking for Fun and Profit
Well actually, linking isn't fun at all. In fact, it's quite tedious.
How Google Indexes Content From Your Web Directory
In a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first title you add to your main body.
8 Essential SEO techniques
1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.
Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you.
No Cost Search Engine Marketing
As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software.
Click Click Boom: a Linking Strategy that will Blow Away Your Competition
Web marketers, do you hear what I hear?"Click-click BOOM"That's the sound of your new linking strategy that's going to positively blow your competition clear out of the water.Click-click BOOM.
Search Engine Optimization SEO Made Easy
SEO is a never ending battle! So is SEO over-rated? I don't think it is. Some say that Google's automated PageRank? system and Alexa's Traffic Rank system are losing ground.
Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.
Search Engine Marketing Simplified
All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank.
Gaining Link Popularity Techniques
Link popularity is very important these days for all websites since most major search engines look at link popularity has a tool for ranking your site in there search results as well as the quality of your websites content keyword wise. Link popularity is a great way to gaining targeted visitors to your website.
2 Powerful Ways To Capitalize on Your Search Engine Traffic
Many marketers know that search engine marketing is among one of the best methods to get visitors to their websites. It's a profitable way to reach new subscribers and new customers.
Not Ranking High Enough on Search Engines? Here's Some Help!
Search engines are frugal things. (Froogle, too, haha! Sorry, lame joke) They take many, many things into consideration when ranking your pages.
Cache in the Bank: Understanding Googles Advanced Operators
If you would like to know when your site was last indexed by Google, you can find out easily by using the Google cache command. By typing "cache:www.
Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
How to Avoid the Google Duplicate Content Filter?
More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet.
Google Zombies Need To Wake Up
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
|home | site map|