SEO Information

Five Tips to Improve Your Chances with Google et al.


"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"

I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for all the pages on your website.

Beyond that, here are my top five tips for making your website easy for those "gazillions" to find it.

  • A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.

  • Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequently the term "safe toys for babies", while another might use the term "baby safety".

  • What's the URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick www.baby-toy-safety.com, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.

  • What's the title of your page? I don't know how many times I see titles such as "Article" or "Contact us". Don't expect the search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. Much better to title your page "Free article on safe toys for babies" or "Contact the *Baby Toy Expert* today". By the way, this is the single most important place to include your keyword phrases.

  • What about that navigation menu that appears on every single page of your website? Does it say "Contact the baby toy expert?" Or "about the baby toy expert". Or links about baby toys?" Need I say more?

    If your website is about life insurance, you have little hope of hitting the front pages of any search engine. "Life insurance" is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.

    In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.

    About The Author

    Discover how to climb the rankings the RIGHT way: Pick up a copy of Don't Get Banned By The Search Engines at http://thehappyguy.com/SEO.html. Or promote your website with a media relations plan at http://thehappyguy.com/publicity-self-promotion-report.html or profit from more free publicity ideas at http://www.thehappyguy.com/publicity-self-promotion-products.html. To optimize your site: info@thehappyguy.com


    MORE RESOURCES:
    Catching SEO errors during development using automated tests  Search Engine Land

    Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my ...


    Getting Started with Edge SEO: What You Need to Know  Search Engine Journal

    The adoption of performing SEO on the edge has risen in the past year. Here's what SEO professionals need to know to get started.


    Get Your Website to the Front Page of Google with These SEO Tools  Interesting Engineering

    Dramatically boost your website's search rankings with a lifetime subscription to SERPstash Premium for just $24—95% off its usual price for a limited time.


    GoDaddy Launches New SEO and Email Marketing Tool for SMBs  PCMag.com

    Website hosting *service* GoDaddy has introduced Websites + Marketing, a tool that small businesses and entrepreneurs can use to grow their audiences using ...


    The Five Commandments Of JavaScript And SEO For Beginners  Forbes

    Since JavaScript is a prime suspect for websites with lousy Google rankings, it makes sense to poke around a bit and follow the Five Commandments.


    BrightEdge Launches Autopilot to Aid Businesses with SEO  Destination CRM

    BrightEdge, a provider of organic search and *content* performance, has introduced BrightEdge Autopilot to help marketers auto-optimize mobile and fully ...


    10 Pillars for SEO Success  Chief Marketer

    A good SEO strategy shouldn't just be the mission of the SEO team: it should be the mission of the entire organization. Here's 10 ways to make it happen.


    15 Strategies To Effectively Combine SEO And Social Media Campaigns  Forbes

    SEO and social media are both ultimately about marketing your business. Here are some strategies for combining the two so you can can leverage the power of ...


    What Is On-Page SEO?  Business 2 Community

    We all want to crack the code. We all strive to understand Google's super-top-secret algorithm to boost our website ratings and end up at the very top of the ...


    Basic Tips To Ensure Your Content Is SEO-Friendly  Forbes

    Creating SEO-friendly *content* has a lot to do with schema.


    How to Avoid SEO Misinformation  Search Engine Journal

    There is a lot of SEO misinformation. This is how to recognize the best information about Google.


    5 Online Courses to Take to Get a Job in SEO  PCMag.com

    Services such as Coursera, LinkedIn Learning, and Udemy provide valuable training on key areas in te.


    How to Build Your Brand’s Authority with Strategic Content & SEO  Search Engine Journal

    “Authority” is a buzzword in SEO and *content* marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes ...


    What Is a Google Penalty in SEO?  Search Engine Journal

    The ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions.


    10 tools and training courses to boost your SEO game  Mashable

    Even if SEO scares you, there are tools and training that can help you boost your ranking.


    There Is No Single Way to Do SEO – Here’s Why  Search Engine Journal

    Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. One example that sticks out in my mind is ...


    Learn to think like an SEO developer  Search Engine Land

    Today's marketplace demands that SEO practitioners understand more about website development than ever before. You don't have to know programming to be ...


    10 Awesome Paid SEO Tools That Are Worth the Money  Search Engine Journal

    Want to choose the most valuable tools to use on your SEO campaigns? Here are 10 awesome, dependable, paid SEO tools that are totally worth paying for.


    Top SEO Guidelines: How to Improve Google Search Rankings  Business 2 Community

    SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that's how many beginners think of SEO.


    19 Free SEO Tools That Should Be on Every Marketer's Radar  MarTech Advisor

    Search Engine Optimization can make all the difference in generating traffic for your *content* or assets. Use these 19 free SEO tools to stay on the winning side.


    An Enterprise SEO Framework: From Crawling to Conversions [WEBINAR]  Search Engine Journal

    Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.


    5 Quick and Easy Things You Can Do for Your SEO That Cost You Nothing  Business 2 Community

    “For your SEO” is a term all too common in today's business vernacular. Every business owner or manager must have thought at least once about how best to ...


    7 Things SEO Tools Can’t Tell You  Search Engine Journal

    SEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.


    Apartment SEO is a Finalist in the Best Places to Work Multifamily®  Yahoo Finance

    LONG BEACH, Calif., Sept. 18, 2019 /PRNewswire/ -- It is our most sincere pleasure to announce that Apartment SEO is a finalist in the 2019 Best Places to ...


    SEO on a Budget: How to Stay Searchable Using Free Tools  prnewsonline.com

    Building an SEO program for yourself, or your brand, can appear to be a daunting task. There's a seemingly endless amount of tools available to get your page ...


    10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research]  Search Engine Journal

    SEO can make or break your ad publishing business. Here are common SEO mistakes online ad publishers make and how to resolve them.


    This $500 SEO Tool Is Only $24 Today  Geek

    If you ask anybody with a heavily-trafficked website what their secret is, chances are they'll say Search Engine Optimization (SEO.) SEO is the art of making sure ...


    SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know  Search Engine Journal

    If creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.


    Is SEO Losing Its Luster? Not Yet, But …  Associations Now

    Evidence is rising that Google is increasingly favoring its own digital properties over organic search results, which could be worth getting concerned about if you ...


    The Ultimate SEO Strategy Template For Getting More Website Traffic  KAKE

    Do you have an SEO strategy for this year? I want to make sure you have THE BEST info available on what is currently working in the world of SEO.


    Search Engine Optimization (Seo) Software Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 – 2024  Technology News

    SEO stands for 'search engine optimization.' It is a step towards increasing the number of visitors to the site by ensuring that the site or *content* appears at the top ...


    Google: JavaScript SEO is not Dying, It’s Evolving  Search Engine Journal

    Google's John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying.


    Two Top Enterprise SEO Agencies Highlighted for August 2019 by 10 Best SEO  Yahoo Finance

    Setting up a site on Enterprise is a complex job, and making sure that the search engine algorithms rate it well is an even bigger one. In order to find the best ...


    Important SEO strategies to apply to your WordPress blog in 2019  Business MattersBusiness Matters

    Keen on taking a WordPress training course, you are on the right lines as WordPress is the industry leader in *content* management systems.


    Crawl, Render, Index, Rank, Convert: An Enterprise SEO Framework [Webinar]  Search Engine Journal

    Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.


    Google Nofollow Links Ranking Change – How it Affects SEO  Search Engine Journal

    Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the ...


    How to Leverage Seasonal Content for SEO Campaigns  Search Engine Journal

    Want higher search visibility this holiday season? Then you need to start optimizing now. Here's why the best place to start is with your *content*.


    SEO UX Play: Information Architecture & Linking Hierarchy  Search Engine Journal

    UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring *content*.


    Beyond conventional SEO: Unravelling the mystery of the organic product carousel  Search Engine Land

    Earlier in the year, Valentin Pletzer found that Google had begun to show a 'Popular Products' carousel for a subset of queries in search results. At the time ...


    19 Image SEO Tips to Increase Organic Traffic from Google [Infographic]  Social Media Today

    Are you looking for ways to increase your organic traffic from Google? Optimizing your images can be a great way to expand your search presence, aligning your ...


    SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones  Practical Ecommerce

    Ecommerce sites often create duplicate *content*, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate *content* from ...


    6 Types of Content That Help SEO (and Shoppers)  Practical Ecommerce

    Modern search engine optimization relies on providing valuable *content* that improves a site's customer experience. But the form it should take often stymies site ...


    Are other teams unwittingly killing your SEO (and revenue)?  MarTech Today

    When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...


    SEO Testing Service Market Boosting The Growth | Leading Key Players Forecast 2019 – 2024  Rapid News Network

    The report gives a far-reaching examination of the SEO Testing *Service* industry advertise by sorts, applications, players and locales. This report additionally ...


    How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse  The Content Standard by Skyword

    While there's no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.


    In search of the right SEO agency  Westfair Online

    An overview of thoughts by SEO agencies and their clients in Westchester and Fairfield Counties on how businesses can choose the best SEO agency for their ...


    How AI-Powered SEO Can Help Your Business  Business.com

    Learn how AI can help you improve your online reputation and fuel the growth of your venture.


    SEO: Catchall Redirects Are a Bad Practice  Practical Ecommerce

    I recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his company's migration to a new ecommerce ...


    73 SEO Statistics To Help You Land On The First Page In 2019  SmallBizGenius

    What does it take to rank on Google in 2019, and what's at stake if you fail? Find out this and more with the help of the freshest SEO statistics on the web.


    A 4-Step Enterprise SEO Framework: From Crawling to Conversions  Search Engine Journal

    Learn how implementing a crawling-to-conversions SEO framework can help enterprises remove the barriers that stand between Google and their website.


    Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST]  Search Engine Journal

    Kevin Gibbons of Re:signal shares his insights on building, growing and rebranding an agency, and why his biggest strength isn't knowledge, but his network.


    Leading Local SEO Agencies Earn Awards for August 2019 from 10 Best SEO  Yahoo Finance

    A small business owner cannot afford to choose a marketing firm that will not focus on their location in a neighborhood and attracting attention from people who ...


    10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content  Search Engine Journal

    Failure isn't always a bad thing. Here are 10 reasons why you shouldn't be afraid to experiment and fail with the *content* you create.


    Travel SEO: Targeting customers at the right stages  Travel Daily News International

    Whatever the target is for travel companies, there's a need to ensure there is understanding of user journeys and buying trends. This allows a company to be in ...


    The Ultimate SEO Audit Checklist  Search Engine Journal

    Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.


    Search Engine Optimization (SEO) Tools Market 2019 SWOT Analysis & Key Business Strategies by Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu etc.  ScoopJunction

    This report focuses on the global Search Engine Optimization (SEO) Tools status, future forecast, growth opportunity, key market and key players. The study ...


    SEO Tips To Reverse Engineer Strategies For Higher Domain Ranking  Promotion World

    There is no quick and easy fix when you are looking to strategize higher domain ranking at the SERPs. It all depends on how good you are at SEO and.


    GUEST COMMENT Seven tips for a successful Christmas SEO strategy  InternetRetailing

    Search engines remain the starting point for millions of online shopping journeys every Christmas. So, here are seven essential considerations for creating a ...


    Calgary SEO Services Firm Announces That Openings Are Still Available For Most Business Niches  StreetInsider.com

    MRC SEO Consulting, an SEO services company based in Calgary, Alberta, has announced that there are still openings for most business niches in Calgary ...


    6-step SEO Indexation Audit for Ecommerce  Practical Ecommerce

    Search engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. *Content* that should be ...


    Awards for the Best San Francisco SEO Agencies Presented for August 2019 by 10 Best SEO  Yahoo Finance

    10 Best SEO tells the world each and every month about the top few contenders for its in-house title of best SEO agency. The best three such search engine ...


    Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic]  Social Media Today

    Are you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...


    BrightonSEO September Recap  Coast Digital

    Highlights and a summary of some of the best search marketing talks from the September 2019 BrightonSEO conference.


    Your Ultimate SEO Audit Checklist [EBOOK]  Search Engine Journal

    Eliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook.


    Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget  Search Engine Journal

    *Content*. You know you have to invest in it. Here are ways to save money, become more efficient, and see better performance.


    SEO Content Writing vs. SEO Copywriting: Is There a Difference?  Search Engine Journal

    Heather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...


    How better security boosts SEO  Econsultancy

    Good website security isn't glamorous, but it's great for SEO. Learn about the best SSL certificate for you and other tips for better website security.


    Denver SEO Agency Offers Complementary Website Analysis  StreetInsider.com

    News and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.


    Website SEO Services Review: Offering Affordable SEO Services  News Credits

    fter choosing an SEO package that is in line with my needs and budget, Website SEO Services team of professionals did not hesitate.


    Seo Hee Im - Los Angeles Review of Books  lareviewofbooks

    Seo Hee Im is assistant professor of English at Hanyang University. Her work has appeared in MLQ, Novel, Public Books, and the Guardian. She is currently ...


    Construction Industry Employers in Ireland - Closing Date for Submissions on Changes to the SEO  Lexology

    The Labour Court public consultation process on the variation of the Sectoral Employment Order ("SEO") for Mechanical Engineering and Building…


    5 Effective Ways to Motivate Your Marketing Team  Search Engine Journal

    Keeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.


    Mimvi SEO Announced as a Top New York City SEO Company for 2019 by SEOblog.com  Olean Times Herald

    NEW YORK - September 18, 2019 - ( Newswire.com ). Mimvi SEO, a premier internet marketing company, has been named as one of New York's top SEO ...


    Throwback Threat Thursday: Joomla GoogleMaps Plugin SEO Spam Injection  Security Boulevard

    When our tools don't automatically detect and clean malicious code, that's when we start our investigation process—and the majority of these research findings ...


    How Inbound Marketing Has Changed Local SEO  Business 2 Community

    You want your business to get found when people are looking for it, or for the things you offer. Search engine optimization (SEO) has evolved tremendously ...


    Underrated But Effective Link-Building Tactics for SEO [Infographic]  MarketingProfs.com

    Link-building is a highly effective tactics for SEO. Here are lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results.


    Doesn’t Build Links. Why Did Google Slap a Link Penalty?  Search Engine Journal

    Well known marketing agency doesn't build links but Google slapped them with a link penalty anyway.


    Search Engine Optimisation (SEO) Software Market 2019 In-depth Analysis by Leading Players: WordStream, Moz, SEO Book  Daily Watch Reports

    The Search Engine Optimisation (SEO) Software Market research report summaries various key players dominating the market. It includes several aspects ...


    PageTraffic Launches Hyper Local SEO Services - Press Release  Digital Journal

    PageTraffic is an industry expert that's offering top-of-the-range digital marketing solutions for local and international clients. They use advanced approaches in ...


    Park Min Young And Seo Kang Joon Confirmed As Leads Of New JTBC Drama  soompi

    Park Min Young and Seo Kang Joon will be starring in a drama together! In August, it was revealed that the two actors are in talks for the JTBC drama “I'll Go to ...


    Giai Phap SEO GPSC Introducing New SEO Solution Service  Yahoo Finance

    Giai Phap SEO GPSC has introduced a new *service* with 6 significant features HO CHI MINH CITY, VIETNAM / ACCESSWIRE / September 10, 2019 / Every SEO ...


    Global Paid Search Tools Market 2019 by Companies SEO Book, LinkResearchTools, SpyFu  Market Segment

    Here we have provided deep insights about the Paid Search Tools market evaluation, comprehensive details and forecast period from 2019 to 2025. Besides ...


    Content: The Indisputable Backbone Of Your Website SEO Strategy  Forbes

    Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.


    10 Ebooks About SEO You Should Download & Read Now  Search Engine Journal

    Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.


    SEO Versus SEM: What's The Difference?  Forbes

    Separate and clearly understand the categories before defining your marketing plan.


    Whitehat SEO recognised in the Parliamentary Review  EIN News

    'CEO Clwyd Probert said "We are delighted that our marketing agency has been chosen to be involved in this Review and we hope our story is read widely."'


    Five SEO Tips For Doubling Site Traffic  Forbes

    There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...


    Oh Yeon-Seo's Agency Threatens To Take Legal Action Against Goo Hye-Sun  E! Online

    The actress is caught in the crossfire between Goo Hye-Sun and Ahn Jae-Hyun.


    7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

    In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


    7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine Journal

    Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.


    Cansoft Technologies, the SEO experts team led by Kazi Mamun is finally in Quebec! - Press Release  Digital Journal

    Cansoft Technologies, a company specializing in SEO and website design, announced today their arrival in the great city of Montreal and Quebec City in ...


    The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

    You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


    Aiai Delas Alas and daughter Sophia brave rains for Park Seo Joon fan meet tickets  GMA News

    The 'Sunday PinaSaya' star documented how she and Sophia stayed in line, with no special treatment, just to get tickets for the Korean actor's upcoming fan ...


    Is FAQ Structured Data Dominating Google Search?  Search Engine Journal

    SEO community calls attention to a quirk in how Google displays FAQ data in the search results.


    Why Having a User-First Approach to SEO Is Important  Search Engine Journal

    One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.


    New Podcast at PAW Online: Sarah Seo '02 *16  Princeton Alumni Weekly

    In popular culture, the car is seen as a symbol of freedom. But as legal historian SARAH SEO '02 *16 writes, driving a car is also “the most policed aspect of ...


    Global SEO Testing Service Market Opportunities, Challenges, Forecast and Strategies To 2024  eBurban

    The SEO Testing *Service* Market report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation.


    6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine Journal

    Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.


    New To SEO? How To Boost Your Rankings With These 4 Easy Tips  Inc.

    SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...


    The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

    Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


  • home | site map
    © 2006