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SEO Information |
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How Search Engines Connect Sellers and Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking - not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website. Google will show Maggie 534,000 resources on "bread baking". Unless she fails to find what she wants on the first page, or top 10 results, she will never find your website listed 124th in the results. (Actually, if she does not find what she wants in the top twenty or thirty results, she is likely to refine her search to "easy bread baking" or "home bread baking"). How do you get into the top 10 results so Maggie can find your website? You might have heard a lot about "search engine optimization" and "ranking analysis" and "algorithms". It all sounds very complex, but it really works on a simple 1 - 2 - 3 principle. Are you ready to roll? Possibly. Some of this you can easily do yourself. But there are three places that are worth spending money to help all the Maggies out there find your website and your book. The first is choosing the right keywords. It might look simple, but "bread baking" might not even be the best keyword phrase to focus on. It might be "easy bread baking" or "home bread baking". The most searched terms might not be the best, nor the term with the least competition. The second is to prepare a link strategy. The "link exchange" pages that are getting more popular each day are also becoming less effective each day. Here are just a few of the linking factors that will affect whether Maggie discovers your book:
You can implement the strategy yourself, but it is worth hiring somebody to put it together for you. Ask the person what factors he would consider when building a strategy for you. If he does not mention several of the above, your money is better spent elsewhere. The third place to invest is to have somebody knowledgeable review your html code. Chances are that you have missed numerous opportunities to let the search engines know your website is relevant, and possibly some opportunities to show it is important. About The Author Discover how to climb the rankings the RIGHT way: Pick up a copy of Don't Get Banned By The Search Engines at http://thehappyguy.com/SEO.html. You might also want to find out how to promote your website with a media relations plan at http://thehappyguy.com/publicity-self-promotion-report.html, or profit from more free publicity ideas at http://www.thehappyguy.com/publicity-self-promotion-products.html
MORE RESOURCES:
Connections Between SEO And Timing Of Press Releases 12/13/2019 MediaPost Communications 12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal Coaching SEO To Win Forbes Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc. Video: Ben Cook on site migrations & the earlier days in SEO Search Engine Land The five trends defining SEO and content marketing careers Marketing Week The 8 Benefits of SEO for Ecommerce Practical Ecommerce WordPress SEO Beyond the Basics: 8 Things You Must Do Next Search Engine Journal Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal What Are Managed SEO Services? The Daily Campus How to Make SEO Happen in 2020 Practical Ecommerce 8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360 Why SEO is Important for Your Business Business 2 Community How to Monitor SEO Topic Clusters, Silos Practical Ecommerce Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land Managing Successful SEO Migrations Search Engine Journal How SEO Can Improve Your Business Jewish Link of New Jersey Should You Be Buying Links for SEO in 2020? Business 2 Community Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal Local SEO Explained Business 2 Community How Does SEO Work? JumpFly PPC Advertising News Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal How to Create a Superior SEO Strategy Business.com A framework for SEO success with structured data Search Engine Land Unmasking Black Hat SEO for Dating Scams Security Boulevard Importance and Advantages of Using SEO to Your Business The African Exponent Gary Illyes Teaches SEO With SEO Periodic Table :) Search Engine Roundtable Google search results eye candy: How users navigate search features and what it means for SEO Search Engine Land Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal 3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community Machine Learning & SEO: Where Are We Now? - Machine Learning Times - machine learning & data science news The Predictive Analytics Times Is SEO dead? - VENTS Magazine Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] Search Engine Journal What is Data Driven SEO? GISuser.com 30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today Disruptions in SEO That will Dominate Ranking Behavior in 2020 News & Features TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications How to Dominate SERPS by Focusing on Topics Instead of Keywords Search Engine Journal DraftKings | Remote Lead Software Engineer SEO Technical.ly Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal GazetteNET How UX Complements SEO to Improve Conversion Strategy Business 2 Community SEO Marketing Manager Job Opening in London, Other / Non-US Chief Marketer 10 SEO factors that influence your Google ranking Eastbourne Herald 2020 SEO and Digital Marketing Trends Tech Times Move to Cloud Hosting without Compromising Your Website SEO HostReview.com After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 FOX Sports Malaysia SEO Trends to Look Forward to in 2020 IMC Grupo The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com Conductor becomes an employee-owned firm after almost two years under WeWork Search Engine Land Four ways to improve your SEO results in 2020 Baltimore Business Journal Survey Says: The Best SEO At Google Is John Mueller Search Engine Roundtable VLCC awards social media and SEO duties to Imarti Media Best Media Info Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land Google Answers November Update Question Search Engine Journal SEO Company in Sydney Prepares for Rebranding in Early 2020 as Google Launches BERT StreetInsider.com Peter O'Neil the Co-Founder of SEO & Grow appears on this episode of the Irish Tech News podcast Irish Tech News Park Hang-seo: “We will try our best for fans' dream” Nhan Dan Online SEO Guidelines for Blogging Around Long-Tail Keywords The Future of Things |
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