High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site.
This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that the more times you appear in a search, the greater the likelihood of someone actually clicking through to your site.
How do you get frequent listings in search engines? Write quality content articles.
I'm an investment advisor and a while ago I started a second web site (www.successful-investment.com) to promote my weekly mutual fund newsletter, capture potential prospect names and house a library of my published articles.
To get people to the site, I naturally wanted to move up in the search engine food chain. I did the usual meta tag things, but that didn't cause my rise in the rankings. What did cause it surprised me.
One of my first articles ("Do lifestyle funds provide greater security?") was submitted to some 30 article banks and web sites. Many of them reprinted it, which increased the number of appearances of my name associated with the topic. Since many of these sites were already ranked high on the search engines, I rode on their success.
Searching Google for "Lifestyle funds" produces over 3 million results. On the first page of results my article is listed four times, on the second page three times and on page three it's listed three times, and so on. If you were searching this term, with that much presence you would not likely overlook me.
In addition to generating hits on my web site from potential clients, my frequent listing in search engines yielded another benefit: I was invited to CNNfn's Hollywood studio to discuss my article "How to evaluate load vs. no load mutual funds." They found me by searching Google for "load vs. no load." That produced almost 5 million results and on the first page my article appears three times, on the second three times and on the third three time as well-and some included my company listing. I was an authority!
In the past six months I have written and published 17 articles with the key search terms being part of the title. I pretty much get similar results with all of them. Why? I believe quality content is a key.
My core business is "personal investment management." If you search that on Google you will get about 11 million results. I currently rank number 8. And that's among the 'who's who' in investment management, companies that invest big bucks to manipulate getting high rankings on search engines.
Can I improve on that? Probably not by trying to manipulate positioning, but definitely with frequency. And that comes from writing articles.
Now, maybe you like this idea but think you can't write quality articles. I'm not a writer, but my articles get picked up by e-zines and article banks all the time. How does that happen? It's actually simpler than you think.
There are two aspects to writing; 1. the actual content and 2. the writing style. If you've been in business for any length of time you have a wealth of information that you take for granted but others would love to know about. You should be able to write a 300 to 800 word article about your product or service area. Don't worry about the style; just write quality content that will be helpful to your potential customers.
Although my writing skills are pretty sharp because I do a lot of writing, I would not consider them to be on the same level as a professional writer. So I have a second secret to success.
One of my clients is an award winning Hollywood writer and he "enhances" my articles. It's usually not a lot of work, but at times I need a better transition from point A to point B. Since the content is clear and basically organized, he doesn't have to spend any time researching or "doing the heavy lifting." He can devote his attention to enhancing the quality of the presentation, and that doesn't take long or cost much.
[If you need help with writing you may contact Laren Bright (email@example.com) and tell him I sent you.]
I think you will find that writing articles becomes a lot easier once you have that kind of assistance. It certainly became stress-free for me when I didn't have to worry about form and could concentrate on my long suit: content.
It's hard to beat the results that my articles have produced for me in terms of exposure, Google rankings and new clients. Given these facts I propose that frequency beats positioning anytime. Try it and see if it boosts your rankings and your business.
About The Author
Ulli Niemann is an investment advisor and has written about methodical approaches to investing for over 10 years. He is stepping out of his comfort zone to write about different areas in which he has gained experience that can assist others. You can reach him at: www.successful-investment.com
SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify - Business Wire
SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify Business Wire
Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp - Thehour.com
Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp Thehour.com
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
Google SEO 101: Page Speed Optimization Search Engine Journal
How to Build & Scale a Program for Global SEO Success Search Engine Journal
5 Best Search Engine Optimization (SEO) Tools Business 2 Community
How to craft a winning SEO proposal and avoid getting a silent ‘No’ Search Engine Land
Google SEO 101: Mobile-First Indexing Problems Search Engine Journal
SEO for Images: See What You’re Missing in Your Visual Search Strategy Search Engine Journal
Feedback optimization: A user-first approach to SEO Search Engine Land
Can an Automatic Reload Script Hurt SEO? Search Engine Journal
Off-Site SEO: Key Elements & Tactics | Marketing Infographic MarketingProfs.com
How to Use Predictive SEO to Maintain Steady Traffic and Lead Growth Business 2 Community
10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal
Advanced tactics for SEO title tag optimization Search Engine Land
Use SEO to Overcome Crisis - business.com Business.com
How to Use Heatmaps to Take Your SEO Strategy to the Next Level Search Engine Journal
The Benefits of SEO for Small Businesses TechDay News
Google Says Lighthouse Header Order Suggestion Isn't For SEO Search Engine Roundtable
How Google Uses SEO For Its Websites Bigger Law Firm Magazine
6 Ways to Improve Your Small Business SEO in 2020 Entrepreneur
Should You Buy & Redirect Expired Domains? Search Engine Journal
Google Ads vs SEO: Which One To Choose? YourStory
Digital Experts at WebWorkx Reveal Top SEO Tips That Promise Maximum Growth for Small Businesses - Press Release - Digital Journal
Digital Experts at WebWorkx Reveal Top SEO Tips That Promise Maximum Growth for Small Businesses - Press Release Digital Journal
Emerging SEO Trends That Every Firm Should Implement Promotion World
11 Domain Factors You Must Evaluate During an SEO Audit Search Engine Journal
Knowing Google Ranking Factors Help You Do SEO? Search Engine Roundtable
Google announces ‘Virtual Webmaster Unconference’ Search Engine Land
Ongoing Website Updates: 9 Major Issues to Monitor in an SEO Audit Search Engine Journal
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? - Business 2 Community
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? Business 2 Community
How Can I Set Up an SEO Agency? Search Engine Journal
How to Optimize Your LinkedIn Profile for SEO Business 2 Community
8 Tips to Make Your Site SEO Friendly MENAFN.COM
Amazon SEO Isn't Google SEO: 6 Differences That Matter Business 2 Community
What is On-Page SEO? Business 2 Community
SEO in Uganda: How to Appeal to a Digital Audience PC Tech Magazine
Best Wordpress SEO tools in 2020 TechRadar
Trending now: Search Engine Optimization (SEO) Tools Market Estimated To Experience A Hike in Growth | Global Industry Size, Growth, Segments, Revenue, Manufacturers - Owned
Trending now: Search Engine Optimization (SEO) Tools Market Estimated To Experience A Hike in Growth | Global Industry Size, Growth, Segments, Revenue, Manufacturers Owned
All in One SEO Pack Vulnerability - New Exploit Search Engine Journal
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] - Social Media Today
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] Social Media Today
The Ultimate eCommerce SEO Checklist Business 2 Community
SEO Service Provider Services Market to Witness Growth Acceleration During 2020- - News.MarketSizeForecasters.com
SEO Service Provider Services Market to Witness Growth Acceleration During 2020- News.MarketSizeForecasters.com
Global Search Engine Optimization (SEO) Software Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth - Bulletin Line
Global Search Engine Optimization (SEO) Software Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth Bulletin Line
Impact of Covid-19 on Search Engine Optimization (SEO) Software Market Globally by 2027: Industry Key Players – Linkody, Moz Pro, WordStream, SpyFu, etc. - Levee Report
Impact of Covid-19 on Search Engine Optimization (SEO) Software Market Globally by 2027: Industry Key Players – Linkody, Moz Pro, WordStream, SpyFu, etc. Levee Report
It’s Okay to Not Be Okay: star-crossed lovers face terrible memories South China Morning Post
How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal
Seo Ye-ji gives us wardrobe envy in It’s Okay to Not Be Okay South China Morning Post
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 - AlgosOnline
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 AlgosOnline
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. - Owned
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. Owned
Why Google Shows Black Doctors in a Search for White Ones Search Engine Journal
Columbia Professor Sarah Seo to Talk about 'Cars, Police and Freedom in the United States' on Thursday - Redheaded Blackbelt
Columbia Professor Sarah Seo to Talk about 'Cars, Police and Freedom in the United States' on Thursday Redheaded Blackbelt
SEO Software Market Growing Popularity and Emerging Trends | Linkdex, BrightEdge, Conductor, SpyFu - Owned
SEO Software Market Growing Popularity and Emerging Trends | Linkdex, BrightEdge, Conductor, SpyFu Owned
Han Seo Hee released from detention after court turns down request to cancel her probation - allkpop
What Korean celebrities like Kim Soo-hyun looked like growing up South China Morning Post
How to Generate Data-Driven Copy for Ecommerce Category Pages with GPT-2 Search Engine Journal
SEO Software Market Shaping from Growth to Value | Semrush, SE Ranking Limited, Screaming Frog Ltd, HubSpotï¼ŒInc, DeepCrawl, Cogniteev - Levee Report
SEO Software Market Shaping from Growth to Value | Semrush, SE Ranking Limited, Screaming Frog Ltd, HubSpotï¼ŒInc, DeepCrawl, Cogniteev Levee Report
10 SEO Tips to Implement in 2020 SmarterCX
How to Overhaul Your SEO Strategy for Just $50 Entrepreneur
10 Things to look for Before You Hire a Local SEO Agency For Your Business Business 2 Community
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
SEO Testing Service Market to Witness Huge Growth by 2025 | SEOmonitor, WebDepend, TestMatick - Owned
SEO in 2020: Going Beyond Google Search Engine Journal
Suspects Ki Yon Ahn and Seo Jong Yoo Arraigned on Charges for Filing False Sales Tax Returns - STL.News
Suspects Ki Yon Ahn and Seo Jong Yoo Arraigned on Charges for Filing False Sales Tax Returns STL.News
Global Paid Search Tools Market : WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US) - Owned
Global Paid Search Tools Market : WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US) Owned
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
Park Seo Joon spreads his arms out to embrace the pleasant day and we cannot stop picturing Shah Rukh Khan - PINKVILLA
Park Seo Joon spreads his arms out to embrace the pleasant day and we cannot stop picturing Shah Rukh Khan PINKVILLA
4 Tips to Build a Strong SEO Program During COVID-19 Search Engine Journal
What Is Enterprise SEO? Search Engine Journal
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Try Out Different Poses For Family Pictures On Set Of “It's Okay To Not Be Okay” - soompi
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Try Out Different Poses For Family Pictures On Set Of “It's Okay To Not Be Okay” soompi
Global SEO Service Provider Services Market Advance Study Focusing on Market Analysis, Sky Rocketing Growth and latest trends during 2020-2026 - Owned
Global SEO Service Provider Services Market Advance Study Focusing on Market Analysis, Sky Rocketing Growth and latest trends during 2020-2026 Owned
Top 25 SEO Writing Tools to Earn More Traffic From Google Search Engine Journal
Google rich results test tool adds support for article structured data Search Engine Land
Special three day series on SEO for developers Search Engine Land
How You Should or Shouldn't Use Synonyms for SEO Search Engine Journal
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
The state of SEO in 2020: Key SEO experiments to rank faster ETBrandEquity.com
13 stories of women who are shaping the SEO field Search Engine Land
Elevating Your Analytics: A Guide for SEO Beginners Search Engine Journal
How to Recover Lost SEO Keywords & Organic Traffic Search Engine Journal
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
How to Make More Money with Your Mambo 4.5.1 Site
For those of you who are not familiar with Mambo - it is an easy to use content management system that can be freely downloaded from http://www.mamboserver.
Possibly The Biggest Misconception About Ranking Well In The Search Engines
Onpage search engine optimization are things that you can change ON your webpage.* Title tag* Header tags* Bolding, Italicizing, Underlining* Alt image tags* Meta Tags* Etc.
7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content
The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web SiteStep 1 - What is Your Web Site's Main ThemeThis is a Fairly easy step.
Promoting Home Business: Tips to Increase Web Site Sales
You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing.
eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.
Tools of the Trade, the SEO Must Have Utilities
Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS).
You Cannot Hide From the Public Record Search Engines
As a search engine optimization specialist, I often run across search engines of different sorts than most people are aware of. This week I stumbled across a free site that is used by journalists to do background checks and fact checking on sources of news stories.
Find Best Keywords For Your Site
Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords.
Designing a Website So the Search Engines Will Like You
Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like.Being a web designer myself, I know firsthand what they teach you in college about being a good designer.
Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This
Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" - a small desktop application that allows users to search Google directly from their desktops.
Stay In The Know With Google SMS
The Short Messaging Service (SMS) from Google sends short, quick, text answers in response to your queries from an SMS-enabled mobile device, such as a cell phone. For example, you can look up phone numbers and addresses of local restaurants, do local phone book searches, compare prices from online merchants in Froogle to those you find in local stores, even look up definitions of words from the dictionary.
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.
Shopping Carts and SEO
Shopping and the Web. They go together like Mr.
Google Website and Web Page Indexing for Dummies
You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on it, and increase your traffic and ultimately your sales.
Click Click Boom: a Linking Strategy that will Blow Away Your Competition
Web marketers, do you hear what I hear?"Click-click BOOM"That's the sound of your new linking strategy that's going to positively blow your competition clear out of the water.Click-click BOOM.
Get A Top Position In Google In Three Days!
So how do you get a top listing in Google and how do you get into Google quickly.Lets begin with the latter.
Google Rankings - Achieving a Top 10 Position in Google - Part 2
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume.
Do Not Drop Your Web Site Off the Search Engine Cliff
If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site.Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines.
What Is Waiting for Us? Tomorrows SEO Industry
Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients.
Google Page Rank Is Dead - Or Is It? - Part I
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
|home | site map|