How to Use Keywords to Improve Your Ranking in Search Engines
The importance of keywords
Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more relevance to each individual page.
For example if your site is about shoes you may have lots of different types of shoes.
Your index page should have a menu leading into each of the different categories of shoes.
You might have a page for sandals, one for platform shoes as well as stilettos, court shoes and flat heel shoes.
First you have to think like your customer. What would they type into a search engine if they wanted to find the products you are selling.
Use phrases as well as single words. Often someone looking for a product or service will type in several words. For example a customer may want to buy a shoe with stiletto heels. They may type in "stiletto heel shoe", "black stiletto" "stiletto heel","stiletto high heel" or "high heel shoe"
Start by thinking of as many keywords associated with your site as you can. To make it easier there is a free tool for this which can be found at http://inventory.overture.com/d/searchinventory/suggestion/
It will give you the number of times this word has been searched for in the last month. This will also give you a guide to the popularity of the keyword.
Try looking for similar sites to your own and viewing the source code. This will give you ideas for keywords that your competitors are using. Viewing the source code is easy, just right click the mouse somewhere on the page and click on view source.
A good idea is to open a file in wordpad or other text editor and call it "keywords" then if you find words or phrases relevant to your site copy and paste them into your file. You can then view them offline and even print the page out to study it. This can give you ideas for keywords you may not have thought of.
When you have made a list of keywords relevant to each page you will then need to check the supply and demand if you want an edge over your competitor.
You will already know the demand of each keyword the next thing you need to do is to take a sheet of paper or use a spreadsheet on the computer and make 3 columns naming them keyword, supply, and demand.
In the first column list the keywords that have the highest demand. Then in the supply column type how many times it has been searched for.
Lastly in http://www.Altavista.com or http://www.Google.com type in your keyword surrounded by quotation marks like this "stiletto shoes" and see how many sites come up. They will list the number of sites with that keyword in it.
Go through your list, and see how many have a large demand and lower supply. Of course the idea is to have as many large demand and low supply keywords as possible.
Optimise your site by creating theme based,keyword focused pages for each category of shoes or whatever it is that you are selling.
This will greatly increase your chances of getting a higher ranking in the search engines.
Just concentrate on a couple of keywords in each page.
The title meta tag
The title tag is THE most important part of your webpage. It must appeal to the search engines and also the visitor to your site. The title of your page is used as the link to your site by the search engines and is visible to the reader.
Use your most important keywords in the title. Make the title between 15-20 words in length.
The title must be compelling for people to want to click through to your site.
Don't ever make the mistake of leaving the title tag blank.
Not a good idea if you want an edge over your competition!!
Every page on your site must have a keyword focused title.
The description meta tag
The description tag is also very important and some search engines display it as a summary of your site. Use some important keywords here but don't repeat them more than 3 or 4 times as it could be seen as spamming.
This tag is not as important to search engines as it once was, but you should still use it to list your keywords.
The alt tag
This tag is used to describe images and is useful to the visually impaired.
If an image takes a long time to load the alt tag will appear first.
Add keywords to this tag as part of the description.
The main body of text
Place emphasis on your keywords in the first paragraph of the main text, and repeat them several times in the rest of the page. As each page is theme based the keywords will be relevant,and will appear naturally in the body of the text.
You will greatly increase your chances of getting your site in the top positions of search engines if you follow these ideas.
You must however regularly register all your pages with each of the main search engines to make sure the pages are still there as they can suddenly disappear, or drop down from a number 1 position to number 201!!
Normally about once a month is enough.
You can use a site submitter to make this a lot easier.
About The Author
Kathy is an artist and webdesigner for small businesses. She has designed sites for other artists to showcase their work, and has her own online business. Kathy has written several articles on promoting an online business. Visit her site at http://www.healthandbeautytowealth.co.uk.
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Is SEO dead? - VENTS Magazine
How to Make SEO Happen in 2020 Practical Ecommerce
How to Create a Superior SEO Strategy Business.com
Coaching SEO To Win Forbes
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
SEO myths busted by an ex-Googler Search Engine Land
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
The Role of Structured Data in SEO Success MarTech Advisor
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 - MediaPost Communications
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Managing Successful SEO Migrations Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
10 SEO factors that influence your Google ranking Eastbourne Herald
How Google's BERT Works In SEO Business 2 Community
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
Why SEO is Important for Your Business Business 2 Community
Google search results eye candy: How users navigate search features and what it means for SEO - Search Engine Land
Google search results eye candy: How users navigate search features and what it means for SEO Search Engine Land
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
June-seo cruises to glory at Speed Skating World Cup Eurosport.com
SEO Trends to Look Forward to in 2020 IMC Grupo
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? - Business 2 Community
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? Business 2 Community
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
VLCC awards social media and SEO duties to Imarti Media Best Media Info
How to Conduct Dental SEO for Last Quarter 2019 Promotion World
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
SEO Specialist job with Creative Circle | 406576 mediabistro.com
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
SEO is Fast Becoming an Integral Part of Businesses Today London Daily Post
Business, Healthcare, Industry Latest News, Updated News, Latest trending News - Market Report Gazette
Business, Healthcare, Industry Latest News, Updated News, Latest trending News Market Report Gazette
Focus More Or Local SEO To Increase Local Engagement Promotion World
SEO First Celebrates 15 Years in Business – Commerce Gazette Commerce Gazette
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
What Does It Mean to ‘Do SEO’? Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 SEO Tips to Benefit Any Business Entrepreneur
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
5 Metrics Crucial to SEO Success PR News - For Smart Communicators
What's the Value of SEO? Practical Ecommerce
Can SEO Be Made Predictable? Search Engine Journal
Ongoing Education: Your Secret to SEO Success Search Engine Journal
5 On-Site SEO Factors That Matter Most Search Engine Journal
5 Easy SEO Wins with Powerful Results Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
7 Ways to Improve Your Website's SEO Business.com
Is SEO Really Complex or Are We Overcomplicating It? Search Engine Journal
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In “Love With Flaws” - soompi
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In “Love With Flaws” soompi
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
What Entrepreneurs Should Know About SEO Business.com
7 Reasons Why SEO Matters for Every Startup Entrepreneur
How to Avoid SEO Misinformation Search Engine Journal
Introduction to Google Page Rank (PR)
For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.In case you didn't know, to get your PR rating up it is essential to have a significant number of good quality links to your site (the techy bit).
Taking Advantage of Googles Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated.
The Power of Topic Specific Search
What are Topical Search Engines?Simply put, topical search engines are search engines focused on a specific industry, sector or topic.While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines.
Search Engine Traffic: Winning With Content
Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines.
How To Get Listed In Google For Free
Google does not accept payment for inclusion in their main index - so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you.
The Best 7 Steps To Get A Top Google Ranking Guaranteed
Google returns more search results then any other search engine. Clearly if you can get a Top Ranking in Google you will drive highly targeted traffic to your web page.
3.5 Reasons You Need To Forget About Search Engines
Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind;"Am I on the first page?"I bet it if you counted up all the times you did it you would be looking at hours, maybe even days! But are search engines really that important to the success of your website? No, they're not - here's why..
Utilizing Popular Directories as Free Link Sources
If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results.
MLM and SEO - Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter.
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.
Search Engine Optimization Tips For 2005 - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues.
Quick Keyword Research that Works!!!
Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales.
How To Conceal Your Website's "Fingerprint" From The Search Engines
The internet marketing industry is now flooded with various page and portal generators.In the good old days the gateway page generators did very well, earning a lot of money for many people.
Link Reputation - How to Improve Search Engine Rankings
One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages.
Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
The Other Side of the Search Gods Abracadabra!
Thousands of servers ..
The Importance of Search Engine Optimization
Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means.
Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months.
How to Use the Google Patent to Get More Traffic
According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change.
Use Search Engines For A Guaranteed Web Site Promotion
For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN.
|home | site map|