Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don't get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?
The problem is these sites aren't optimized for the search engines. SEO, Search Engine Optimization, SE Friendliness, however you refer to it doesn't matter, the fact is it works and I'm going to tell you what's involved.
Before we continue let me familiarize you with some relevant terminology in my own words.
**Search Engine Optimization**
Search engine optimization can be referred to as the addition and modification of all variables and extended variables of a web site in hopes of achieving a better position in the search engines. By variables I mean components of a website such as META tags and content. By extended variable I mean things such as links from other sites.
Different SEOs, search engine optimizers, may have different opinions on this but alas this is only my own.
**What is a Search Engine Optimization Company? **
A search engine optimization company is a company that offers the service of creating and adjusting all the variables involved in search engine optimization in order to get your web site the best ranking they can achieve, during the designated project period, for all the major search engines.
**Search Engine Optimization Hurdles**
Back to the question of why these sites rich with content aren't bringing in the numbers. There are several reasons why sites small and large aren't optimized for the search engines, fortunately these can be remedied.
1. Many webmasters/site owners believe in "If You Build It They Will Come". This attitude will get your web site no where fast. Sure if you build it you will get users maybe even a decent amount of users but you will not be unleashing the real potential of your web site.
2. Not feeling that your site can do better than it is. Websites can always be further optimized. Search engines change their algorithms all the time so what worked 2 months ago may not work as well or at all in present times. For any of you that fee you can get your site optimized better, think of the story of the Little Engine and don't think you can, KNOW YOU CAN.
3. Laziness is also a major contributing factor. Many webmasters feel it is just too hard or too time consuming to do search engine optimization.
This is partially true. Search engine optimization is not easy but then again, anyone can do it. It does take time though and time is a precious commodity. In situations where you just can't devote the time to search engine optimize your site I would recommend seeking the services of a professional search engine optimization company. You can choose one here http://www.lilengine.com/seo-companies.php
4. Time + cost = a deterrent. For a situation like this I would recommend optimizing little by little on your own. Eventually you will become better and better at it and be able to accomplish more in less time.
5. Another problem is many people think "Well my site is only a small site, there is no way I will be able to compete with the larger sites that have top spots in the search engines". If you think like this I'd like to say this to you. It is possible that that if you optimize your web site you may not be able to compete with the larger sites and may not be able to get a page 1 or 2 ranking in any of the search engines, BUT, what if you did. Always shoot for the stars so if you fall short you will at least hit the sky.
Now for those of you who plan to better your websites via Search Engine Optimization here are the stages you need to follow in order to have an efficient and effective SEO campaign.
**Planning Your Search Engine Optimization Campaign**
Planning is an essential factor in your SEO campaign. Knowing exactly what steps you are going to make and in what order and how you are going to go about achieving each of those steps will save you not only time but it will save you frustration as well. Planning is essential.
**Researching the Most Effective SEO Strategies**
What works and what does not. You will need to learn as many optimization strategies as you can that are currently effective with the search engines. This will be one of the most time consuming steps in your SEO campaign as you will have to sift through information as well as participate in SEO related forums to get additional information from professional. You can take this process in stages and apply your newly gained knowledge as you get it. There is also some useful software available both free and paid that will greatly help with this effort. WebPosition Gold is one of the more popular ones.
**Search Engine Optimize Your Site**
This should be done in stages so you can see the effectiveness of the applied strategies you are using. Don't change your entire site all at once, instead, change a few areas at a time and see what results they produce. If you are satisfied with this then move on and optimize another section.
Search engine optimization does not only deal with your site it also deals with the relationship other sites have with yours and yours with theirs. Keep this in mind when utilizing your link building strategies.
**Monitor Your SEO Progress**
There are many ways to do this you will have to find the best method for you. You will need to monitor your search engine ranking for the keywords you are targeting after each update. Changes should be recorded and used as references to monitor progress and for strategy adjustments. There are many tools for this process as well. I recommend SEOCount.com for monitoring your progress on the Google search engine as it is very easy to use and you can monitor several domains and keywords all from within the same account. It also gives you the option of viewing the number of backlinks.
These steps follow the Plan Do Review methodology which is a proven strategy for engaging in any task. It is again unfortunate that there are so many webmasters who overlook this entire process; hopefully this article will stop you from making this same mistake. For more information on search engine optimization visit http://www.lilengine.com
Copyright © LilEngine.com 2003
About The Author
Alec Duncan is the founder of Li'l Engine a search engine optimization site. Get more great SEO tips at http://www.lilengine.com and visit their new Web Hosting Resource at http://webhosting.lilengine.com as well as http://www.grindinggears.com for Open Source Development information.
Never Miss an SEO Trick with This Step-by-Step Approach from Cocolyze Search Engine Journal
How SEO Hygiene Supports Your Site & Marketing Goals Over Time Search Engine Journal
How to Use a Content Delivery Network (CDN) for SEO Search Engine Journal
5 Ways to Boost SEO on Your WordPress Site Business 2 Community
Will Older & Outdated Articles Hurt My SEO? Search Engine Journal
7 Ways to Improve SEO on Your WordPress Site Search Engine Journal
SEO's Place in a Cookieless Web: Is Content the New Cookie? Search Engine Journal
3 Data Skill Sets You Need to Succeed in Data SEO Search Engine Journal
How to Measure SEO Results Business 2 Community
SERP Analysis Tools For SEO and Ranking? Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire - Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire Search Engine Journal
Things to know before hiring an SEO expert PostBulletin.com
Scalable SEO: Tips & Advice from 20 Enterprise Experts Search Engine Journal
Google Page Experience Update: 13 Things to know about the new SEO Ranking Factors for 2021 - Digital Information World
Google Page Experience Update: 13 Things to know about the new SEO Ranking Factors for 2021 Digital Information World
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide - Business 2 Community
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide Business 2 Community
Google's John Mueller: 'Now's The Perfect Time' For an SEO Side Hustle Search Engine Journal
Trends That Will Shake Up The SEO World In The Future Search Engine Roundtable
How To Live More Sustainably With Environmental Lifestyle Expert Danny Seo Houston Public Media
How to Create an SEO Law Firm Blogging Strategy Search Engine Journal
9 Journalism Tactics that Work for SEO Content Writing Search Engine Journal
The State of SEO in 2021 [Infographic] Social Media Today
A Technical SEO Guide to Advanced Core Web Vitals Optimization Search Engine Journal
SEO Tips To Help Boost Your Law Firm's Visibility Online The National Law Review
WordPress SEO and Site Migrations with Arsen Rabinovich [Podcast] Search Engine Journal
A Case For Why Law Firms Need To Utilize SEO - VENTS Magazine
Why is Digital PR Important for SEO and Link Building? Big News Network
How to Do Topic Research for Video SEO Business 2 Community
5 Daily Habits of a Successful SEO Professional Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite - Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite Search Engine Journal
SEO Sessions At Google I/O Search Engine Roundtable
SEO Professionals: Stop Sharing Debunked Zero-Click Search Statistics Search Engine Journal
The importance of advanced SEO Business MattersBusiness Matters
YouTube SEO: How to Boost Your Video Rankings Business 2 Community
13 Best Chrome Extensions for Digital Marketing and SEO Search Engine Journal
What do you know about SEO and its Working Criteria? - VENTS Magazine
How to Attract Backlinks to Your Law Firm Website Search Engine Journal
Park Seo Joon Reflects On His Filmography + Celebrity Friends Congratulate Him On 10th Debut Anniversary - soompi
Park Seo Joon Reflects On His Filmography + Celebrity Friends Congratulate Him On 10th Debut Anniversary soompi
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A - KSL.com
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A KSL.com
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‚ÄėDr Romantic‚Äô writer - Times of India
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‚ÄėDr Romantic‚Äô writer Times of India
Use URL Structure SEO to Drive Customers to Your Website Business 2 Community
10 Best YouTube Keyword Tool Alternatives Search Engine Journal
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) ‚Äď The Shotcaller - The Shotcaller
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) ‚Äď The Shotcaller The Shotcaller
What brands should know about image and video SEO Bizcommunity.com
Jose Hernando, Author at Search Engine Journal Search Engine Journal
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency‚Äôs reply to the rumors - PINKVILLA
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency‚Äôs reply to the rumors PINKVILLA
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Watch: Seo In Guk And Park Bo Young Pay Attention To The Tiniest Details While Holding Hands In ‚ÄúDoom At Your Service‚ÄĚ - soompi
Watch: Seo In Guk And Park Bo Young Pay Attention To The Tiniest Details While Holding Hands In ‚ÄúDoom At Your Service‚ÄĚ soompi
How to Develop an International Digital Marketing Strategy Global Trade Magazine
Seo Ye Ji will not attend Baeksang Arts Awards, agency confirms GMA News Online
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle - PINKVILLA
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle PINKVILLA
Seo Ye Ji Continues To Lead ‚ÄėTikTok Popularity Star‚Äô Votings, Netizens React - Korea Portal (English Edition)
Seo Ye Ji Continues To Lead ‚ÄėTikTok Popularity Star‚Äô Votings, Netizens React Korea Portal (English Edition)
Content Delivery Network (CDN): What It Is & How It Works Search Engine Journal
SEO Software Market Precise Outlook 2021 ‚Äď Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd ‚Äď The Shotcaller - The Shotcaller
SEO Software Market Precise Outlook 2021 ‚Äď Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd ‚Äď The Shotcaller The Shotcaller
Global Search Engine Optimization (SEO) Tools Market (Covid-19 updated) 2021 Set To See Growth in Revenue in Future: Ahrefs, KWFinder, Yoast SEO, Google, SEMRush, Screaming Frog, SpyFu, Siteliner, MOZ, Bonus Tool etc ‚Äď Brockville Observer - Brockville Observer
Global Search Engine Optimization (SEO) Tools Market (Covid-19 updated) 2021 Set To See Growth in Revenue in Future: Ahrefs, KWFinder, Yoast SEO, Google, SEMRush, Screaming Frog, SpyFu, Siteliner, MOZ, Bonus Tool etc ‚Äď Brockville Observer Brockville Observer
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In ‚ÄúDoom at Your Service - soompi
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In ‚ÄúDoom at Your Service soompi
Google Analytics Will Track Data Without Cookies Search Engine Journal
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing - PINKVILLA
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing PINKVILLA
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 ‚Äď KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 ‚Äď KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
3 Important Ways Search Data Can Fuel Your Business Search Engine Journal
Park Bo Young And Seo In Guk Make Heart-Fluttering Eye Contact In ‚ÄúDoom At Your Service‚ÄĚ - soompi
SEO: Stranger Things 4: What the Teaser Clues May Mean | CBR CBR - Comic Book Resources
How to Learn SEO: A U.S. News Guide U.S. News & World Report
Google Lightning Talks: The State of SEO Search Engine Journal
15 tips to boost your website's SEO Creative Bloq
How SEO works and how to use it to rank higher in search results Business Insider
International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal
5 essential search engine optimization tips that actually work The Business Journals
3 Things You Must Know About SEO in 2021 Search Engine Journal
Search Engine Optimization (SEO) ‚ÄĒ Definition ‚ÄĒ TrackMaven The Content Standard by Skyword
WordPress SEO Guide: Everything You Need to Know [Ebook] Search Engine Journal
Why You Need to Enter the US Search Awards Now Search Engine Journal
How to Succeed with the Search Engines
The Cold Hard Facts?..
How To Get Your Web Site Banned - or Search Engine Promotion, How Not to do it!
Search engines constantly strive to advance their technology and algorithms in order to provide the most relevant search results for their users. Achieving effective results require the identification, and ultimately the complete eradication of, manipulative search engine optimisation tactics.
In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under1.
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines: Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectories Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.Free Search EnginesYou can submit your pages to these engines free, but be careful.
Google Page Rank - Important Or Just Another Number?
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is.
3.5 Reasons You Need To Forget About Search Engines
Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind;"Am I on the first page?"I bet it if you counted up all the times you did it you would be looking at hours, maybe even days! But are search engines really that important to the success of your website? No, they're not - here's why..
SEO for CEOs - Search Engine Optimization Unmasked for CEOs
If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way? If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.
Beating the New Google AdWord Rules with Blogs and RSS
When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates.
How Do I Improve My Web Site Conversion Rate? Part 1
Question 1.What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service?What you're talking about here are two different ways to measure your website.
Get a Number One Google Ranking With This Simple Technique
You probably do this already - complete regular searches in Google for your key phrases and see how high you rank. It's well known that the first three results are far and away the sites that get the most clicks.
3 Principles Of Google
When online "Use it. Use it.
The Unethical SEO Myth
"The use of black hat SEO techniques are completely unethical." Really? I completely disagree.
SEO and Google Indexing - Why It Requires A Complex Blend of Skills
If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work.
SEO Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe.
Breaking the Myth About Page Rank (PR)
The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way.
Release from Google Sandbox Only to Search the Playground
The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot. We can now further the case study with indexing comparisons and discuss interesting Googlebot crawler behavior after release, at the 75 day mark, of the study website from that very confining Sandbox.
Your Website Title Could Be Costing You Money
Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines.
Two Myths About the Search Engine Listing
Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation.
7 Steps to Prepare You for The Local Search Bonanza
At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market.
SEO #2: On-page Optimization
Yesterday you should have read the first course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #2 and study on-page optimization.
|home | site map|