So, you've just paid Ł300 - Ł10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. The designer assures you that it has been 'submitted' to all the 'Search Engines' and, when you type in the address, there it is.
You've told your customers all about it and they visit it occasionally ... No-one else seems to find it. No new enquiries and the visitor counter is moving slowly nowhere. Sound familiar?
What could have gone wrong? Was it all a waste of valuable marketing resources? Is the Web a wasteland and has the 'dot.com' bubble really burst?
The simple answer is that nothing has gone wrong, all that remains to be done is to 'market your site' effectively and the enquiries should come flooding in.
So let's go back to good, old fashioned, Sales and Marketing basics - AIDA - Attention, Interest, Desire, Action.
Unless you get the customers attention they won't even know your Web Site exists and, if they don't know it exists, how can they find it among the 2.6 billion other Sites on the Web!!
Entrusting the 'selling' of your site to a Web Page designer is a little like expecting a printer to distribute your brochures to your prospective customers and waiting for the orders. The responsibility, therefore, is yours and you, or a member of your marketing team, have to grit your teeth and get on with it.
Interest, Desire and Action should emanate from the design and content of your Web Page, however the first step, Getting Attention, has to be done successfully before any of this can take place. This article focuses on this vital first step
How to get Attention on the Net
To get attention on the World Wide Web you have to get your site listed on the major search engines, and that means within the top 20 places, otherwise your prospective customers will find a similar product, or service, long before they reach you.
Imagine the Internet is like a giant Yellow Pages, with no index, wherever it falls open is where your prospective customer starts to look. It is therefore essential that your site is right at the top of the first page they see.
80% of all traffic to a Web Site is through the major search engines and 'off-line' marketing activity currently accounts for only 2% of 'hits'. This will probably continue into the future, so no amount of advertising will bring the response that a search engine 'listing' will bring, particularly if you are using the Internet to reach the International Market.
To achieve a high listing you, or someone in your team, have to understand how search engines work and then adapt the web site to get their attention. Alternatively you could pay a consultancy to achieve the same results - however no-one will understand your customers the way you do therefore the time and effort invested in developing net skills in house would be worth it. In addition it would be more beneficial if the person selected were from a Sales and Marketing background, who knows the products, with a smattering of IT know how, than a 'techie' - After all, this is marketing.
However, a mistake often arises from a simple misconception. The customer you are targeting with the web site is not the end user - your product, or service, and the design of the site, once they get there is supposed to do this.
The customer for the web site itself is the search engine and its 'buyers'
The 'buyers' fall into 2 categories Search Engine 'spiders' or 'robots' who are totally logical, electronic and not very clever and Human reviewers who are not so logical, know what they do, and don't, like and may be influenced by a snappy description. Let's take each in turn
Search Engine Spiders
Spiders are computer programs that roam the World Wide Web ceaselessly, travelling from page to page of every web site they visit remembering every word on every page. They like pages that change and ignore pages that haven't changed since the last time they were there.
They can only reach a Web site by one of two methods
1 By being told about it - this you can do by registering your site with the search Engine and, eventually, it will send a spider out to visit it.
2 By visiting a Web Site from a link that has been established from another Web Site that it knows about and regularly visits.
The First Rule, therefore, is to register your Web Site with all the major search engines and to begin to develop reciprocal links with other complimentary web sites. The more links you have coming in to your site the more important it must be in the eyes of the spider!
What do the Spiders look for when they visit a site?
Contrary to popular belief, they do not all look for 'keywords' - for instance the Excite, Lycos and Google spiders ignore keywords almost altogether - no amount of conjuring with keywords will get your site to the top 20 in these search engines. What will get your site higher in the ratings is the of the site and the of the site. You can check out what the and of the site are by selecting View, Source in the menu bar of your Web Browser - this shows you what the spider, not the visitor, sees.
The Second Rule, therefore, is not to call your site by the name of the company ( as most businesses do) unless your company name is so well known that everyone will search for it, or the name of your company says what you do quite clearly and unambiguously. No-one cares who you are, it's what you do for them, that counts. If this sounds a little like 'selling the benefits, not the features' it's meant to.
For example - imagine your company is called ABC Electronics and that you manufacture electric vehicles in the UK. Then the of your site could be 'Electric Cars and Vehicles UK, ABC Electronics'
Anyone searching for electric cars and vehicles would find your site at the top of the list, or very close. Whereas if the site were called 'ABC Electronics Limited' it would come much lower in the Search Engine listings, if at all, unless someone searched for 'ABC Electronics Limited' and, bear in mind, the intention of the Internet is to reach a wider audience - if they knew who you were, wouldn't they have already contacted you by other means?
Therefore the single most important part of marketing your site is getting the right. However the preceding sentence is written in invisible ink and most businesses will continue to ignore this simple fact.
The Third Rule is to beware of 'frames' within your web site, particularly the first page, since some of the spiders can only index what is inside the top frame and not the links you would like it to in the main frame.
If you need to use frames as a navigation tool then consider using a 'portal' , or 'doorway', page, or one without a frame, as the first, or entry, page of your site. This, at least, should be identified by all the relevant search engines. You would then link this page to the framed pages on your main site. This may result in some of the Search engines only listing one of the pages on your site, however that is a price you may have to pay.
The Fourth Rule is to ensure that the of the site, in particular the first paragraph of text on the page, contains some of the keywords and / or phrases that your prospective customer will be searching for.
There are some technicalities to observe, such as repeating the keywords within the between 3 and 7 times is optimum. Any more than that and the spiders will penalise you and possibly ignore your site altogether, any less than that and you are not taking full advantage of the spiders totally logical process.
Avoid having repetitive text the same colour as the background in the hope of fooling the spider - this is a myth and will result in the spider banning you from the search engine!
So, for the Electronics Company example above. If the text was to the effect 'Formed in 1985 ABC Electronics is based in Andover, Hampshire, close to the M5, etc. etc.' the spider will not find the words Electric Cars and Vehicles in the and therefore reduce your rating.
However if the said
'Electric Cars and Vehicles (as a headline) - Formed in 1985 ABC Electronics is a world leader in the design and development of Electric Cars and Vehicles for the Armed Forces, Electric Vehicles for the Ambulance Service, etc, etc' the spider would find a high 'density' of keywords in the and improve your sites' rating.
The Fifth Rule is to understand and develop the sites Tags.
Tags are not as important, to some search engines, as the and keyword density of the , but they do include a variety of different items that some search engines and all human reviewers may see which include , , etc. If you employ a range of tactics it will increase your overall success.
This is now the place for on the site - these would be the words that your prospective customers would search for through the search engine. In doing this try to think the way the customer would think - in other words sell benefits, solve problems, anticipate the questions they would be asking. AltaVista and Mirago operate almost exclusively on and tend to ignore .
List all your keywords on a word processing page then prioritise them. What do you think will be the order that people will type in keywords to search for your service or product? Remember, try to think like your customers think, so, for instance, if you produce massage oil is it possible that they will type in sports injury (or injuries)? What does your product do, or solve, not just what is it.
The next step is to pluralise your key words, as in the example above if someone typed in sports injury and your keyword was injuries they would miss you. If you make orange, oranges then searching on either word will find you.
Consider putting in mis-spelt keywords if those words are commonly mis-spelt or mistyped for instance 'servcie'. This is to ensure that people who mis spell or mis type can also find you.
However, a word of warning, the market leader in a particular product range is very low in the ratings on most search engines because their designer mis-spelt a keyword in the design of the web site. If you're not sure whether or not this is true go to www.google.com and search for 'veleting' or the word Barnaley (for Barnsley) - It's amazing what some people do
Also, it may be useful to include a ridiculous such as 'agriptanch', why? Because when you need to find out if your site is registered with a based search engine you simply search on 'agriptanch' and if your site is registered up it comes. If not you may have to re-register it.
The next step is to take a calculated gamble and opt for one of the following methods of using the keywords:
Target vs. Blanket
This is deciding whether or not to use a series of keywords that will cover everything anyone could possibly type in when looking for your product or service, or taking the gamble and knowing what he or she will type in and just put that as a keyword or phrase.
So, for example, if you dealt with a specific subject such as Sea Fishing then you may use just that phrase knowing that the majority of people who were searching for you would type that in as their query.
Target will bring you higher on a search engine listing but you have to be certain that people will search for exactly that word, or phrase.
Blanket covers a larger list of key words you will therefore be listed in more categories but lower on the listings for each, since the density is lower.
You are allowed approximately 200 per page, of course, if you choose to target the prospective customer you may only use 2 or 3 of these. Nevertheless the correct format for is word, comma, space e.g. "cleaning, upholstery, upholstery cleaning, etc"
The Sixth rule is possibly the most misunderstood rule of all : Spiders cannot follow graphically embedded links. This means that when your web page designer has put all those buttons and GIFS and animations on the page, if there are no text links to other pages then the search engine will only see one page. This means that if you have a 100 page web site, as far as the search engines are concerned you have given them a book with all the pages stuck together, unless they are linked in a way that the spiders can follow. There are very simple bits of coding that can be placed in the source code of each page to ensure the spiders access all pages.
There are other, more sophisticated ways to attract the attention of the spiders, such as the development and publishing of separate 'portal' pages, each directed back to your index page. However, by adapting the information above and applying it to your companies web site you will start to see a rapid increase in visitors and a promotion to the upper echelons of the 'Spider' based Search engines.
These are people who are either employed by the search engine company or are volunteer editors. They control what appears where in the King of all search engines, Yahoo, and in the human edited directory known as Open Directory. In order to attract their attention you need to develop snappy, factual, compulsive sales copy for the and the element of the web site.
Although these appear in the tags and are therefore unseen by the normal viewer, they are also the words that are used when registering with the Human edited Search Engines. they are the words that will entice them to review and, hopefully, categorise your site.
Restrict the to 150 characters, including spaces, it does not require keywords, but make it appealing to a human being since they probably see hundreds of sites per day. avoid phrases like 'simply the best', 'the only web site to visit'. Just like the editor of a newspaper, or magazine they are looking for interesting, quality, information for their clients who are the end users, the people who are ceaselessly searching the Internet for exactly the type of service, or product, you provide.
Whatever you invest in web site development is wasted money unless you are willing to 'market the site' to the Internet 'buyers'. With 2.605 Billion Web Sites out there (yes it has increased by 5,000,000 since you started to read this article) it's a little like throwing a pin on the floor, in a house, in London, and expecting someone to find it - without giving them the address.
Go back to basics in sales and marketing - identify the buyer, study the buyer, understand buyer behaviour and then make it easy for them to buy. And remember, if you have a 10 page web site that's 10 opportunities they have to 'buy' since each can have it's own , , and .
Ensure that you get the Attention of the Search Engine Buyers, work with your marketing department on developing a Site that Interests the end user, builds their Desire to buy your service, or product, and deliver a compelling call to Action that produces e - success for your on-line business.
About The Author
John Saxon is a Companion of the Institute of Sales and Marketing Management and a Director of Fastlink Solutions Limited and Site-Pro Limited. He has had a number of articles published in different mediums including the internet and the ISMM Magazine. His web sites may be visited at http://www.fastlinksolutions.co.uk and http://www.site-pro.co.uk
Look Out for These 5 Signs of Black Hat SEO Entrepreneur
Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.
Building and scaling global SEO Centers of Excellence Search Engine Land
Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more.
SEO: 9 Content Optimization Tools Practical Ecommerce
Contextual relevance in search engine optimization refers to how the *content* on a website aligns with searchers' words and phrases. These nine *content* ...
8 Ways Youâ€™re Wasting Money on SEO Without Knowing It Search Engine Journal
Not getting the ROI you expect from SEO? Here are eight ways you might be wasting time and money â€“ and how to increase your chances of success.
SEO Explained to a 5 Year Old Business 2 Community
Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be ...
4 Most Important SEO Stats In 2019 Tech Digest
Search Engine Optimization is the practice of optimizing a website's *content*. Here we look at some of the latest SEO statistics in 2019.
Seznam SEO: An Interview with Seznamâ€™s Search Division Director Search Engine Journal
7 Reasons Why SEO Matters for Every Startup Entrepreneur
No matter how lean your startup, you can at least afford do-it-yourself SEO.
Why You Must Stop Obsessing About These 5 Things in SEO Search Engine Journal
Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.
Majority of SMBs doing SEO are in-housing Search Engine Land
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...
Boost Your Website's Visibility With This SEO Course Entrepreneur
Turn your website into a profit-producing machine with this back-linking course.
Two Ways To Avoid SEO 'Perfection' (And Why That's A Good Thing) Forbes
Stop trying to serve Google and start trying to genuinely serve your target audience.
SEO: Using Lighthouse to Improve Site Speed Practical Ecommerce
Site speed is tricky for search engine optimization practitioners. It's a ranking signal for Google and a key factor in a customer's experience. But few SEO pros ...
Skip the SEO and SEM basics Marketing Land
Come to SMX Advanced June 3-5 in Seattle for expert-led search marketing sessions.
How to Create Content for SEO Search Engine Journal
Creating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines.
The 4 Pillars of Enterprise SEO Success Search Engine Journal
Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.
5 additional data blending examples for smarter SEO insights Search Engine Land
As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ...
What killing rel=prev/next means for SEO Search Engine Land
By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ...
The anatomy of an SEO robocall scheme Search Engine Land
On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near â€“ Google was after me.
SEO Strategy vs. Tactics: Whatâ€™s the Difference? A Lot! Search Engine Journal
Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way.
Four excellent case studies of structured data for SEO â€“ Econsultancy Econsultancy
The importance of structured data, a type of code that makes the *content* of webpages easier for search engines to interpret, is frequently emphasised in advice ...
6 Effective Onboarding Tips for New SEO Customers Search Engine Journal
Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values.
Rel=Next/Prev & SEO: Insights from Google Crawling Behavior Search Engine Journal
In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ...
Five Pro Small Business SEO Tips from a CEO MarTech Advisor
Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings.
Dominate With SEO Meets #GoldenMic AgWired
One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO.
301 vs. 302 Redirects & SEO: The What, Why & How Search Engine Journal
301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ...
Five SEO Strategies Financial Marketers Must Ditch ASAP The Financial Brand
Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ...
SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier Practical Ecommerce
Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in â€śa number.
10 Quick Tips on SEO for a Restaurant Website Customer Think
People explore different restaurant options on the search engines before they pick one. Boosting your restaurants' visibility online can be tricky. Though there ...
How to Build Authority in Local SEO Search Engine Journal
Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business.
Basic SEO Techniques to Improve Website Search Visibility MarketingProfs.com
Businesses that rely on organic search know the importance of SEO, but ranking for keywords has become more difficult. Complete these 3 basic SEO tasks to ...
Evangelizing SEO: The Canâ€™t-Lose Case for Your Content Team Search Engine Journal
Here's how to build a convincing case to your *content* team that SEO isn't a checklist or a chore, but a superpower that will boost their success.
SERPstash can help boost your site's SEO power for only $24 PCWorld
SERPstash analyzes your site and automatically identifies SEO improvements.
Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow Influencive
It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ...
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies Search Engine Journal
New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
Demystifying SEO: A Simple Explanation for Jewelers INSTORE MAG
YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ...
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? - MarTech Series
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices? MarTech Series
Google may have changed its algorithm but SEO practices are still making a huge impact on the *Content* Management strategies, especially for small and ...
SERPStash's Low Price Makes It a Must Have SEO Tool Inverse
SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ...
2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier - Cincinnati Business Courier
2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier Cincinnati Business Courier
The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ...
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO - Search Engine Land
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO Search Engine Land
General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the â€śMobile First Indexing & Mobile ...
My Boss Got an Email Saying Our SEO Sucks Search Engine Journal
Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide.
Update To Domain Authority Causing Confusion Business 2 Community
Earlier this year there was an update to the Domain Authority â€śalgorithmâ€ť that has caused a fair amount of confusion among SEOs and marketers alike and ...
Seo: The Artist's Dance ArtfixDaily
NEW YORK, NY â€“ Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ...
Is link building dead? Depends on who you talk to Search Engine Land
Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ...
Designing a New Website: Choosing the Best Tech for Your Dev Search Engine Journal
Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.
Fake Amazon reviews giving unknown brands an SEO bump, says Which? The Drum
Consumer watchdog Which? has warned of a glut of 'fake' Amazon reviews are propagating to such an extent that they risk undermining the integrity of the ...
What an SEO Consultant Should Deliver Business 2 Community
What should an SEO consultant deliver? There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results.
Why Local Pack SEO is Essential to Boost Your Business Business 2 Community
Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the ...
Easy 7-Point SEO Checklist to Boost eCommerce Product Page Rankings Pacifc54 Blog
Here are 7 proven methods of SEO for eCommerce product pages to drive organic traffic and increase product sales.
5 Essentials for SEO Content Writing Business 2 Community
SEO, or search engine optimization, is the practice of tailoring *content* to appear at the top of search results. Optimizing your *content* for search best positions ...
LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages Search Engine Journal
LinkedIn has published a series of SEO tips for getting company pages found in search engines.
What is the impact of Google's March 2019 algorithm update? Econsultancy
On 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO?
SEO Basics: Is Translation an SEO Duplicate Content Issue for Google? TAPinto.net
Though people have tried myth-busting the idea of a penalty associated with duplicate *content*, blatantly using *content* that has been copied and pasted from ...
How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success Influencive
Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ...
Google Help Video On Angular SEO Search Engine Roundtable
Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan Business 2 Community
You have probably heard the saying, â€śIt's not what you know, it's who you know.â€ť Although I would argue that both are important, sometimes the latter can help ...
20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] - Social Media Today
20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic] Social Media Today
Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website ...
The Essential 12-Point SEO Content Writing Checklist Pacifc54 Blog
Looking to improve your *content* for SEO? We've outlined a 12 point SEO *Content* Writing checklist to help you make the most of your *content*.
3 Top Black Hat SEO Techniques: Ideal for Destroying Your Site Faster! Business 2 Community
No matter how much the internet evolves, the mentality of some people stays the same. They want their cake and to eat it too. black hat seo techniques.
Does SEO Conflict with User Experience? Business 2 Community
If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will ...
Top 4 Technical SEO Talks at Brighton SEO April 2019 QueryClick
As a member of the Technical SEO Team at QueryClick here's a roundup of my most interesting learnings and takeaways from Brighton SEO 2019.
10 Keyword Density Checkers (And How They Still Can Help Your SEO) Business 2 Community
First, let's clarify the idea. Today, semantic search reigns, as well as high-quality *content*, and great user experience. Search engines focus on topical relevance ...
SEO Trends in 2019 Business 2 Community
SEO Trends in 2019. Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code ...
The secrets of meta descriptions and SEO The Drum
Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is ...
Mastering SEO for your Design Business Business of Home
As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist?
Content Strategy and the Google March 2019 Algorithm Update Search Engine Journal
MarketMuse shares surprising *content* strategy trends associated with the March 2019 Update.
SEOs show mixed results following Google March 2019 core update Search Engine Land
We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive.
Why ABT Principal Hee Seo Loves the Art of Giving Back pointemagazine.com
What are you proudest of in your career? That I learned how to work in the studio. I always loved being onstage, but now I love the process of getting there.
Local SEO: How to Optimise and Generate Leads Business 2 Community
Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in â€śnear meâ€ť searches, including ...
Avoid These 5 Blog Strategy & Creation Mistakes Search Engine Journal
A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts.
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google - Search Engine Land
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google Search Engine Land
Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine.
Mordy Oberstein, Author at Search Engine Land Search Engine Land
Mordy is the head of marketing for Rank Ranger, an industry leading all-in-one SEO reporting suite. Outside of helping to build the Rank Ranger brand, Mordy ...
Marian M. Seo March 29, 2019 - Obits Standard Speaker
Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ...
7 Expert Tips to Protect Your Online Reputation Search Engine Journal
Having a good reputation often means more sales for businnesses. Here is some detailed advice to help protect your reputation online.
Head coach Park Hang-seo reveals Vietnam national football teamâ€™s secret to success - FOX Sports Asia
Head coach Park Hang-seo reveals Vietnam national football teamâ€™s secret to success FOX Sports Asia
Vietnam have enjoyed unprecedented success in international football ever since South Korean tactician Park Hang-seo took charge as the head coach of their ...
How to Improve Ecommerce SEO with User Generated Content Search Engine Journal
To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic. Between ...
AMP Stories Now Have a Dedicated Section in Google Search Results Search Engine Journal
Google is adding a new section to search results which is dedicated to AMP Stories.
4 SEO Tips for Seasonal Businesses and Products Business 2 Community
The holidays are busy and stressful for everyone â€“ especially for small business owners who are trying to capitalize on holiday promotions to bring in additional ...
Choosing the right digital marketing strategy for your SEO campaign AZ Big Media
It is vital for all businesses these days to develop the right strategies in order to boost business success. This means developing a solid marketing strategy and a ...
How will cloud hosting affect your SEO campaign? The Drum
Hosting considerations have always been a key concern for serious SEOs as several factors are known as search signals in Google's ranking algorithm. Hosting ...
How to use machine learning to improve UX and on-page SEO | Articles | Strategy - Innovation Enterprise
How to use machine learning to improve UX and on-page SEO | Articles | Strategy Innovation Enterprise
Now that Alexa, Google Assistant and Siri are listening to user questions and learning how to respond to more complex commands, businesses should prepare ...
How To Choose The Most Affordable SEO Packages For Businesses? ValueWalk
Are you thinking of getting search engine optimization consultation for your business? Confused much to find the right SEO package and Consultancy Company ...
Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel WebProNews
After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a ...
How to Take Search Console to the Next Level with Google Data Studio Search Engine Journal
Discover tips on how to make the most out of your Google Search Console data by using it in combination with Google Data Studio.
Why we shouldnâ€™t forget about PageRank in 2019 Search Engine Land
Before we talk about anything else, let's address the elephant in the room. The last official public PageRank update happened in December 2013. In October ...
ASEOHosting Identifies Three Major Components of SEO in 2019 PR Web
Hudson, FL (PRWEB) March 26, 2019 -- ASEOHosting, a provider of SEO-friendly hosting, has identified what it feels are the three most critical search engine.
A Complete Guide to Ecommerce SEO Business 2 Community
Ecommerce is big business. From established high street brands trying to play catch up with the digital revolution to homegrown cottage industries and startups ...
10 questions to ask when hiring a SEO consultant Consultancy.uk
Getting your business to be visible online all starts with a search engine query.
Important SEO Trends To Watch In 2019 Forbes
Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...
15 Common SEO Mistakes To Avoid Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
Publishing Thousands of URLs at Once â€“ Is It Risky for SEO? Search Engine Journal
Find out whether publishing thousands, or hundreds of thousands, of new pages at the same time could have any SEO risks or unintended consequences.
These Are The Biggest SEO Trends Of 2019 Forbes
How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the ...
Targeted SEO: Hereâ€™s how to grow a page from 200 visits per month to 30,000 Search Engine Land
Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the â€śrightâ€ť pages to see the ...
6 SEO Marketing Trends in 2019 That Entrepreneurs Should Know About Entrepreneur
Search engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today's SEO marketing trends. Not only is new ...
And the 2019 Artists of the Year are â€¦ OCRegister
After months of whittling down a list of more than 500 nominees, the Orange County Register is proud to announce this year's Artists of the Year. They are: Irene ...
The 12 Areas of SEO Knowledge You Must Master to be Successful Search Engine Journal
The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal
Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
Watch: Park Seo Joon, Woo Do Hwan, And Ahn Sung Ki Star In Suspenseful Trailer For â€śThe Divine Furyâ€ť - soompi
Watch: Park Seo Joon, Woo Do Hwan, And Ahn Sung Ki Star In Suspenseful Trailer For â€śThe Divine Furyâ€ť soompi
Upcoming film â€śThe Divine Furyâ€ť has released its first exciting trailer! â€śThe Divine Furyâ€ť tells the story of champion fighter Yong Hoo (Park Seo Joon) who teams ...
Introducing SEO for developers. Itâ€™s time. Search Engine Land
Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
7 Free Search Engine Resources You Should be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.
How to Google; or How to be Easily Distracted
I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'.Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives.
Introduction to Google Page Rank (PR)
For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.In case you didn't know, to get your PR rating up it is essential to have a significant number of good quality links to your site (the techy bit).
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!Page Rank. We all know what is.
SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now
Increasing your search engine rankings should certainly be one of your main goals if you are looking to increase your targeted traffic. The reason for this is if you improve your search engine rankings, you'll increase the amount of visitors your website receives, and when you increase traffic to your site you are going to increase customers and sales.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
7 Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.
Search Engine Spam
Running an online business relies to a greater or lesser extent on search engine traffic. Be this free search engine traffic or pay per click traffic your business still relies on the search engines to profit and survive.
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee.
HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
Types of Links
Internal Linking - An introductionThe web as they call it is a mesh of links. The wired world is now being counted for what it is.
The Best and Easiest Google-Friendly Change to Your Web Site
No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles.
Would You Let A Dog Or A Butler Market Your Website?
The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..
Search Engines - The Dominant Factor
Let's face facts - Search engines are starting to rule and dominate the way people advertise their products and services.Gone are the days of low-cost, no-cost advertising.
Five Simple Steps to Getting Links to Your Site
Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks.
Reciprocal Links to Boost Link Popularity ?
Link popularity means the number of incoming links pointing to your website. This is one of the criterical factor that rank the search results.
Google Page Rank - Important Or Just Another Number?
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is.
Why Is SEO So Important To Your Site?
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location.
SEO - Are You Making The Search Engines Mad?
If you've been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort.All you had to do was load up the page with the keywords you wanted to rank high for, make sure your meta tags were stuffed with those same keywords, submit the page and within a few days or weeks you've captured a top 20 or even top 10 result.
Importance of Keywords in Anchor Text or Title Text
Keywords are indisputably, the single most important element of an anchor text.First of all, for those who are still learning the ropes let us define an anchor text.
|home | site map|