| |
| |
|
SEO Information |
|
|
|
Search Engine Musical Chairs
News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new development in the past few weeks is the change to the HotBot service but first, I'd like to look at the ramifications of the Yahoo/Inktomi deal. Here's a bit of background information on how the Yahoo and Inktomi search engines work. I'm sure everyone knows Yahoo but not everyone may be completely aware of how their search engine works. Yahoo is a directory. This means that it is a categorised list of sites that are listed by human editors. Getting listed in the Yahoo directory requires a yearly payment for commercial sites. You can get listed for free if you have a non-commercial site but it is very hard to do and can take months. Yahoo provides additional results when you use their search function that come from Google. In the past, Yahoo has used other search engines to provide these results (including Inktomi) but has used Google for the last couple of years. They initially used results from other search engines to just compliment their own. So, if someone searched for something that wasn't in their directory, they could still get results. The way it worked was that they would provide results from their own directory first and then a user would click on "web pages" to get more results. Strangely, Yahoo actually changed the way this worked during the year so that the results from a search were a mix of listings from their own directory and Google with the Google results being the more prominent of the two. This has essentially made the payment of the US$299 per year for a directory listing an unnecessary expense. Many people still use the directory to browse for sites but, in my experience, more people use the search function. Inktomi is a full crawler based search engine that provides results for other search engines. They do have a web site but no-one uses it to actually search - it's more of an informational site. Inktomi's results formerly appeared in many search engines but in the last few years, their popularity has declined. The main site that currently uses Inktomi is MSN but Inktomi only provides the fifth level of results. MSN provides sponsored listings from Overture, their own Microsoft sites, their own human edited directory results, LookSmart listings and then Inktomi. So, Inktomi does drive traffic to sites but far less than a search engine like Google. So, what does all this mean to us? It's hard to say at the moment but there are three options. Either nothing will change (which is unlikely), Yahoo will use Inktomi together with Google on it's site or it will dump Google and use Inktomi for it's search results. Yahoo actually owns part of Google, maybe 5%, so there is a chance that they will keep using their results for this reason. Also, Google provide far better results for searchers than Inktomi so Yahoo would be making a mistake to replace Google. But, apparently Yahoo is annoyed that Google has become competition to them through Google's own site and that Google's news search service is also providing competition. Without a crystal ball, it's very difficult to know what is going to happen but it's worth making sure that you are prepared for all occurrences. There is really very little that you need to do because it is only the popularity of Inktomi that may change. Even without the searches from Yahoo, Google will still be the biggest search engine in the world due to the fact that it's own site is very popular and it's results are also used by AOL (amongst others). So, what can you do to get the most from Inktomi? Inktomi is the only major search engine that uses meta tags. This is actually the reason that it is not as popular as before because meta tags allow webmasters to "trick" Inktomi into thinking a page has more relevant content than there really is. Therefore, Inktomi's search results are not very good. However, as there is a good chance that Inktomi will now become popular again, you need to make sure that you have your meta keyword and meta description tags in place. Make sure they are relevant to the page that they are on - you don't want to be caught "spamming" their search engine. The other thing that will probably make a difference is to get other sites to link to you. Link popularity makes a difference on all search engines except possibly AllTheWeb. I'll keep you updated here with any news on what Yahoo decides to do and any changes that I find out about the way the Inktomi generates results. As I mentioned above, the other major search engine news in the last month is that HotBot has finally updated their site. HotBot is owned by Lycos and was quite a popular search engine a few years ago. It has become far less popular lately - since it was purchased by Lycos and was just left to "die". It's results largely came from a mix of the ODP, DirectHit and Inktomi. DirectHit has since become Teoma which is owned by AskJeeves but HotBot went for months after DirectHit ceased to exist saying that it's results were coming from them. So, HotBot has essentially become another meta search engine - like DogPile or Excite. It now works pretty much like Netscape does. A searcher can choose which search engine they would like their results to come from. The search engines that you can choose from are Fast (AllTheWeb), Google, Inktomi and Teoma. This may mean that HotBot starts to get some of it's market share back but as webmasters, there is nothing that we can do to target HotBot. All we can do is target the search engines which provide it's results. About The Author Sean Burns is the author of the WebmastersReference.com Newsletter - http://www.webmastersreference.com/newsletter. More than five years of experience in site design, marketing, income generation, search engine optimisation and more is passed on to subscribers - hype free. Sign up today to get real information of real value to webmasters.
MORE RESOURCES: How to Increase SEO Lead Volume by 300% [Webinar] Search Engine Journal Join our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads. Six SEO Tips To Boost Search Traffic For Law Firms Forbes Tackling the world of search engine optimization and organic traffic may seem overwhelming. Leaning into SEO as Google shifts from search engine to portal Search Engine Land Google's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ... 7 SEO Insights You Can Learn by Mining Your Help Desk Search Engine Journal Your help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ... 5 Ways to Build a Google Algorithm Update Resistant SEO Strategy Search Engine Journal Here's how you can set up your websites to be more resistant to Google's algorithm updates and less dependent on organic traffic from the search engine. WordPress Plugin SEO by RankMath Security Update Search Engine Journal SEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings. Yoast SEO 11.5 updates the mobile snippet preview Search Engine Land With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ... 6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools. Best Chicago SEO Agency Awards for June 2019 Issued by 10 Best SEO Yahoo Finance Finding the best SEO agency is always a challenge, which is why companies would do well to turn to a list that evaluates them based on what they have to offer, ... Australian SEO startup Longtail UX secures $2.5 million in funding Which-50 Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the. New To SEO? How To Boost Your Rankings With These 4 Easy Tips Inc. SEO is at the core of your online brand awareness, discoverability, and engagement. In order for your business to grow and be competitive in today's rapidly ... How to Forecast SEO Potential With Google Data Studio Search Engine Journal Tired of prospective clients asking you to forecast SEO performance, even though you tell them it's impossible? Try this new forecasting tactic. The Periodic Table of SEO Factors gets major overhaul for 2019 Search Engine Land The team at Search Engine Land is incredibly excited to announce that our iconic Periodic Table of SEO Factors has been refreshed for 2019 in a major way. Daily Mail SEO says site lost big after June Google update, asks community for help Search Engine Land The Daily Mail, a very large UK online publisher, has lost half of its organic website traffic as of June 3. That's according to a post in the Google Search Console ... 8 major SEO mistakes to avoid in 2019 AZ Big Media As a small business owner, it's important for you to understand the competition and complexity of the online marketplace. If you want to promote your business ... 5 Actionable Steps to Improve the SEO Performance of Your Site Social Media Today According to research, some 93% of all online experiences begin with a user entering a search term into one of the major search engines. That means that ... 15 SEO Plugins for WordPress Practical Ecommerce Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ... SEO Basics for SaaS Companies Search Engine Journal SEO is an important marketing channel for modern-day businesses. Learn what SaaS companies must consider when executing an SEO strategy. The Ultimate Guide to Selling SEO Search Engine Land You've got yourself an awesome product. You're ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know ... 5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency Search Engine Journal Is your SEO or marketing agency dishonest? Do they only want to take your money? Beware of these five telltale signs of bad agencies. Google’s John Mueller is Asked About Top 3 SEO Factors Search Engine Journal A web publisher asked Google's John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video. What's the Value of SEO? Practical Ecommerce Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ... 9 SEO Analogies to Tell Your Client or Boss Search Engine Journal Need help explaining SEO to people who don't fully understand SEO – like a client or your boss? Here are some great analogies you can use. How Much Should You Pay for SEO Content? Search Engine Journal “How much do you charge?” As an SEO *content* writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the ... 5 Tips to Optimizing Your Content for SEO Business 2 Community Optimizing your *content* for SEO is the most effective way to ensure your *content* will rank in search engines. What is your audience searching for? The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors Search Engine Land Since it first debuted in 2011, Search Engine Land's Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to ... 5 Trends to Know in SEO & Content Marketing Search Engine Journal Are you investing your time, energy, and money on the right trends today? Here are five *content* marketing and SEO trends you need to know. How to Use SEO Traffic to Make the World a Better Place Search Engine Journal Here's how you can use SEO to generate awareness and traffic for important social issues without damaging your existing conversion and traffic volumes. E-Commerce SEO Tips: Technical SEO and Research Total Retail For e-commerce businesses, implementing the right SEO tactics can translate into increased traffic and revenue – but many need to know which levers to pull. SEO Malaysia Agency Robin Ooi Celebrates 5th Anniversary With Updated Website Yahoo Finance The Malaysia-based search engine optimisation firm continues to growand expand its services, as its reputation for quality strategies andinternet marketing ... Google: Using Tag Manager For SEO Is Fine? Search Engine Roundtable In December 2017, Google told us to avoid using Google Tag Manager for SEO experiments or SEO solutions. In fact, it was not supported with Google's testing ... On-Site Search & SEO: Everything You Need to Know Search Engine Journal Every SEO will at one point encounter the *content* paradox: the more quality *content* your site has, the more useful it is, but the harder it becomes to find that ... How to Build a Multimillion-Dollar Company with SEO Content Audits Search Engine Journal Here's how several multimillion-dollar companies use SEO *content* audits to lay a foundation of consistent growth month over month, year over year. 3 SEO tools you cannot afford to skip SmartBrief An organic search strategy is a crucial part of a holistic marketing strategy. Making better decisions on behalf of your *content* means your hard work should net ... Three Ways To Impress Google Without Knowing Much About SEO Forbes Forget longtail keywording and meta-tag stuffing. See your articles and blog posts for what they should be: informative, engaging and focused forays into the ... SMX Overtime: Here’s how to make SEO gains through data science Search Engine Land I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO. SEO Outsourcing – Dos and Don’ts [Infographic] Business 2 Community The importance of having a solid Search Engine Optimization strategy, and a capable team that can execute that strategy cannot be stressed enough in today's ... 40 Tips for E-Commerce SEO, Part 2: Optimizing On-Site Content Total Retail Next, you'll want to look at optimizing each page on your e-commerce site, and to develop overall site authority from a search indexing perspective. I'll also ... SEO Versus SEM: What's The Difference? Forbes Separate and clearly understand the categories before defining your marketing plan. What is SEO and how does it work? Demotix.com Search Engine Optimization, or for short SEO, is an on-going process of improving the ranking and visibility of a web page or a website in the search engine ... Paywalls & SEO: A Winning Strategy Search Engine Journal Can a paywalled subscription website be successful in organic search? Absolutely! Find out how to balance free and premium *content* for SEO in this post. The North Face booed by SEO community after manipulating Google image search results Search Engine Land Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia ... SEO Poll: Many SEOs Still Focusing On Desktop Page Analysis Search Engine Roundtable Alyeda Solis posted a Twitter poll that received almost 1000 votes that showed that many SEOs are still pretty focused on the desktop analysis of their web ... Eric Enge on Growing & Selling a Successful Digital Agency, SEO, Content & More Search Engine Journal Eric Enge talks about his colorful career and offers advice on building an agency, communicating the value of SEO, and the importance of paying it forward. 8 free keyword research tools for SEO (that beat their paid alternatives) Search Engine Land All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to ... 7 Ways Email Marketing Can Help Influence Your SEO Ranking PCMag.com PCMag provides expert techniques on how to use email marketing to get your audience on your website. How material of a website affects its SEO eSellerCafe We all know the most commonly used terms in SEO revolve around keywords, brainstorming, and the *content* of a website, which plays a vital role in ranking it. How To Boost Your SEO Ranking With Email 06/03/2019 MediaPost Communications Email marketing is a low-cost way of engaging with your customers. But it offers one more benefit: it can help you improve your search engine optimization. 5 ways to boost off-page SEO Bangor Daily News Off-page search engine optimization (SEO) plays a huge role in your website's potential to be “discovered” online. The more relevant, authoritative inbound links ... Google’s John Mueller Answers Question About Negative SEO Attack Search Engine Journal In a Webmaster Hangout, Google's John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack. APIs are Making SEO Analytics Less Burdensome MarTech Advisor Learn how you can turn the tables using APIs and in-house SEO tooling, from George Svash, Director of *Content* Marketing at DataForSEO. Presentation: Use Data-Driven Insights to Create SEO-Optimized Content San Mateo Daily Journal Come learn about SEO best practices for your *content* creation process. Put Wix SEO to the Test for $25K: A Battle Between Wix SEO Lovers & Haters Search Engine Journal Ready to put Wix SEO to the test? Wix is recruiting two agencies to battle for the highest ranking on Google for the query “Wix SEO”. Details here. How to Outrank Your Competition With a Smart Image SEO Strategy CMSWire If your regular page isn't landing in the top 20 search engine results, a smart image SEO strategy can help. Google, Podcasts, and SEO: What's Ahead MarketingProfs.com Google will begin to add podcasts to search results, and podcasts will become important for SEO, fundamentally changing podcasts as well as search marketing. 5 SEO Hacks For Beginners MinuteHack The world of SEO might seem like a daunting and complicated one for those who haven't encountered it in their business before. Used by millions of companies ... These are the elements of good SEO Techaeris If you run any kind of business in the modern world, then you can't afford to ignore SEO and these are the elements of good SEO. What is SEO Focused Content Marketing? businessjournaldaily.com SEO-Focused *Content* Marketing boils down to writing good copy for your website that helps to improve your organic search engine rankings. “Coming up high ... Six Content Promotion Tactics to Fuel Your SEO Success MarTech Advisor Your *content* and SEO planning should go hand-in-hand. Here are some strategies to ensure they do just that. Kim Kosaka, the Director of Marketing at ... Focus on SEO Boosts Traffic for SmarterTravel Chief Marketer One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands. Yoast SEO 11.4 adds FAQ structured data, UX improvements Search Engine Land Yoast SEO's latest update enhances its FAQ blocks by automatically generating structured data to accompany questions and answers. The update also ... The 5-Step SEO 'Skyscraper' Technique to Steal Your Competitors Links [Infographic] Social Media Today Are you looking for ways to improve your SEO? Do you want to steal your competitor's links and take away their rankings? Connex Digital share their 5-step ... SEO for Voice Search Business 2 Community Do you remember the bold projection that by 2020, 84% of internet traffic would be video? Here's a more recent prediction gaining the headlines: half of all ... 6 Types of SEO Links You Should Pursue Promotion World Link building – or the process of acquiring hyperlinks from other websites to your own web pages – is often made into a complicated and. How relevant is keyword density in SEO? Conservative Daily News SEO is in a constant state of change. And that brings about changes in keyword usage as well. Before the year 2011, adding a keyword in your Meta Tags and ... Dutch Google Assistant Voice SEO Research 2019 Shows Different Results Between Google Home and Assistant on Smartphones Voicebot.ai In the last 3 months, we did extensive research into the voice results from the Google Assistant via both smart.. How to Turn Your WordPress Website into an SEO Powerhouse for Better Conversions Business 2 Community You want to get better conversions, don't you? I don't blame you. After all, it doesn't matter how seemingly lucrative your prospective business idea is, without ... Do You Need to Accommodate Voice Search in Your SEO Strategy? Business 2 Community Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get ... A broken SSL certificate will hurt your SEO - Hashed Out by The SSL Store™ Hashed Out by The SSL Store™ Turns out the HTTPS ranking signal matters more than we thought. And broken SSL certificates are now confirmed to hurt SEO. Digital Marketing Associate (SEO) (Relocation Friendly) job with Marc Waring Ventures LLC | 397785 mediabistro.com Your role in a nutshell: We are looking for a tenacious self-starter who has strong communication skills and is passionate about delivering the best ... How to run Screaming Frog SEO Spider in the cloud in 2019 Search Engine Land By utilizing the power of a cloud provider with an open source operating system along with a crawl analysis tool we can create new solutions and take our SEO ... 10 Essential On-Page SEO Factors for Google Success in 2020 and Beyond [Infographic] Social Media Today Are you looking for ways to improve your Google rankings? Want to know how to optimize your website to appear higher in search engines? The team from Red ... 4 Reasons Why Your Videos Aren’t as Successful as Your Blog Posts Search Engine Journal The rising popularity of video *content* is causing marketers across the board to flock to the bandwagon. Unlike many “shiny new objects” in the marketing world, ... Top NYC SEO Agency Awards Granted in June by 10 Best SEO PR Web Every month, 10 Best SEO names the Best SEO agency along with 2 highly ranked runner ups. Most recently, Straight North, SEO Brand and PBJ Marketing ... From Salon Marketplace: Learn SEO, copywriting, AdWords and more in this $15 course Salon Whether you're starting your own business or trying to get a leg up on your job hunt, understanding the nuts and bolts of digital marketing is essential. There are ... Podcast: Why Public Relations & SEO Need Each Other The Holmes Report Threepipe, Ready10 and 10 Yetis Digital join the Echo Chamber. Yoast SEO 11.3 lets you add an image of a person to its structured data graph Search Engine Land Yoast's latest plugin update lets webmasters include an image, avatar or logo in the structured data graph and adds a new filter that can be used to disable link ... Search Engine Optimization Services Market Technological Advancement by: WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US). News Exterior The latest research on Search Engine Optimization Services Market both qualitative and quantitative data analysis to present an overview of the future ... Valuable SEO Tips for Your Business from Andrew Hardgrove, The HOTH - Atlanta Small Business Network Valuable SEO Tips for Your Business from Andrew Hardgrove, The HOTH Atlanta Small Business Network Andrew Hardgrove talks with ASBN about his company The HOTH, and SEO company that helps small business owners earn high-quality links. BTN Rocket Announces Its Upcoming Biggest Event - Vietnam Digital SEO Summit 2019 Yahoo Finance BTN Rocket will be organizing the Vietnam Digital SEO Summit of 2019 in Vietnam. This event will include SEO experts and Senior Digital Marketing experts ... Seo In Young says 'Bar Persona' co-host Fei is the prettiest from miss A allkpop Seo In Young revealed Fei is the prettiest miss A member.At the June 20th press conference for the upcoming beauty show 'Bar Persona', Seo In Young e… Podcasts in SERPs: Is Audio SEO The Next Frontier? 06/04/2019 MediaPost Communications One of the many bits of news from Google I/O 2019 was that Google would soon begin displaying podcasts in search results. "Soon" turned out to be very soon, ... 12 Link Building Strategies to Improve Your SEO in 2019 [Infographic] Social Media Today Are you looking for ways to improve your search rankings in 2019? Want to know how you can earn those all-important links to boost your domain authority? A Package to Help set up SEO in Your Laravel Project Laravel News Easily set up SEO in your Laravel applications with the code4mk/lara-head package by Mostafa Kamal. Here's an example of how you'd use this package to set ... Shahista Kassam, Author at Search Engine Land Search Engine Land As the SEO Coordinator for PMG Digital Agency, Shahista Kassam is responsible for reviewing site architecture, *content* and data trends to educate the ... Vietnam struggling to finance head coach Park Hang-seo’s contract extension – Reports FOX Sports Asia The Vietnam Football Federation (VFF) is struggling to finance a contract extension for national team head coach Park Hang-seo, if reports are to believed. Synergy Media & Seo Design Solutions Implement Marketing for Signature Offices Chicago - Press Release Digital Journal Signature Offices Brand coworking space in Chicago, Illinois, has announced that it has started a joint marketing venture with a digital media agency and an ... Park Seo Joon And Kang So Ra Reunite 7 Years After “Dream High 2” soompi Actors Park Seo Joon and Kang So Ra reunited at an event. On June 24, the “Dream High 2” co-stars attended a launching show for a beauty brand at the Four ... Long Island SEO Agency, fishbat, Shares 6 Tips to Assist with Onsite Optimization Yahoo Finance NEW YORK, June 14, 2019 /PRNewswire/ -- Search engine optimization, also referred to as SEO, is imperative to increase the quality and quantity of website ... Netizens praise Han Seo Hee for her intelligence and looking at the bigger picture allkpop Following recent revelations regarding YG's drug scandal, netizens are praising Han Seo Hee for her ability to think ahead and look at the bigger pic… How You Can Find the Most Responsive Link Building Targets Search Engine Journal Want to learn how to start building links ONLY with those who already have a positive attitude toward your brand? This post is for you. Senior SEO Specialist | Performance Agency job, Cape Town Bizcommunity.com A global marketing agency based in Cape Town is recruiting for a Senior SEO Strategist to join their growing SEO department. Sarah A. Seo Boston Review Sarah A. Seo is Associate Professor of Law at the University of Iowa and author of Policing the Open Road: How Cars Transformed American Freedom. Rio SEO to Host An 'Ask The SEO Experts' Webinar Featuring Content Strategists Yahoo Finance Presented by Rio SEO strategists and *content* specialist Miranda Miller, the webinar will offer enterprise brand marketers and agencies the opportunity to pick ... Google: Influx In Google Alert Spam Shouldn't Impact Your Google Rankings - Search Engine Roundtable Google: Influx In Google Alert Spam Shouldn't Impact Your Google Rankings Search Engine Roundtable We have probably all seen it, an influx in spam related to the subscriptions you set with Google Alerts around your web site and brands you track. But Google's ... Editors' letters Matt Payton In SEO terms, Boris Johnson's rise to power has only just begun The Independent As SEO editor, I study what our online audience are interested in and what questions they are asking Google. In resigning as prime minister, Theresa May ... How to fix keyword cannibalization to improve SEO AZ Big Media What if you are covering a topic on your website targeting the same exact keywords which you have previously targeted for another post? Well, that kind of ... Han Seo-Hee Revealed To Be Involved In B.I's Alleged Drug Scandal E! Online Former iKON member, B.I was implicated in a drug scandal after South Korean media outlet, Dispatch reported that the idol had allegedly attempted to purchase ... Wolfgang lands yet more SEO gongs Ireland's Marketing & Media Monthly Magazine Wolfgang Digital won the best SEO agency title at Search Engine Land's Landy Awards in Seattle. The Landy Awards recognise the best search marketing work ... Han Seo Hee Landed Back In Seoul To Possibly Be Investigated On YG's Case allkpop Han Seo Hee Landed Back In Seoul To Possibly Be Investigated On YG's CaseShe's returned after spending time in Japan.Han Seo Hee updated… |
|
|
|
RELATED ARTICLES
Google Zombies Need To Wake Up Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles. All about SEO or SFO? First let's start with definitions:SEO: Search Engine Optimization, SFO: Search Friendly Optimization.These two things are what most webmasters have trouble balancing. Get Listed in Google Without Submitting Your Site With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. Agressive Linking Strategies Help To Get Your Site Noticed A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now. The SEO Gurus poem Am I alone as I survey that vast wilderness outside,Sat at home every day fettered by my own foolish pride,I may believe I can conceive stunning cunning plans,Yet I perceive the web I weave is lacking vital strands,It may transpire my destiny is to conquer virtual space,But I must wire the best of me to another spidery face,For although knowing everything about business and site,To grow means throwing other experts in to get it right,So even this experienced spider who spins webs so fine,Needs for bliss a guider to show the whole world online,His creation, born bred and reared , now standing serene,Will evoke elation and be revered if it can only be seen,There's no point in Picasso no mike in Michelangelo,If the joints a no go and the sound man doesn't show,So that treasure you're concealing from total global view,Measures up and has meaning with others helping you,We all have inborn talent and also inborn failings,So often scorn a balance, chained to our own railings,And our world misses a website that deserved to be a star,But not unfurled in all its might, merely cowering from afar,Why not take your Van Dyke, or Rembrandt seen by few,And let us make it see the light, exposed to global view,Don't hide them in shadows behind barriers of your mind,Where pride and jealous arrows make them hard to find,Instead turn to experts just as good as you would like to be,Who you'll learn to trust, and who will set your website free.John Fowler trained as a Mathematican and has worked in the IT industry for over 30 years, much of the time in sales related functions. How and When Should I Submit My Website to Google? As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google. Picking Keywords for SEO - A Different View The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. Search Engine Algorithm Quandaries Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.Making Changes Before AnalysisMaking rash decisions when you are hearing one thing then another from forum postings and articles is not the best choice to make. Click Click Boom: a Linking Strategy that will Blow Away Your Competition Web marketers, do you hear what I hear?"Click-click BOOM"That's the sound of your new linking strategy that's going to positively blow your competition clear out of the water.Click-click BOOM. What are My Chances to Get the First Place in Search Engine Listings? You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords. Content Management Systems Eyeball SEOs Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems. Search Engine Optimisation - Why And How To Do It In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www. Why Search Engine Marketing Has A Passion for Web Site Usability Watching a recent football game, I imagined two very different teams: one called ??The Horders?? and the other, ??The Hunters??. In the game, it takes planning and skill to carry a football a few yards. 10 Ways to Make Sure Your SEO Goes Out of Its Way for You If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:1. 2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like "work from home" and "home business" so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising. Are Your SEO Efforts Going To Waste? Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn't appeal to visitors or function properly. The Fundamentals of Inbound Links We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links. How To Use Google As A Niche Website Builder The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U. 5 Qualities to Look for in a Search Engine Optimization Program for Your Website These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door. Search Engine Marketing 101 For Corporate Sites When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.
|
| home | site map |
| © 2006 |