LSI and Link Popularity
When Paypal's official Web site no longer ranked #1 in Google on a search for "paypal," it was obvious that Google had become more aggressive in penalizing sites with "unnatural" backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. It is important for search engine optimizers to understand both how anchor text penalties are being applied and how LSI ensures that anchor text variance will not dilute a link popularity building campaign.
Anchor Text Penalties
In the past year, webmasters have found that the aggressive link popularity building tactics that work well in search engines such as Yahoo! do not fare well in Google. Google has implemented several features to filter out sites that appear to have an unnatural backlink structure; one of these features seems to be specifically penalizing sites with unnatural backlink anchor text.
It has always been an SEO best practice to use descriptive anchor text in both external and internal links. But search engine optimizers have often focused on a single keyword phrase when choosing anchor text, especially if their topic has one keyword that receives vastly more traffic than any secondary keywords. Since good links are hard to come by, they do not want to "waste" any of those backlinks with anchor text that does not contain their main keyword.
The drawback to this approach is that it can be interpreted as unnatural by a search engine. A site with organic, passively-obtained backlinks will have a wide variety of backlink anchor text variations such as: "official site title," "keyword," "keyword synonym," "www.thesite.com" and even "click here." If the vast majority of a site's backlink anchor text is simply "keyword," it is obvious to an algorithm that the link popularity was not obtained organically.
Latent Semantic Indexing (LSI) Basics
Let's now touch upon the myth I mentioned before, that if a backlink's anchor text does not contain your Web site's main keyword, its power is wasted. The concept of latent semantic indexing, which may be more fully implemented by major search engines in the near future, will prove this myth to be false.
Latent semantic indexing can help overcome the "vocabulary mismatch" problem when a human uses a search engine. Individual words do not always provide reliable evidence about the conceptual meaning of a document. For instance, a Web page that is highly relevant to the term "laptop" may never use the term "notebook," however it is clear to a human being that "notebook" is often used as a synonym for "laptop."
While it is beyond the scope of this article to discuss the mathematics behind LSI, its implications for search algorithms are simple. LSI can use statistical techniques to create a semantic analysis for any given query topic. In practice, this means that a page can be considered relevant for a particular keyword, even if it does not contain that keyword. For instance, a page that is considered relevant for "laptop" can also be considered relevant for "notebook" even if it does not contain the word "notebook," if LSI determines that "notebook" is semantically related to "laptop."
The principle can be applied to backlinks as well. Backlinks with anchor text that do not contain your Web site's main keyword, but instead contain a synonym or related word, may still be giving your site a bonus for the main keyword.
Link Popularity Building Best Practice: Vary Your Anchor Text
The recent increase in penalties given to sites with unnatural backlink anchor text, along with the possible implementation of LSI, should give webmasters motivation to vary their backlink anchor text heavily. Rather than seeking to only obtain links using their main keyword, webmasters should include synonyms, variations and related words. Certainly no single keyword variation should be used the majority of the time; rather, the text of all links should vary widely, just as they would if the links were obtained passively. This will ensure a site's improvement in the SERPs, without drawing a penalty flag.
Andy Hagans is a search engine optimization consultant who specializes in link popularity building and risk management. Visit http://www.andyhagans.com for more information. See http://www.andyhagans.com/link-building.php for more information on Mr. Hagans' link building services.
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl - Benzinga
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl Benzinga
How to become an SEO expert for less than $30 Android Central
SEO in 2020: Going Beyond Google Search Engine Journal
When Do You 'Need' SEO? Forbes
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
Google’s SEO Best Practices Summed Up in New Video Search Engine Journal
How Hackers May Be Hurting Your SEO Search Engine Journal
Build SEO seasonality projections with Google Trends in Python Search Engine Land
I Love SEO: 10 Reasons Why We 💘 SEO Search Engine Journal
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales Search Engine Journal
How BERT is helping SEO agencies focus on collaboration strategies Search Engine Land
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console - Search Engine Roundtable
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console Search Engine Roundtable
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How Will AI Change the Future of SEO? ReadWrite
Best SEO WhaTech
SEO Keyword Research Tools for Digital Marketers Chief Marketer
A Definitive Guide to Mobile SEO Search Engine Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
SEO Rules That E-commerce Businesses Should Now Ignore Times Square Chronicles
Citations & Local SEO: The Ultimate Beginner’s Guide Search Engine Journal
How Does Google's BERT Algorithm Update Affect Your Website's SEO? Business 2 Community
Which Is More Important On-Site SEO Or Off-Site SEO? | Invision Game Community - Invision Game Community
Which Is More Important On-Site SEO Or Off-Site SEO? | Invision Game Community Invision Game Community
Best Free Online SEO Training Courses in 2020 Search Engine Journal
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes - Search Engine Roundtable
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes Search Engine Roundtable
International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020 - MarTech Series
International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020 MarTech Series
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Iran's SEO reacts to FATF decision to blacklist Tehran Trend News Agency
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart - soompi
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart soompi
Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform - MarTech Series
Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform MarTech Series
Is the SEO industry right for you? Best in Australia
Does Seo Ji-hye of Crash Landing on You suit the chaebol heiress look? South China Morning Post
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 - soompi
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama - soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” soompi
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Francine Diaz And Seo Ji Hye Twinning Moments Cosmopolitan Philippines
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama - soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama soompi
What is SEO? businessjournaldaily.com
What Does It Mean to ‘Do SEO’? Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
New Harley Quinn Movie 'Birds Of Prey' Gets A More SEO-Friendly Title We are Social Media
5 Ways SEO & Web Design Go Together Search Engine Journal
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Park Shin Hye And Jeon Jong Seo Show The Vastly Different Highs And Lows Of Their Characters In Upcoming Thriller - soompi
Park Shin Hye And Jeon Jong Seo Show The Vastly Different Highs And Lows Of Their Characters In Upcoming Thriller soompi
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
Google Explains How to Use Headings for SEO Search Engine Journal
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
SEO Expert India WhaTech
3 Qualities of the Best SEO Information Search Engine Journal
Yelp SEO: How to Optimize Your Listings & Rank Higher Search Engine Journal
5 SEO Realities SEO Professionals Struggle with Most Search Engine Journal
How Does Website Security Affect Your SEO? Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
Optimizing the Optimizers: New Tools for SEO Success MarTech Series
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
Can SEO Have a Negative Effect? Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
How Google Indexes Content From Your Web Directory
In a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first title you add to your main body.
Link Popularity: Why Its The Best Investment You Can Do For Your Business
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites.
Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer.
Search Engines Are Going to Love You for This
What's the most potent free traffic source on the web?*** Search Engines! ***Surprised? Of course not. Why do so many people concern themselves so deeply with search engine optimization, positioning and ranking?In the United States, the follow FOUR search engines handle (*)94% of all search inquiries each and every day.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components.
Article Marketing: Fox in the Competitor Hen House or Chicken Little?
I recently was asked by an author to remove a free content article from a client web site where we had posted it (with several others from different authors) to increase topical relevancy at a site that fit the article perfectly.This article was submitted to free web content list archives which I'd found online.
The Importance of Search Engine Optimization
Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means.
Offpage Optimization: Does Article Marketing Cut the Mustard?
For those who haven't heard: article marketing is the new offpage optimization strategy that works like magic and won't cost you a dime. What's the strategy? You create an arsenal of short, well-written keyword articles aimed at your target customer and include your URL at the bottom.
How To Select The Right Keywords
Keyword SelectionThe most important component of search engine optimization is keyword selection. Search engines use key words and phrases to find and rank websites.
Submitting Your Site to Search Engines and Directories
Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly "optimized", meaning that it's body text(the text you see), title and meta tags(the text that you don't) all have the words you are trying to be found for on the search engine results.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you.
Importance of Keywords in Anchor Text or Title Text
Keywords are indisputably, the single most important element of an anchor text.First of all, for those who are still learning the ropes let us define an anchor text.
Search Engine Optimization (SEO) - Fix Your OffPage!
Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use.
Six Reasons Why Your Alexa Rating Is Still Important
1. Additional Exposure For Your Site.
Google News - Just another article announcer?
In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?Google News World: http://news.
How I Suddenly Stumbled Onto No.1 In Google and Yahoo Without Search Engine Optimization - So What?
Sometimes, the search engines act really strange. And this story will prove how I've got top positions (80% on no.
Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck.
How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
Tips On Optomizing Your Website For Search Engines
I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have.
|home | site map|