Do Search Engines Like Your Web Site?
Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. If you're going to get high levels of traffic - and hence the levels of ROI you're looking for - it's very important that the search engines can access all the information on your Web site.
Do the search engines know about all of your pages?
You can find out which pages on your site the search engines know about by using a special search. If you search for 'site:' and your Web site address, the search engine will tell you all of the pages on your Web site it knows about.
For example, search for: site:webpositioningcentre.co.uk in Google. Yahoo or MSN Search, and it will tell you how many pages they know about.
If the search engines haven't found some of the pages on your Web site, it is probably because they are having trouble spidering them. ('Spidering' is when the search engine uses an automated robot to read your Web pages.)
Spiders work by starting off on a page which has been linked to by another Web site, or that has been submitted to the search engine. They then read and follow any links they find on the page, gradually working their way through your whole Web site.
At least, that's the theory.
The problem is, it's easy to confuse the spiders - especially as they are designed to be wary of following certain kinds of link.
Links which confuse spiders
If you think your rollovers are blocking your site from being spidered, you will need to talk to your Web designers about changing the code in to a 'clean link' - a standard HTML link, with no extra code around it - that is much easier for the spiders to follow.
Links like these will look something like this:
Page addresses to avoid
Spiders will also ignore pages if they don't like the URL (the address needed to find the page).
For example, a Web site that has URLs containing several variables can cause spiders to ignore the page content. You can spot pages like these as they have a ? in them, and &, for instance:
This URL has three variables, the parts with the = in them, between the ? and &s. We find that if a page has one variable, or even two, the top search engines will spider them without any problems. But if a URL has more than that, often the search engines will not spider them.
Spiders particularly avoid URLs that look like they have 'session IDs' in them. They look something like this:
The set of numbers and letters do not make much sense to humans, but some Web sites use them to keep track of who you are, as you click through their Web site.
Spiders will generally avoid URLs with Session IDs in them, so if your Web site has them, you need to talk to the people who developed the site about re-writing it so they do not use these IDs, or at least that you can get around the Web site without them.
Clean links = happy spiders
If you use clean, easy to follow links without several variables in them, your Web site should be spidered without problem. There are, of course, many other facets to successful Search Engine Optimization, but if the search engines can't spider your content, your site will fall at the first hurdle.
Paul Silver and David Rosam are Head of Technical SEO and Head of SEO Copywriting at Web Positioning Centre (http://webpositioningcentre.co.uk). Paul has been involved with the Web commercially since 1996 and David has been writing marketing copy for 20 years, and writing for the Web for a decade.
20 Things I Learned From 20 Years of Working in the SEO Industry Search Engine Journal
Mastering In-House SEO: Your Must-Read Book for 2020 Search Engine Journal
Colorado SEO Pros TechRadar
Why SEO-Driven Curbside Pickup Will Be Holiday's Secret Sauce 09/29/2020 MediaPost Communications
SEO: How to Target High-demand Keywords (or Not) Practical Ecommerce
NE PWIPM to host SEO webinar in November Pest Management Professional magazine
SEO and Google Ads aren’t just web magic. Businesses need to know them. This training can make them all clear - The Next Web
SEO and Google Ads aren’t just web magic. Businesses need to know them. This training can make them all clear The Next Web
A Checklist of Great SEO Tools for 2020 [Infographic] Social Media Today
Breaking Silos: How to Enable SEO Across Your Organization Search Engine Journal
How to Plan Your Enterprise SEO Strategy Search Engine Journal
8 Silly But Harmful SEO Mistakes Even Professionals Make Search Engine Journal
Crawl Budget: Everything You Need to Know for SEO Search Engine Journal
Why Do SEO Forecasting Models Keep Failing Us? Search Engine Journal
How Often Should You Perform Technical Website Crawls for SEO? Search Engine Journal
Mayple SEO services TechRadar
Straight North SEO services TechRadar
How to Work with an ‘SEO Guru’ Who Isn’t a Team Player Search Engine Journal
Replay: The SEO gender gap and how to close it Search Engine Land
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer - MarTech Series
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer MarTech Series
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now - Search Engine Journal
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now Search Engine Journal
Video: Drew Madore on how “black hat SEO” has changed over the years Search Engine Land
What Are the Most Important SEO Metrics to Track? Business 2 Community
Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C. - MarTech Series
Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C. MarTech Series
How to Catch & Fix SEO Issues Before It’s Too Late [Webinar] Search Engine Journal
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa Search Engine Land
Dallas SEO & PR Company KISS PR Celebrates National Small Business Week. Gives FREE Press Release to Small Business Owners Who Qualify - globenewswire.com
Dallas SEO & PR Company KISS PR Celebrates National Small Business Week. Gives FREE Press Release to Small Business Owners Who Qualify globenewswire.com
Flightpath SEO services TechRadar
Google Senior Trends Analyst disputes claim that shared web hosting hurts SEO performance - TechRadar
Best onpage SEO tools in 2020 Techradar
How would an SEO agency be built today? Part 2: Current business model(s) Search Engine Land
Top Reasons Why Small Businesses Should Invest in Local SEO South Florida Reporter
Infographic: 3 Data Science Methods for SEO insideBIGDATA
How to (re)build an SEO agency today – Part 3: Changing business models Search Engine Land
Global SEO Service Provider Services Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Impacts Worldwide Spread) - The Daily Chronicle
Global SEO Service Provider Services Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Impacts Worldwide Spread) The Daily Chronicle
Web.com Group Launches New Lineup of “Pro” Services to Help Small Businesses Build Websites and Enhance Search Engine Optimization - MarTech Series
Web.com Group Launches New Lineup of “Pro” Services to Help Small Businesses Build Websites and Enhance Search Engine Optimization MarTech Series
SEO Support24x7 WhaTech
IMPORTANT ELEMENTS OF TECHNICAL SEO AUDIT BusinessMole
Importance of SEO Strategies for your Business CEOWORLD magazine
Top SEO Sydney Claims to Offer Innovative Solutions for Businesses to Grow Their Digital Presence - Press Release - Digital Journal
Top SEO Sydney Claims to Offer Innovative Solutions for Businesses to Grow Their Digital Presence - Press Release Digital Journal
SEO Service Provider Services Market Outlook, Development Factors, Latest Opportunities and Forecast 2025 | OpenMoves, WebiMax, Boostability, Digital Marketing Agency - The Daily Chronicle
SEO Service Provider Services Market Outlook, Development Factors, Latest Opportunities and Forecast 2025 | OpenMoves, WebiMax, Boostability, Digital Marketing Agency The Daily Chronicle
Daily Markets - Seo 27, 2020 - Mr. Deepak Jasani, Head of Retail Research, HDFC Securities - Equity Bulls
Daily Markets - Seo 27, 2020 - Mr. Deepak Jasani, Head of Retail Research, HDFC Securities Equity Bulls
SEJ eSummit Is Back! 5 Stages, 30+ Speakers & Workshops Search Engine Journal
Seo Hyun Jin Gives Park Bo Gum Heartwarming Advice In Her Cameo Appearance On “Record Of Youth” - soompi
Seo Hyun Jin Gives Park Bo Gum Heartwarming Advice In Her Cameo Appearance On “Record Of Youth” soompi
SEO horror stories: Here’s what not to do Search Engine Land
Best Brand Awards 2020: BTS bags Male Idol of the Year; Seo Ye Ji, Kang Daniel, IU & Hospital Playlist win big - PINKVILLA
Best Brand Awards 2020: BTS bags Male Idol of the Year; Seo Ye Ji, Kang Daniel, IU & Hospital Playlist win big PINKVILLA
SEO: Back To Basics Forbes
Covid-19 Impact on Global SEO Testing Service Market (2020-2026) | Potential growth, attractive valuation make it is a long-term investment | Top Players: 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, etc. | InForGrowth - The Daily Chronicle
Covid-19 Impact on Global SEO Testing Service Market (2020-2026) | Potential growth, attractive valuation make it is a long-term investment | Top Players: 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, etc. | InForGrowth The Daily Chronicle
ClickThrough Welcomes Zoe Clulow To ClickThrough's SEO Team Internet Marketing News
Park Seo-Jun is now the face of BYS cosmetics Philstar.com
In uncertain times, jump start your SEO TechCrunch
Record of Youth Ep 9 Promo: Park Bo Gum's popularity reaches new heights; Park Seo Joon's cameo tease shown - PINKVILLA
Record of Youth Ep 9 Promo: Park Bo Gum's popularity reaches new heights; Park Seo Joon's cameo tease shown PINKVILLA
5 Things Every Retail Store Must Do Right Now Business 2 Community
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
This Is What Makes SEO Important For Every Business Entrepreneur
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
The 10 Commandments Of SEO Forbes
Design: Making SEO Look Good Forbes
SEO tips to improve your online presence Standard-Times
What SEO means for your small business The Business Journals
You Don't Have to Code to Be Great at SEO Search Engine Journal
10 SEO Tips to Implement in 2020 SmarterCX
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
SEO Copywriter job, Cape Town, Bellville Bizcommunity.com
SEO in 2020: Going Beyond Google Search Engine Journal
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
“Flower Of Evil” Star Seo Hyun Woo Reveals Why He Was Impressed By Lee Joon Gi During Filming - soompi
“Flower Of Evil” Star Seo Hyun Woo Reveals Why He Was Impressed By Lee Joon Gi During Filming soompi
Things You Must Realize When Searching
For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a high-speed Internet connection, web pages may seem to take days to load.
Google Is Not Only A Search Engine!
When you now organize a street interview and ask people "What is Google", I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!A short overview of the main services of Google:++ Category One : Google Web Search Features ++- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local.
SEO Hints and Tips and Free SEO Tools
Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website.
Maximize Your Search Engine Traffic - 13 Ways to Pull in More Visitors From the Search Engines
Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it.
Goofy Mistakes that Hurt Your Search Engine Rankings
One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer.
The Power of Search Engine Friendly URLs
I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs.
Are Your Keywords Making Money for You?
I built my website, it's perfect. My chosen subject of the website is Computer Support Services.
10 Quick Ways To Kick-Start Your Profit Pulling Keywords
First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites.
How to REALLY Profit from SEO
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success.
Going To Market: Keywords and Backlinks, Part 1
As I waded into the 'Make Money Online' waters on the Internet, I felt I needed to do some research on what keywords might help me generate traffic for my websites. I am very, very new to this whole Internet marketing arena but at the simplest level it seems that the keys to generating income are:Blog >>> Choose Target Keywords >>> Write Articles Incorporating Keywords >>> Create New Pages For Articles >>> Link Article Pages To Blog >>> Link Article Pages To Each Other >>> Populate All Pages with PPC Links >>> Submit Articles To Outlets >>> Submit All Pages To Search EnginesDid I say it was simple? As I said, I am new to this area so there may be a step or two (or 5, or 10, etc.
Googlebot Wont Go Home
I have 'Googlebot' crawl my site every day like a dispossessed spirit that can't leave.It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again.
Writing Search Engine Friendly Webpages
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.You can rest assured no sites receive top search engine rankings by chance in competitive keyword markets.
Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics
Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags.
Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck.
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service.
High Search Engine Rankings - A Long Term Strategy
The last 1.5 years have shown major changes in search engine behavior across the board.
Dont Submit Your Website To Any Search Engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn't bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista.
Five Simple Steps to Getting Links to Your Site
Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks.
What is the Google Dance?
As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of "Google Dance".
|home | site map|