Do Search Engines Like Your Web Site?
Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. If you're going to get high levels of traffic - and hence the levels of ROI you're looking for - it's very important that the search engines can access all the information on your Web site.
Do the search engines know about all of your pages?
You can find out which pages on your site the search engines know about by using a special search. If you search for 'site:' and your Web site address, the search engine will tell you all of the pages on your Web site it knows about.
For example, search for: site:webpositioningcentre.co.uk in Google. Yahoo or MSN Search, and it will tell you how many pages they know about.
If the search engines haven't found some of the pages on your Web site, it is probably because they are having trouble spidering them. ('Spidering' is when the search engine uses an automated robot to read your Web pages.)
Spiders work by starting off on a page which has been linked to by another Web site, or that has been submitted to the search engine. They then read and follow any links they find on the page, gradually working their way through your whole Web site.
At least, that's the theory.
The problem is, it's easy to confuse the spiders - especially as they are designed to be wary of following certain kinds of link.
Links which confuse spiders
If you think your rollovers are blocking your site from being spidered, you will need to talk to your Web designers about changing the code in to a 'clean link' - a standard HTML link, with no extra code around it - that is much easier for the spiders to follow.
Links like these will look something like this:
Page addresses to avoid
Spiders will also ignore pages if they don't like the URL (the address needed to find the page).
For example, a Web site that has URLs containing several variables can cause spiders to ignore the page content. You can spot pages like these as they have a ? in them, and &, for instance:
This URL has three variables, the parts with the = in them, between the ? and &s. We find that if a page has one variable, or even two, the top search engines will spider them without any problems. But if a URL has more than that, often the search engines will not spider them.
Spiders particularly avoid URLs that look like they have 'session IDs' in them. They look something like this:
The set of numbers and letters do not make much sense to humans, but some Web sites use them to keep track of who you are, as you click through their Web site.
Spiders will generally avoid URLs with Session IDs in them, so if your Web site has them, you need to talk to the people who developed the site about re-writing it so they do not use these IDs, or at least that you can get around the Web site without them.
Clean links = happy spiders
If you use clean, easy to follow links without several variables in them, your Web site should be spidered without problem. There are, of course, many other facets to successful Search Engine Optimization, but if the search engines can't spider your content, your site will fall at the first hurdle.
Paul Silver and David Rosam are Head of Technical SEO and Head of SEO Copywriting at Web Positioning Centre (http://webpositioningcentre.co.uk). Paul has been involved with the Web commercially since 1996 and David has been writing marketing copy for 20 years, and writing for the Web for a decade.
MASTERCLASS: How to increase business awareness via SEO Commercial Drone Professional
4 Ways SEO can Lead Business Growth During the COVID-19 Pandemic Business 2 Community
SEO: What makes a good link? – Econsultancy Econsultancy
SEO How-to, Part 1: Why Use It? Practical Ecommerce
Video: Sarah Teach on conscious capitalism in SEO Search Engine Land
Animal Essentials Chooses 1Digital for Their SEO | State Daily American Online
3 Things That Can Help or Hurt Your Website's SEO Business 2 Community
Entering The World Of SEO, You Need To Focus On These Tactics Programming Insider
Why SEO is More Important than Ever BOSS Magazine
The Basics of Link Profile Analysis Search Engine Journal
Paving the Path Forward with SEO: Preparing for New Normalities Search Engine Journal
SEO Tools Aren't Enough for Success Search Engine Journal
SEO, Content, and Email Work Better Combined Practical Ecommerce
Blogging for Shopify: A unique SEO approach Search Engine Land
What Will Post-Pandemic SEO Agencies Look Like? Search Engine Journal
6 Simple Principles of Website SEO Promotion in 2020 Business 2 Community
4 Key SEO Considerations When Rebranding & Changing Domains Search Engine Journal
For better SEO, don’t put all your eggs in the SEO basket Search Engine Land
How to Use GitHub for Enterprise SEO Search Engine Journal
John Mueller on Negative SEO and Ranking Problems Search Engine Journal
Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt Search Engine Land
How to Win at SEO & PPC (and Save Money Doing It) with Octoboard Search Engine Journal
5 Ecommerce SEO Tips to Improve Organic Performance Search Engine Journal
7 Tips to Find Great Ideas for SEO Business Content JumpFly PPC Advertising News
These 4 SEO and Website Grader Tools Can Improve Visibility Business 2 Community
SEO: Coronavirus: dairy farmers could benefit from £10k boost FoodManufacture.co.uk
EAT Your Way to Better SEO Business 2 Community
SEJ eSummit: Join Us TODAY for 10 Hours of SEO, PPC, Social & Content Marketing - Search Engine Journal
SEJ eSummit: Join Us TODAY for 10 Hours of SEO, PPC, Social & Content Marketing Search Engine Journal
Search Engine Optimization (SEO) Tools Market From 2020-2024: Growth Analysis by Manufacturers like Ahrefs, Google, SEMRush, KWFinder, MOZ, etc - Cole of Duty
Search Engine Optimization (SEO) Tools Market From 2020-2024: Growth Analysis by Manufacturers like Ahrefs, Google, SEMRush, KWFinder, MOZ, etc Cole of Duty
Godwin Digital Comes To The Forefront With SEO Services To Help Small Businesses Leverage The New Digital World - Press Release - Digital Journal
Godwin Digital Comes To The Forefront With SEO Services To Help Small Businesses Leverage The New Digital World - Press Release Digital Journal
Search Engine Optimization (SEO) Software Market Size, Segmentation, Strategy, Share, Growth Factors, Analysis and Forecast to 2026 - Cole of Duty
Search Engine Optimization (SEO) Software Market Size, Segmentation, Strategy, Share, Growth Factors, Analysis and Forecast to 2026 Cole of Duty
Global Search Engine Optimization (SEO) Software Market with Covid-19 Effect Analysis | likewise Industry is Booming Globaly with Key Players WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), etc - Cole of Duty
Global Search Engine Optimization (SEO) Software Market with Covid-19 Effect Analysis | likewise Industry is Booming Globaly with Key Players WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), etc Cole of Duty
Local SEO Services for SME's – Help Minimise the Impact of Covid-19 - Press Release - Digital Journal
The Top Digital Marketing Companies in California, Boston, Atlanta, Dallas and NYC, According to Digital Marketing Agency Rating Platform - PR Web
The Top Digital Marketing Companies in California, Boston, Atlanta, Dallas and NYC, According to Digital Marketing Agency Rating Platform PR Web
SEO Software Market Status and Outlook 2020 to 2021: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream - Cole of Duty
SEO Software Market Status and Outlook 2020 to 2021: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream Cole of Duty
Watch: Seo Ye Ji Tells An Eerie Story And Gets Up Close With Kim Soo Hyun In “It's Okay To Not Be Okay” Teaser - soompi
Watch: Seo Ye Ji Tells An Eerie Story And Gets Up Close With Kim Soo Hyun In “It's Okay To Not Be Okay” Teaser soompi
SEO Software Market Foreseen 2027 Feature Scenario – Ahrefs Pte. Ltd., BrightEdge, Conductor, HubSpot, Inc., Moz, Inc., SE Ranking Limited, SEMrush, Serpstat, SpyFu, Inc., Wix.Com - Jewish Life News
SEO Software Market Foreseen 2027 Feature Scenario – Ahrefs Pte. Ltd., BrightEdge, Conductor, HubSpot, Inc., Moz, Inc., SE Ranking Limited, SEMrush, Serpstat, SpyFu, Inc., Wix.Com Jewish Life News
SEO News: Google Page Experience Update, Local Ranking Bug Internet Marketing News
Kim Soo Hyun And Seo Ye Ji Have A Captivating First Encounter In Upcoming tvN Drama “It's Okay To Not Be Okay” - soompi
Kim Soo Hyun And Seo Ye Ji Have A Captivating First Encounter In Upcoming tvN Drama “It's Okay To Not Be Okay” soompi
SEO: Back To Basics Forbes
The 10 Commandments Of SEO Forbes
Boston SEO Company WhaTech
Korean drama 'It's Okay Not To Be Okay' starring Seo Ye Ji and Kim Soo Hyun drops teaser video - GMA News
Korean drama 'It's Okay Not To Be Okay' starring Seo Ye Ji and Kim Soo Hyun drops teaser video GMA News
10 SEO Tips to Implement in 2020 SmarterCX
Online Plagiarism Checker Free Seo Tools Promotion World
Sunyoung Seo, Patricia Petibonm, Natalie Dessay & Jakub Józef Orliński Star in Opéra de Dijon's 2020-21 Season - OperaWire
Sunyoung Seo, Patricia Petibonm, Natalie Dessay & Jakub Józef Orliński Star in Opéra de Dijon's 2020-21 Season OperaWire
Search Engine Optimization (SEO) Software Market 2020-2027 Covid-19 Impact on Major Companies – Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, etc. - Cole of Duty
Search Engine Optimization (SEO) Software Market 2020-2027 Covid-19 Impact on Major Companies – Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, etc. Cole of Duty
Design: Making SEO Look Good Forbes
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
SEO Software market 2020 Global analysis, opportunities and forecast to 2024 | By Top Leading Vendors like BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream, G2 Crowd, Moz, and More… - 3rd Watch News
SEO Software market 2020 Global analysis, opportunities and forecast to 2024 | By Top Leading Vendors like BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream, G2 Crowd, Moz, and More… 3rd Watch News
Salt Lake City SEO expert, PinPoint Local @ Silicon Slopes announces the launch of its digital marketing services - Martechcube
Salt Lake City SEO expert, PinPoint Local @ Silicon Slopes announces the launch of its digital marketing services Martechcube
SEO in 2020: Going Beyond Google Search Engine Journal
What is SEO? businessjournaldaily.com
What Does It Mean to 'Do SEO'? Search Engine Journal
SEO Is Everyone's Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
Global Local SEO Tools & Software Market 2020 Regional Outlook, Ongoing Demand and COVID-19 Impact Analysis 2025 - NJ MMA News
Global Local SEO Tools & Software Market 2020 Regional Outlook, Ongoing Demand and COVID-19 Impact Analysis 2025 NJ MMA News
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
SEO Needs to Be Part of Your PR Strategy Entrepreneur
What SEO has to do with web development SDTimes.com
How to Future-Proof Your Brand with the Help of SEO Search Engine Journal
4 Tips to Build a Strong SEO Program During COVID-19 Search Engine Journal
Things You Must Realize When Searching
For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a high-speed Internet connection, web pages may seem to take days to load.
Google Is Not Only A Search Engine!
When you now organize a street interview and ask people "What is Google", I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!A short overview of the main services of Google:++ Category One : Google Web Search Features ++- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local.
SEO Hints and Tips and Free SEO Tools
Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website.
Maximize Your Search Engine Traffic - 13 Ways to Pull in More Visitors From the Search Engines
Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it.
Goofy Mistakes that Hurt Your Search Engine Rankings
One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer.
The Power of Search Engine Friendly URLs
I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs.
Are Your Keywords Making Money for You?
I built my website, it's perfect. My chosen subject of the website is Computer Support Services.
10 Quick Ways To Kick-Start Your Profit Pulling Keywords
First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites.
How to REALLY Profit from SEO
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success.
Going To Market: Keywords and Backlinks, Part 1
As I waded into the 'Make Money Online' waters on the Internet, I felt I needed to do some research on what keywords might help me generate traffic for my websites. I am very, very new to this whole Internet marketing arena but at the simplest level it seems that the keys to generating income are:Blog >>> Choose Target Keywords >>> Write Articles Incorporating Keywords >>> Create New Pages For Articles >>> Link Article Pages To Blog >>> Link Article Pages To Each Other >>> Populate All Pages with PPC Links >>> Submit Articles To Outlets >>> Submit All Pages To Search EnginesDid I say it was simple? As I said, I am new to this area so there may be a step or two (or 5, or 10, etc.
Googlebot Wont Go Home
I have 'Googlebot' crawl my site every day like a dispossessed spirit that can't leave.It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again.
Writing Search Engine Friendly Webpages
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.You can rest assured no sites receive top search engine rankings by chance in competitive keyword markets.
Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics
Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags.
Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck.
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service.
High Search Engine Rankings - A Long Term Strategy
The last 1.5 years have shown major changes in search engine behavior across the board.
Dont Submit Your Website To Any Search Engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn't bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista.
Five Simple Steps to Getting Links to Your Site
Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks.
What is the Google Dance?
As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of "Google Dance".
|home | site map|