Can Google Really Deliver Country Specific Searching?
This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results.
Let's take a look at Canadian search results by Google.ca:
When you highlight "Canada" through Google search results and then start searching, you may be surprised at the amount of companies that aren't really Canadian. All of this also applies for the UK and other major markets as well...
In fact, many of the "paid results" come from American companies. Now some would argue that this is to be expected, coming from American companies with large budgets but I would disagree because a lot of the bulk of the "Canadian specific" results are also American companies.
It is quite evident that this is a growing concern with business owners residing in different countries.
As an owner not from the US, I would rather compete with companies that are more local than not, simply because the results would then be relevant. Irrelevant results equal to poor results and less people take the search results seriously when they keep sifting through poor quality results online.
For example; If you highlight "search in Canada" and search for "web design", the top 2 results seem not to be from Canada. This is a serious issue. What if people click on "I'm feeling lucky", they are redirected to a company outside of Canada. The average person won't know what to think about that and may disregard searching through Canadian results any further.
The more content specific the results are, the more people will search through those results. The more people will tell their friends & peers to search through those results. See, as web marketers, we do have the power to create a search term that people get familiar with. Just look at "Blogging". A couple of years ago, if you asked people to search online for "blogging" sites, you would have had a lot of confused faces staring at you. Nowadays, if you search for blogging, there are more than 900,000 results found in Google and to top that off, there is more than enough paid advertisers as well.
What do we see changing in Google?
The #1 thing we are now seeing more and more is search results listing websites with country specific domain name extensions. Here's what I mean by that....
If you were Google and you wanted to deliver better search results for Canada, how would you go about doing that?
I would look at 2 things:
1) Does the domain name end with .ca? (Ex. www.canada.ca)
2) Does the "contact" information about the company match the country - Street, City, Province/State, Country. Are all of these factors listed within the contact page?
These are very important factors, evidenced to the fact that, I see Google weighing your "contact" page higher than anything else within your website other than your front page. So the moral is, make sure to list EXACTLY where it is that you do business within your contact page. Your website will rank higher for local searching when this technique is utilized.
Second, make sure to buy a domain name(s) that is country specific. If you live in Canada, buy a domain with the extension (.ca). If you live in the United Kingdom, make sure to buy a domain name with the extension (.uk). If you live in the US, make sure to buy a domain name with the extension (.us).
You may be asking, what if I don't want to concentrate on just local searching? Create a separate website to target different areas. There is nothing with .com, in fact most people automatically type in .com but, if you truly want to target locally, you have to play locally.
The future of search engines is local searching! We are seeing an increasing amount of evidence to sustain this claim. Targeting locally is a great start and will ultimately help you to target internationally later on!
I hope this article helps you out!
About The Author:
Martin Lemieux is the owner of the Smartads Advertising Network (http://www.smartads.info). Smartads helps companies to promote their business online and offline through time tested marketing strategies & design.
Read weekly internet marketing tips by Martin Lemieux: http://www.smartads.info/newsletter
Reprint Rights: You may reprint this article within your newsletter or website as long as the entire article remains the same, including the author information.
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns - Inc.
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc.
Coaching SEO To Win Forbes
SEO myths busted by an ex-Googler Search Engine Land
WordPress SEO Beyond the Basics: 8 Things You Must Do Next Search Engine Journal
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
The five trends defining SEO and content marketing careers Marketing Week
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
Local SEO Explained Business 2 Community
Why SEO is Important for Your Business Business 2 Community
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Unmasking Black Hat SEO for Dating Scams Security Boulevard
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Managing Successful SEO Migrations Search Engine Journal
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations - Search Engine Roundtable
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations Search Engine Roundtable
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
Importance and Advantages of Using SEO to Your Business The African Exponent
Gary Illyes Teaches SEO With SEO Periodic Table :) Search Engine Roundtable
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] - Search Engine Journal
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] Search Engine Journal
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
Disruptions in SEO That will Dominate Ranking Behavior in 2020 News & Features
Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal
How to Dominate SERPS by Focusing on Topics Instead of Keywords Search Engine Journal
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal - GazetteNET
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal GazetteNET
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
The HOTH Launches it's Brand New Case Study Hub, featuring a collection of SEO and PPC success stories and insight - PR Web
The HOTH Launches it's Brand New Case Study Hub, featuring a collection of SEO and PPC success stories and insight PR Web
10 SEO factors that influence your Google ranking Eastbourne Herald
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 - FOX Sports Malaysia
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 FOX Sports Malaysia
Search Engine Optimization (SEO) Tools Market Analysis, Revenue, Price, Industry Share, Growth Rate, Forecast to 2024 - NY Tribunal - New York Tribunal
Search Engine Optimization (SEO) Tools Market Analysis, Revenue, Price, Industry Share, Growth Rate, Forecast to 2024 - NY Tribunal New York Tribunal
Conductor becomes an employee-owned firm after almost two years under WeWork Search Engine Land
Increase Your Site's Visibility on Google with These 9 SEO Tips Virtual-Strategy Magazine
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
MRC SEO, A Top-Rated Search Engine Optimization Agency Celebrates Feedback From Their Clients - StreetInsider.com
MRC SEO, A Top-Rated Search Engine Optimization Agency Celebrates Feedback From Their Clients StreetInsider.com
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands - allkpop
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands allkpop
Google Reveals Top Trending Searches of 2019 Search Engine Journal
Park Hang-seo magic goes on in Hanoi Dong-A Ilbo
SEO Guidelines for Blogging Around Long-Tail Keywords The Future of Things
WATCH: Vietnam coach Park Hang-seo shown red card for complaining to referee during SEA Games 2019 Men’s... - FOX Sports Malaysia
WATCH: Vietnam coach Park Hang-seo shown red card for complaining to referee during SEA Games 2019 Men’s... FOX Sports Malaysia
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 SEO Tips to Benefit Any Business Entrepreneur
What Does It Mean to ‘Do SEO’? Search Engine Journal
SEO Service Provider Services Market Necessity and Future Demand, Scope: OpenMoves, Straight North, Digital Marketing Agency, WebiMax - VaporBlash
SEO Service Provider Services Market Necessity and Future Demand, Scope: OpenMoves, Straight North, Digital Marketing Agency, WebiMax VaporBlash
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
Focus More Or Local SEO To Increase Local Engagement Promotion World
My experience with SEO Practical Ecommerce
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' - allkpop
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
What's the Value of SEO? Practical Ecommerce
Why Having a User-First Approach to SEO Is Important Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
Global Search Engine Optimisation (SEO) Software Market Insight Report 2019-2025 – WordStream, Moz, SEO Book, LinkResearchTools, SpyFu, SEMrush, AWR Cloud - Industry News Publisher
Global Search Engine Optimisation (SEO) Software Market Insight Report 2019-2025 – WordStream, Moz, SEO Book, LinkResearchTools, SpyFu, SEMrush, AWR Cloud Industry News Publisher
Put the Full Power of Google to Work with 11 Google Power Search Tips
Google has many ways to help you find want you want easily. Here are 11 Power Search Tips to make your Google Experience easier and more fun.
Search Engine Optimization: Get the Low-down
Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.
Top 10 Little Used SEO Strategies
There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.
SEOs Relationship With Website Architecture
SEO's Relationship With Website ArchitectureSearch engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design.
The Simple Formula To Search Engines
Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that's suitable to them.
Design A Spider Friendly Site
To be successful in the search engines it's important to design your web site with the spiders in mind. Using the latest in web page design is not generally the best way to go.
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google.
Using Blogs for SEO
Why Start A Blog?I knew about blogging and blogs for years before I actually started my first blog..
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
Search Engine Optimization that Works in the Long-Term
Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update.
Breaking the Myth About Page Rank (PR)
The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way.
Why You Should NOT Submit Your Site On Search Engines
Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation.
Black Hat SEO and the Sneaky Redirect
Are shades of grey SEO really Black Hat SEO?Black hat SEO is a strategy which gets a web page or entire site banned from a search engine.A shade of grey is when you use a black hat strategy but your site has not been banned yet.
How to Get One Way Backlinks
Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks.
Five FAQ About Google PageRank
Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index.
Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.
Why Search Engine Optimization is Not Enough
OK. So you've created a nice website with lots of interesting products and information.
Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them
Don't put the cart before the horse.You can't do SEO (optimize your web site for search engines) until you've researched keywords.
Dealing With Search Engine Stress In A Home-Based Business
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
.com Not Listed in Regional Yahoo? Don't Despair!
If you're a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you.
|home | site map|