10 Ways to Tackle Keyword Research and Selection
You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:
1. Know your potential customers.
2. Start with core words.
3. Look at the industry.
4. Study competitors.
5. Be specific - add other words to your primary phrases.
6. Visit Wordtracker.
7. Use your intuition.
8. Limit your selection.
9. Tie keywords to site planning.
10. Study your log files.
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
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