Why You Need a SEO Maintenance Plan
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon lose the business your web site initially generated.
What should be included in a SEO maintenance service plan?
1. Monitor search engine rankings - there will be many fluctuations in your search engine rankings. This may be due to search engines changing their ranking formulas, or competitors trying to get ahead of you. More sites are added to the web each day so you need to monitor your search engine rankings to be competitive. I create monthly ranking reports on where your site is currently ranked for each of the major search engines.
2. Traffic Tracking - it's essential to know where most of your traffic is coming from so you can make adjustments to your marketing strategies. For example if most of your traffic is coming from one particular page, you may want to place your best products on that page to get more sales. I analyze your site statistics (if they are available from your web host) to check how much traffic you are receiving, where is it coming from and what keywords are being used to find your site.
3. Keyword research - web sites are being added to the web every day, therefore keywords that once got high rankings may no longer work. You may have high search engine positions for your most important keyword phrases but if you are not receiving any traffic from those phrases, you will need to evaluate the keywords that you have used. Attaining a number 1 ranking for keywords that no one will search for, will not increase your traffic.
Researching new keywords is essential to maintain good rankings. I analyze the current keywords used on your site and research and add new ones. Once the keywords have been chosen, the content should be updated to reflect them. This may include subtle changes to the meta tags, page titles and text headings; or it could involve adding additional sections to the site, rewriting content and reorganizing the web site's structure. It all depends on the specific requirements of the site and market.
4. Competitive analysis - an integral part of search engine optimization is determining what keywords your competitors are using. I analyze where your competitors are currently ranked for the same keywords you are using for your web pages. I also check how many competitors you have for each of the major search engines. If there are too many competitors for a particular keyword it may be better to use less competitive keywords for your web pages or use them in conjunction with the most popular ones.
I will also analyze the link popularity of your competitors to determine how many incoming links they have and what the quality of those links are. You should not link to unrelated sites and ideally link to sites that already attract a lot of traffic.
5. Adding fresh content - web sites that continuously update and/or expand their content, usually experience higher rankings than stagnant web sites. New keywords should first be researched before adding new content. This will help boost your traffic and rankings because visitors will have more ways to land on your site based on the keywords they entered in the search engines. One great way to achieve this is to add new articles to your site on a regular basis.
6. Web copy analysis - getting a lot of traffic to your site does not guarantee sales. It primarily depends on how effective your web copy is. (Read my article: " How to Write Effective Web Copy " www.isitebuild.com/web-copy). You want to convert visitors into sales. I analyze how your web copy is structured on the page, what words you use, if it is written for your visitors plus check it for spelling and grammatical errors.
7. Boost link popularity - this refers to the amount of other quality web sites that have links pointing back to yours. The more quality links there are, the better you will rank on the major search engines. I extensively research other sites related to yours and add or exchange links with them. This may require a links/resources page to be added to your site.
8. Tweaking web site structure and navigation - if visitors are having a difficult time navigating your site, reading the content or experience broken links, then I will repair or tweak the site to make it more suitable for your visitors.
Conclusion - your web site should be an integral part of your business plan. It may be the first view your visitors have of your business. You therefore should update and maintain it regularly so your visitors will want to revisit and keep doing business with you.
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com.
Choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site. Visit: http://www.isitebuild.com/sitepromotion
John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns - Inc.
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc.
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Coaching SEO To Win Forbes
How to Make SEO Happen in 2020 Practical Ecommerce
SEO myths busted by an ex-Googler Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
How to Create a Superior SEO Strategy Business.com
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal - GazetteNET
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal GazetteNET
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
THE HOTH is releasing their secret formula to SEO success in their new guide The Ultimate SEO Strategy Template for Getting More Website Traffic - PR Web
THE HOTH is releasing their secret formula to SEO success in their new guide The Ultimate SEO Strategy Template for Getting More Website Traffic PR Web
How SEO Can Improve Your Business Jewish Link of New Jersey
How Does SEO Work? JumpFly PPC Advertising News
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Leeds SEO Specialist Offers Free Audits & Analysis StreetInsider.com
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns [Webinar] - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns [Webinar] Search Engine Journal
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
Why SEO is Important for Your Business Business 2 Community
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 - MediaPost Communications
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
10 SEO factors that influence your Google ranking Eastbourne Herald
Park Hang-seo: “We will try our best for fans' dream” Nhan Dan Online
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
Recovery From November 2019 Google Update Search Engine Journal
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
Best Tips for SEO Writing in 2020 What Mobile
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
Search Engine Optimization (SEO) Tools Market To Witness Huge Growth By 2025 | Ahrefs, Google, SEMRush, KWFinder - Kentucky Reports
Search Engine Optimization (SEO) Tools Market To Witness Huge Growth By 2025 | Ahrefs, Google, SEMRush, KWFinder Kentucky Reports
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' - allkpop
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop
Survey Says: The Best SEO At Google Is John Mueller Search Engine Roundtable
Top 10 SEO Tech Solution Companies - 2019 Marketing Tech Outlook
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
Aspen Re's Abdallah Balbeisi to join QBE as SEO, Head of MEA region Reinsurance News
Focus More Or Local SEO To Increase Local Engagement Promotion World
What Does It Mean to ‘Do SEO’? Search Engine Journal
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
SEO Service Provider Services Market- Growing Industry, Demand and Business Outlook 2019 to 2025 - Hitz Dairies
SEO Service Provider Services Market- Growing Industry, Demand and Business Outlook 2019 to 2025 Hitz Dairies
Hyun Bin, Son Ye Jin, Seo Ji Hye, And Kim Jung Hyun Elicit Intrigue In “Crash Landing On You” Main Poster - soompi
Hyun Bin, Son Ye Jin, Seo Ji Hye, And Kim Jung Hyun Elicit Intrigue In “Crash Landing On You” Main Poster soompi
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Global SEO Service Provider Services Market to Witness Significant Revenue Growth During the Forecast Period, 2020–2024 - Eastlake Times
Global SEO Service Provider Services Market to Witness Significant Revenue Growth During the Forecast Period, 2020–2024 Eastlake Times
5 Metrics Crucial to SEO Success PR News - For Smart Communicators
What's the Value of SEO? Practical Ecommerce
Can SEO Be Made Predictable? Search Engine Journal
Local Businesses are Following Local SEO Trends to Reach Potential Customers America Daily Post
6 SEO Tips to Benefit Any Business Entrepreneur
Ongoing Education: Your Secret to SEO Success Search Engine Journal
Hyun Bin, Son Ye Jin, Seo Ji Hye, & Kim Jung Hyun are all elegance in main poster for 'Crash Landing On You' - allkpop
Hyun Bin, Son Ye Jin, Seo Ji Hye, & Kim Jung Hyun are all elegance in main poster for 'Crash Landing On You' allkpop
5 On-Site SEO Factors That Matter Most Search Engine Journal
5 Easy SEO Wins with Powerful Results Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Is SEO Really Complex or Are We Overcomplicating It? Search Engine Journal
7 Ways to Improve Your Website's SEO Business.com
SEO Service Provider Services Market Strategic Overview, Scope and Advancement Outlook 2019 to 2024 - The Market Publicist
SEO Service Provider Services Market Strategic Overview, Scope and Advancement Outlook 2019 to 2024 The Market Publicist
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Which SEO Company/Firm to Choose for SEO Services?
In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not.
The Internet may have started as the fervent brainchild of DARPA, the US defence agency - but it quickly evolved into a network of computers at the service of a community. Academics around the world used it to communicate, compare results, compute, interact and flame each other.
Whats the Big Hurry?
Quite often I get asked what the magic solution is for getting better Google ranking. Sometimes the questions sound fairly naive, something like this:"I have recently established a site called wazooski.
Microsofts New Search Engine
I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year.
See No Google, Hear No Google, Speak No Google
That's right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place.
Spamglish; A Search Engine Comedy With A Language All Its Own
When the movie Spanglish hit the screens in 2004, it was dubbed "A comedy with a language all it's own." I don't think the producers even knew they were slipping a lesson for website owners who want better search engine listings into the movie.
Search Engine Rankings for Beginners
Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG.
What is The Google Sandbox Effect?
In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today.
Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.
Search Engine Optimization - A Beginners Guide
Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time.
SEO = Search Engine Optimization, tips on successful page ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
Valid HTML code is crucial to Search Engine Optimization
Why valid HTML code is crucial to your web site's search engine optimization efforts and subsequent high rankings:Many webmasters and newcomers to web page design overlook a crucial aspect of web site promotion: the validity of the HTML code.What is valid HTML code?Most web pages are written in HTML, and as for every language, HTML has its own grammar, vocabulary and syntax, and each document written in HTML is supposed to follow these rules.
Is Reciprocal Linking Dead?
I just read an article at SitePro News that really rings my bell.It was written by Mike Banks Valentine.
Search Engine Position Report
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.
Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps
If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further increase the link popularity or your site.
5 Qualities to Look for in a Search Engine Optimization Program for Your Website
These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door.
Introduction to Google Page Rank (PR)
For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.In case you didn't know, to get your PR rating up it is essential to have a significant number of good quality links to your site (the techy bit).
Search Engine Robots - How They Work, What They Do (Part I)
Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?You'd think with all the fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings.
A Way for Search Engines to Improve
Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.
Dont Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal.
|home | site map|