SEO Information

A Classified Way To Drive Business To Your Web Site


There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them. Them, according to statistics from the Nielsen/Net Ratings service, is the number of active Web surfers. 250 million in the whole world? The figure is more than the populations of Canada, Australia, Great Britain, and a few non-English speaking countries combined. That's a lot of them!

With so many active surfers around, you would think Webmasters and site owners have an easy time attracting them. Actually, they face an uphill battle to bring visitors and, more importantly, consumers to their Web sites. And a Web site without traffic is like a store built in the middle of the desert. You could have the greatest products and most attractive Web design around, but they're worthless if no one visits them.

There is one way, however, to turn your Web site into an oasis of business, a way to drive as much traffic to your site as your server can handle: a classified ad.

More on that later. First, all Web builders and site owners should know the basic and time-tested ways to attract traffic to their Web site. The key to all of these methods is to attract the right Web surfers. You want what experts call "targeted visitors," or people who are actually interested in what you're selling. To guarantee that this happens, you should follow this checklist of Web traffic golden rules:

Step 1: Optimize your Web pages. Webmasters in the know take the time to set their meta tags. These tags, or codes, are hidden keywords in the Web page that tell search engines like Google and Yahoo exactly what your site is all about. A meta tag, for instance, could be "designer handbags," "sporting equipment," or whatever else you happen to be selling. These keywords tell the search engine to direct all handbag or sports shoppers to your site.

Step 2: List your site with every search engine out there. For this step, you simply need to surf over to Google, AltaVista, Yahoo, MSN, and other search engines. Click onto their customer service page, where they allow Web builders and site owners to manually submit their site addresses.

Step 3. Spice up your site with interactive features. With articles, newsletters, offers, promotions, and discounts, you give your targeted visitors a reason to stay at your site once they find it. More importantly, you give them reasons to come back and tell their friends about the site. Word of mouth is one of the best, and cheapest, forms of advertising on the planet.

Step 4. Exchange banner ads with friends and with other companies that you do business with. Banner ads are those eye-catching designs at the top and bottom of Web pages. They're like the billboards of the Internet superhighway. But with these online billboards, a simple click transports the Web surfer directly to your Web site.

Step 5. Exchange Web links with friends and business associates. This, Webmasters and site owners, could be the most important way to drive Web traffic to your site. All of the major search engines rank sites by measuring how many links come to and leave from your Web site.

So links are a way to measure how worthwhile and how legitimate your site is. The better this measurement, the better chance your site will have to show up well in Web surfers' searches. In other words, these links could be the difference between your site being listed on page 20 of a Google search results, or on page 1.

Building better Web links and search engine results-that's where classified sites come into play. Some of the most savvy classified sites on the market now offer Web links in their ads. These links lead right to your business' home page.

Not only are these links convenient one-click ways for more customers to reach your site. They also boost your search engine rankings.

Of course, for business owners, classified sites have so many other benefits, too.

? Unparalleled exposure. Classified sites are like online malls. Not only will you get exposure from shoppers coming specifically to find your goods. You get "spill over" attention from shoppers who came for another item but then start browsing through all of the other ads in the classified "mall."

? A new arsenal of Web sites. Having online classified ads is like setting up multiple new Web sites across the Internet. Unlike your own original site, these classified ads come with low-cost IT support, security, and advertising.

? Incredible growth opportunities. Businesses and individuals selling on online classified sites pull in more than $1.95 billion a year, according to the statistics firm Kelsey Group. That figure does not even include money from eBay.

? Money for nothing. As valuable as classified sites are, many of the best ones charge very little or absolutely nothing to set up your ads.

Add up all of these numbers-250 million active Web surfers in the world, $1.95 billion in classified sales, and $0 cost-and your Web business is sure to come out in the positive.

Donald Lee is the public relations manager for Buysellcommunity.com. Buysellcommunity provides free classified listing services for individuals and businesses to market their products and services online. For global and localized classifieds, please visit http://www.buysellcommunity.com Free Buy & Sell Classifieds


MORE RESOURCES:
Google adds JavaScript SEO basics to its Search developer’s guide  Search Engine Land

On July 18, Google added a JavaScript SEO basics section to its Search developer's guide. It includes general descriptions of how Google processes JavaScript ...


Google Publishes a New Guide to JavaScript SEO Basics  Search Engine Journal

Google has published a new developer document that goes over the basics of JavaScript SEO.


11 Steps to On-site Video SEO  Practical Ecommerce

Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...


Emoji SEO presents opportunities for video  Search Engine Land

July 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food ...


UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine Land

Discount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...


Web Design Practices That Frustrate SEO Pros  Search Engine Journal

It takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.


Solstice Sunglasses overhauls its SEO strategy  DigitalCommerce360

The sunglasses retailer redesigned and recoded its ecommerce site to double down on SEO. Since the relaunch, its overall web traffic increased 66%, traffic ...


Five SEO Tips For Doubling Site Traffic  Forbes

There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...


40+ SEO Statistics for 2019  G2

SEO can dramatically improve your website's visibility. Here's a look at engaging SEO statistics and what an effective SEO strategy looks like in 2019.


Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies  Search Engine Journal

A study of top marketing agencies reveals the most common mistakes made when it comes to SEO.


How to Improve the Event SEO – Tips From a Professional SEO Speaker  iLounge

Have you ever searched your event name on the search engines? Can you find your event website on the first page of the search engines? According to the ...


The Truth About Domain Authority: What Every SEO Needs to Understand  Search Engine Journal

Third-party SEO metrics are not the only indicators of a site's authority and shouldn't be confused as being actual Google metrics. Here's why.


Why Is Shopify's Website Builder Good For Your SEO?  Explosion

SEO stands for Search Engine Optimization and is very important for improving your ranking on search engine platforms such as Google. There's a plethora.


How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR]  Search Engine Journal

Schema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.


SEO Checklist to the Perfect Location Page  Search Engine Journal

This local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.


7 Reasons Marketers & SEO Pros Should Use Social Media at Work  Search Engine Journal

With the right guidance and direction, social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.


Six SEO Tips To Boost Search Traffic For Law Firms  Forbes

Tackling the world of search engine optimization and organic traffic may seem overwhelming.


Yandex SEO: An Interview with the Yandex Search Team  Search Engine Journal

The Yandex seach team offers insight into the changes that have happened in Russian search over the past two years and answers some common Yandex ...


SPORT CLIMBING: Japan sweeps Briancon men's Lead, while Seo & Garnbret both at the top in women's Lead  The Sports Examiner

The IFSC World Cup in Lead reached the halfway mark on Saturday, with Japan showing impressive depth with a rare sweep of the men's Lead competition, ...


SMX replay: SEO that Google tries to correct for you  Search Engine Land

Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...


How a localized SEO campaign delivered global market share, lifted revenue  Search Engine Land

For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...


Predicting the ROI of SEO [PODCAST]  Search Engine Journal

Francois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.


SEO: Optimizing Crawl Budget for Ecommerce Sites  Practical Ecommerce

Optimizing an ecommerce site for crawl budget may impact how often Google's web crawler, Googlebot, visits a given page and how quickly that page appears ...


7 Tips to Improve Your SEO in 2019  CMSWire

SEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.


Google’s John Mueller on Retaining SEO After Migrating Web Platforms  Search Engine Journal

Google's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.


How We Mastered SEO and Dominated the SERPs  G2

Let's face it – building solid traffic numbers isn't easy nor can it be done overnight. In fact, it takes a matter of months to successfully generate traffic. The first step ...


SMX Advanced through the lens of a young SEO professional  Search Engine Land

At a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...


Is content still king for SEO in 2019?  Techaeris

At the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.


Why Having a User-First Approach to SEO Is Important  Search Engine Journal

One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.


Going Beyond Marketing Jargon to Discover How SEO Helps Law Firms  Bigger Law Firm Magazine

The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ...


Have You Conducted an SEO Analysis of Your Website?  MD Magazine

In order to keep your site at the top of the search page, you'll have to assess your website for its strengths and weaknesses when it comes to search engine ...


Barred From Online Ads, CBD Sellers Throw What They Can at SEO and See What Works  Morning Consult

Policies on CBD advertising vary by platform, creating a chaotic ecosystem for CBD brands trying to figure out how to best market their products.


WordPress Plugin SEO by RankMath Security Update  Search Engine Journal

SEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.


Senior SEO Manager - Aceable  Built In Austin

Aceable is hiring for a Senior SEO Manager in Austin. Find more details about the job and how to apply at Built In Austin.


Negative SEO Is Not Your Problem  Practical Ecommerce

Webmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.


How to Increase SEO Lead Volume by 300% [Webinar]  Search Engine Journal

Join our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.


The High Cost of Ignoring SEO  Practical Ecommerce

Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...


5 Reasons Your SEO Efforts Aren’t Producing a Good ROI  Business 2 Community

Why aren't Your SEO Efforts Producing ROI. Search engine optimization is a good investment for most companies because when done correctly and well, ...


7 SEO Insights You Can Learn by Mining Your Help Desk  Search Engine Journal

Your help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...


Vlog #4:: Rand Fishkin Of SparkToro On Early Days At Moz, SEO Community, VC Funds & More (Part One)  Search Engine Roundtable

In our fourth vlog episode I was in Seattle for Mozcon and I asked Rand Fishkin (@randfish) if I can interview him for my new vlog series. He invited me to his ...


Only 30% of SMBs would recommend their current SEO provider, survey finds  Search Engine Land

“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...


Holy Grail SEO: High Volume, Low Competition Keywords  Search Engine Journal

Discover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.


Best SEO Strategy for Law Firms Is Content Marketing  The National Law Review

If you want to attract more visitors to your firm's website, you need both SEO and a *content* strategy. You need to set up your website pages correctly so that ...


Moz Introduces Local Market Analytics, Enhances SEO Insights  MarTech Advisor

Moz's Local Market Analytics delivers crucial decision-making insights based on cutting edge technology and world class-quality data, allowing SEOs to carry ...


Leads Freezing Up? Why HVAC Companies Need SEO  Forbes

Gone are the days of relying solely on postcards and classifieds to market an HVAC business.


Seo Eon And Seo Jun Meet Soyul And Moon Hee Jun's Daughter On “The Return Of Superman”  soompi

On the July 21 episode of KBS's “The Return of Superman,” Lee Hwi Jae's twins, Seo Eon and Seo Jun, made a brief return to the show. Seo Eon and Seo Jun ...


7 Best Alternatives to Yoast SEO WordPress Plugin  Search Engine Journal

There are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.


Retargeting Improves Conversions from SEO  Practical Ecommerce

Retargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...


White Label SEO Service for Agencies  Baltimore Post-Examiner

Do you get asked frequently if you offer SEO services for your marketing clients? There are an array of services a digital marketing agency typically offers.


Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back  Inside Self-Storage

Two years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...


How Dofollow and Nofollow Links Impact SEO  CMSWire

We've asked SEO experts to explain the difference between Dofollow and Nofollow links, why they both matter, and how you can start building them.


Seo extends overall lead with victory in women's event at IFSC Lead World Cup  Insidethegames.biz

Seo Chae-hyun of South Korea extended her lead at the top of the overall standings by winning the women's final as Hidemasa Nishida led a Japanese sweep ...


Sarah A. Seo  CityLab

Sarah A. Seo is an associate professor at the University of Iowa College of Law and the author of Policing the Open Road.


5 SEO agencies in New York you should know about  AZ Big Media

Finding the right type of SEO agency for business is hard, especially when there are too many 'so-called' SEO experts in the market. We decided to help you with ...


Troubleshoot Your SEO Issues Using The Wayback Machine  Forbes

Website updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ...


SEO Checklist for Website Redesigns and Replatforms  Practical Ecommerce

Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.


Yoast SEO 11.5 updates the mobile snippet preview  Search Engine Land

With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...


How to avoid an SEO nightmare when changing domain names  TechRadar

Changing domain name can be stressful and create a host of problems. Here's what we did to minimize both.


Clients Who Pay More for SEO Services Report Higher Satisfaction Rates  Search Engine Journal

A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.


Report: SEO vital in age of voice search  CMO

A *fresh* study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence. Voice assistants ...


Keeping An Eye On SEO And The News  The NonProfit Times

Wounded Warrior Project (WWP) saw an influx of “injured warriors” pop up within its keyword searches during the NBA Finals last month. The Golden State ...


Content, SEO and paid search must work together to be effective  mUmBRELLA*

At Mumbrella360, Online Marketing Guru's Mez Homayunfard and Saf Chowdhury taught delegates how to build and optimise the digital trifecta, leveraging ...


New report: SEO and Content Marketing jobs see salary boosts in 2019  ClickZ

Seven of 10 types of *content* marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...


Adam Ondra and Chaehyun Seo stars in Chamonix  Planetmountain

The second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...


Senior SEO Strategist, Content & Optimization - Trunk Club  Built In Chicago

Trunk Club is hiring for a Senior SEO Strategist, *Content* & Optimization in Chicago. Find more details about the job and how to apply at Built In Chicago.


Overall leader Seo sends message with semi-final win at IFSC Lead World Cup  Insidethegames.biz

Seo Chae-hyun of South Korea sent a warning to her rivals by winning the semi-final at the International Federation of Sport Climbing Lead World Cup in ...


TapClicks Acquires iSpionage To Enhance Its SEO Solutions  MarTech Advisor

Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions.


Possible Google Search Ranking Algorithm Update July 11 & 12th?  Search Engine Roundtable

I am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ...


15 SEO Plugins for WordPress  Practical Ecommerce

Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...


From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders  SmartCompany.com.au

Small business owner Harry Sanders is helping drive a revolution in the notoriously scandal-ridden search engine optimisation (SEO) industry. The 21-year-old ...


Why PR pros should be part of your SEO and social media teams - PR Daily  PR Daily

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...


SEO Content Writer - Dealer eProcess  Built In Chicago

Dealer eProcess is hiring for a SEO *Content* Writer in Chicago. Find more details about the job and how to apply at Built In Chicago.


SunCity Advising Releases SEO Case Study for San Diego Phlebotomy Training School  EIN News

Digital marketing firm, SunCity Advising, publishes case study demonstrating SEO and sales conversion improvements for client in San Diego, CA.


SEMrush Reviews: Pricing Options & #1 SEO Features Detailed  Know Your Mobile

SEMrush is one of the best SEO tools on the market. But is it worth the money? Let's take a look at some SEMrush reviews to find out…


Does Your Sitemap Help Your SEO?  Business 2 Community

Ever wonder what a sitemap is, how to update it, or if it really helps your website SEO? In this article, I will explain what to include in your website sitemap so that ...


New Data on Voice Assistant SEO is a Wake-up Call for Brands  Voicebot.ai

58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just..


Video: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps  Search Engine Roundtable

This week, Google made big news by announcing they are working on making the Robots Exclusion Protocol a real standard. With that they announced they will ...


How to Effectively Perform Keyword Research for Ecommerce  Search Engine Journal

Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of *content* you ...


Yoast SEO 11.6 updates how-to structured data block, following Google’s changes  Search Engine Land

Yoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...


Australian SEO startup Longtail UX secures $2.5 million in funding  Which-50

Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the.


Digital Marketing Specialist, SEO - Truss  Built In Chicago

Truss is hiring for a Digital Marketing Specialist, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.


Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST]  Search Engine Journal

In this podcast episode, industry veteran Melissa Fach shares her thoughts on *content*, managing communities, and helping people break out.


SEO Manager job with Galvanized Media | 400305  mediabistro.com

The healthy eating site Eat This Not That! is looking for a talented and energetic SEO Manager to join its fast-growing team and execute the brand's robust ...


Vlog # 1: Ryan Clutter of Horizon Media on Google Core Updates & More SEO  Search Engine Roundtable

In our first ever vlog as part of the Search Engine Roundtable vlog series, I interviewed Ryan Clutter (@RyanClutt). Ryan is the Senior SEO Analyst at Horizon ...


WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO Module  Yahoo Finance

LONDON , July 16, 2019 /PRNewswire/ -- WebCEO has launched a fully packed module for local SEO that provides integrated data from the Google My ...


White Hat SEO 101: A Comprehensive Guide  Demotix.com

White hat SEO comes with numerous advantages, other than preventing your website to be banned from search engines. In the long run, it is cheaper than black ...


SEO Metrics Explained: MOZ DA, Ahrefs, SEMRush, Alexa and More  Business 2 Community

There are a number of SEO tools that can help you achieve better results in search engine queries. Each have their strengths and weaknesses as well as their ...


SEO Mythbusting Video On The Future Of The Web (Web Evolution)  Search Engine Roundtable

Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an ...


What Is Mobile-First Indexing? (+How Does It Impact SEO?)  G2

Jayson DeMers shares his views on mobile-first indexing. He says, “Google just cares that people will be able to load all pieces of *content* on your page, read ...


Director, SEO - GoHealth  Built In Chicago

GoHealth is hiring for a Director, SEO in Chicago. Find more details about the job and how to apply at Built In Chicago.


4 Ways SEO Helps Law Firms  NuWire Investor

When you've finally started a law firm, you will think you are going to earn a lot of income. That is where you are wrong because you have a lot of competitors ...


Citation Building Still Matters for Local SEO and We Have Proof  Business 2 Community

Your business isn't appearing when you search for your keywords on Google, and that's a real bummer. Or, maybe your competitors are simply out-ranking you ...


Best Local SEO Agency Awards Released for June 2019 by 10 Best SEO  Yahoo Finance

When small businesses want to gain more customers or a higher level of visibility, they will have to spend some time finding the best local SEO agency to help ...


Russia's Government Prepares New KPI for SEO Managers  The Moscow Times

Russia's government has prepared new Key Productivity Indicators (KPI) for top managers of State Owned Enterprises (SEOs) for the next three years, the ...


Top PPC SEO Agency Awards Issued for the Month of June by 10 Best SEO  Yahoo Finance

Finding the best PPC SEO agency is not an easy task, especially for a small business or an entrepreneur that is often busy with the essentials of the job.


Google Search Ranking Algorithm Update Again: Update Maverick  Search Engine Roundtable

What is going on? Again, three times in about a week, we are seeing increase chatter and the tools are lighting up around a Google search ranking algorithm ...


Senior Product Manager, SEO - GoDaddy  Built In Austin

GoDaddy is hiring for a Senior Product Manager, SEO in Austin. Find more details about the job and how to apply at Built In Austin.


How Marketers Can Build and Grow an SEO-friendly YouTube Channel  MarTech Advisor

Anna Ji, Director of Product and Growth, Clipchamp, talks about SEO strategies to build your YouTube Channel and to improve SEO. Her tips will help you ...


Endless AI-generated spam risks clogging up Google’s search results  The Verge

The ability of AI to generate text is becoming increasingly worrying. Experts have warned it could be used for political misinformation, but another target is ...


Is Boris Johnson a bus-building SEO genius?  New Scientist

Boris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird.


home | site map
© 2006