Developing A List Of Keywords For Marketing
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.
It is important to create a keyword list for each product or service you have. The keyword list might even change slightly if there are various groups or audiences for that product or service.
For simplicity, I have omitted the word service and for the word product to reflect both.
Creating your keyword list can begin after you have clearly identified the buyer or audience for a particular product or service. You will need to know as much about the buyer's demographic and charactertics as possible. I also recommend including their descriptive qualities and personalities. Here is a list to kick start your brainstorming process:
The list of keywords will describe the product and target the specific quality you have isolated as most important to those buyers. No grabbing out of midair. Take the time and research, this will help you save money and reduce costly marketing experiences.
You can complete your research with any combination of methods. Here are eight methods to help you build from:
You can use resources like the yellow pages or other catalogue-type indexes listing grouping to discover keywords your product or service would be listed under.
Let's move through an example. If you were selling a professional development product - you could be in any one of the following professions: professional speaker, life, business, or executive coach, consultant or trainer. Your buyer or audience is somewhat successful you're your product will help them add additional success. Here is a list of keywords that could describe their characteristics or qualities:
∑ Able to motivate others
Okay, good start. Now, let's begin to put all this together. Let's zoom in on one of these: strives to excel. Let's narrow down further to one word: excel.
Look up the word excel in a synonym finder, thesaurus or my preference, the Flip Dictionary and you find the following keywords that you can add to your keyword list: best, better, exceed, outclass, outdo, out rival, outstrip, shine, star, superior, surpass, take the cake, transcend, dominate, tower above, be head and shoulders above, stand out in the crowd, hold sway, lead, take the lead, lead the pack.
The list can go on, however, will stop here because the point is made.
After this, you could let your fingers travel through the thesaurus and then add those words.
Alternatively, you could continue your list by visiting a few of your competitor's web sites and see what keywords they use. You do this by visiting their home page, right clicking the mouse on the page, and select "view source." In the HTML code look for "keywords." These are the keywords they use for the search engines to find them.
You will want to specifically focus on the competitor web sites that appear in first ten spots on one or two major search engines, like Google.
Next, select another method from your list of resources and continue until you feel you have enough right words.
After completing your list, you will want to review and place the keywords in priority order as best possible and eliminate any words that might be misleading. If you market globally, make sure none of the keywords mean something offensive in their language.
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com
5 Critical SEO Metrics Every Business Should Track Business 2 Community
SEO: Why It Matters in Today's Market RisMedia.com
In uncertain times, jump start your SEO TechCrunch
Understanding Core Web Vitals for SEO Practical Ecommerce
After Doing On-Page SEO ‚Äď What's Next? Search Engine Journal
Stock Photography Impact on SEO Search Engine Journal
In a Year of Worsts, SEO Just Became the Best Search Engine Journal
Basic guide to SEO Business MattersBusiness Matters
What Is Enterprise SEO? Search Engine Journal
Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST] Search Engine Journal
Enterprise SEO: Communication Within Your SEO Teams Search Engine Journal
Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] Search Engine Journal
Top 5 SEO Optimization Strategies for Your Website Business 2 Community
Measuring SEO Value Beyond Rank & File: How to Attribute Content Value Search Engine Journal
What Is Better for Product Pages & SEO: Content or Backlinks? Search Engine Journal
SEO: The Job Creator For 2020 And Ahead Entrepreneur
Facing the challenges of SEO now and in the future Casino Beats
How to Show the Value of Local SEO Search Engine Journal
Manager, Outlet Comm Affiliate & SEO job with Coach | 142133 The Business of Fashion
3 Pillars of SEO Marketing: Keywords, Content & Backlinks Business 2 Community
The Most Common Website Mistakes Affecting Your SEO in 2020 [Infographic] Social Media Today
How to Use Google My Business to Boost Your Content & SEO Search Engine Journal
How Natural Language Generation Changes the SEO Game Search Engine Journal
Google: Scoring 100 In SEO In Lighthouse Doesn't Make You A Good SEO Search Engine Roundtable
Will Repeatedly Searching & Clicking My Site Increase Rankings? Search Engine Journal
SEO Executive for Centre for Science and Environment Centre for Science and Environment
Paywalls, SEO, and the Need for a Damn Good Brand Business 2 Community
SEO Agency-Client Communication: Adapting Campaigns for the New Normal Search Engine Journal
SEO Content Marketing Strategist (Contract to Hire) - SailPoint Built In Austin
The Importance of Infographics in SEO Internet Marketing News
The Importance of an SEO Audit with Brian Harnish [PODCAST] Search Engine Journal
How to Create Location Pages to Boost Local SEO and Drive Traffic Fast Business 2 Community
Get Better Results in Search With These 4 SEO Tools Business 2 Community
How to Use 404 Pages to Boost Your SEO Business 2 Community
Search Engine Optimization (SEO) Tools Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Search Engine Optimization (SEO) Tools Market Growth By Manufacturers, Type And Application, Forecast To 2026 3rd Watch News
Search Engine Optimization (SEO) Software Market Share, Growth, Demand, Trends, Forecast To 2020-2024 - 3rd Watch News
Search Engine Optimization (SEO) Software Market Share, Growth, Demand, Trends, Forecast To 2020-2024 3rd Watch News
It's Okay To Not Be Okay actress Seo Ye Ji REFUSES to sport a bikini due to this traumatic experience - PINKVILLA
It's Okay To Not Be Okay actress Seo Ye Ji REFUSES to sport a bikini due to this traumatic experience PINKVILLA
IMB workers share nothing but blood of Jesus can heal Kentucky Today
Covid-19 Impact on Global Search Engine Optimization (SEO) Software Market value chain, upcoming trends and forecasts to 2027 - 3rd Watch News
Covid-19 Impact on Global Search Engine Optimization (SEO) Software Market value chain, upcoming trends and forecasts to 2027 3rd Watch News
Google: Landscape Orientation For Web Sites Does Not Impact SEO Search Engine Roundtable
Covid-19 Impact on Global SEO Software Market 2020 Segmentation, Demand, Growth, Trend, Opportunity and Forecast to 2021 - Jewish Life News
Covid-19 Impact on Global SEO Software Market 2020 Segmentation, Demand, Growth, Trend, Opportunity and Forecast to 2021 Jewish Life News
SEO Oxford | Stand out on Google & Bing Blue Snapper Internet Marketing
SEO Tracker: Oddschecker leads the market as football comes out of lockdown, although Paddy Power closes the gap - EGR Global
SEO Tracker: Oddschecker leads the market as football comes out of lockdown, although Paddy Power closes the gap EGR Global
SEO Software Market Size, Global Analytical Overview, Key Players, Technologies, Trends and Forecast To 2026 - Owned
SEO Software Market Size, Global Analytical Overview, Key Players, Technologies, Trends and Forecast To 2026 Owned
Watch: Kim Soo Hyun And Seo Ye Ji Show Unique Method Of Rehearsing Lines In ‚ÄúIt's Okay To Not Be Okay‚ÄĚ - soompi
Watch: Kim Soo Hyun And Seo Ye Ji Show Unique Method Of Rehearsing Lines In ‚ÄúIt's Okay To Not Be Okay‚ÄĚ soompi
BellTroX says it just helped out some private eyes. Honda's incident investigation continues. SEO for crime. Patch Tuesday notes. - The CyberWire
BellTroX says it just helped out some private eyes. Honda's incident investigation continues. SEO for crime. Patch Tuesday notes. The CyberWire
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Crack Up While Filming ‚ÄúIt's Okay To Not Be Okay‚ÄĚ In Medieval Costumes - soompi
Watch: Kim Soo Hyun, Seo Ye Ji, And Oh Jung Se Crack Up While Filming ‚ÄúIt's Okay To Not Be Okay‚ÄĚ In Medieval Costumes soompi
Japanese film starring Choi Hee-seo to hit Seoul early 2021 The Korea Herald
How to evaluate content quality with BERT Search Engine Land
Kim Soo Hyun as Seo Ye Ji's safety pin benefits It's Okay To Not Be Okay; Once Again rating skyrockets - PINKVILLA
Kim Soo Hyun as Seo Ye Ji's safety pin benefits It's Okay To Not Be Okay; Once Again rating skyrockets PINKVILLA
Song Seung Heon And Seo Ji Hye Comfort Each Other Through A Warm Embrace In ‚ÄúDinner Mate‚ÄĚ - soompi
Song Seung Heon And Seo Ji Hye Comfort Each Other Through A Warm Embrace In ‚ÄúDinner Mate‚ÄĚ soompi
Local SEO Tools & Software Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Local SEO Tools & Software Market Growth By Manufacturers, Type And Application, Forecast To 2026 3rd Watch News
'It's Okay to Not be Okay': Seo Ye-ji labeled a fashion icon as fans ask 'can anybody's waist be that small'? - MEAWW
'It's Okay to Not be Okay': Seo Ye-ji labeled a fashion icon as fans ask 'can anybody's waist be that small'? MEAWW
'I could be dating Justin Bieber too': Here's how Park Seo-joon had rubbished dating rumours with Park - DNA India
'I could be dating Justin Bieber too': Here's how Park Seo-joon had rubbished dating rumours with Park DNA India
SEO: Back To Basics Forbes
3 Skills to Build and Renovate Your Digital Portfolio Business 2 Community
Top 5 reasons why you need SEO AZ Big Media
SEO Software Market 2020- Global Industry Analysis by Key Players, Share, Segmentation, Consumption, Growth, Trends and Forecast by 2021 - Owned
SEO Software Market 2020- Global Industry Analysis by Key Players, Share, Segmentation, Consumption, Growth, Trends and Forecast by 2021 Owned
Global Local SEO Tools and Software Market Expected To Reach Highest CAGR By 2025: SEMrush, Whitespark, SE Ranking, Moz Local, Reputation.com, BirdEye etc. - 3rd Watch News
Global Local SEO Tools and Software Market Expected To Reach Highest CAGR By 2025: SEMrush, Whitespark, SE Ranking, Moz Local, Reputation.com, BirdEye etc. 3rd Watch News
10 SEO Tips to Implement in 2020 SmarterCX
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Design: Making SEO Look Good Forbes
The 10 Commandments Of SEO Forbes
Yoon Hyun Min, Hwang Jung Eum, And Seo Ji Hoon Have A Surprising Encounter In ‚ÄúTo All The Guys Who Loved Me‚ÄĚ - soompi
Yoon Hyun Min, Hwang Jung Eum, And Seo Ji Hoon Have A Surprising Encounter In ‚ÄúTo All The Guys Who Loved Me‚ÄĚ soompi
SEO in 2020: Going Beyond Google Search Engine Journal
5 Ways SEO & Web Design Go Together Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
All about SEO or SFO?
First let's start with definitions:SEO: Search Engine Optimization, SFO: Search Friendly Optimization.These two things are what most webmasters have trouble balancing.
Beat Google's Dampening Link Filter with SEO Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote.
Is Something Missing From Your Keywords Research? (Part 2)
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries.
Valid HTML code is crucial to Search Engine Optimization
Why valid HTML code is crucial to your web site's search engine optimization efforts and subsequent high rankings:Many webmasters and newcomers to web page design overlook a crucial aspect of web site promotion: the validity of the HTML code.What is valid HTML code?Most web pages are written in HTML, and as for every language, HTML has its own grammar, vocabulary and syntax, and each document written in HTML is supposed to follow these rules.
10 Ways to Make Sure Your SEO Goes Out of Its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:1.
What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?
Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month.
HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
PPC v Natural Search - A Cost Comparison Case Study
The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend.
Easy Steps to Get Onto Google Top Search Pages
To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.
New MSN Search Engine: How Good is it?
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors.
How to Boost Your Traffic and Profits with Content!
Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Search Engine Optimization: Get the Low-down
Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.
Are Your SEO Efforts Going To Waste?
Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn't appeal to visitors or function properly.
A Way for Search Engines to Improve
Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.
Link Building Services
In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under1.
SEO #3: Getting Listed In Google in Under 24-Hours!
Yesterday you should have read the second course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #3 and reveal how to Get Listed In Google in Under 24-Hours! Today is a short course but it's one that you must have been waiting for.
Google Patent Application - SEO Highlights
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data.
The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe.
How to Make Better Use of Web Site Page Titles and META Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.
|home | site map|