How MSN and Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe but you will understand after I explain.
Prior to late 2004, Google undisputedly ruled the search engine world. During the second half of the year things took a dramatic turn when Yahoo and MSN decided to challenge the Big G for some of their lucrative market share.
Search engines are a big source of revenue especially when it comes to advertising and for many this is their bread and butter. With the emerging prominence of both Yahoo and MSN, advertisers have more channels through which to advertise their goods and services.
What marks Google apart from it's two big rivals in this area is the way they display their ads. They deliver their ads through a system called Adwords which is unobtrusive to viewers. The ads are placed to the right to clearly distinguish them from the search results. Occasionally they will place ads above the SERPS.
Overture is the company which handles the placement of ads for both Yahoo and MSN. Now if you should search for a popular keyword in either of them, you will notice that the ads are above the results, to your right and at the bottom of the page just above the Next button. This is where it gets interesting.
Having the privilege of working in a public computer lab, I decided to run some experiments. When customers came in and requested information on various topics I instructed them to use Yahoo or MSN for their search enquiries. The first one looked for "bridal gowns" and another looked for "tourism in Jamaica". In both cases they click on the first available information which of course is the relevant ads displayed.
I continued my experiment for a week and came to a decisive conclusion. Some search engines are selling our traffic right under our noses! The only time I observed the top ranking websites getting regular click through was when the keywords are not that competitive to involve ad placement.
This leads me to question the quality of traffic one receives from Yahoo and MSN. For every visitor you receive what is the ratio for that which you lose to a sponsored result? And what is the use of optimizing your website for them?
Now mind you, I enjoy a few good rankings on both Yahoo and MSN but they are for keywords that are not that too competitive. For these I enjoy consistent traffic flow but I think that the quality is something to take another look at.
I didn't write this to bash these guys on how they choose to do their business particularly how they choose to place their ads. My aim is to point out to you that while you may enjoy a top ten result on Yahoo and MSN, chances are you are not getting the amount of visitors you should and could receive.
© Oceanroc Web Publishing
Nicholas Dixon is a Jamaican webmaster, writer and affiliate marketer. Visit my blog for feature articles from select article writers at http://WWW.Oceanroc.Blogspot.com
Top 5 Best SEO Service Agencies in Dubai MarTech Series
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
Coaching SEO To Win Forbes
SEO myths busted by an ex-Googler Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
How to Create a Superior SEO Strategy Business.com
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
SEO Is Everyoneâs Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
The Role of Structured Data in SEO Success MarTech Advisor
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
Googleâs John Mueller: Never Blindly Follow Big Sitesâ SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Is SEO dead? - VENTS Magazine
SEM vs. SEO vs. PPC Defined: Whatâs the Difference? Search Engine Journal
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Managing Successful SEO Migrations Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
Hereâs Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
A framework for SEO success with structured data Search Engine Land
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 - MediaPost Communications
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
Why SEO is Important for Your Business Business 2 Community
10 SEO factors that influence your Google ranking Eastbourne Herald
Park Hang-seo: âWe will try our best for fans' dreamâ Nhan Dan Online
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? - Business 2 Community
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? Business 2 Community
Move to Cloud Hosting without Compromising Your Website SEO HostReview.com
Best Tips for SEO Writing in 2020 What Mobile
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
VLCC awards social media and SEO duties to Imarti Media Best Media Info
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' - allkpop
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop
Search Engine Optimization (SEO) Tools Market 2019 Industry Status and Global Outlook till 2025 - Hitz Dairies
Search Engine Optimization (SEO) Tools Market 2019 Industry Status and Global Outlook till 2025 Hitz Dairies
Misquoted and misunderstood: Why many in the search community donât believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community donât believe the WSJ about Google search Search Engine Land
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
SEO First Celebrates 15 Years in Business Commerce Gazette
Focus More Or Local SEO To Increase Local Engagement Promotion World
SEO Service Provider Services Market- Growing Industry, Demand and Business Outlook 2019 to 2025 - Hitz Dairies
SEO Service Provider Services Market- Growing Industry, Demand and Business Outlook 2019 to 2025 Hitz Dairies
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
What Does It Mean to âDo SEOâ? Search Engine Journal
Hyun Bin, Son Ye Jin, Seo Ji Hye, And Kim Jung Hyun Elicit Intrigue In âCrash Landing On Youâ Main Poster - soompi
Hyun Bin, Son Ye Jin, Seo Ji Hye, And Kim Jung Hyun Elicit Intrigue In âCrash Landing On Youâ Main Poster soompi
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 SEO Tips to Benefit Any Business Entrepreneur
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
5 Metrics Crucial to SEO Success PR News - For Smart Communicators
What's the Value of SEO? Practical Ecommerce
Can SEO Be Made Predictable? Search Engine Journal
Hyun Bin, Son Ye Jin, Seo Ji Hye, & Kim Jung Hyun are all elegance in main poster for 'Crash Landing On You' - allkpop
Hyun Bin, Son Ye Jin, Seo Ji Hye, & Kim Jung Hyun are all elegance in main poster for 'Crash Landing On You' allkpop
SEO Platforms Market Detailed Business Analysis, Latest Trends and Demand 2019- Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND - Hitz Dairies
SEO Platforms Market Detailed Business Analysis, Latest Trends and Demand 2019- Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND Hitz Dairies
Ongoing Education: Your Secret to SEO Success Search Engine Journal
5 On-Site SEO Factors That Matter Most Search Engine Journal
5 Easy SEO Wins with Powerful Results Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
7 Ways to Improve Your Website's SEO Business.com
Oh Yeon Seo Puts Ahn Jae Hyun In An Awkward Position In New Stills For âLove With Flawsâ - soompi
Is SEO Really Complex or Are We Overcomplicating It? Search Engine Journal
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
What Entrepreneurs Should Know About SEO Business.com
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In âLove With Flawsâ - soompi
Ahn Jae Hyun, Oh Yeon Seo, And Goo Won Become Tangled In A Love Triangle In âLove With Flawsâ soompi
How to Avoid SEO Misinformation Search Engine Journal
Son Ye Jin And Seo Ji Hye Are Chaebol Queens Fighting For Hyun Bin's Heart In âCrash Landing On Youâ - soompi
Son Ye Jin And Seo Ji Hye Are Chaebol Queens Fighting For Hyun Bin's Heart In âCrash Landing On Youâ soompi
Playing By Googles Rules
As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important.
How Do I Improve My Web Site Conversion Rate? Part 3
Question 1How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)?Keywords are important for two reasons.Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you.
Googles PR System Explained
The complexities of Google's PR (Page Ranking) System have grown more difficult to understand since the Hilltop Algorithm was introduced. This beginner's guide to the PR system explains the basics of what PR is, what it does, and how it affects your site's rankings.
Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best search engine on the Internet. On the last count, Google has indexed over 4 billion pages and tackles around 200 million searches a day! A cluster of 100 thousand servers are used to store, crunch and spew out the query results with lightning speed that you are so accustomed to see.
Local Customers Know Where to Find Local Businesses... the Internet
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines.
Are You A Google Junkie
Google this, Google that, Google Google Google..
The Google Sandbox - A Frustrating Inevitability or a Golden Opportunity?
IntroductionThe Google Sandbox is a term applied to the phenomenon experienced by many new websites that delays the sites inclusion within the main Search Engine Results Pages (SERPS) of Google. Often new websites can find themselves confined to the 'Sandbox' for 6-9 months, during which time traffic to the site is severely compromised.
SEO Tips - Google Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.This just makes sense.
Google Website and Web Page Indexing for Dummies
You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on it, and increase your traffic and ultimately your sales.
Is This A "DMOZ Killer" In The Making?
Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent creators of the non-profit "BuildtheHive" (www.BuildtheHive.
The Two Most Important Things You Must Do For Google Top Ranking
Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously.
A Classified Way To Drive Business To Your Web Site
There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them.
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site.
Search Engine Saturation Tool - A Must Have SEO Tool
Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet.
Search Engine Optimisation - Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
Finding Targeted Keyword Phrases Your Competitors Miss
Finding Targeted Keyword Phrases Your Competitors MissFinding keyword phrases your competition is missing is easier than it seems. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms.
SEO #4: Off-page Optimization
Yesterday you should have read the third course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #4 and study off-page Optimization.
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.
Do Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.
|home | site map|