SEO Information

DIY SEO


Part 1. Wordtracker for keywords.

A problem for all new webmasters has always been SEO or search engine optimisation.

The problem starts with the age-old question of how do I design my website so people can find it?

Lets assume that you have an idea for a website that will enable you to make a bit of extra cash, you have a product of your own or you have an affiliation you believe in and you want to make sure that the people searching for your product will find your site over your competitors. How do you start?

Step 1
KEYWORDS
Finding the right keywords for your product is vital, the right keywords on your site will mean the difference between being found and not being found. How do we find these keywords and how do we use them?

First stop is a visit to wordtracker.com Using the trial version should be enough.

Let's say that you sell widgets, type widget into the box and you will get this; 1. widget
2. apple
3. Apple
4. widgets
5. synastry
6. Macintosh
7. security

Clicking on the word widget on the top of this list will bring up another list that contains the word widget.

Lets take a look at the top 5 on that list.

Keyword Count Predict Dig
widget 154 132
widgets 120 103
widget the world watcher 26 22
desktop widgets 22 19
definition for a widget 19 16

The table contains the following information:

Count - This shows the number of times a particular keyword has appeared in our database. E.g. Our database currently holds 373 million words. A count of 147 tells us that this particular word has appeared 147 times out of 373 million (this is over a two-month period).

Predicted - This is the maximum total predicted traffic for all of the major search engines/pay per bids and directories. It is based on the current 24-hour period.

Dig - When you perform any kind of search in the keyword universe, you can now dig down to the next level. E.g. search for 'gambling'. Then, when you click on 'online gambling', just the results for 'online gambling' come up, click on 'online gambling in states' and so on. Great for focusing on niches.

Clicking on each word again adds it to your basket. The next step is to compare these keywords in order to find the best keyword for you,

You are looking for a keyword with a high KEI or Keyword Effectiveness Index, what's this?

In a nutshell: Look for the keywords near the top. The higher the KEI, the more popular your keywords are, and the less competition they have. Which means you have a better chance of getting to the top.

Now you have found your high KEI ranking keywords you have to sprinkle them about your home page and insert them into you meta-tags. The next article in this series will discuss meta-tags, using the title tag, and basic page design that will give your visitors a pleasing site to look at.

Mark white has been involved in IT for 16 years. More information on website optimisation and for free advice visit small-website-advice.com

For affordable SEO services visit get-listed-quickly.com


MORE RESOURCES:


Is SEO dead? -  VENTS Magazine

How to Make SEO Happen in 2020  Practical Ecommerce




SEO myths busted by an ex-Googler  Search Engine Land












How Does SEO Work?  JumpFly PPC Advertising News



How SEO Can Improve Your Business  Jewish Link of New Jersey









How Google's BERT Works In SEO  Business 2 Community










Four ways to improve your SEO results in 2020  Baltimore Business Journal










Poll: After The SEO Audit; Next Steps  Search Engine Roundtable






Beth Kahlich  Search Engine Journal




How Your Job Becomes Your Identity  Search Engine Journal



What Does It Mean to ‘Do SEO’?  Search Engine Journal







My experience with SEO  Practical Ecommerce




What's the Value of SEO?  Practical Ecommerce

Can SEO Be Made Predictable?  Search Engine Journal









5 Easy SEO Wins with Powerful Results  Search Engine Journal














How to Avoid SEO Misinformation  Search Engine Journal

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