Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google. Apart from being the king of search engines, unlike Yahoo and MSN, Google does not serve sponsored results on top of its search results, drawing away considerable attention/traffic away from the search results. Hence ranking high with Google is worth all the trouble it takes to get there. Little wonder then, that most SEO revolves round Google. When Google sneezes, the SEO world catches cold. When Google tweaks its search algorithms, SEO experts scamper back to the trenches to gaze at their crystal ball, to figure out what Google is up to.
What makes Google tick is simply because they serve the most relevant results for most search engine queries. They do this through their secret formula (algorithms), propounded by eggheads from academia and the industry, to rank sites according to its relevance to the search phrase. To continue to do that, they constantly tweak their magic portion, knowing fully well that SEO gurus are at their tail, trying to crack their secret code and beat the system. Before Yahoo and MSN went solo, they sourced for search engine results from Google.
It then makes simple common sense that to come tops in Google, you have to deliver unique valuable content, since that is what they are looking for. It is a simple win-win scenario. Google needs links to excellent content sites, so that they serve it to searchers, pull in traffic and drive up advert revenues. Searchers come to Google, and Google sends them to you. You end up with free highly targeted traffic to your site. Every one smiles to the bank.
This seems too simple for most webmasters to comprehend. There must be a shorter more convoluted way. Crack the secret code, and you are in business. So they try to figure out how Google ranks sites, and then go ahead to tweak their pages to suit. Much effort is put into trying to optimize the few pages they have, instead of adding more unique content. They play around with keyword density at the title, meta and alt tags, body, columns etc. They take their focus completely away from growing their site/business, and become fixated on tweaking the few pages they have to death.
There is nothing wrong with getting your keywords in the right places. The simple fact is, the Google Algorithm is very complex, and takes into account so many factors, that optimizing your pages alone will not do. Google is no fool.
Google's ultimate aim is to judge pages through the human eye. Since that is not feasible, having to contend with close to nine billion odd pages or so, they have to develop their own artificial intelligence to judge sites based on users response. To remain on top, they have to constantly improve on their algorithms. For Google algorithm chasers, that means constantly chasing after the wind. Google can afford to pay for the best brains in the world to develop its algorithms. Most SEO experts are managing to make a living. They are out numbered, out-classed, out-maneuvered and out-brained (if there is term like that). There is close to zero chance of catching up with Google. If you manage to, it is only for a season. At the next algorithm upgrade, you are left behind, yet again. It is a waste of time, energy and resources.
Commonsense makes the most sense, ultimately. Google is looking for unique content. Give it to them. You give them content and they send you traffic. Looks like a fair deal. This means you build your site for human visitors, not search engine spiders. Ultimately, human visitors determine the success of your site. If your content is not of much use to humans, there is nothing much search engine spiders can do for you. If you manage to get high rankings for a season, you will simply end up with window shoppers: they land in your home page, and off they go. To make it worse, by the next database update, your site will simply disappear from the radar. Your fifteen minutes fame is over. You are back to the trenches.
You have to decide upfront who you want to focus on, your customers/visitors or the engines. Decide who pays your bills, visitors or spiders. After you have decided, remain focused and stick with it. The search engines are looking for content. If you have a valuable content site, they are looking for you. Keep providing valuable content. Someday soon, they will recognize your efforts, and put you where you belong, at the very top. It is only a matter of time.
Usiere Uko is the webmaster of the Financial Freedom Inspiration website and editor of the monthly Financial Freedom Inspiration Newsletter, a free ezine to inspire you to exit the rat race and fulfill your God given dreams. To subscribe or visit the site, please visit http://www.financial-freedom-inspiration.com. He is also webmaster of http://www.newdawninspiration.com
GoDaddy Launches New SEO and Email Marketing Tool for SMBs PCMag.com
Website hosting *service* GoDaddy has introduced Websites + Marketing, a tool that small businesses and entrepreneurs can use to grow their audiences using ...
How to Build Your Brand’s Authority with Strategic Content & SEO Search Engine Journal
“Authority” is a buzzword in SEO and *content* marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes ...
Basic Tips To Ensure Your Content Is SEO-Friendly Forbes
Creating SEO-friendly *content* has a lot to do with schema.
15 Strategies To Effectively Combine SEO And Social Media Campaigns Forbes
SEO and social media are both ultimately about marketing your business. Here are some strategies for combining the two so you can can leverage the power of ...
There Is No Single Way to Do SEO – Here’s Why Search Engine Journal
Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. One example that sticks out in my mind is ...
10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research] Search Engine Journal
SEO can make or break your ad publishing business. Here are common SEO mistakes online ad publishers make and how to resolve them.
10 tools and training courses to boost your SEO game Mashable
Even if SEO scares you, there are tools and training that can help you boost your ranking.
How to Avoid SEO Misinformation Search Engine Journal
There is a lot of SEO misinformation. This is how to recognize the best information about Google.
What Is a Google Penalty in SEO? Search Engine Journal
The ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions.
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
Learn to think like an SEO developer Search Engine Land
Today's marketplace demands that SEO practitioners understand more about website development than ever before. You don't have to know programming to be ...
10 Awesome Paid SEO Tools That Are Worth the Money Search Engine Journal
Want to choose the most valuable tools to use on your SEO campaigns? Here are 10 awesome, dependable, paid SEO tools that are totally worth paying for.
This $500 SEO Tool Is Only $24 Today Geek
If you ask anybody with a heavily-trafficked website what their secret is, chances are they'll say Search Engine Optimization (SEO.) SEO is the art of making sure ...
An Enterprise SEO Framework: From Crawling to Conversions [WEBINAR] Search Engine Journal
Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
19 Free SEO Tools That Should Be on Every Marketer's Radar MarTech Advisor
Search Engine Optimization can make all the difference in generating traffic for your *content* or assets. Use these 19 free SEO tools to stay on the winning side.
SEO on a Budget: How to Stay Searchable Using Free Tools prnewsonline.com
Building an SEO program for yourself, or your brand, can appear to be a daunting task. There's a seemingly endless amount of tools available to get your page ...
Google Nofollow Links Ranking Change – How it Affects SEO Search Engine Journal
Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the ...
SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know - Search Engine Journal
SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know Search Engine Journal
If creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.
7 Things SEO Tools Can’t Tell You Search Engine Journal
SEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.
Is SEO Losing Its Luster? Not Yet, But … Associations Now
Evidence is rising that Google is increasingly favoring its own digital properties over organic search results, which could be worth getting concerned about if you ...
Crawl, Render, Index, Rank, Convert: An Enterprise SEO Framework [Webinar] Search Engine Journal
Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
Search Engine Optimization (SEO) Tools Market by Type, Stage, End-User Market Research Columnist
MarketResearchNest.com adds “Global Search Engine Optimization (SEO) Tools Market Size, Status and Forecast 2019-2025” new report to its research.
SEO Tips to Increase Traffic Business.com
For e-commerce entrepreneurs, more traffic means more online sales. Here are a handful of proven technical SEO tips that can help make it happen.
SEO UX Play: Information Architecture & Linking Hierarchy Search Engine Journal
UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring *content*.
How to Leverage Seasonal Content for SEO Campaigns Search Engine Journal
Want higher search visibility this holiday season? Then you need to start optimizing now. Here's why the best place to start is with your *content*.
Beyond conventional SEO: Unravelling the mystery of the organic product carousel - Search Engine Land
Beyond conventional SEO: Unravelling the mystery of the organic product carousel Search Engine Land
Earlier in the year, Valentin Pletzer found that Google had begun to show a 'Popular Products' carousel for a subset of queries in search results. At the time ...
Travel SEO: Targeting customers at the right stages Travel Daily News International
Whatever the target is for travel companies, there's a need to ensure there is understanding of user journeys and buying trends. This allows a company to be in ...
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones Practical Ecommerce
Ecommerce sites often create duplicate *content*, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate *content* from ...
19 Image SEO Tips to Increase Organic Traffic from Google [Infographic] Social Media Today
Are you looking for ways to increase your organic traffic from Google? Optimizing your images can be a great way to expand your search presence, aligning your ...
GUEST COMMENT Seven tips for a successful Christmas SEO strategy InternetRetailing
Search engines remain the starting point for millions of online shopping journeys every Christmas. So, here are seven essential considerations for creating a ...
6 Types of Content That Help SEO (and Shoppers) Practical Ecommerce
Modern search engine optimization relies on providing valuable *content* that improves a site's customer experience. But the form it should take often stymies site ...
SEO Testing Service Market by Type, Stage, End-User Market Research Columnist
MarketResearchNest.com adds “Global SEO Testing *Service* Market 2019 by Company, Regions, Type and Application, Forecast to 2024” new report to its.
How SEO Professionals Can Thrive in a Slow Economy Search Engine Journal
SEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.
How AI-Powered SEO Can Help Your Business Business.com
Learn how AI can help you improve your online reputation and fuel the growth of your venture.
Are other teams unwittingly killing your SEO (and revenue)? MarTech Today
When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...
SEO: Catchall Redirects Are a Bad Practice Practical Ecommerce
I recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his company's migration to a new ecommerce ...
SEO Tips To Reverse Engineer Strategies For Higher Domain Ranking Promotion World
There is no quick and easy fix when you are looking to strategize higher domain ranking at the SERPs. It all depends on how good you are at SEO and.
In search of the right SEO agency Westfair Online
An overview of thoughts by SEO agencies and their clients in Westchester and Fairfield Counties on how businesses can choose the best SEO agency for their ...
How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse - The Content Standard by Skyword
How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse The Content Standard by Skyword
While there's no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.
73 SEO Statistics To Help You Land On The First Page In 2019 SmallBizGenius
What does it take to rank on Google in 2019, and what's at stake if you fail? Find out this and more with the help of the freshest SEO statistics on the web.
19 Actionable Image Optimization Hacks For Ranking in Google Search Results [infographic] - Digital Information World
19 Actionable Image Optimization Hacks For Ranking in Google Search Results [infographic] Digital Information World
Here's a comprehensive graphic with a number of image SEO tips along with instructions. For those looking to implement some effective and practical strategies ...
5 Online Courses to Take to Get a Job in SEO PCMag.com
Services such as Coursera, LinkedIn Learning, and Udemy provide valuable training on key areas in te.
A 4-Step Enterprise SEO Framework: From Crawling to Conversions Search Engine Journal
Learn how implementing a crawling-to-conversions SEO framework can help enterprises remove the barriers that stand between Google and their website.
SEO for Startups: How Your Business Can Benefit Business 2 Community
The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small ...
Win the Google search game with an all-in-one SEO tool that's under $30 The Next Web
TLDR: With RankTools, you can devise a solid SEO plan and keep tabs on the competition. Having a plan for getting your brand or product in front of digital ...
Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST] - Search Engine Journal
Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST] Search Engine Journal
Kevin Gibbons of Re:signal shares his insights on building, growing and rebranding an agency, and why his biggest strength isn't knowledge, but his network.
Top SEO Guidelines: How to Improve Google Search Rankings Business 2 Community
SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that's how many beginners think of SEO.
Calgary SEO Services Firm Announces That Openings Are Still Available For Most Business Niches - StreetInsider.com
Calgary SEO Services Firm Announces That Openings Are Still Available For Most Business Niches StreetInsider.com
MRC SEO Consulting, an SEO services company based in Calgary, Alberta, has announced that there are still openings for most business niches in Calgary ...
Denver SEO Agency Offers Complementary Website Analysis StreetInsider.com
News and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.
6-step SEO Indexation Audit for Ecommerce Practical Ecommerce
Search engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. *Content* that should be ...
Website SEO Services Review: Offering Affordable SEO Services News Credits
fter choosing an SEO package that is in line with my needs and budget, Website SEO Services team of professionals did not hesitate.
The Ultimate SEO Audit Checklist Search Engine Journal
Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.
Over half of Google searches now don't lead to clicks and what it means for SEO Econsultancy
In June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?
Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic] - Social Media Today
Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic] Social Media Today
Are you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...
Your Ultimate SEO Audit Checklist [EBOOK] Search Engine Journal
Eliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook.
Leading Reputation Management Firms Receive Awards for August 2019 from 10 Best SEO Yahoo Finance
10 Best SEO is the leading source for assessing digital *content* and design providers. Their Best Reputation Management Agency is segmented by city and ...
SEO Content Writing vs. SEO Copywriting: Is There a Difference? Search Engine Journal
Heather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...
WATCH: How to get your SEO and online reputation ready for 2020 BQ Live
Take a look at this replay of UMi's 'Lunch and Learn' webinar series that will help you prepare your SEO and online reputation for 2020, presented by Pascal Fin.
Park Min Young And Seo Kang Joon Confirmed As Leads Of New JTBC Drama soompi
Park Min Young and Seo Kang Joon will be starring in a drama together! In August, it was revealed that the two actors are in talks for the JTBC drama “I'll Go to ...
5 Effective Ways to Motivate Your Marketing Team Search Engine Journal
Keeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.
Young Professionals Ocala hosting lunch class on social media marketing, SEO Ocala News
As part of their Leaders Lunch series, Young Professionals of Ocala will host a class on Thursday, September 12 from 11:30 – 1:00 p.m. on social media and ...
Local SEO Tools Market 2019 Trends, Business Outlook 2019, Expanding Current Industry Status by Top Most Players: BrightLocal, Moz, Synup Inc., Yext, SEMrush, NAVADS BV - Market Expert
Local SEO Tools Market 2019 Trends, Business Outlook 2019, Expanding Current Industry Status by Top Most Players: BrightLocal, Moz, Synup Inc., Yext, SEMrush, NAVADS BV Market Expert
Global Local SEO Tools Market research report includes data that can help businesses in handling this issue with ease and provides detailed qualitative and ...
Doesn’t Build Links. Why Did Google Slap a Link Penalty? Search Engine Journal
Well known marketing agency doesn't build links but Google slapped them with a link penalty anyway.
Gene Munster Founder of Loup Ventures Talks Voice SEO, Smart Speaker Sales, and Apple - Voicebot Podcast Ep 113 - Voicebot.ai
Gene Munster Founder of Loup Ventures Talks Voice SEO, Smart Speaker Sales, and Apple - Voicebot Podcast Ep 113 Voicebot.ai
Gene Munster is managing partner at Loup Ventures, a venture capital fund focused on early-stage investing. We discuss Apple's voice strategy, Voice SEO data ...
Roofing SEO Company Offers Roofers Guide To Google My Business StreetInsider.com
Get instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here. Roofing Contractor Marketing, an roofing SEO ...
Brett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content [PODCAST] - Search Engine Journal
Brett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content [PODCAST] Search Engine Journal
Brett Tabke shares the lessons he's learned from running Pubcon, what's in store for Google and the search industry, and why *content* still matters.
UBS and Education Non-Profit SEO Celebrate Culmination of UBS-SEO College Scholars: An Intensive College Access and Success Program - Yahoo Finance
UBS and Education Non-Profit SEO Celebrate Culmination of UBS-SEO College Scholars: An Intensive College Access and Success Program Yahoo Finance
UBS Americas today announced a major milestone in their UBS NextGen Leaders program – the culmination of their five-year UBS-SEO College Scholars ...
Roofing SEO: Smart Roofers are Leveraging SEO to Get Higher on Google - Press Release - Digital Journal
Roofing SEO: Smart Roofers are Leveraging SEO to Get Higher on Google - Press Release Digital Journal
Minneapolis, Minnesota - A storm rolls through small-town Minnesota and Wisconsin, but instead of readying the door-knockers to pound pavement – roofing ...
Heechul and Seo Jang Hoon both reveal their love for mani-pedicures on 'My Little Old Boy' - allkpop
Heechul and Seo Jang Hoon both reveal their love for mani-pedicures on 'My Little Old Boy' allkpop
Super Junior's Heechul and Seo Jang Hoon both expressed their love for nail care! On the September 15th installment of 'My Little Old Boy', Heechul visited his ...
Global Search Engine Optimization Services Market 2019 – WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria) - The World Industry News
Global Search Engine Optimization Services Market 2019 – WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria) The World Industry News
Global Search Engine Optimization Services Market 2019 report provides by Market Research Store is the representation of the Search Engine Optimization ...
6 Popular Ecommerce SEO Trends of 2019 Promotion World
SEO or Search Engine Optimisation is all about using techniques and strategies to increase website ranking on search results. Every year, the eCommerce SEO ...
Content: The Indisputable Backbone Of Your Website SEO Strategy Forbes
Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
SEO Versus SEM: What's The Difference? Forbes
Separate and clearly understand the categories before defining your marketing plan.
Five SEO Tips For Doubling Site Traffic Forbes
There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
India vs South Africa 2nd T20 Live Cricket Score Streaming Online: When and Where to watch India vs South Africa 2nd T20I? - The Indian Express
India vs South Africa 2nd T20 Live Cricket Score Streaming Online: When and Where to watch India vs South Africa 2nd T20I? The Indian Express
India vs South Africa, Ind vs SA 2nd T20 Live Cricket Score Streaming Online Telecast at Star Sports 1, 2 and 3, Hotstar, DD Sports TV Live Cricket Today Match ...
Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More - soompi
Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More soompi
Hairstylist Seo Yoon talked about what it's been like to work with many celebrities, including her muse IU! On the September 15 episode of MBC's radio show ...
Actress Oh Yeon Seo of 'People With Flaws' announces legal action against Goo Hye Sun for posting false rumors - allkpop
Actress Oh Yeon Seo of 'People With Flaws' announces legal action against Goo Hye Sun for posting false rumors allkpop
Actress Oh Yeon Seo's label Celltrion Entertainment has released a sternstatement of rebuttal to Goo Hye Sun's most recent Instagram post. On September 4 ...
Yoast 12.1 adds custom favicons to the mobile snippet preview Search Engine Land
Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google's font sizes on ...
Award-Winning Vancouver SEO Company Offers Strategic Services for Improved Search Ranking - Press Release - Digital Journal
Award-Winning Vancouver SEO Company Offers Strategic Services for Improved Search Ranking - Press Release Digital Journal
WittyCookie is an award-winning Vancouver web design studio, a Vancouver Web Design & SEO Company that specializes in SEO, PPC, Website Design, ...
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
Global Local SEO Software Market 2019 Top Manufactures, Growth Opportunities and Investment Feasibility 2024 - News Coed
Global Local SEO Software Market 2019 Top Manufactures, Growth Opportunities and Investment Feasibility 2024 News Coed
The given report is an excellent research study specially compiled to provide latest insights into critical aspects of the Global Local SEO Software Market by ...
New To SEO? How To Boost Your Rankings With These 4 Easy Tips Inc.
SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
SEO Project Management Tools Market 2019: Prosperous Growth, Recent Trends and Demand by Top Key Vendors like Dragon Metrics, Asana, Basecamp, Scoro, Linkdex - Market Expert
SEO Project Management Tools Market 2019: Prosperous Growth, Recent Trends and Demand by Top Key Vendors like Dragon Metrics, Asana, Basecamp, Scoro, Linkdex Market Expert
Global SEO Project Management Tools Market Report assists industry leaders to make confident capital investment decisions, develop strategic plans, optimize ...
5 SEO Trends to Implement on Your B2B Website TechFunnel
Knowing the most contemporary SEO trends can give your business a leg up in a crowded field. These 5 SEO trends represent the edge of SEO.
New Podcast at PAW Online: Sarah Seo '02 *16 Princeton Alumni Weekly
In popular culture, the car is seen as a symbol of freedom. But as legal historian SARAH SEO '02 *16 writes, driving a car is also “the most policed aspect of ...
Why Having a User-First Approach to SEO Is Important Search Engine Journal
One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
How to Unleash the Power of the Pre-Outreach Strategy Search Engine Journal
*Content* promotion is one of the biggest challenges in digital marketing. Lately, securing links and social media shares is a struggle even for popular blogs.
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal
Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
5 On-Site SEO Factors That Matter Most Search Engine Journal
Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
What's the Value of SEO? Practical Ecommerce
Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...
The High Cost of Ignoring SEO Practical Ecommerce
Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...
7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank Entrepreneur
The vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.
Park Seo Joon completes filming as a guest on 'Three Meals a Day in the Mountain Village' allkpop
On September 11, representatives from Park Seo Joon's label Awesome ENT confirmed to media outlets, "Park Seo Joon was invited to appear as the…
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
6 SEO Tips to Benefit Any Business Entrepreneur
Small Business Week is a good time to quit procrastinating and optimize your SEO to rank higher, load faster and reach more visitors.
How to Succeed with the Search Engines
The Cold Hard Facts?..
SEO and Google Indexing - Why It Requires A Complex Blend of Skills
If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work.
Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language..
8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other.
Whats with the Competition? Ever Heard of Cooperation?
I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge.
How Do I Improve My Web Site Conversion Rate? Part 2
Question 1Does it help to track visitor behavior on websites through software?Yes is the simple answer. No debate is required but I'll offer a simple explanation.
Search Engine Updates vs. SEO
Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better.
Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen
Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen.
What is Search Engine Optimization?
It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet.
Google Page Rank - Important Or Just Another Number?
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough.
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows:"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.
Search Engine Saturation Tool - A Must Have SEO Tool
Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet.
Everything You Wanted To Know About Google -- But Were Afraid To Search For!
(A Reflective look at the little search engine that soared!)All knowing, all seeing, ever present!Google has permeated into almost every aspect of life on this planet and beyond. It has become a mainstream fixture for computer and Internet users around the globe.
Web Site Copy is about More Than Keywords
Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada.You look for some good keywords and come up with 'Vancouver Island waterfront property'.
Using Blogs for SEO
Why Start A Blog?I knew about blogging and blogs for years before I actually started my first blog..
New Site and Sandbox: How to Get Rid of It
You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines.
Niche Marketing - Why Keyword Research Come First
A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.When people new to the internet discover what I do and see the huge lists of keyword phrases and search data I uncover and compile, they often ask me what the heck it is used for.
|home | site map|