Blogging, Spamming, and Blog Spam
Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more and more junk each day. So obviously, filters and legislation are not the solution, for consumers, publishers, or marketers.
Everyone has been left scratching their heads and asking... What do I do to avoid this crap and make the Internet mine again? How do I build my business and promote it without having to deal with email? After all, what's the point in spending money on email advertising campaigns when there is no guarantee that the emails will even reach their destination?
Enter... RSS. RSS is the perfect communication tool. It's applications far outreach those of email for marketing, publishing and personal communications. RSS is the answer to our communication woes.
Using RSS to create blogs for communicating with customers, affiliates, partners and family is far and away more effective and reliable than email ever was. As a marketing tool, it really packs a punch that email never could. The reason being is that blogs are targets for search engine spiders. They are themselves, a web presence, whereas email never was and never will be.
Just like a web page, search engine spiders hit blog pages and rank them. The difference between the static web page and the RSS feed is that web pages seldom update their content, RSS feeds, by design, are created to be dynamic and provide regularly updated content, in theory, depending on the blog owner of course. This prompts the search engine spiders to revisit and rerank them more often.
For writers, publishers and and anyone else with something to say, RSS has been a godsend. It has provided the answer to the question of what to do now. Blogging has replaced email for those who have become frustrated with dealing with the problems of email publishing and marketing. Publishers can now get their message out to their subscribers without the headaches associated with sending email, or posting static pages to the web. Even publishing an ezine to the Internet as a web page required the sending of email to make readers aware of the newest issue.
As with anything, there is a right way and a wrong way to do things, and blog publishing is no exception. Now that RSS has become the rage for marketing purposes, several people have taken it upon themselves, in the name of the almighty dollar, to pollute this well too. The newest rash of 'RSS tools' have created some issues of ethics and and credibility. With perhaps the honest intention of being search engine optimization tools, or an automated system for fetching content, this batch of stuff has too much potential for misuse. The result of misuse of these types of programs can be devastating. Already some of these programs have been banned from places like Google and Blogharbour because of this potential.
Programs such as these in the hands of the inexperienced, will cause future problems for bloggers down the road. More and more pages generated using these programs will be banned, and getting banned, right out of the gate, for a newbie, would be a sad thing indeed.
The right way to use blogging to increase your search engine presence is to publish good content. Period. Provide useful information to those who are looking for it. Become someone's trusted information provider, and you have a customer for life. Publish keyword rich articles that give the searcher what they are looking for... solutions for problems.
Publish your information regularly. Weekly is good, daily is better. Sending pings and things too often will get you blacklisted too.
And here is where networking comes in... Find content for your blog from article banks, where authors submit their work for reprint. List yourself in databases as one who accepts article submissions. Get to know other authors and publishers and share content with them. Syndicate your blogs in exchange with other bloggers. Watch your world explode with new opportunities.
Automation in business is a good thing, but it has its place. Nothing beats human communication when dealing with people and creating partnerships. Do you want to talk to an autoresponder? No, and I doubt anyone else does either.
Some of the new programs designed for the automation of article collection have legal issues to consider. The biggest being copyright infringement. Not every author wants their work reprinted, or they require control over where their work is displayed. (Which is as it should be.) Without manually seeking your content, you could very well find yourself being served papers for publishing someone else's work without permission.
Plagiarism is another issue. If you don't follow certain rules for reprinting contributory work, you stand to be hounded for plagiarism. Yet another sticky issue.
Some of the new programs mock safelists, or resemble FFA sites. Before long, those types of blog pages will become banned as well. Search engines will figure out a way to block non-informational blog pages, those that carry nothing but links or classifieds. (Is your head sore from hitting that brick wall yet?)
Still, there are other programs designed to post spam to blogs using the comments feature. This is referred to as comment spam. The only solution thus far, to battle comment spam, is to disallow your readers the option of leaving comments. This is a bad thing, because allowing your readers to interact with you is supposed to be one of the benefits of using this form of communication.
The makers of these programs may have had good intentions to start with, but have ultimately created Frankenstein's Monster. Many are stating that their programs are not spam, because they do not involve email. That is a cop out if I ever heard one. Spam is the transmission of unwanted stuff, whether it is sent to your inbox, or your blog, or even the search engines themselves. Search engines want relevant content, not pages of of keywords, or links. So feeding them page after page of nonsense is spam.
Everyone hates spam, except the spammers, so why be a part of something loathed by so many and embraced by a few? Bad business if you ask me.
The only real way to combat these issues is to simply not use the programs themselves. Do your due diligence and create a reputation as a trusted information provider, not a blog bomber, and your business will prosper. Using these programs will ultimately diminish your reputation and your livelihood.
Your customers are looking for information, a solution to a problem. Give that to them, not just endless pages of links. You will achieve your rightful spot in the ranks, and you stand a far better chance for longevity. There are good RSS tools available, you just need to look beneath the sales copy to find them. And if you are new to RSS and blogging, do some research. Find someone who knows, really knows what RSS is and how to use it, and ask some questions. Don't go out and spend buckets of money on something you're not sure how to use, because you could be doing yourself more harm than good.
A few good books to read some solid information on RSS and blogs...
RSS, Blogs and Syndication
RSS Advertising Secrets
Taming The eBeastie
Copyright © 2005
The Trii-Zine Ezine http://www.ezines1.com
Trina L.C. Schiller - http://www.trinaschiller.ws
SEO: Why It Matters in Today's Market RisMedia.com
After Doing On-Page SEO ‚Äď What's Next? Search Engine Journal
In uncertain times, jump start your SEO TechCrunch
Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST] Search Engine Journal
Enterprise SEO: Communication Within Your SEO Teams Search Engine Journal
What Is Enterprise SEO? Search Engine Journal
Top 5 SEO Optimization Strategies for Your Website Business 2 Community
Measuring SEO Value Beyond Rank & File: How to Attribute Content Value Search Engine Journal
Stock Photography Impact on SEO Search Engine Journal
How to Show the Value of Local SEO Search Engine Journal
Elevating Your Analytics: A Guide for SEO Beginners Search Engine Journal
Expertise Names Palmer One of the Best SEO Agencies in San Francisco - Press Release - Digital Journal
Expertise Names Palmer One of the Best SEO Agencies in San Francisco - Press Release Digital Journal
Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] Search Engine Journal
In a Year of Worsts, SEO Just Became the Best Search Engine Journal
3 Pillars of SEO Marketing: Keywords, Content & Backlinks Business 2 Community
SEO Seasonality: Overcoming the Dips During the Slow Season Search Engine Journal
The Most Common Website Mistakes Affecting Your SEO in 2020 [Infographic] Social Media Today
How Natural Language Generation Changes the SEO Game Search Engine Journal
How to Use Google My Business to Boost Your Content & SEO Search Engine Journal
Search Engine Optimization (SEO) Tools Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Search Engine Optimization (SEO) Tools Market Growth By Manufacturers, Type And Application, Forecast To 2026 3rd Watch News
Update on Google Ranking Factors: SEO Tips Business 2 Community
SEO Agency-Client Communication: Adapting Campaigns for the New Normal Search Engine Journal
Global Covid-19 impact on Search Engine Optimization (SEO) Tools Market Growing Demand and Leading Players during the Forecast Period till 2020-2025| Ahrefs, Google, SEMRush, KWFinder - 3rd Watch News
Global Covid-19 impact on Search Engine Optimization (SEO) Tools Market Growing Demand and Leading Players during the Forecast Period till 2020-2025| Ahrefs, Google, SEMRush, KWFinder 3rd Watch News
Get Better Results in Search With These 4 SEO Tools Business 2 Community
Kim Soo Hyun & Seo Ye Ji or Ji Chang Wook & Kim Yoo Jung; Which current K drama pair is your favourite? VOTE - PINKVILLA
Kim Soo Hyun & Seo Ye Ji or Ji Chang Wook & Kim Yoo Jung; Which current K drama pair is your favourite? VOTE PINKVILLA
Search Engine Optimization (SEO) Software Market Size 2020, Growth Forecast 2027 by Key Manufacturers ‚Äď Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, etc. - 3rd Watch News
Search Engine Optimization (SEO) Software Market Size 2020, Growth Forecast 2027 by Key Manufacturers ‚Äď Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, etc. 3rd Watch News
'It's Okay to Not be Okay': Seo Ye-ji labeled a fashion icon as fans ask 'can anybody's waist be that small'? - MEAWW
'It's Okay to Not be Okay': Seo Ye-ji labeled a fashion icon as fans ask 'can anybody's waist be that small'? MEAWW
SEO Service Provider Services Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
SEO Service Provider Services Market Growth By Manufacturers, Type And Application, Forecast To 2026 3rd Watch News
seo company 1 DMA Delhi WhaTech
Google Finds SEOs Are Getting More Work During COVID-19 Search Engine Journal
Global Local SEO Tools and Software Market Expected To Reach Highest CAGR By 2025: SEMrush, Whitespark, SE Ranking, Moz Local, Reputation.com, BirdEye etc. - 3rd Watch News
Global Local SEO Tools and Software Market Expected To Reach Highest CAGR By 2025: SEMrush, Whitespark, SE Ranking, Moz Local, Reputation.com, BirdEye etc. 3rd Watch News
'I could be dating Justin Bieber too': Here's how Park Seo-joon had rubbished dating rumours with Park - DNA India
'I could be dating Justin Bieber too': Here's how Park Seo-joon had rubbished dating rumours with Park DNA India
SEO: Back To Basics Forbes
Understanding Google's Core Web Vitals Business 2 Community
Top 5 reasons why you need SEO AZ Big Media
Local SEO Tools & Software Market Growth, Ongoing Trends, Opportunities and Forecast to 2026 - 3rd Watch News
Local SEO Tools & Software Market Growth, Ongoing Trends, Opportunities and Forecast to 2026 3rd Watch News
Global SEO Software Market Size, Share, Types, Products, Trends, Growth, Applications and Forecast 2020 to 2025 - CueReport
Global SEO Software Market Size, Share, Types, Products, Trends, Growth, Applications and Forecast 2020 to 2025 CueReport
10 SEO Tips to Implement in 2020 SmarterCX
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Design: Making SEO Look Good Forbes
Watch: Kim Soo Hyun And Seo Ye Ji Pay Close Attention To Detail In ‚ÄúIt's Okay To Not Be Okay‚ÄĚ Behind-The-Scenes Video - soompi
Watch: Kim Soo Hyun And Seo Ye Ji Pay Close Attention To Detail In ‚ÄúIt's Okay To Not Be Okay‚ÄĚ Behind-The-Scenes Video soompi
The 10 Commandments Of SEO Forbes
5 Steps to Help You Build an eCommerce Store Business 2 Community
SEO in 2020: Going Beyond Google Search Engine Journal
What is SEO? businessjournaldaily.com
Throwback: Kim Soo Hyun And Seo Ye Ji Actually Worked On A Commercial Together Before 'IOTNBO' - Cosmopolitan Philippines
Throwback: Kim Soo Hyun And Seo Ye Ji Actually Worked On A Commercial Together Before 'IOTNBO' Cosmopolitan Philippines
SEO Platforms Market 2020-Global Key Players, Trends, Share, Industry Size, Key Developments, Opportunities and Forecast To 2026 - 3rd Watch News
SEO Platforms Market 2020-Global Key Players, Trends, Share, Industry Size, Key Developments, Opportunities and Forecast To 2026 3rd Watch News
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
Seo Platforms Market 2020: Upcoming Trends, Latest Innovation and Business Opportunities - Daily Research Chronicles
Seo Platforms Market 2020: Upcoming Trends, Latest Innovation and Business Opportunities Daily Research Chronicles
Why SEO is More Important than Ever BOSS Magazine
Chicago Website Design SEO Company Publishes WPX Hosting Review StreetInsider.com
Why startups need SEO services in 2020 AZ Big Media
Park Seo Joon flashes his contagious smile in a new selfie and Wooga Squad member Park Hyung Sik is all hearts - PINKVILLA
Park Seo Joon flashes his contagious smile in a new selfie and Wooga Squad member Park Hyung Sik is all hearts PINKVILLA
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
4 Tips to Build a Strong SEO Program During COVID-19 Search Engine Journal
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
How to Recover Lost SEO Keywords & Organic Traffic Search Engine Journal
SEO Is Everyone's Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
How to Do SEO for Niche Markets Search Engine Journal
How You Should or Shouldn't Use Synonyms for SEO Search Engine Journal
SEO Needs to Be Part of Your PR Strategy Entrepreneur
Global SEO Software Market 2020 Analysis by Product-Types, Application, Advancement, Demand-Growth, Components, Market-Sizing and Business Opportunities till 2025 - Apsters News
Global SEO Software Market 2020 Analysis by Product-Types, Application, Advancement, Demand-Growth, Components, Market-Sizing and Business Opportunities till 2025 Apsters News
5 Ways SEO & Web Design Go Together Search Engine Journal
Paving the Path Forward with SEO: Preparing for New Normalities Search Engine Journal
Local SEO Software Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Local SEO Software Market Growth By Manufacturers, Type And Application, Forecast To 2026 3rd Watch News
Research on Local SEO Tools & Software Market (impact of COVID-19) with Top Players: SEMrush, SE Ranking, BirdEye, Moz Local, Reputation.com, BrightLocal, Yext, Chatmeter, cognitiveSEO, Whitespark, and Synup - Daily Research Chronicles
Research on Local SEO Tools & Software Market (impact of COVID-19) with Top Players: SEMrush, SE Ranking, BirdEye, Moz Local, Reputation.com, BrightLocal, Yext, Chatmeter, cognitiveSEO, Whitespark, and Synup Daily Research Chronicles
Creating a Google SiteMap For Your Work At Home Business Web Page
Search engine traffic is the best traffic You can get for your online Business. So if you are running a Home Based Business with an Online Presence why wouldn't you do everything possible to gain a Top Search Engine Ranking.
Whats the Big Hurry?
Quite often I get asked what the magic solution is for getting better Google ranking. Sometimes the questions sound fairly naive, something like this:"I have recently established a site called wazooski.
The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.
Search Engine Optimization Lies & Misconceptions
In a perfect world, everyone would be honest.In a perfect world, no one would violate search engine policies to try get a better listing.
Tread Towards A Successful "Internet Research"
Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost.
Which SEO Company/Firm to Choose for SEO Services?
In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not.
The Long And Short Of It Is That These Two Sales Techniques Are The Same
With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors.
List Building vs. Search Engine Optimization
It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site.
Googles Trap, DMOZs Nap, And Yahoo!s Crap
On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Google's updates in the very same way that names are given to hurricanes, and this one became known as "Florida".
Website Copy-writing for Higher Sales and Higher Search Engine Ranking
Why, you ask? Mainly, because search engines want to provide their users with good content. How do they find it? By surfing the web for it.
10 Steps To Higher Search Engine Positioning
There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers.
Search Engine Rankings for Beginners
Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG.
Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?
You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers.
How to Use Keywords to Improve Your Ranking in Search Engines
The importance of keywordsKeywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords.
STOP Writing for Search Engines
Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter.
SEO Expert Guide - Proposition Development (part 2/10)
It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them.
Do You Have a Bad SEO Company, or Are You Just a Bad Client?
I admit it, our SEO services are pretty bad.Speaking of bad, the Beatles couldn't sing a tune, John Grisham has never written a decent novel, Dell makes crappy computer's, TiVo's and iPods suck, the Lord of the Rings movies lacked imagination and video killed the radio star.
How To Get Listed in Yahoo!
Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because I have NEVER submitted a site to Yahoo! that wasn't listed.
The Smart Way To Get Listed On Google!
So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?Well, I have a solution to your problem.There are couple ways to get listed on Google.
7 Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.
|home | site map|