SEO Information

Linking for Fun and Profit


Well actually, linking isn't fun at all. In fact, it's quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if you're not actively building links the RIGHT way you are going to be left behind. In other words, your site will be "Lost in Cyberspace". The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages.

If you want your site to deliver lots of targeted search engine traffic (and who doesn't?) there are two equally important factors:

1) lots of keyword-rich, search engine friendly content
2) lots of relevant, incoming links from the RIGHT sources

For real success you need to cover BOTH of these strategies. Don't concentrate on one and not the other.

So, how do you go about building your links? It's not rocket science, but as I said, it does take time and effort. From my own experiences, here's what you should do:

1) Download and install the Google Toolbar:

http://toolbar.google.com/

This will show you the PageRank of the page you are viewing. PageRank is a measure, rated from 1 to 10, of the "importance" that Google gives to that page. There has been a lot written about PageRank. You don't need to become obsessed with it but it IS an important consideration when determining WHO to link to. A link from a PR-5 page is worth FAR more than a PR-0 page.

2) Establish a resource or links directory for your site. This lets potential link partners see that you are willing to exchange links. You should make it clear on your links pages what your linking policy is i.e. under what conditions you will agree to exchange links.

3) Your aim should be to build a resource directory that is relevent to your business. Don't try to build a mini Yahoo with umpteen different categories. Keep your directory focussed on your site theme. When you first start out you will be inclined to link to anybody in exchange for a link FROM anybody. This is a mistake. Be patient and choose your link partners carefully.

4) Before requesting a link from another site, add that site to your directory. Contact the webmaster and tell them you added their link because you believe their site would be of interest to your visitors (and so it should). Give the url where your link is located and ask for a return link, along with instructions on how you would like your link worded. NEVER demand by saying things like "if you do not link to us we will remove your link".

5) If you have not received a reply after 2 - 3 weeks send a polite follow up. Again, don't demand. No one is under any obligation to link to you. If you do not receive a reply to your second request it means that the webmaster does not want to link to you, or they are simply too busy to respond. In that case, leave it and move on. I receive dozens of link requests a day. Sometimes it takes me many weeks to get around to responding. You'll go mad worrying about links that have not been reciprocated. Your time is better spent.

6) When you receive a link request visit the site and check that it meets with your requirements as set down on your link pages. Is it a quality site with good content or just a "link farm"? If it doesn't meet your requirements don't link to it.

The webmaster SHOULD have already linked to your site but be prepared to overlook that breech of linking protocol if it's from a good quality, high PR site.

7) Beware of webmasters who add your site to their "directory" which turns out to nothing but a link farm i.e. has no useful content, just a bunch of links, and asks you to link to an entirely different site, one that HAS good content. These webmasters are playing you for a sucker. The benefit is all theirs.

8) As I said in point #1, links from high PR pages are worth more than links from low or no PR pages. Seek out high PR linking partners but keep in mind it is the PR of the actual page your link is on that matters, NOT the PR of the home page. In other words if the home page PR is 5, but the page your link is on is several layers deep in the directory, it will probably have a PR of 0 and be of little benefit to you. Check the PR of the actual page your link is on, or is going to be on, before agreeing to exchange links.

Each page on your links directory should be no more than one click away from your home page, and your linking partner's site should be the same. If your link is placed on a page which looks something like this - directory/category/subcategory/subcategory with your link - you will derive NO value from that link.

9) Be prepared to negotiate your links. Savvy webmasters understand the value of links from high PR pages. If you add a link to a PR-0 page on your site don't expect your link partner to put your link on a PR-6 page, and your link partner shouldn't expect the same from you. Exchange value for like value.

When you first start out your site may not have any PR due to a lack of incoming links. This reduces your bargaining power. However, you can overcome this by getting your site listed in as many large business directories as possible. Some of these you will have to pay, such as Yahoo and Microsoft's Business Directory, but many others are free. You'll find a good list here:

http://www.strongestlinks.com/directories.php

10) Be specific about how you want your link partner to link to you. It is MOST important that the link to you contain your targeted keywords in the anchor (linked) text. When I ask for a link to my site I don't want the link title to be:

Steve Pronger Web Business Solutions

Instead, I ask for:

Create Website | Small Business Website Designer

or whichever keywords I am targeting at the time. A search for those keywords at Google will illustrate my point!

11) And finally, here is an excellent resource to help you find quality link partners. It's called Value Exchange, and will put you in contact with like-minded webmasters:

http://www.stevepronger.com/value_exchange.htm

Steve Pronger is a website designer and affiliate marketer helping small businesses achieve success on the Web. Visit his Web Business Solutions site at http://www.stevepronger.com


MORE RESOURCES:

Forbes

4 Tips To Ensure Your Website Design & SEO Is Done Right
Forbes
At our digital agency, we work with clients across industries to design and develop websites that are built with SEO best practices in mind. Our marketing strategists are involved in design and redesign projects from the beginning, collaborating with ...



Search Engine Land

SEO 101: Which URL versions to add to Google Search Console
Search Engine Land
Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.



Search Engine Land

An integrated approach: From SEO to PPC and beyond
Search Engine Land
Wil Reynolds's background commanded the audience's attention from the get-go with a story that is still relatively unusual in the marketing world. Originally an SEO expert who turned to PPC, Reynolds suggested that the notion of switching between ...



Search Engine Journal

Smarter Content with SEO: Staying Ahead of Mobile & Desktop Shifts
Search Engine Journal
As SEO and content marketing converge, content performance has become a focal point for many organizations. Understanding your audiences' multi-device habits is a critical step to implementing a content strategy to best reach and address consumers ...
What is SEO now?Coast Digital (blog)
5 Things You Need To Do On Your Website Right NowMintTwist Blog (blog)

all 6 news articles »


Express.co.uk

North Korean spy, 90, begs to return to Pyongyang to die - despite being born in the South
Express.co.uk
But Seo is ineligible to return to the North after signing a loyalty pledge to the South to secure his release from prison, obtaining citizenship as a result. South Korea repatriated 60 former longterm prisoners in 2000, meaning Seo is no longer able ...
The story of Seo Ok-Ryol, the spy who came in from the NorthHindustan Times

all 2 news articles »


Forbes

Is Keyword Density Still Important In SEO?
Forbes
I demystify SEO and online marketing for business owners. Opinions expressed by Forbes Contributors are their own. Is Keyword Density Still Important In SEO? Pexels.com. Is Keyword Density Still Important In SEO? Before 2011, keyword inclusion in your ...

and more »


MarketingProfs.com (subscription)

The 40 Most Common SEO Mistakes [Infographic]
MarketingProfs.com (subscription)
To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. The researchers examined how each site and each page performed in terms of search crawlability, technical SEO, and on-page SEO.



Business 2 Community

How Social Media Can Boost SEO
Business 2 Community
SEO is a group of activities involving both a company's website and also other websites, that are done to improve the rankings of the company's website pages on Google and other major search engines. The purpose of SEO is to drive as much organic ...
How To Write Social Media Posts That Boost SEO - TechCityTechCity (press release) (blog)
Social Media Marketing for Link Building: Top Tactics & StrategiesSearch Engine Journal

all 8 news articles »


soompi

BTS Talks About Seo Taiji Calling Them Sons
soompi
On September 21, BTS were guests on SBS PowerFM's “2 O'Clock Escape Cultwo Show” (hereafter referred to as “Cultwo Show”) to promote their new album “Love Yourself: Her.” During the radio show, the group was asked about their special collaboration ...



HuffPost

Effective SEO Checklist for 2017
HuffPost
There's nothing certain when it comes to SEO. The methods that worked for your competitors may not work for you. The ever-changing algorithm of search engines may make it difficult for you to rank effectively using the same methods that you used in the ...


Google News

home | site map
© 2006