SEO Information

Your Website Title Could Be Costing You Money


Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.

If you go to Google right now, and type any search phrase you want, you get back a listing of web sites that match the keywords you entered in. If you look closely, you'll notice that each search listing' hyperlink is also the title of that website. The title you choose needs to describe to your prospects what your website is all about. It needs to be able to entice your prospects to click on your listing over any other listing. If your title is simply your company name, you are most likely loosing lots of traffic. You will also find it difficult to rank highly on relevant keywords to your site.

Here are some things to consider:

1. Make sure you use relevant keywords

Keywords are simply search terms that your web site prospects will type into a search engine in order to find you. The keywords you are targeting need to be included in your title. Your keywords also need to be as close to the beginning of the title as it makes sense to do. For example, if you were selling shoes online and you were targeting the keyword "children shoes", you could have a title like "Children's shoes for hard to fit children." Notice how the targeted keywords were at the beginning of the title. Putting your keywords at the front of your title speaks to keyword prominence. Prominence refers to the importance of your keyword in the title. If your main keywords are at the very beginning of the title, it is said to have a prominence of 100%. If they are at the very end of the title, they have a prominence of 0%. As much as possible, you want to have your main keywords appear towards the beginning of your title.

2. Consider using your main keyword twice in your title

If you are optimizing your site to rank well on Google, you should also consider finding a way to include your main keyword twice in the title. The trick is to do this without making the title sound stupid. One way I do this is to use the pipe character | between your main keywords. For example, if I was writing a title for a fishing website and the main keyword I was targeting was 'fishing charter' I could repeat the keywords this way, "Fishing Charter | Are you ready for a fishing charter you won't soon forget?" This example gets my target keyword at the beginning and manages to repeat it again without making it look stupid.

3. Persuade your prospect to click on your link

The link that your prospects will see when they do a search of your website on a search engine will almost always be the title of your website. Even if you get to the first page on a search engine for the keywords you are targeting, you still need to persuade your prospect to click on your link over all the others around you. If you title is not persuasive, or even non-existent, you won't get the traffic you expect even if you are number one in the listings. Your title must be persuasive.

4. Say what you want in 65 characters or less.

Almost all search engines limit the length of the title that will appear to the search engine surfer. Google for instance, only displays the first 60 to 66 characters. Sometimes, a webmaster will try to include every one of their keywords in the title in the hope that all of their keywords will be picked up by the search engines. Keep your main keyword prominent in the first 65 characters of your title. Do this while making sure that your title is properly targeted to your target market. You can include your secondary keywords in the body of your web page, but keep them out of the title unless it makes sense to keep them in. The rule of thumb for including secondary keywords in your title is to include them only if you can still keep the title persuasive to your website prospects.

Your website title is crucial to your success online.

Your title is vital to your efforts of getting traffic online. Make sure it is descriptive, and persuasive. It needs to include your main keywords as close to the start of your title as it makes sense to do. You need to avoid repeating the same keywords over and over again. This may work for keywords that have little or no competition on them, but it won't work for any keyword that gets even a decent amount of traffic on them.

This article was written by Joe Duchesne, president of http://www.yowling.com/, a budget web hosting company that specializes in helping online business owners increase their website traffic. Copyright 2004 Yowling. Reprint Freely.


MORE RESOURCES:

SEO: Reclaiming Lost Links from Site Migrations  Practical Ecommerce

There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...


Important SEO Trends To Watch In 2019  Forbes

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


Save 96% on this 8-part course in SEO and learn one of the hottest skills of 2019  Mashable

It's been said that attention to detail is the determining factor in whether something is great or just good. That's certainly true when you're dealing with search ...


These Are The Biggest SEO Trends Of 2019  Forbes

SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...


SEO: 6 Things to Do When You Have Nothing to Do  Practical Ecommerce

Search engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...


Demystifying Search Engine Optimization (SEO)  MarTech Advisor

SEO has been around for some time, but many people still don't know that there is such a thing, and if they do, they are, at best, mystified by it says, Shawn ...


Dao Tao SEO LADIGI Academy – Learn All About SEO in Vietnam  Foreign Policy 2018

Recently, the demand for learning SEO has increased dramatically, so a series of SEO training centers are in turn to meet this demand of customers. Not all ...


Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It  Forbes

By 2020, 30% of all website sessions will be conducted without a screen. Voice search allows users to browse the web the Internet and consumer information ...


12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine Journal

It's a new year, which brings new goals and a lot of reflection. As 2019 kicks off, it's time to consider your SEO goals — whether those are for you personally, ...


5 SEO Trends to Help Marketing Leaders Prepare for 2019  Forbes

As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...


A simple 3-step framework for improving your technical SEO  Search Engine Land

In a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...


iAgency launches the first SEO optimization school, JediSEOSchool  Business Review

The local market for online search engine optimization (SEO) is growing, and the trend will continue this year, given that competition and online budgets.


SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine Land

So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...


Mueller: Focus your SEO on Google’s status quo  Search Engine Land

Though web browsers are becoming more and more advanced, that doesn't mean you should build websites that you know only the latest web browsers support ...


The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.


5 SEO Factors to Monitor in 2019  Search Engine Journal

2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.


The SEO Problem With Websites Having Multiple Businesses At One Address  Forbes

Most often, when you have two or more businesses at one address, one business will appear in the maps while the others do not.


SEO: Converting Keywords to Link Authority  Practical Ecommerce

Link authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...


3 SEO Principles for New Strategists  Multichannel Merchant

Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking.


Free SEO Site Audit Tools  Search Engine Journal

A huge list of Free SEO Audit tools that are useful for finding problems and ranking better.


Machine vs. man: What really matters for SEO success  Search Engine Land

Old methods of dynamically generating *content* and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are the days of ...


JumpCrew Newly Appointed VP Of SEO To Build Out Voice Marketing Services 01/18/2019  MediaPost Communications

JumpCrew -- which supports advertising sales for companies like Twitter, as well as marketing and lead generation -- has appointed Gordy Casasco to vice ...


What marketers think of SEO and SEM in 2019 – Econsultancy  Econsultancy

Brands have been doing search engine marketing for 20 years now, but marketers' ears still perk up when they hear tips on how to get higher in rankings ...


Top 13 SEO Metrics to Track Content Performance & Engagement  Search Engine Journal

We're now marketing in an era where SEO and *content* marketing go hand in hand. If you want to drive success from the search engines, you need create great ...


9 Essential Local SEO & Listings Management Tools  Search Engine Journal

Here are nine of the best local listings management tools and all-in-one local SEO software solutions available on the market today.


How Every Law Firm Can Improve Their SEO In 2019  Forbes

SEO and *content* marketing deliver the lowest cost per acquisition (CPA), or cost per lead, of any other form of digital marketing. Even if your law firm dedicates ...


A Small Business Owner’s Guide to SEO  Search Engine Journal

Are you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.


How SEO Is Helping the E-Commerce Industry  MarTech Advisor

Rilind Elezaj writes, about how SEO can help you, marketers, a fortune. For e-commerce websites, search engine optimization can be compared to the three ...


StrategiQ launches Spark, an SEO deployment platform  Search Engine Land

StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...


25 tools to streamline YouTube SEO optimization  Search Engine Land

With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...


Year in Review: Top 10 SEO expert columns of 2018  Search Engine Land

All year long, SEO experts share their in-depth knowledge and timely advice to help the larger search community navigate new releases and find ways to ...


Adviser: Don't jeopardize your website with SEO tricks  Crain's Cleveland Business

Search Engine Optimization, or SEO, is critical to small-business growth. It's how well your website ranks when customers search your industry. Good SEO is the ...


SEO: 6 Critical Reports on the New Google Search Console  Practical Ecommerce

Google continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season. But the ...


9 Tips for Creating Your Best SEO Content in 2019  Search Engine Journal

Ready to produce your best SEO *content* this year? Read on to learn nine key tips that will help you create awesome SEO *content*.


SearchCap: Bing robots.txt advice & technical SEO frameworks  Search Engine Land

A simple 3-step framework for improving your technical SEO Jan 3, 2019 by Aleh Barysevich. In a world where everyone's fighting for relevance in search, ...


What Is Local SEO & Why Local Search Is Important  Search Engine Journal

Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all ...


From Salon Marketplace: Master SEO and help your website gain visibility  Salon

Become a certified SEO expert and help your webpage hit the first page of search results.


Types of digital marketing and SEO services  Anglotopia.net

When searching for ideas to develop your business which is online and outside door business, you can find various ways for sure. In order to develop your ...


4 Key Considerations To Deal With Unresponsive SEO Clients  ValueWalk

Following are some of the effective ideas through which you can reopen channels of communication again with an SEO clients.


Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real  Search Engine Land

Local SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business *content* and reviews, including ...


5 Ways Video Content Can Improve Your SEO  Business 2 Community

If you wanted a single reason why it's such a good idea to create video *content* for your business or brand, let it be this one: search engine optimization. Not only ...


Types of strategies for SEO and digital brand marketing  TechGenYZ

It is always important for companies for you to follow digital brandm marketing strategies to take your business to next level using a good process of planning.


SEO & Blogging: Your 2019 Guide  Business 2 Community

Blogging is often a central component for both successful organic search ranking and *content* marketing, but it requires careful planning to reap maximum ...


SearchCap: SEO at Google, Sitelink ad tips & SMX Munich  Search Engine Land

How to avoid a site migration disaster. Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new ...


The Ultimate Blog SEO Checklist  Search Engine Journal

Want to make your blog SEO friendly? This checklist covers the top SEO points that can help improve your blog's performance.


Searching for Excellence: Redesigning Banking Websites for SEO in 2019  The Financial Brand

Every financial marketer must make sure their website redesign makes Google happy, not just graphics designers and people using the site.


The Top 10 SEO Tools Marketers Want in 2019  Business 2 Community

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut ...


Why NAP & User Experience Are Crucial to Local SEO  Search Engine Journal

Learn why Name, Address and Phone (NAP) data consistency and user experience are both essential components to rank in local search.


4 Sales Lessons for SEO Link Building  Practical Ecommerce

Search engine optimization professionals may think of themselves as marketers but not salespeople. Nonetheless, a good salesperson can teach us at least four ...


Google: How Soon Can You Remove 301 Redirects?  Search Engine Roundtable

We've covered the topic of how long Google wants you to keep 301 redirects in place here numerous times. John Mueller was asked the question again and this ...


Top 10 Marketing Tips to Propel Your SEO in 2019  Business 2 Community

For many business owners, SEO is a vital long-term investment to grow their business. When executed properly, SEO can attract new customers through high ...


What is Topic Modeling? How Do You Use Topic Modeling for SEO  Business 2 Community

What is Topic Modeling? Topic modeling itself is a complex system that ranks *content* based not just on the keywords, but also on the context. We are long past ...


Improve SEO with 'Audience Insights' in Google Ads  Practical Ecommerce

What if you could use information about your existing customers to obtain new ones? That's the purpose of Audience Insights in Google Ads. It helps businesses ...


Park Hang-seo satisfied with players' display against Jordan  Nhan Dan Online

NDO – Vietnam coach Park Hang-seo has praised his players after beating Jordan 4-2 on penalties in their Asian Cup Round of 16 encounter on January 20 to ...


Master the many secrets of SEO [Deals]  Cult of Mac

This bundle of SEO lessons offers a complete how-to for maximizing engagement and building a customer base online.


Content Strategy & Actionable On-Page SEO Tips to Drive Traffic [Webinar]  Search Engine Journal

Want to learn how to create *content* that will boost your traffic this year? Join our next webinar as we take a deep dive into *content* strategy.


Google’s John Mueller Explains Why Rel=Canonical is Sometimes Ignored  Search Engine Journal

Google's John Mueller responded to an SEO seeking advice regarding issues with canonicals and the use of angular JavaScript.


Enterprise SEO Tips for Success with Eli Schwartz [PODCAST]  Search Engine Journal

In this podcast episode, Eli Schwartz talks about enterprise SEO – the challenges involved and how to achieve success internally at your company.


How to Determine the Best Keywords for SEO without Being an Expert  Business 2 Community

After you get a bunch of ideas from a keyword research tool, how do you identify a good SEO keyword? There are a lot of mistakes you can make when choosing ...


Speed, Schema, and Search Engines: The SEO Trends of 2019  Business 2 Community

Wait a minute. How did it become 2019? Did 2018 just start? I could have sworn I wrote a similar blog just last month! skip. Ads by Hooly. Anyways, 2018 has ...


The Secret Life of Backlinks  Search Engine Journal

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor's own. Backlinks are the backbone of your website – the ...


How to Perform an SEO Competitive Analysis  Business 2 Community

I get asked all the time – “Ryan, what is XYZ.com doing that we aren't? Tell me why they're ranking 1st for this keyword and we are not!!!”. There's so many ...


PRDistribution.com Press Release Distribution Services Can Boost up SEO Rankings and Increase Search Engine Visibility  NB Herard

LOS ANGELES, CA – 01-18-2019 (PRDistribution.com) — A press release is a form of news that contains valuable information usually shared by a business or ...


Best Tools for SEO Marketers Still Used in 2019  Billionaire365

The right tools will make a hard job considerably easier. There are many tools for prospective and professional SEO marketers but this article will focus on the ...


Off-Page SEO Strategies: Hidden Factors That Impact Search Visibility  Business 2 Community

In a world of data-driven marketing strategies and software that can measure the most minor digital activities on a website, businesses long for deeper ...


Park Hang-seo Optimistic over Vietnam’s Asian Cup Chance  Tasnim News Agency

TEHRAN (Tasnim) – Vietnam coach Park Hang-seo said his side could advance to the 2019 AFC Asian Cup Round of 16.


Triface Media one of the Fastest Growing SEO Company in 2019  The Open News

Triface Media SEO was established in March 2007 with high desire to show our whole system of sites and media enterprise. Our techniques for publicizing ...


Top 5 SEO Mistakes Made by Bloggers  Business 2 Community

Over the last two decades, the digital marketing landscape has changed tremendously. Today, search engine optimization (SEO) is incredibly important for ...


"Super wolf blood moon” is a media and SEO invention  Quartz

There is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...


Is Link Building Still the Most Effective SEO Strategy in 2019?  Business 2 Community

From the beginning, backlinks have always been at the crux of SEO. And I really don't think 2019 is going to be an exception. The sheer number and quality of ...


The Marketer’s 2019 SEO Checklist  Business 2 Community

With an eventful 2018 behind us, there isn't any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months.


Jeonghwa Seo creates cast aluminium and brass furniture for Seoul cafe and wine bar Et Cetera  Dezeen

Designer Jeonghwa Seo has furnished Et Cetera cafe and wine bar in Seoul with furniture that celebrates the qualities of raw materials.


Video: Google Organic vs Ads, SEO Tips, Sundar Pichai on Core Search & Happy Holidays  Search Engine Roundtable

This was a very slow week in search, because of the holidays and New Years break. But I did scrounge up some topics to cover. A senior Google search ...


Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy  Business 2 Community

January is the coldest month of the year across most of the United States, but that hasn't stopped B2B marketers from cranking up the heat up on their 2019 ...


Content Strategy & Actionable On-Page SEO Tips to Drive Traffic in 2019  Search Engine Journal

Creating *content* that satisfies both the search engine and the user is imperative if you want a fighting chance to show up on SERPs. But how exactly do you ...


Gong Myung Talks About His Strong Friendship With Seo Kang Joon  soompi

Gong Myung brought up his fellow 5URPRISE member Seo Kang Joon in a recent interview! On January 21, Gong Myung participated in an interview to ...


Seo Eun Soo And Jin Goo Are Drastically Different In Character Posters For “Legal High”  soompi

JTBC's “Legal High” has released character posters for Jin Goo and Seo Eun Soo! The upcoming Friday-Saturday drama “Legal High” stars Jin Goo and Seo ...


White Label Marketing Now Offering Unique and Effective SEO Solutions and Infrastructures - Press Release  Digital Journal

Maidstone, UK - In the constantly growing world of digital marketing, more and more businesses are exploring their online presence and looking to boost their ...


Best Ways To Improve Your SEO And Why You Need To Do It  Forbes Now

The more quality *content* you produce, the better results you will see.


15 Common SEO Mistakes To Avoid  Forbes

Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...


The 8 Things Most People Get Wrong About SEO  Forbes Now

I've been working in the search engine optimization (SEO) space for years, yet I'm still pleasantly surprised to learn new things about the industry. I'll discover a ...


The importance of understanding intent for SEO  Search Engine Land

Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...


Seo Kang Joon To Bring Love At Thailand In February Fan Meeting  hellokpop

Thai fans, our favourite human Seo Kang Joon will be showing off his charms as he greets you this February in his fan meeting!


SEO Is A Must For Small Businesses: Here's How To Get Started  Forbes

You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.


A checklist: Important SEO points to cover in a content campaign  Search Engine Land

After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...


The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.


SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  Forbes

Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...


5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine Journal

Let's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.


How SEO And Content Marketing Work Together To Fuel Your Online Success  Forbes Now

SEO and *content* marketing are not disparate departments. In fact, both need each other.


How SEO Has Evolved (And What's Next)  Forbes

Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...


5 SEO trends that will matter most in 2019  Search Engine Land

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.


Why Prioritization Is Critical to SEO Success  Search Engine Journal

Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.


6 Reasons Why SEO Might Not Be Right For Your Business  Forbes

Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...


An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine Journal

Dear Santa, I've been pretty good this year. I haven't cloaked one page or bought one link. So can you grant all the items on my SEO wish list?


Four E-Commerce SEO Trends To Prepare For In 2019  Forbes

Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine ...


SEO vs. SEM: What's the difference? | Articles  telegraphherald.com

If you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.


How Google Thinks: SEO Done The Right Way  Forbes

People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this ...


The Vicious Circle Of SEO (And How To Beat It)  Forbes

What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?


Why following SEO trends guarantees SEO budget waste.  Search Engine Land

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...


home | site map
© 2006