Choosing a good domain name isnt always so simple.
So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?
What could be simpler than choosing a domain name right? Wrong. There are a number of things you need to consider and research before you register your favorite domain name.
First off, what is a domain name and why would I want one?
A domain name makes our lives much easier when surfing the internet. You see, all computers on the internet are actually referenced with what is called IP addresses. On the internet, IP addresses are four sets of numbers that serve like street addresses allowing two computers to talk over a network. An example of an IP address is the one for Google.com. It is 184.108.40.206. If you enter this IP address into the address bar of your browser it will bring you to Google's home page in that very same way that typing www.google.com would get you there. Unfortunately, we humans have difficulty remembering our phone numbers let alone so many digits for all kinds of sites. That's one of the main reasons domain names were invented.
Domain names make it easy for us humans to remember how to find a site. Most people know Google.com and anyone familiar with the internet knows that to reach Google, you simply type www.google.com in your address bar and you are transported to their website. The same goes for Disney.com, Microsoft.com, CNN.com, etc?
Now you would think that choosing a domain name would simply be a matter of choosing something that is unique and that people would remember. The problem with that approach is that most of us don't have the money needed to turn our name into a brand name on the mass market. Most of us need to rely on our prospects reaching our website through other means. The best of these are search engines.
Choosing a good domain name for your site starts with the main keywords you have chosen to focus on for your website. Before you launch your business, you should conduct some preliminary research online to determine which keywords have the most traffic and the least number of other websites competing for that particular keyword. Some tools that help in this are the Overture keyword suggestion tool and Wordtracker.com. Both of these tools will give you a rough idea of how much traffic each of your chosen keywords will likely get each month. This helps to determine which keywords to focus on.
Should you choose a domain name that includes your main keywords?
In most cases, the answer is yes. Google and to some degree Yahoo both give you a small boost for your domain name. If your domain name happens to contain your targeted keywords, your domain name will help you in your quest for higher search engine rankings. Now if you do everything else wrong, having your main keywords in your domain name will not magically catapult you to the top of the listings. Many other parts of your site must be working for you as well. Other things you can do to improve rankings are beyond the scope of this article.
Choosing a keyword rich domain is a smart business move.
For some sites, it could be the edge they need to move up a few spots in the search engines. When choosing a keyword rich domain name, you may want to consider hyphens between your keywords. An example is cheap-airline-tickets.com. Current research trends for Google and Yahoo suggest that hyphens are the only way to separate keywords within a URL that will give you a rankings boost.
Why not simply choose your company name? Simple. Is your company a household name? Are you so dominant in a category that people have stopped referring to the generic name of your category and use your brand name like Kleenex has for tissue paper? If so, register your company name. If not, register a keyword rich domain wherever possible.
You may be thinking, "But I already own a domain name that is my company name. Should I go and register a new domain and point it to the same site? The short answer is no. Years ago, you could improve your rankings on search engines simply by setting up lots of doorway pages and having them all link back to your home page with all kinds of domain names. That tactic nowadays can backfire. You are better off optimizing individual pages within your existing website than you are creating a whole bunch of "fluff" sites just to increase rankings.
The technique I suggest above is really best suited for brand new business ventures. If you still have not registered your domain name for that special online business you are about to start, then make it keyword rich wherever possible. If you have already launched your business, you'll just have to take advantage of this information next time you start another online venture.
This article was written by Joe Duchesne, president of http://www.yowling.com/ , a budget web hosting company that specializes in helping online business owners increase their website traffic. Copyright 2004 Yowling. Reprint Freely.
How Often Should You Perform Technical Website Crawls for SEO? Search Engine Journal
8 Silly But Harmful SEO Mistakes Even Professionals Make Search Engine Journal
Crawl Budget: Everything You Need to Know for SEO Search Engine Journal
How to Plan Your Enterprise SEO Strategy Search Engine Journal
Google SEO Mythbusting: Is More Content Better? Search Engine Journal
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites Search Engine Land
Breaking Silos: How to Enable SEO Across Your Organization Search Engine Journal
6 Enterprise SEO Strategies & Tactics That Really Work Search Engine Journal
Why Do SEO Forecasting Models Keep Failing Us? Search Engine Journal
Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide] - Business 2 Community
Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide] Business 2 Community
The Relationship Between Content and SEO Business 2 Community
Replay: The SEO gender gap and how to close it Search Engine Land
Tips to Maintain Your SEO During a B2B Website Redesign Business 2 Community
Thinking Outside the SEO Box: How to Find Global Opportunities Now Search Engine Journal
Top 5 Challenges of Enterprise SEO Search Engine Journal
How to Work with an ‘SEO Guru’ Who Isn’t a Team Player Search Engine Journal
Has Your Company Reached the Enterprise SEO Level? How to Know Search Engine Journal
SEO & Content Explored In Google's Latests SEO Mythbusting Video Search Engine Roundtable
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa Search Engine Land
Buy Your Metadata SEO T-Shirt Now [September Only] Search Engine Journal
How would an SEO agency be built today? Part 2: Current business model(s) Search Engine Land
How to Catch & Fix SEO Issues Before It’s Too Late [Webinar] Search Engine Journal
Apple showing signs it may soon launch a search engine to compete against Google Search - Coywolf News
Apple showing signs it may soon launch a search engine to compete against Google Search Coywolf News
7 Keyword research tips for effective SEO results Australian Times
Investment-Inspired Techniques to Diversify Your SEO Agency Client Portfolio - Search Engine Journal
Investment-Inspired Techniques to Diversify Your SEO Agency Client Portfolio Search Engine Journal
Agency round-up: Engage; Fablr; The SEO Works; and more The Business Desk
Alina Benny, Author at Search Engine Journal Search Engine Journal
Name Your Brand with a Global Audience in Mind Harvard Business Review
Moonraker SEO Services Takes Amherst SEO and Marketing Strategies to the Next Level - Press Release - Digital Journal
Moonraker SEO Services Takes Amherst SEO and Marketing Strategies to the Next Level - Press Release Digital Journal
How It’s Okay to Not Be Okay’s Seo Ye-ji made these luxe Korean brands famous - South China Morning Post
How It’s Okay to Not Be Okay’s Seo Ye-ji made these luxe Korean brands famous South China Morning Post
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer - Stockhouse
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer Stockhouse
Seo Kang Joon Talks About How His Worldview Changed After COVID-19 + His Urge To Improve His Acting - soompi
Seo Kang Joon Talks About How His Worldview Changed After COVID-19 + His Urge To Improve His Acting soompi
Importance of a Good Website Design for Business CoFounder Magazine
Park Seo-joon speaks fondly about his close friendship with Peakboy: He’s indispensable to me - PINKVILLA
Park Seo-joon speaks fondly about his close friendship with Peakboy: He’s indispensable to me PINKVILLA
SEO: Back To Basics Forbes
15 Tools to Optimize Your YouTube Marketing MarketingProfs.com
Park Seo Joon Instagram: Simba, Wooga Sqaud's Christmas celebrations among K-drama actor's MOST LIKED photos - PINKVILLA
Park Seo Joon Instagram: Simba, Wooga Sqaud's Christmas celebrations among K-drama actor's MOST LIKED photos PINKVILLA
Dubai SEO Agency WhaTech
SEO tips to improve your online presence Standard-Times
How is SEM related to SEO? AZ Big Media
Feedback optimization: A user-first approach to SEO Search Engine Land
Top 5 reasons why you need SEO AZ Big Media
Television films of the week: from Quentin Tarantino to Bong Joon-ho via Tonya Harding and Julie Christie - HeraldScotland
Television films of the week: from Quentin Tarantino to Bong Joon-ho via Tonya Harding and Julie Christie HeraldScotland
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Design: Making SEO Look Good Forbes
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
SEO, Content, and Email Work Better Combined Practical Ecommerce
The 10 Commandments Of SEO Forbes
The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal
10 SEO Tips to Implement in 2020 SmarterCX
What SEO means for your small business The Business Journals
North-South Korean couples try to bridge 75-year division Honolulu Star-Advertiser
You Don't Have to Code to Be Great at SEO Search Engine Journal
Park Seo Joon to make guest appearance in Park So Dam and Park Bo Gum starrer Record Of Youth - Bollywood Hungama
Park Seo Joon to make guest appearance in Park So Dam and Park Bo Gum starrer Record Of Youth Bollywood Hungama
In uncertain times, jump start your SEO TechCrunch
Five Crucial Rules Of SEO Forbes
Use SEO to Overcome Crisis - business.com Business.com
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
SEO in 2020: Going Beyond Google Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
What Is Enterprise SEO? Search Engine Journal
Park Seo Joon films special appearance in Park Bo Gum's Record of Youth; Ep 4 achieves highest ratings yet - PINKVILLA
Park Seo Joon films special appearance in Park Bo Gum's Record of Youth; Ep 4 achieves highest ratings yet PINKVILLA
In a Year of Worsts, SEO Just Became the Best Search Engine Journal
Why & How Content Pruning Helps Your SEO Search Engine Journal
How to Build & Scale a Program for Global SEO Success Search Engine Journal
Most Overlooked Search Engine Optimization Technique
Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook.
Optimze Your Web Site on a Shoe String Budget
Let me start off by saying I'm not a marketing guru or work for a fortune 500 advertising company. I don't even have a marketing background.
Optimum SEO Keyword Density - A Real-Life Case Study
So you've built your website, you know what keywords you want to target (i.e.
Advanced Uses for the Google Algorithm
Search Term Suggestion Tool
Overture.com offers a cool function to assist you on your quest to find unique keywords.
The Importance of Correct HTML Syntax in Search Engine Positoning
There is a lot of competition to get good spots in the search engines. Proper html syntax and a clean code will help toward better positoning.
6 Ways To Attract Search Engines To Your Website More Often
Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.
How Do I Submit My Site To Search Engines?
You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.How do I get my site to be included in search-engines? That's a question a lot of people ask me.
Tales, Fails And Betrayals Of Search Engine Placement Part 1
This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!You will learn about the tricks, and tools I use.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had.
The Google Strategy
Webmasters across the Internet were totally floored by what happened to their Google ranking recently. Those whose pages were ranked on top seemed to totally disappear, and many who had been ranked at the bottom were suddenly in the top 10.
The Golden 5: Steps to Google Success
The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash.
Search Engine Marketing 101 For Corporate Sites
When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.
Sitemaps 101 - Back to SEO School
Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation.
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines: Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectories Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.Free Search EnginesYou can submit your pages to these engines free, but be careful.
All You Need to Know About Your Website Traffic is Contained in 5 Key Stats
You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats.
Link Building in Light of Vision-based Page Segmentation
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance.
Googles Back Door... Get Your Website Indexed Quicker!
It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated.
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today.
Put the Full Power of Google to Work with 11 Google Power Search Tips
Google has many ways to help you find want you want easily. Here are 11 Power Search Tips to make your Google Experience easier and more fun.
|home | site map|