Choosing a good domain name isnt always so simple.
So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?
What could be simpler than choosing a domain name right? Wrong. There are a number of things you need to consider and research before you register your favorite domain name.
First off, what is a domain name and why would I want one?
A domain name makes our lives much easier when surfing the internet. You see, all computers on the internet are actually referenced with what is called IP addresses. On the internet, IP addresses are four sets of numbers that serve like street addresses allowing two computers to talk over a network. An example of an IP address is the one for Google.com. It is 18.104.22.168. If you enter this IP address into the address bar of your browser it will bring you to Google's home page in that very same way that typing www.google.com would get you there. Unfortunately, we humans have difficulty remembering our phone numbers let alone so many digits for all kinds of sites. That's one of the main reasons domain names were invented.
Domain names make it easy for us humans to remember how to find a site. Most people know Google.com and anyone familiar with the internet knows that to reach Google, you simply type www.google.com in your address bar and you are transported to their website. The same goes for Disney.com, Microsoft.com, CNN.com, etc?
Now you would think that choosing a domain name would simply be a matter of choosing something that is unique and that people would remember. The problem with that approach is that most of us don't have the money needed to turn our name into a brand name on the mass market. Most of us need to rely on our prospects reaching our website through other means. The best of these are search engines.
Choosing a good domain name for your site starts with the main keywords you have chosen to focus on for your website. Before you launch your business, you should conduct some preliminary research online to determine which keywords have the most traffic and the least number of other websites competing for that particular keyword. Some tools that help in this are the Overture keyword suggestion tool and Wordtracker.com. Both of these tools will give you a rough idea of how much traffic each of your chosen keywords will likely get each month. This helps to determine which keywords to focus on.
Should you choose a domain name that includes your main keywords?
In most cases, the answer is yes. Google and to some degree Yahoo both give you a small boost for your domain name. If your domain name happens to contain your targeted keywords, your domain name will help you in your quest for higher search engine rankings. Now if you do everything else wrong, having your main keywords in your domain name will not magically catapult you to the top of the listings. Many other parts of your site must be working for you as well. Other things you can do to improve rankings are beyond the scope of this article.
Choosing a keyword rich domain is a smart business move.
For some sites, it could be the edge they need to move up a few spots in the search engines. When choosing a keyword rich domain name, you may want to consider hyphens between your keywords. An example is cheap-airline-tickets.com. Current research trends for Google and Yahoo suggest that hyphens are the only way to separate keywords within a URL that will give you a rankings boost.
Why not simply choose your company name? Simple. Is your company a household name? Are you so dominant in a category that people have stopped referring to the generic name of your category and use your brand name like Kleenex has for tissue paper? If so, register your company name. If not, register a keyword rich domain wherever possible.
You may be thinking, "But I already own a domain name that is my company name. Should I go and register a new domain and point it to the same site? The short answer is no. Years ago, you could improve your rankings on search engines simply by setting up lots of doorway pages and having them all link back to your home page with all kinds of domain names. That tactic nowadays can backfire. You are better off optimizing individual pages within your existing website than you are creating a whole bunch of "fluff" sites just to increase rankings.
The technique I suggest above is really best suited for brand new business ventures. If you still have not registered your domain name for that special online business you are about to start, then make it keyword rich wherever possible. If you have already launched your business, you'll just have to take advantage of this information next time you start another online venture.
This article was written by Joe Duchesne, president of http://www.yowling.com/ , a budget web hosting company that specializes in helping online business owners increase their website traffic. Copyright 2004 Yowling. Reprint Freely.
What Does It Mean to ‘Do SEO’? Search Engine Journal
What Entrepreneurs Should Know About SEO Business.com
Moz launches Domain Analysis, free tool for SEO metrics Search Engine Land
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
SEO: Expertise in 1 Area Can Lead to Weakness in Others Practical Ecommerce
The Top 4 Enterprise SEO Platform Tools: An In-Depth Review Search Engine Journal
Can SEO Have a Negative Effect? Search Engine Journal
A Guide to On-Page SEO for Ecommerce Websites Search Engine Journal
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
An Introduction to Python for Technical SEO Search Engine Journal
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands Search Engine Journal
7 Coding Barriers to SEO Success Practical Ecommerce
Redefining SEO in the Age of Digital Transformation Destination CRM
7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce
One Tool for Improving Image SEO for the Future Search Engine Journal
Multiple H1s won’t get in the way of your SEO, Google says Search Engine Land
Should you do 100% of your SEO in-house? Search Engine Land
Baidu SEO: Content Delivery, Speed & Accessibility Search Engine Journal
My experience with SEO Practical Ecommerce
SEO 2020: Top 15 Google Page Ranking Factors hypebot.com
SEO Company Winnipeg Search Engine People
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] - Search Engine Journal
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] Search Engine Journal
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering Search Engine Land
BrightEdge Unveils New Technology That Puts SEO on Autopilot Search Engine Journal
GIVEAWAY: Win an SEJ SEO-Themed T-Shirt! Search Engine Journal
80 SEO & SEM Statistics That Prove the Power of Search [2019 Update] Business 2 Community
Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST] Search Engine Journal
5 Excellent YouTube Channels to Follow to Learn SEO Business 2 Community
Getting started with a terminal emulator for SEO programming Search Engine Land
SEO in 2020: How to Perfectly Optimize Your Website for Google [Infographic] Social Media Today
Content Truly Is King in SEO JumpFly PPC Advertising News
Using Topic Clusters to Improve Law Firm SEO Bigger Law Firm Magazine
Basic SEO For A Cannabis Business Website mitechnews.com
Top 10 Next-Generation CMS Features to Maximize SEO & Revenue [Webinar] Search Engine Journal
Google: HTML Sitemaps Not Worthwhile For SEO Purposes Search Engine Roundtable
Seo clinches women's lead overall title with win at IFSC World Cup Insidethegames.biz
10 eCommerce SEO Tips to Generate More Traffic to Your Shop [Infographic] Social Media Today
SEO Critique of 3 Ecommerce Blogs Practical Ecommerce
Helping Low-Income Students Navigate College The New York Times
5 SEO Mistakes That Are Costing You Customers Business 2 Community
Seo Joon, so fashionable BusinessWorld Online
[Insert SEO headline here] | News The Times
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston - GazetteNET
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston GazetteNET
Top 10 CMS Features to Maximize Your Website Traffic & Revenue Search Engine Journal
How My Battle Against Eating Disorders Shaped My Career Search Engine Journal
Park Hang-seo satisfied with 3-1 away win against Indonesia Nhan Dan Online
Actress and Jun Jin's ex-girlfriend Chae Min Seo apologizes for being convicted of DUI for the fourth time - allkpop
Actress and Jun Jin's ex-girlfriend Chae Min Seo apologizes for being convicted of DUI for the fourth time allkpop
Park Hang-seo: “Vietnam's preparations are aimed at victory” Nhan Dan Online
Ignite Visibility Named #1 SEO Company By Clutch.co MarTech Series
SEO Testing Service MARKET 2019 ANALYSIS BY PRODUCT TYPE, APPLICATIONS, REGIONAL OUTLOOK, TECHNOLOGY, OPPORTUNITY AND FORECAST 2024 - Online News Guru
SEO Testing Service MARKET 2019 ANALYSIS BY PRODUCT TYPE, APPLICATIONS, REGIONAL OUTLOOK, TECHNOLOGY, OPPORTUNITY AND FORECAST 2024 Online News Guru
Netizen who spread malicious rumors involving Girls' Generation's Sunny and actor Lee Seo Jin convicted of defamation - allkpop
Netizen who spread malicious rumors involving Girls' Generation's Sunny and actor Lee Seo Jin convicted of defamation allkpop
Malicious Commenter Receives Sentence For Spreading False Rumor About Lee Seo Jin And Sunny - soompi
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
What's the Value of SEO? Practical Ecommerce
6 SEO Tips to Benefit Any Business Entrepreneur
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Why White Hat SEO is No Longer a Thing Search Engine Journal
10 Awesome Paid SEO Tools That Are Worth the Money Search Engine Journal
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
1DM: Get The Best SEO Services You Need Infonews Box
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
5 On-Site SEO Factors That Matter Most Search Engine Journal
73 SEO Statistics To Help You Land On The First Page In 2019 SmallBizGenius
Web Design Practices That Frustrate SEO Pros Search Engine Journal
How to Avoid SEO Misinformation Search Engine Journal
7 Things SEO Tools Can’t Tell You Search Engine Journal
Most Overlooked Search Engine Optimization Technique
Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook.
Optimze Your Web Site on a Shoe String Budget
Let me start off by saying I'm not a marketing guru or work for a fortune 500 advertising company. I don't even have a marketing background.
Optimum SEO Keyword Density - A Real-Life Case Study
So you've built your website, you know what keywords you want to target (i.e.
Advanced Uses for the Google Algorithm
Search Term Suggestion Tool
Overture.com offers a cool function to assist you on your quest to find unique keywords.
The Importance of Correct HTML Syntax in Search Engine Positoning
There is a lot of competition to get good spots in the search engines. Proper html syntax and a clean code will help toward better positoning.
6 Ways To Attract Search Engines To Your Website More Often
Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.
How Do I Submit My Site To Search Engines?
You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.How do I get my site to be included in search-engines? That's a question a lot of people ask me.
Tales, Fails And Betrayals Of Search Engine Placement Part 1
This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!You will learn about the tricks, and tools I use.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had.
The Google Strategy
Webmasters across the Internet were totally floored by what happened to their Google ranking recently. Those whose pages were ranked on top seemed to totally disappear, and many who had been ranked at the bottom were suddenly in the top 10.
The Golden 5: Steps to Google Success
The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash.
Search Engine Marketing 101 For Corporate Sites
When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.
Sitemaps 101 - Back to SEO School
Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation.
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines: Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectories Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.Free Search EnginesYou can submit your pages to these engines free, but be careful.
All You Need to Know About Your Website Traffic is Contained in 5 Key Stats
You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats.
Link Building in Light of Vision-based Page Segmentation
The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance.
Googles Back Door... Get Your Website Indexed Quicker!
It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated.
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today.
Put the Full Power of Google to Work with 11 Google Power Search Tips
Google has many ways to help you find want you want easily. Here are 11 Power Search Tips to make your Google Experience easier and more fun.
|home | site map|