What Makes The Perfect SEO Firm?
SEO companies come in all shapes and sizes. You've got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project. Then you have your big SEO firms that employ 20+ employees that handle various aspects of your account. These firms can often turn into SEO factories and can lack the ability to treat each client individually, because everything is done in bulk.
A third SEO firm is a smaller firm that employs a small handful of employees and may also sub-out a few various aspects of the campaign, but overall each client is treated with a personal hands-on approach with most of the campaign handled in-house with strict quality control measures.
The perfect SEM firm needs at least one (or more) of the following:
As SEO becomes more marketing oriented, many more positions must be added for a firm to properly service their clients needs. Speaking strictly from an SEO aspect, these jobs are each an important aspect of achieving success with you optimization campaign.
Stoney deGeyter is president of Pole Position Marketing, a professional search engine optimization and marketing firm based in Reno, NV, providing quality SEO services since 1997. Stoney has is also a moderator in the Search Engine Forums and Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at firstname.lastname@example.org
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