SEO Information

Google's Siren Call - Is It Crashing Your Search Engine Marketing?


It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S. Adult Internet Users conducted by eMarketer in early 2005. Google certainly achieves mass exposure and logically it's fair to attribute a first position ranking to gaining access to the masses.

However, your success in search engine marketing should not be reliant on a single source of visitors. Although the convenience of focusing on Google is comforting in the whirlwind of new search and Internet technology, the outcome from it could be disastrous to the growth of your business.

An effective search engine marketing strategy leverages the advantages of all of the major search engines and their advertising channels including natural and paid.

Why?

Here are three essential reasons why you should expand your search engine marketing strategy beyond just Google, paid search or any other singular search engine marketing strategy to encompass the broader opportunities available for your business.

(1) Paid versus Natural Search: Relevancy and Conversion

A common strategy of search engine marketing companies and Internet marketers is to bid for the top paid search listing in Yahoo Search Marketing (formerly Overture) or Google Adwords as a way to acquire the perceived "bread and butter" position in the search results page. The concept is that a search result appearing at the top of the list is the most relevant to the search users' keyword query and therefore will receive the most click-throughs and conversions.

However, research from Enquiro as well as many other research firms, found a "significant amount of confusion over sponsored links." In the research conducted, over 77% of participants when performing a product research search choose a natural listing over a paid listing. Even during an actual purchase scenario, 67% of participants still choose a natural listing over a paid one.

And what about Google specifically? The Enquiro study showed that 85% of Google users choose a natural listing while 14% clicked on a paid "sponsored" link. The study stated that, "Google users also had the lowest level of confusion about what was a sponsored link on the search results page." Compare these numbers to 42% of search users on non-Google search engines like Yahoo and MSN choose a sponsored link over a natural listing.

Also, the conversion rate whether sales or leads may be affected by the source of a website visitor's click-through. A study conducted by MarketingSherpa called "Search Marketing Metrics Survey" in July 2004, showed that "conversions from (natural) search engine results are 25%+ higher than paid search ad conversions." Relevancy from search result listing to website is critical however you also need to consider the relevancy associated with the ad type - paid versus natural.

So you know the insight - what's the solution?

Easy - don't get caught up in an "either/or" decision, as a search engine marketer you must focus on both natural search through search engine optimization and paid search.

As the Enquiro study stated, "Unless a company is willing to forfeit either 70% (in the case of natural) or 30% (in the case of paid) of their potential market to the competition they have to seriously consider both search channels."

(2) Cross-Search Engine Builds Brand Credibility

Tempting as it may be to put all of your eggs in one basket for convenience sake, Google is not the only major source of quality website visitors. In the most recent search engine rankings issued by Nielsen/NetRatings in March 2005, Google was first with 47% of searches (among work and home users in U.S.); Yahoo second with 20.9% and MSN third with 13.6%. If you only focus on Google, you are missing access to over 53% of the marketplace.

In addition, another separate study conducted by Nielsen/NetRatings determined that "the majority of Internet searchers use mutliple search engines." As a ClickZ article written by Rob McGann on February 28, 2005 stated, "The (Nielsen/NetRatings) study found that 58% of Google searchers also visited at least one of the other top two search engines, Yahoo and MSN Search."

So what happens when a potential customer finds your search listing on Google yet you are no where to be found on MSN or Yahoo? What if they only see a sponsor listing on Google which they immediately view as less than relevant? How about a major slam against your credibility?

Yes - that's right. Because of the wide-spread utility of the internet for research and consideration during a buying cycle, if you are not found across search engines for a particular keyword search, you don't exist in the eye of the searcher as a potential option to fulfill their needs. On the other hand, if you are found across multiple search engines, you instantly receive a relevancy and credibility boost.

So you know the insight - what's the solution?

Focus on generating search result listings for at least the top three search engines - Google, Yahoo and MSN. Because these three feed a number of other search engines like AOL and AskJeeves (for paid listings) you will gain cross-search engine exposure.

In the worse case, work on generating natural search listings in Google and perform paid search in Yahoo and MSN using Yahoo Search Marketing (formerly Overture) to achieve the broad search exposure.

If search users are adopting multiple search engines to conduct their keyword searches then build your credibility with them by appearing across the major search engines especially for your top brand-oriented keywords.

(3) Search Engine User Demographics

Depending on the type of product or service you are selling, focusing on just Google or any other single search engine marketing strategy may be placing you in the entirely wrong marketplace. Although absolute demographic figures are difficult to gather, a 2004 Enquiro study titled, "Search Engine Usage in North America" provided some interesting demographic characteristics for the top three search engines:

? Males are more likely to remain loyal with one search engines (primarily Google) while females are more likely to use more than one search engine (Google, MSN and Yahoo).

? Males prefer Google while females had a strong preference for MSN.

? For both males and females, a trusted site that offers unbiased information with the natural search results was the strongest preference.

? As educational levels increased, an affinity towards Google increased as well. This may imply that Google uses are more sophisticated.

? Google users were more Internet savvy than non Google users therefore, for technology-related products Google may be a better source of qualified visitors while MSN and Yahoo may be better for non technology-related products.

So you know the insight - what's the solution?

Visitor behaviors are dynamic - they have a tendency to change as frequently as the weather. Therefore, do not assume that your potential customers are sophisticated and therefore reside in the Google pool. Instead, use paid search engines to test all three major search engines to generate a sense of where your potential customers hang-out. Once you find a populated pool of qualified visitors work on building your natural search listings to support and ultimately replace your paid search engine strategy.

Although it is easy to want to simplify search engine marketing by focusing all of your efforts on the biggest and most popular search engine, Google - it is business smart to avoid the temptation. Yahoo and MSN are prominent players in the search engine market and may possess hidden gems that could explode your business growth. Even more so, moving beyond the top three search engines is also important to extend your brand exposure on an international level.

By focusing your efforts across the top three search engines whether using natural or paid listings, you are placing yourself in the best position to build credibility, relevance and conversion - the main variables that lead to significant search engine marketing success for your business.

Kevin Gold is a writer, speaker and co-founder of Enhanced Concepts, Inc. Enhanced Concepts specializes in turning website visitors into leads or sales through web conversion strategies and ROI-driven search engine marketing. If you want to increase your leads or sales and get a free copy of "Understanding Your Conversion Rate" and "12 Surefire Ways to Increase Your Website Conversion" visit http://www.enhancedconcepts.com


MORE RESOURCES:
The Scientific Method for SEO: 6 Steps to Find Your True Ranking Factors  Search Engine Journal

The best way to find out whether an SEO change will help or hurt your site is to test using the scientific method. Learn how in this guide.


Getting Started with Edge SEO: What You Need to Know  Search Engine Journal

The adoption of performing SEO on the edge has risen in the past year. Here's what SEO professionals need to know to get started.


Catching SEO errors during development using automated tests  Search Engine Land

Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my ...


GoDaddy Launches New SEO and Email Marketing Tool for SMBs  PCMag.com

Website hosting *service* GoDaddy has introduced Websites + Marketing, a tool that small businesses and entrepreneurs can use to grow their audiences using ...


The Five Commandments Of JavaScript And SEO For Beginners  Forbes

Since JavaScript is a prime suspect for websites with lousy Google rankings, it makes sense to poke around a bit and follow the Five Commandments.


Get Your Website to the Front Page of Google with These SEO Tools  Interesting Engineering

Dramatically boost your website's search rankings with a lifetime subscription to SERPstash Premium for just $24—95% off its usual price for a limited time.


15 Strategies To Effectively Combine SEO And Social Media Campaigns  Forbes

SEO and social media are both ultimately about marketing your business. Here are some strategies for combining the two so you can can leverage the power of ...


How to Avoid SEO Misinformation  Search Engine Journal

There is a lot of SEO misinformation. This is how to recognize the best information about Google.


5 Online Courses to Take to Get a Job in SEO  PCMag.com

Services such as Coursera, LinkedIn Learning, and Udemy provide valuable training on key areas in te.


What Is a Google Penalty in SEO?  Search Engine Journal

The ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions.


There Is No Single Way to Do SEO – Here’s Why  Search Engine Journal

Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. One example that sticks out in my mind is ...


10 Awesome Paid SEO Tools That Are Worth the Money  Search Engine Journal

Want to choose the most valuable tools to use on your SEO campaigns? Here are 10 awesome, dependable, paid SEO tools that are totally worth paying for.


Learn to think like an SEO developer  Search Engine Land

Today's marketplace demands that SEO practitioners understand more about website development than ever before. You don't have to know programming to be ...


10 Pillars for SEO Success  Chief Marketer

A good SEO strategy shouldn't just be the mission of the SEO team: it should be the mission of the entire organization. Here's 10 ways to make it happen.


Top SEO Guidelines: How to Improve Google Search Rankings  Business 2 Community

SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that's how many beginners think of SEO.


19 Free SEO Tools That Should Be on Every Marketer's Radar  MarTech Advisor

Search Engine Optimization can make all the difference in generating traffic for your *content* or assets. Use these 19 free SEO tools to stay on the winning side.


Basic Tips To Ensure Your Content Is SEO-Friendly  Forbes

Creating SEO-friendly *content* has a lot to do with schema.


BrightEdge Launches Autopilot to Aid Businesses with SEO  Destination CRM

BrightEdge, a provider of organic search and *content* performance, has introduced BrightEdge Autopilot to help marketers auto-optimize mobile and fully ...


An Enterprise SEO Framework: From Crawling to Conversions [WEBINAR]  Search Engine Journal

Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.


How to Build Your Brand’s Authority with Strategic Content & SEO  Search Engine Journal

“Authority” is a buzzword in SEO and *content* marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes ...


What Is On-Page SEO?  Business 2 Community

We all want to crack the code. We all strive to understand Google's super-top-secret algorithm to boost our website ratings and end up at the very top of the ...


Is SEO Losing Its Luster? Not Yet, But …  Associations Now

Evidence is rising that Google is increasingly favoring its own digital properties over organic search results, which could be worth getting concerned about if you ...


The Ultimate SEO Strategy Template For Getting More Website Traffic  KAKE

Do you have an SEO strategy for this year? I want to make sure you have THE BEST info available on what is currently working in the world of SEO.


This $500 SEO Tool Is Only $24 Today  Geek

If you ask anybody with a heavily-trafficked website what their secret is, chances are they'll say Search Engine Optimization (SEO.) SEO is the art of making sure ...


10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research]  Search Engine Journal

SEO can make or break your ad publishing business. Here are common SEO mistakes online ad publishers make and how to resolve them.


Tag: Search Engine Optimization (SEO) Tools Market Industry  OnYourDesks

Global Search Engine Optimization (SEO) Tools Market The report titled “Search Engine Optimization (SEO) Tools Market” report will be very useful to get a ...


SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know  Search Engine Journal

If creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.


Google: JavaScript SEO is not Dying, It’s Evolving  Search Engine Journal

Google's John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying.


How to Leverage Seasonal Content for SEO Campaigns  Search Engine Journal

Want higher search visibility this holiday season? Then you need to start optimizing now. Here's why the best place to start is with your *content*.


5 Quick and Easy Things You Can Do for Your SEO That Cost You Nothing  Business 2 Community

“For your SEO” is a term all too common in today's business vernacular. Every business owner or manager must have thought at least once about how best to ...


Crawl, Render, Index, Rank, Convert: An Enterprise SEO Framework [Webinar]  Search Engine Journal

Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.


Google Nofollow Links Ranking Change – How it Affects SEO  Search Engine Journal

Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the ...


SEO UX Play: Information Architecture & Linking Hierarchy  Search Engine Journal

UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring *content*.


BrightEdge Acquires Trilibis Technology, Forms M&A Team, Builds Tech To Automate SEO 09/20/2019  MediaPost Communications

BrightEdge has acquired technology from Trilibis that improves website performance, released a platform developed by its own engineers that automates many ...


Beyond conventional SEO: Unravelling the mystery of the organic product carousel  Search Engine Land

Earlier in the year, Valentin Pletzer found that Google had begun to show a 'Popular Products' carousel for a subset of queries in search results. At the time ...


Search Engine Optimization (SEO) Tools Market Rising Trends and Global Outlook 2019 to 2025  OnYourDesks

The report titled “Search Engine Optimization (SEO) Tools Market” report will be very useful to get a stronger and effective business outlook. It provides an ...


Two Top Enterprise SEO Agencies Highlighted for August 2019 by 10 Best SEO  Yahoo Finance

Setting up a site on Enterprise is a complex job, and making sure that the search engine algorithms rate it well is an even bigger one. In order to find the best ...


Popular Traits of the Best SEO Service -  VENTS Magazine

As you, know that billions of searches are done on each search engine every day. The quests are not only specific on one niche that will be changed according ...


Are other teams unwittingly killing your SEO (and revenue)?  MarTech Today

When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...


19 Image SEO Tips to Increase Organic Traffic from Google [Infographic]  Social Media Today

Are you looking for ways to increase your organic traffic from Google? Optimizing your images can be a great way to expand your search presence, aligning your ...


Important SEO strategies to apply to your WordPress blog in 2019  Business MattersBusiness Matters

Keen on taking a WordPress training course, you are on the right lines as WordPress is the industry leader in *content* management systems.


8 Courses to Take to Make a Move in Digital Marketing  PCMag.com

Take online courses in areas covering SEO, voice, and *content* to prepare for your next role in digit.


6 Types of Content That Help SEO (and Shoppers)  Practical Ecommerce

Modern search engine optimization relies on providing valuable *content* that improves a site's customer experience. But the form it should take often stymies site ...


SEO Technical Specialist (Graduates Welcome)  Pedestrian TV

Who we are. Nelson O'Neill is a Melbourne-based digital marketing agency doing things a little differently. Our clients enjoy our honest and direct approach to ...


SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones  Practical Ecommerce

Ecommerce sites often create duplicate *content*, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate *content* from ...


How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse  The Content Standard by Skyword

While there's no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.


In search of the right SEO agency  Westfair Online

An overview of thoughts by SEO agencies and their clients in Westchester and Fairfield Counties on how businesses can choose the best SEO agency for their ...


How AI-Powered SEO Can Help Your Business  Business.com

Learn how AI can help you improve your online reputation and fuel the growth of your venture.


Keywords and SEO: Why Are They Important?  Telemedia Online

Search engine optimization (SEO) refers to all online efforts to align web *content* with online searches using keywords, links, and creating relevant The reasons ...


SEO: Catchall Redirects Are a Bad Practice  Practical Ecommerce

I recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his company's migration to a new ecommerce ...


73 SEO Statistics To Help You Land On The First Page In 2019  SmallBizGenius

What does it take to rank on Google in 2019, and what's at stake if you fail? Find out this and more with the help of the freshest SEO statistics on the web.


Search Engine Optimization (Seo) Software Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 – 2024  Technology News

SEO stands for 'search engine optimization.' It is a step towards increasing the number of visitors to the site by ensuring that the site or *content* appears at the top ...


How to Drive More Traffic To Your Website  Business.com

The list of things you could be implementing to improve your traffic is endless, but prioritizing those easy to implement is key to getting results.


Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST]  Search Engine Journal

Kevin Gibbons of Re:signal shares his insights on building, growing and rebranding an agency, and why his biggest strength isn't knowledge, but his network.


The Ultimate SEO Audit Checklist  Search Engine Journal

Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.


SEO Testing Service Market Boosting The Growth | Leading Key Players Forecast 2019 – 2024  Rapid News Network

The report gives a far-reaching examination of the SEO Testing *Service* industry advertise by sorts, applications, players and locales. This report additionally ...


SEO Software Market Trends 2016-2024  QbnNews

SEO stands for 'search engine optimization.' It is a process of maximizing the number of website visitors by ensuring that the site or *content* appears high on the ...


Influencers, SEO, and Getting More Done: Andy Crestodina  MarketingProfs.com

Andy Crestodina shares tips from his MarketingProfs B2B Forum presentation on influencer marketing and SEO, and explains how to get more work done.


Marketing via Email, Content, and SEO  MarketingProfs.com

To ensure your *content* reaches your target audience, combine SEO techniques with email marketing to achieve genuine, organic reach for your *content*.


6-step SEO Indexation Audit for Ecommerce  Practical Ecommerce

Search engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. *Content* that should be ...


SEO Tips To Reverse Engineer Strategies For Higher Domain Ranking  Promotion World

There is no quick and easy fix when you are looking to strategize higher domain ranking at the SERPs. It all depends on how good you are at SEO and.


GUEST COMMENT Seven tips for a successful Christmas SEO strategy  InternetRetailing

Search engines remain the starting point for millions of online shopping journeys every Christmas. So, here are seven essential considerations for creating a ...


Search Engine Optimization (SEO) Tools Market 2019 SWOT Analysis & Key Business Strategies by Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu etc.  ScoopJunction

This report focuses on the global Search Engine Optimization (SEO) Tools status, future forecast, growth opportunity, key market and key players. The study ...


Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic]  Social Media Today

Are you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...


Your Ultimate SEO Audit Checklist [EBOOK]  Search Engine Journal

Eliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook.


SEO Content Writing vs. SEO Copywriting: Is There a Difference?  Search Engine Journal

Heather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...


How better security boosts SEO  Econsultancy

Good website security isn't glamorous, but it's great for SEO. Learn about the best SSL certificate for you and other tips for better website security.


Leading Local SEO Agencies Earn Awards for August 2019 from 10 Best SEO  Yahoo Finance

A small business owner cannot afford to choose a marketing firm that will not focus on their location in a neighborhood and attracting attention from people who ...


SEO Testing Service Market In-Depth Analysis Report 2019| SEO Tester Online ,Click Information System ,1&1 IONOS  One Digi Click

LOS ANGELES, United States,September 18th, 2019: The report offers an industry-standard and a highly authentic research study on the global SEO Testing ...


5 Effective Ways to Motivate Your Marketing Team  Search Engine Journal

Keeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.


Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget  Search Engine Journal

*Content*. You know you have to invest in it. Here are ways to save money, become more efficient, and see better performance.


Search Engine Optimization (SEO) Tools Market 2019 Analysis, Size, Share, Growth, Trends And Forecast To 2025  Rise Media

Opening Overview Paragraph: In the beginning, the report proposes a brief assessment of the industry's set-up through a basic synopsis. The synopsis covers a ...


16 Tips for Forensic SEO Audit Success [Checklist]  Business 2 Community

If you experience an unexpected SEO traffic drop, it's crucial to know how to identify exactly what led to it. Many SEO professionals are quick to assign blame to ...


Seo Hee Im - Los Angeles Review of Books  lareviewofbooks

Seo Hee Im is assistant professor of English at Hanyang University. Her work has appeared in MLQ, Novel, Public Books, and the Guardian. She is currently ...


Airon Rodrigues talks about the importance of SEO and his firm, Search Consulting  Transforming The Nation

Airon Rodrigues has been a vital member of Search Consulting for many years. As an SEO and digital marketing company based in Perth, Search Consulting ...


Mimvi SEO Announced as a Top New York City SEO Company for 2019 by SEOblog.com  Olean Times Herald

NEW YORK - September 18, 2019 - ( Newswire.com ). Mimvi SEO, a premier internet marketing company, has been named as one of New York's top SEO ...


Korea's great diplomats  Korea Times

Civilization on Trial,” written by Arnold Toynbee, stated that “Civilizations, I believe, come to birth and proceed to grow by successfully responding to successive ...


These 4 picture books from Minnesota writers aren't just for kids  Minneapolis Star Tribune

By Cheryl Minnema,illustrated by Julie Flett. (University of Minnesota Press, $16.95, available Nov. 1.) On their way home from the farmers market, Johnny and ...


Park Min Young And Seo Kang Joon Confirmed As Leads Of New JTBC Drama  soompi

Park Min Young and Seo Kang Joon will be starring in a drama together! In August, it was revealed that the two actors are in talks for the JTBC drama “I'll Go to ...


SEO Testing Service Market 2019-2024 with Major Key Player: 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, WebDepend, TestMatick, SEOmonitor, 180fusion & more  Market Segment

The global SEO Testing *Service* market is comprehensively and Insightful information in the report, taking into consideration various factors such as competition, ...


Former Rainz member Seo Sung Hyuk unveils MV teaser for solo single  allkpop

Seo Sung Hyuk has released the MV teaser for his upcoming song.As reported, this former Rainz member has recently signed an excl…


10 Tips for Nailing Your SEO  MakTechBlog

Posted by Mayank | Sep 20, 2019 | News | 0 |. Share this on WhatsApp. Your primary motive as a business owner is to direct as much traffic as possible through ...


Green Gecko Digital leaps to the #1 spot of SEO Company Leeds on Google Rankings  Business Up North

Green Gecko Digital has become the highest-ranking result for SEO Company Leeds on an organic Google search. Earning high rankings on an organic Google ...


Content: The Indisputable Backbone Of Your Website SEO Strategy  Forbes

Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.


10 Ebooks About SEO You Should Download & Read Now  Search Engine Journal

Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.


SEO Versus SEM: What's The Difference?  Forbes

Separate and clearly understand the categories before defining your marketing plan.


Five SEO Tips For Doubling Site Traffic  Forbes

There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...


SEO Platforms Market Growing Demand and Business Opportunities 2019 | Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND, Red Spot Interactive  SocioHerald

and SEO Platforms Market TrendSEO Platforms ForecastSEO Platforms marketSEO Platforms Market AnalysisSEO Platforms Market GrowthSEO Platforms ...


7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine Journal

Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.


The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


Why Having a User-First Approach to SEO Is Important  Search Engine Journal

One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.


New Podcast at PAW Online: Sarah Seo '02 *16  Princeton Alumni Weekly

In popular culture, the car is seen as a symbol of freedom. But as legal historian SARAH SEO '02 *16 writes, driving a car is also “the most policed aspect of ...


6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine Journal

Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.


New To SEO? How To Boost Your Rankings With These 4 Easy Tips  Inc.

SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...


The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


What's the Value of SEO?  Practical Ecommerce

Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


The High Cost of Ignoring SEO  Practical Ecommerce

Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...


7 Best SEO Tools to Help You Rank Higher in Google  Entrepreneur

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...


home | site map
© 2006