![]() | |
![]() | |
![]() |
SEO Information |
|
![]() |
Web Site Copy is about More Than Keywords
Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada. You look for some good keywords and come up with 'Vancouver Island waterfront property'. So you use that term in your title, headline and here and there in the text. So far, so good. The phrase will help you with your rankings. And the use of the phrase on the first screen of your home page will let your visitors know they are in the right place. But for writers who focus too intently on keywords and phrases, there is a danger. A danger in optimizing your pages for good keywords? Yes, I think so. There is a significant difference between the keywords that pop into visitors' minds, and the hopes and ambitions they carry in their hearts. Let's look at the real estate example again. As a potential buyer I might type the phrase 'Vancouver Island waterfront property' into the Google search box, because that's what I'm looking for. But that term doesn't reflect what I'm feeling. Having a home on the coast may have been a lifelong dream. It may be something I feel very strongly about. So when I come to your site, I am looking for two things. - First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where the use of keywords and phrases makes perfect sense. - Second, there is a strong, emotional element at play. As a potential buyer, I am looking for someone who can help me fulfill my dream. And this is where a writer who focuses too intently on keywords and phrases can end up with poorly performing copy. By all means, optimize your pages for Google and for the rational part of a searcher's mind. But be sure to understand and address the emotional needs of the visitor as well. That means using keywords as the starting point. Beyond the keywords, you need to use language that addresses the deeper needs of the reader. Yes, understand what Google wants. And understand what your visitor is looking for. But if you want results, you also need to understand and address what the visitor is feeling and hoping for. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack Search Engine Journal How to Use Your PPC Campaigns as a Prospecting Tool for SEO Business 2 Community Don't sleep on SEO | Digital Campaign Asia SEO Training Programs for Every Knowledge & Experience Level Search Engine Journal 15 tips to boost your website's SEO Creative Bloq Top 7 Most Important SEO Trends for 2021 - WRCBtv.com | Chattanooga News, Weather & Sports - WRCB-TV How to Diagnose Page Ranking Declines: Ask An SEO Search Engine Journal Videly Reviews - Legit SEO Video Marketing Traffic Program? Seattle Weekly What Is the Right Price for Your Agency's SEO Services? Search Engine Journal Google on SEO Best Practices for News Sites & Short Articles Search Engine Journal 3 Top Skills SEO Content Writers Need to Succeed Search Engine Journal 9 SEO Tips that Will Increase Your Videos' Visibility Business 2 Community SEO: Keyword Research for Product Content Practical Ecommerce Bringing to light the leading SEO Agencies of March 2021 An exclusive analysis by TopDevelopers.co MENAFN.COM Shopify SEO: 8 Tips to Help Customers Find Your Store Business 2 Community The Wall Street Journal is getting into SEO and self-help content Business Insider SEO – No Longer a “Nice to Have” Option for Your Business Business 2 Community LAUNCH - Mastering SEO for Your Design Business Business of Home Google News SEO & Google Discover with Conde Nast’s John Shehata [Podcast] Search Engine Journal SEO for Podcasts | Inbound Marketing Agency Browser Media Local SEO: 22 Ways to Improve Your Online Presence in 2021 [Infographic] Social Media Today Video: Steve Marin on content, SEO and using data as backup Search Engine Land 8 New & Updated Google My Business Features for Local SEO Search Engine Journal Startups Under 30: Jon Hart, Hart SEO Jacksonville Daily Record ilocal SEO Helps Four Enterprises Increase Market Share Through Search Engine Optimization PRUnderground What is an Entity & How They Impact SEO Business 2 Community Digital.com Announces Best SEO Firms in Washington DC 2021 WFMZ Allentown 6 Powerful SEO Tips to Change the Search Game Business 2 Community 3 SEO Lessons From The New York Times & CNN on How to Rank #1 Search Engine Journal How to Align Your International Roadmap with Google Updates Search Engine Journal The Economist is hiring a Senior SEO Editor The Economist Google Adjusted Its Search Algorithm Due To SEO Gaming Four Or Five Times In 10 Years Search Engine Roundtable Search Engine Optimisation (SEO) Software MARKET SHARE, REVENUE, AND AVERAGE WORTH BY MAKERS SHARED IN AN EXCEEDINGLY LATEST ANALYSIS REPORT – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper How to Rapidly Scale your Ecommerce Marketing Business 2 Community True Beauty star Cha Eunwoo in talks to join Seo Ye Ji & Kim Nam Gil in upcoming drama, Island PINKVILLA SEO Firm, Sharon Reed Web Solutions, Helps Southlake Businesses Adopt Digital Marketing Innovations - Press Release Digital Journal SEO Service Provider Services Market by Top Manufacturers: OpenMoves, WebiMax, Boostability, Digital Marketing Agency The Bisouv Network Search Engine Optimization (SEO) Software Market Study Navigating the Future Growth Outlook to 2026 | Key Analysis by Moz, Ahrefs, Ahrefs, DeepCrawl, SEMrush, Searchmetrics Essentials – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper Global SEO Software Market Landscape and Its Growth Prospects 2020 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper Cheese in the Trap star Seo Kang Joon reportedly in talks to star in upcoming thriller Zero PINKVILLA New Report of Local SEO Software Market with Size, Growth Drivers, Market Opportunities, Business Trends and Forecast to 2026 – The Bisouv Network The Bisouv Network Park Bo Gum & Gong Yoo starrer Seo Bok to release on April 15 via theatres and OTT platform TVing PINKVILLA Search Engine Optimization with Nicole Mattson | News Dakota newsdakota.com Freelance SEO Writer - Work from Home Pedestrian TV How to Learn SEO: A U.S. News Guide U.S. News & World Report How to Boost Shared Value with Integrated vs. Siloed Marketing Search Engine Journal Student Action party announces names of candidates for ASUC Senate Daily Californian How SEO works and how to use it to rank higher in search results Business Insider 3 Hidden Benefits From Mastering SEO Built In YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal 5 essential search engine optimization tips that actually work The Business Journals International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal 3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360 3 Things You Must Know About SEO in 2021 Search Engine Journal All you should know about SEO AZ Big Media The Complete Guide to SEO for Course Creators Entrepreneur SEO: Back To Basics Forbes Top 20 Most Popular SEO Experts: A Social Listening Analysis Search Engine Journal How to Turn SEO Into a Measurable Revenue Generator [Webinar] Search Engine Journal International SEO in 2020: 4 Key Takeaways Search Engine Journal 20 Things I Learned From 20 Years of Working in the SEO Industry Search Engine Journal The 10 Commandments Of SEO Forbes The 7 Most Important Things I've Learned About SEO This Year Search Engine Journal 17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021 Search Engine Journal |
![]() |
![]() |
![]() |
RELATED ARTICLES
Guide to Search Engine Optimization What is Search Engine Optimization?Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases. Fixed Point of Reference According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. PageRank for Websites: Is There More to the Web? Google's PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google's fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank. Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them Don't put the cart before the horse.You can't do SEO (optimize your web site for search engines) until you've researched keywords. How To See What Pages Of Your Site Google Has In Its Index There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies. What Is Search Engine Optimization And Why Do I Need It? Purchasing web design service is confusing with all of the different buzz words floating around. In an earlier article I discussed the differences between custom web design and web design based on templates. Adding City Names At The End Of Your Keywords Can Bring You More Profits In recent times, I have been closely studying keywords that have famous city names at the end of them and what I have discovered is nothing short of amazing. My research started off with pay-per-click ads. Answers Count - Matching Keyword and Phrase Density What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood. Sitemaps 101 - Back to SEO School Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation. Beginners - Getting Listed In Search Engines Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Search Engine Ranking... Oh, the Mystery! Rankings, Rankings, Rankings!How do you get your website ranked well by the search engines? Well, it isn't as hard as you think, but it may not be as simple either. It takes patience and an ongoing commitment to making search-engine ranking a long-term investment in your website. Google Rankings - Achieving a Top 10 Position in Google - Part 1 Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. What Makes The Perfect SEO Firm? SEO companies come in all shapes and sizes. You've got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project. The Power of Search Engine Friendly URLs I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs. Use Search Engines For A Guaranteed Web Site Promotion For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN. Optimze Your Web Site on a Shoe String Budget Let me start off by saying I'm not a marketing guru or work for a fortune 500 advertising company. I don't even have a marketing background. Good Content: The Key To Search Engine Ranking Good Content: The Key To Search Engine RankingWhat drives visitors to your website and keeps them there? Good content.Content is KeyGood content is key to website promotion success. Google Gunning For Directories? Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault?I read an amusing forum post headed "What's up with Google?". The writer had a website just 2 months old, which had only had 2 visits from Googlebot, a Google robot. Top 10 Little Used SEO Strategies There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings. How and Why to Avoid the SEO Mania The WhyBut what is the reality of reaching a number 1 position on any of the big three search engines - Google, Yahoo, and MSN - and staying there? Somewhere between a remote possibility to impossible.Why? Because there are well over 16 million websites battling for the number 1 position on "any" given day. ![]() |
home | site map |
© 2006 |